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Omodiaogbe Samuel
By the end of this guided project, you will be able to use the TOWS matrix to analyze and determine your optimum strategy. The TOWS Matrix is an acronym for Threats, Opportunities, Weaknesses, and Strengths. The elements of the SWOT Analysis provide the basics for the TOWS Matrix. But TOWS rearranges the information, and provides a framework to identify possible strategic options to pursue. TOWS analysis matches internal to external factors to help identify relevant strategic options. By combining the external environment’s opportunities and threats with the internal organization’s strengths and weaknesses, you can come up with four basic strategies. And the strategies are centered on exploiting opportunities, minimizing threats, overcoming weaknesses and capitalizing on strengths
Read more
By the end of this guided project, you will be able to use the TOWS matrix to analyze and determine your optimum strategy. The TOWS Matrix is an acronym for Threats, Opportunities, Weaknesses, and Strengths. The elements of the SWOT Analysis provide the basics for the TOWS Matrix. But TOWS rearranges the information, and provides a framework to identify possible strategic options to pursue. TOWS analysis matches internal to external factors to help identify relevant strategic options. By combining the external environment’s opportunities and threats with the internal organization’s strengths and weaknesses, you can come up with four basic strategies. And the strategies are centered on exploiting opportunities, minimizing threats, overcoming weaknesses and capitalizing on strengths
Read more
By the end of this guided project, you will be able to use the TOWS matrix to analyze and determine your optimum strategy. The TOWS Matrix is an acronym for Threats, Opportunities, Weaknesses, and Strengths. The elements of the SWOT Analysis provide the basics for the TOWS Matrix. But TOWS rearranges the information, and provides a framework to identify possible strategic options to pursue. TOWS analysis matches internal to external factors to help identify relevant strategic options. By combining the external environment’s opportunities and threats with the internal organization’s strengths and weaknesses, you can come up with four basic strategies. And the strategies are centered on exploiting opportunities, minimizing threats, overcoming weaknesses and capitalizing on strengths
For us to practically demonstrate how the model works, we will use a spreadsheet to analyze an energy services company. Examples from the case study would empower you to use the model to analyze your company or any other company of your choice. The TOWS Matrix is a decision-making process for developing strategic alternatives. Both startups and large enterprises can use TOWS analysis approach as a primary strategic planning tool. At the end of the project, you will be able to use the matrix to brainstorm possible strategic options, determine your strategic roadmap, and identify your competitive advantage
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Syllabus
Project Overview
By the end of this guided project, you will be able to use the TOWS matrix to analyze and determine your optimum strategy. The TOWS Matrix is an acronym for Threats, Opportunities, Weaknesses, and Strengths. The elements of the SWOT Analysis provide the basics for the TOWS Matrix. But TOWS rearranges the information, and provides a framework to identify possible strategic options to pursue. TOWS analysis matches internal to external factors to help identify relevant strategic options. By combining the external environment’s opportunities and threats with the internal organization’s strengths and weaknesses, you can come up with four basic strategies. And the strategies are centered on exploiting opportunities, minimizing threats, overcoming weaknesses and capitalizing on strengths
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Provides an opportunity to develop a strategic roadmap, which is essential for decision making
Effective for both startups and large enterprises, allowing for adaptability in strategic planning
Strong foundation in SWOT Analysis, a well-established strategic planning tool
Real-world case study provides practical context for applying the TOWS Matrix
Led by Omodiaogbe Samuel, an experienced instructor in strategic analysis
Covers the four basic strategies to help make informed decisions
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in How to Use the TOWS Matrix to Analyze and Set Strategy with these
activities:
Review your notes from the course
Show steps
Helps you to refresh your memory on the key concepts of the TOWS matrix.
Show steps
-
Review your notes from the course
Watch a tutorial on the TOWS matrix
Show steps
Provides a quick and easy way to learn about the TOWS matrix.
Show steps
-
Search for a tutorial on the TOWS matrix
-
Watch the tutorial
Review Lean Analytics by Alistair Croll and Ben Yoskovitz
Show steps
Provides a framework for understanding how to use data to make better decisions and improve your startup's performance.
View
Lean Analytics: Use Data to Build a Better...
on Amazon
Show steps
-
Read the book and take notes
-
Summarize the key concepts
-
Identify how you can apply the concepts to your own business
Five other activities
Expand to see all activities and additional details
Show all eight activities
Discuss the TOWS matrix with a peer or mentor
Show steps
Provides an opportunity to get feedback on your understanding of the TOWS matrix and discuss different strategies.
Show steps
-
Find a peer or mentor who is familiar with the TOWS matrix
-
Discuss the TOWS matrix with them
-
Get feedback on your understanding
-
Discuss different strategies
Create a TOWS matrix for your own business
Show steps
Helps you to identify your business's strengths, weaknesses, opportunities, and threats, and develop strategies to capitalize on them and mitigate risks.
Show steps
-
Identify your business's strengths
-
Identify your business's weaknesses
-
Identify opportunities for your business
-
Identify threats to your business
-
Create a TOWS matrix and develop strategies
Practice using the TOWS matrix
Show steps
Reinforces your understanding of how to use the TOWS matrix and develop strategies.
Show steps
-
Find a case study or example of a business that has used the TOWS matrix
-
Analyze the case study or example
-
Identify the strengths, weaknesses, opportunities, and threats of the business
-
Develop strategies to capitalize on the opportunities and mitigate the threats
Write a blog post or article about the TOWS matrix
Show steps
Helps you to deepen your understanding of the TOWS matrix and share your knowledge with others.
Show steps
-
Choose a topic for your blog post or article
-
Research the topic
-
Write your blog post or article
-
Publish your blog post or article
Contribute to an open source project that uses the TOWS matrix
Show steps
Provides an opportunity to apply your knowledge of the TOWS matrix and contribute to the open source community.
Show steps
-
Find an open source project that uses the TOWS matrix
-
Contribute to the project
Review your notes from the course
Show steps
Helps you to refresh your memory on the key concepts of the TOWS matrix.
Show steps
Show steps
Show steps
- Review your notes from the course
Watch a tutorial on the TOWS matrix
Show steps
Provides a quick and easy way to learn about the TOWS matrix.
Show steps
Show steps
Show steps
- Search for a tutorial on the TOWS matrix
- Watch the tutorial
Review Lean Analytics by Alistair Croll and Ben Yoskovitz
Show steps
Provides a framework for understanding how to use data to make better decisions and improve your startup's performance.
View
Lean Analytics: Use Data to Build a Better...
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes
- Summarize the key concepts
- Identify how you can apply the concepts to your own business
Five other activities
Expand to see all activities and additional details
Show all eight activities
Discuss the TOWS matrix with a peer or mentor
Show steps
Provides an opportunity to get feedback on your understanding of the TOWS matrix and discuss different strategies.
Show steps
Show steps
Show steps
- Find a peer or mentor who is familiar with the TOWS matrix
- Discuss the TOWS matrix with them
- Get feedback on your understanding
- Discuss different strategies
Create a TOWS matrix for your own business
Show steps
Helps you to identify your business's strengths, weaknesses, opportunities, and threats, and develop strategies to capitalize on them and mitigate risks.
Show steps
Show steps
Show steps
- Identify your business's strengths
- Identify your business's weaknesses
- Identify opportunities for your business
- Identify threats to your business
- Create a TOWS matrix and develop strategies
Practice using the TOWS matrix
Show steps
Reinforces your understanding of how to use the TOWS matrix and develop strategies.
Show steps
Show steps
Show steps
- Find a case study or example of a business that has used the TOWS matrix
- Analyze the case study or example
- Identify the strengths, weaknesses, opportunities, and threats of the business
- Develop strategies to capitalize on the opportunities and mitigate the threats
Write a blog post or article about the TOWS matrix
Show steps
Helps you to deepen your understanding of the TOWS matrix and share your knowledge with others.
Show steps
Show steps
Show steps
- Choose a topic for your blog post or article
- Research the topic
- Write your blog post or article
- Publish your blog post or article
Contribute to an open source project that uses the TOWS matrix
Show steps
Provides an opportunity to apply your knowledge of the TOWS matrix and contribute to the open source community.
Show steps
Show steps
Show steps
- Find an open source project that uses the TOWS matrix
- Contribute to the project
Career center
Learners who complete How to Use the TOWS Matrix to Analyze and Set Strategy will develop knowledge and skills
that may be useful to these careers:
Strategy Consultant
Strategy Consultant
As a Strategy Consultant, you will help companies analyze their internal strengths and weaknesses, as well as external opportunities and threats in order to develop and implement strategic plans. This course will help you build a foundation in the TOWS Matrix, a powerful tool for strategic analysis, that will enable you to excel in this role. The course will teach you how to identify and assess internal and external factors, and how to develop and evaluate strategic options. This knowledge will be invaluable to you as a Strategy Consultant, as it will allow you to provide valuable insights and recommendations to your clients.
Corporate Strategy Manager
Corporate Strategy Manager
As a Corporate Strategy Manager, you will be responsible for developing and implementing strategic plans for your organization. This course will provide you with the tools and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze your organization's internal and external environment, and how to develop and evaluate strategic options. This knowledge will help you to make informed decisions about your organization's future, and to develop and implement strategies that will lead to success.
Management Consultant
Management Consultant
As a Management Consultant, you will help organizations improve their performance by providing advice and recommendations on a variety of topics, including strategy, operations, and marketing. This course will provide you with the skills and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze an organization's internal and external environment, and how to develop and evaluate strategic options. This knowledge will help you to provide valuable insights and recommendations to your clients.
Business Analyst
Business Analyst
As a Business Analyst, you will be responsible for analyzing business processes and identifying opportunities for improvement. This course will provide you with the skills and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze a business's internal and external environment, and how to develop and evaluate strategic options. This knowledge will help you to identify areas for improvement and to develop recommendations that will help the business to achieve its goals.
Product Manager
Product Manager
As a Product Manager, you will be responsible for developing and managing products that meet the needs of customers. This course will provide you with the skills and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze the market for your product, and how to develop and evaluate product strategies. This knowledge will help you to create products that are successful in the marketplace.
Market Research Analyst
Market Research Analyst
As a Market Research Analyst, you will be responsible for conducting research to gather data about the market for a particular product or service. This course will provide you with the skills and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze the market for a product or service, and how to develop and evaluate research plans. This knowledge will help you to conduct research that provides valuable insights to your clients.
Marketing Manager
Marketing Manager
As a Marketing Manager, you will be responsible for developing and implementing marketing campaigns to promote products or services. This course will provide you with the skills and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze the market for your product or service, and how to develop and evaluate marketing strategies. This knowledge will help you to create marketing campaigns that are effective in reaching your target audience.
Sales Manager
Sales Manager
As a Sales Manager, you will be responsible for leading and managing a sales team. This course will provide you with the skills and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze the market for your product or service, and how to develop and evaluate sales strategies. This knowledge will help you to lead your team to success in achieving sales goals.
Operations Manager
Operations Manager
As an Operations Manager, you will be responsible for overseeing the day-to-day operations of a business. This course will provide you with the skills and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze the internal operations of a business, and how to develop and evaluate operational strategies. This knowledge will help you to improve efficiency and productivity within the business.
Human Resources Manager
Human Resources Manager
As a Human Resources Manager, you will be responsible for managing the human resources of an organization. This course will provide you with the skills and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze the internal and external environment of an organization, and how to develop and evaluate human resources strategies. This knowledge will help you to attract, develop, and retain top talent for your organization.
Financial Analyst
Financial Analyst
As a Financial Analyst, you will be responsible for analyzing financial data and providing recommendations to investors. This course will provide you with the skills and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze the financial performance of a company, and how to develop and evaluate investment strategies. This knowledge will help you to make informed investment decisions for your clients.
Investment Banker
Investment Banker
As an Investment Banker, you will be responsible for providing financial advice to companies and governments. This course will provide you with the skills and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze the financial performance of a company, and how to develop and evaluate investment strategies. This knowledge will help you to provide valuable advice to your clients and to help them achieve their financial goals.
Private Equity Analyst
Private Equity Analyst
As a Private Equity Analyst, you will be responsible for analyzing investment opportunities for private equity funds. This course will provide you with the skills and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze the financial performance of a company, and how to develop and evaluate investment strategies. This knowledge will help you to identify and evaluate potential investment opportunities for your fund.
Venture Capitalist
Venture Capitalist
As a Venture Capitalist, you will be responsible for investing in early-stage companies. This course will provide you with the skills and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze the market opportunity for a company, and how to develop and evaluate investment strategies. This knowledge will help you to identify and invest in early-stage companies with the potential for high growth.
Entrepreneur
Entrepreneur
As an Entrepreneur, you will be responsible for starting and running your own business. This course will provide you with the skills and knowledge you need to succeed in this role. You will learn how to use the TOWS Matrix to analyze the market opportunity for your business, and how to develop and evaluate business strategies. This knowledge will help you to start and grow a successful business.
For more career information including salaries, visit:
OpenCourser.com/course/f6ol96/how
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
How to Use the TOWS Matrix to Analyze and Set Strategy.
Provides a comprehensive overview of strategic management and business policy, covering topics such as the TOWS matrix, environmental analysis, and strategic planning. It would be a valuable resource for students who want to learn more about the theory and practice of strategic management.
Save
Provides a framework for analyzing industries and competitors. It would be a valuable resource for students who want to learn more about how to identify and exploit opportunities in the marketplace.
Provides a practical guide to strategic thinking and decision-making. It would be a valuable resource for students who want to learn more about how to develop and implement effective strategies.
Save
Provides a simple framework for evaluating the quality of strategies. It would be a valuable resource for students who want to learn more about how to develop and implement effective strategies.
Provides a framework for understanding why large, successful companies often fail to innovate. It would be a valuable resource for students who want to learn more about how to avoid the innovator's dilemma.
Provides a practical guide to using lean principles to develop and launch new products and services. It would be a valuable resource for students who want to learn more about how to start and grow a successful business.
Save
Provides a framework for understanding how we make decisions. It would be a valuable resource for students who want to learn more about how to make better decisions.
Save
Provides a framework for understanding how habits work. It would be a valuable resource for students who want to learn more about how to create and change habits.
Provides a framework for understanding why we make irrational decisions. It would be a valuable resource for students who want to learn more about how to avoid making irrational decisions.
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Provides a framework for understanding how to design choices to make it easier for people to make good decisions. It would be a valuable resource for students who want to learn more about how to design effective policies.
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Provides a practical guide to designing a life that allows you to work less and live more. It would be a valuable resource for students who want to learn more about how to create a more fulfilling life.
Provides a framework for developing effective habits. It would be a valuable resource for students who want to learn more about how to improve their productivity and effectiveness.
Save
Provides a framework for understanding how to build wealth. It would be a valuable resource for students who want to learn more about how to manage their finances and invest their money.
Provides a framework for understanding how to invest in stocks. It would be a valuable resource for students who want to learn more about how to grow their wealth.
Provides a framework for understanding how our psychology affects our financial decisions. It would be a valuable resource for students who want to learn more about how to make better financial decisions.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/f6ol96/how
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Effort
2 Hours
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Omodiaogbe Samuel
Language
English
Good to know
Provides an opportunity to develop a strategic roadmap, which is essential for decision making
Effective for both startups and large enterprises, allowing for adaptability in strategic planning
Strong foundation in SWOT Analysis, a well-established strategic planning tool
Real-world case study provides practical context for applying the TOWS Matrix
Led by Omodiaogbe Samuel, an experienced instructor in strategic analysis
Covers the four basic strategies to help make informed decisions
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