Strategic Analysis with Financial Competitive Profile Matrix from Coursera

By the end of this guided project, you will be able to use the Financial Competitive Profile Matrix (FCPM) to analyze your industry and identify your competitive advantage with key financial indicators. FCPM is a strategic management tool that enables you to benchmark your company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on some Financial Critical Success Factors (FCSFs) analysis. The FCSFs are assigned weight based on their importance, ranked on their strengths and weaknesses, then the weight is multiplied by the rank to determine weighted score. The sum of the weighted score reveals the company that has competitive advantage or disadvantage in the industry.

To demonstrate the application of the FCPM, we will use spreadsheet to analyze a division of our energy services company together. Example on the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want have a deep insight on their competitive environment. Also, for strategist and financial analysts who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the FCPM to analyze your company, identify the strengths and weaknesses of the competitors, and then use it to determine your strategic direction

What's inside

Syllabus

Project Overview

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines FCPM, which is standard in business management

Taught by Omodiaogbe Samuel, a recognized expert in management strategy

Develops strategic planning skills, which are core skills for business leaders

May require prior knowledge of business analysis and finance

Uses case studies to demonstrate application, which may be helpful for practical understanding

Career center

Learners who complete Strategic Analysis with Financial Competitive Profile Matrix will develop knowledge and skills that may be useful to these careers:

Strategic Planning Manager

Strategic Planning Managers develop and implement long-term plans for organizations, ensuring that they are aligned with the organization's goals and objectives. This course would be highly beneficial for this role as it provides insights into the FCPM, which can help you analyze the competitive landscape and make informed strategic decisions.

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Investment Banker

Investment Bankers provide financial advice to companies and governments, helping them raise capital and make strategic decisions. This course would be beneficial for this role as it provides knowledge of the FCPM, which can help you analyze the financial performance of a company and its competitors. It can also help you make more informed investment decisions.

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Portfolio Manager

Portfolio Managers manage investment portfolios for individuals and institutions, making decisions about which investments to buy and sell. This course would be beneficial for this role as it provides knowledge of the FCPM, which can help you analyze the financial performance of a company and its competitors. It can help you make more informed investment decisions and manage risk.

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Corporate Finance Analyst

Corporate Finance Analysts analyze the financial performance of companies and make recommendations on how to improve it. This course would be beneficial for this role as it provides knowledge of the FCPM, which can help you understand the financial performance of a company and its competitors. It can help you make more informed financial decisions and improve corporate performance.

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Cost Accountant

Cost Accountants analyze and report on the costs of operations for organizations. This course would be helpful for this role as it provides knowledge of the FCPM, which can help you understand the financial performance of a company and its competitors. It can help you identify cost-saving opportunities and improve operational efficiency.

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Financial Risk Manager

Financial Risk Managers assess and manage financial risks for organizations. This course would be beneficial for this role as it provides knowledge of the FCPM, which can help you understand the financial performance of a company and its competitors. It can help you make more informed risk management decisions and protect the organization from financial losses.

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Private Equity Analyst

Private Equity Analysts evaluate and analyze potential investment opportunities for private equity firms. This course would be helpful for this role as it provides knowledge of the FCPM, which can help you understand the financial performance of a company and its competitors. It can help you make more informed investment decisions and identify undervalued companies.

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Financial Analyst

Financial Analysts analyze financial data and trends to help businesses make informed decisions about investments, budgeting, and other financial matters. This course can be particularly useful for Financial Analysts as it provides a strong foundation in financial analysis and strategic decision-making.

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Venture Capitalist

Venture Capitalists provide funding and support to early-stage, high-growth companies. This course would be beneficial for this role as it provides knowledge of the FCPM, which can help you analyze the financial performance of a company and its competitors. It can help you make more informed investment decisions and identify promising investment opportunities.

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Budget Analyst

Budget Analysts develop and manage budgets for organizations, ensuring efficient use of financial resources. This course would be helpful for this role as it provides knowledge of the FCPM, which can help you understand the financial performance of a company and its competitors. It can help you make more informed budgeting decisions and allocate resources effectively.

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Forensic Accountant

Forensic Accountants investigate financial fraud and other financial crimes. This course would be beneficial for this role as it provides knowledge of the FCPM, which can help you understand the financial performance of a company and its competitors. It can help you identify potential financial irregularities and assist in investigations.

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Management Analyst

Management Analysts use their well-developed analytical and critical thinking skills to analyze and interpret data, helping businesses run more efficiently. This course would be helpful for this role as it provides knowledge of the FCPM, a valuable tool for understanding the financial performance of a company and its competitors. It can help you make more informed strategic decisions and improve business operations.

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Tax Accountant

Tax Accountants prepare and file tax returns for individuals and businesses, ensuring compliance with tax laws. This course may be helpful for this role as it provides knowledge of the FCPM, which can help you understand the financial performance of a company and its competitors. It can help you identify potential tax savings and optimize tax strategies.

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Business Consultant

Business Consultants provide expert advice to businesses on a wide range of topics, including strategy, operations, and finance. This course may be helpful for Business Consultants as it provides knowledge of the FCPM, which can help you understand the financial performance of a company and its competitors. This can be valuable when advising clients on making strategic decisions.

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Auditor

Auditors examine and evaluate the financial records of organizations to ensure accuracy and compliance with regulations. This course may be helpful for this role as it provides knowledge of the FCPM, which can help you understand the financial performance of a company and its competitors. It can help you identify potential risks and improve the accuracy of financial reporting.

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