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Omodiaogbe Samuel
In this 2-hour long project-based course, you will learn how to analyze, and set the right strategic direction for your organization with Quantitative Strategic Planning Matrix (QSPM). The QSPM is designed to assess and determine the extent that alternative strategies enable the firm to effectively take advantage of external opportunities, mitigate external threats, capitalize on internal strengths, and improve upon internal weaknesses. As a strategic-management tool, the process can be described as an objective, logical, systematic approach for making major decisions in an organization. In order to analyze and set the right strategy for our organization, we will use a spreadsheet to sketch, conduct the analysis, and determine the best strategic direction, among other alternatives. Also, for us to practically demonstrate how to apply the QSPM to set the optimal strategic direction, we have created an energy services company we want to use for the analysis. The idea is to give you a template that would enable you to apply the model to analyze any organization. The project is for business leaders who want to set optimal strategic direction for their organizations given other competing alternatives. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to design, analyze, and set the optimal strategy for your organization using the QSPM
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Syllabus
How to Use the QSPM to Analyze and Set the Right Strategy
By the end of this guided project, you will be able to analyze, and set the right strategic direction for your organization with Quantitative Strategic Planning Matrix (QSPM). The QSPM is designed to assess and determine the extent that alternative strategies enable the firm to effectively take advantage of external opportunities, mitigate external threats, capitalize on internal strengths, and improve upon internal weaknesses. As a strategic-management tool, the process can be described as an objective, logical, systematic approach for making major decisions in an organization
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Trains learners to analyze and set the right strategic direction for an organization through the use of QSPM
Teaches learners to leverage opportunities, mitigate threats, and improve internal strengths and weaknesses to enhance strategy
Uses a practical example of an energy services company to demonstrate the application of QSPM
Provides a template for learners to easily implement the QSPM model in their own organizations
Empowers business leaders and strategists to make informed decisions for optimal strategic direction
Requires learners to have a basic understanding of strategic planning concepts
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in How to Use the QSPM to Analyze and Set the Right Strategy with these
activities:
Review core concepts of microeconomics
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Refreshing your understanding of basic microeconomic principles will provide a strong foundation for this course.
Browse courses on
Microeconomics
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-
Review notes from previous microeconomics courses or textbooks
-
Take practice quizzes or complete practice problems
-
Attend a refresher workshop or online course on microeconomics
Attend a workshop on financial analysis
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Attending a workshop will provide you with practical insights and tools for conducting financial analysis.
Browse courses on
Financial Analysis
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-
Find a workshop that is aligned with your interests
-
Register for the workshop
-
Attend the workshop and actively participate in the activities
-
Apply the knowledge and skills you gained from the workshop
Practice financial modeling in Excel
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Developing proficiency in financial modeling using Excel will enhance your ability to analyze and interpret financial data in this course.
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Excel
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-
Download practice financial data and create a model in Excel
-
Use Excel functions and formulas to perform financial calculations and analysis
-
Create charts and graphs to visualize financial data and trends
-
Analyze and interpret the results of your financial model
Four other activities
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Show all seven activities
Join a study group to discuss course topics
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Engaging in discussions with peers will foster a deeper understanding of the course material and provide diverse perspectives.
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Collaboration
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-
Find a study group or create one with classmates
-
Establish regular meeting times and set a study agenda
-
Review lecture notes, readings, and assignments together
-
Discuss concepts, solve problems, and share insights
Write a blog post summarizing a key concept from the course
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Writing a blog post will help you synthesize your understanding of a key concept and share your insights with others.
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Blogging
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-
Choose a key concept from the course to focus on
-
Research and gather information on the topic
-
Organize your thoughts and create an outline
-
Write the blog post, including an introduction, body, and conclusion
-
Publish your blog post and share it with others
Develop a strategic plan for a small business
Show steps
Creating a strategic plan will provide you with hands-on experience in applying the concepts taught in this course to a real-world scenario.
Browse courses on
Strategic Planning
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-
Conduct a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats facing the business
-
Define the business's mission, vision, and goals
-
Develop strategies to achieve the business's goals
-
Create a budget and timeline for implementing the strategic plan
-
Monitor and evaluate the progress of the strategic plan
Participate in a case competition related to strategic management
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Participating in a case competition will challenge you to apply your knowledge and skills to a real-world business problem.
Browse courses on
Management
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-
Find a case competition that is relevant to your interests
-
Form a team or work independently
-
Analyze the case and develop a solution
-
Prepare a presentation and deliver it to a panel of judges
-
Receive feedback and learn from the experience
Review core concepts of microeconomics
Show steps
Refreshing your understanding of basic microeconomic principles will provide a strong foundation for this course.
Browse courses on
Microeconomics
Show steps
Show steps
Show steps
- Review notes from previous microeconomics courses or textbooks
- Take practice quizzes or complete practice problems
- Attend a refresher workshop or online course on microeconomics
Attend a workshop on financial analysis
Show steps
Attending a workshop will provide you with practical insights and tools for conducting financial analysis.
Browse courses on
Financial Analysis
Show steps
Show steps
Show steps
- Find a workshop that is aligned with your interests
- Register for the workshop
- Attend the workshop and actively participate in the activities
- Apply the knowledge and skills you gained from the workshop
Practice financial modeling in Excel
Show steps
Developing proficiency in financial modeling using Excel will enhance your ability to analyze and interpret financial data in this course.
Browse courses on
Excel
Show steps
Show steps
Show steps
- Download practice financial data and create a model in Excel
- Use Excel functions and formulas to perform financial calculations and analysis
- Create charts and graphs to visualize financial data and trends
- Analyze and interpret the results of your financial model
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a study group to discuss course topics
Show steps
Engaging in discussions with peers will foster a deeper understanding of the course material and provide diverse perspectives.
Browse courses on
Collaboration
Show steps
Show steps
Show steps
- Find a study group or create one with classmates
- Establish regular meeting times and set a study agenda
- Review lecture notes, readings, and assignments together
- Discuss concepts, solve problems, and share insights
Write a blog post summarizing a key concept from the course
Show steps
Writing a blog post will help you synthesize your understanding of a key concept and share your insights with others.
Browse courses on
Blogging
Show steps
Show steps
Show steps
- Choose a key concept from the course to focus on
- Research and gather information on the topic
- Organize your thoughts and create an outline
- Write the blog post, including an introduction, body, and conclusion
- Publish your blog post and share it with others
Develop a strategic plan for a small business
Show steps
Creating a strategic plan will provide you with hands-on experience in applying the concepts taught in this course to a real-world scenario.
Browse courses on
Strategic Planning
Show steps
Show steps
Show steps
- Conduct a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats facing the business
- Define the business's mission, vision, and goals
- Develop strategies to achieve the business's goals
- Create a budget and timeline for implementing the strategic plan
- Monitor and evaluate the progress of the strategic plan
Participate in a case competition related to strategic management
Show steps
Participating in a case competition will challenge you to apply your knowledge and skills to a real-world business problem.
Browse courses on
Management
Show steps
Show steps
Show steps
- Find a case competition that is relevant to your interests
- Form a team or work independently
- Analyze the case and develop a solution
- Prepare a presentation and deliver it to a panel of judges
- Receive feedback and learn from the experience
Career center
Learners who complete How to Use the QSPM to Analyze and Set the Right Strategy will develop knowledge and skills
that may be useful to these careers:
Strategic Planning Analyst
Strategic Planning Analyst
Strategic Planning Analysts are tasked with analyzing a company's strengths, weaknesses, opportunities, and threats (SWOT). This course will teach you how to use the Quantitative Strategic Planning Matrix (QSPM) to conduct SWOT analyses and make strategic decisions based on the results. This will help you develop the skills you need to succeed as a Strategic Planning Analyst.
Business Analyst
Business Analyst
Business Analysts help organizations improve their performance by analyzing their business processes and recommending changes. This course will teach you how to use the QSPM to analyze business processes and identify areas for improvement. This will help you develop the skills you need to succeed as a Business Analyst.
Management Consultant
Management Consultant
Management Consultants help organizations solve problems and improve their performance. This course will teach you how to use the QSPM to analyze organizational problems and develop solutions. This will help you develop the skills you need to succeed as a Management Consultant.
Investment Analyst
Investment Analyst
Investment Analysts help investors make informed decisions about where to invest their money. This course will teach you how to use the QSPM to analyze companies and make investment recommendations. This will help you develop the skills you need to succeed as an Investment Analyst.
Corporate Finance Analyst
Corporate Finance Analyst
Corporate Finance Analysts help companies make financial decisions. This course will teach you how to use the QSPM to analyze financial data and make recommendations. This will help you develop the skills you need to succeed as a Corporate Finance Analyst.
Product Manager
Product Manager
Product Managers are responsible for developing and launching new products. This course will teach you how to use the QSPM to analyze market opportunities and develop new products. This will help you develop the skills you need to succeed as a Product Manager.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. This course will teach you how to use the QSPM to analyze market opportunities and develop marketing campaigns. This will help you develop the skills you need to succeed as a Marketing Manager.
Sales Manager
Sales Manager
Sales Managers are responsible for developing and executing sales strategies. This course will teach you how to use the QSPM to analyze market opportunities and develop sales strategies. This will help you develop the skills you need to succeed as a Sales Manager.
Operations Manager
Operations Manager
Operations Managers are responsible for overseeing the day-to-day operations of a company. This course will teach you how to use the QSPM to analyze operational processes and identify areas for improvement. This will help you develop the skills you need to succeed as an Operations Manager.
IT Manager
IT Manager
IT Managers are responsible for overseeing the IT infrastructure of a company. This course will teach you how to use the QSPM to analyze IT systems and identify areas for improvement. This will help you develop the skills you need to succeed as an IT Manager.
Human Resources Manager
Human Resources Manager
Human Resources Managers are responsible for overseeing the human resources functions of a company. This course will teach you how to use the QSPM to analyze human resources processes and identify areas for improvement. This will help you develop the skills you need to succeed as a Human Resources Manager.
Financial Analyst
Financial Analyst
Financial Analysts help companies make financial decisions. This course will teach you how to use the QSPM to analyze financial data and make recommendations. This will help you develop the skills you need to succeed as a Financial Analyst.
Data Analyst
Data Analyst
Data Analysts help organizations make informed decisions by analyzing data. This course will teach you how to use the QSPM to analyze data and identify trends. This will help you develop the skills you need to succeed as a Data Analyst.
Market Researcher
Market Researcher
Market Researchers help organizations understand their customers and markets. This course will teach you how to use the QSPM to analyze market research data and identify trends. This will help you develop the skills you need to succeed as a Market Researcher.
Quantitative Analyst
Quantitative Analyst
Quantitative Analysts use mathematical and statistical models to analyze data and make predictions. This course will teach you how to use the QSPM to analyze data and develop models. This will help you develop the skills you need to succeed as a Quantitative Analyst.
For more career information including salaries, visit:
OpenCourser.com/course/rix8dr/how
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
How to Use the QSPM to Analyze and Set the Right Strategy.
Save
Provides a foundation in strategic management, including a comprehensive overview of the QSPM process.
Provides foundational concepts in business strategy, including frameworks that can complement the QSPM analysis.
Presents case studies and theoretical frameworks, offering a broader perspective on strategic decision-making and the role of the QSPM.
Presents a theoretical framework for understanding the challenges of innovation, providing insights into the role of the QSPM in navigating technological disruption.
Save
Provides a concise and accessible guide to understanding good and bad strategies, offering insights into the QSPM process.
Presents a unique and thought-provoking perspective on strategy, offering complementary insights to the QSPM analysis.
Save
Introduces the concept of blue ocean strategy, providing insights into how to create new market opportunities beyond existing competition.
Presents a practical and iterative approach to building successful businesses, offering valuable insights for entrepreneurs leveraging the QSPM.
Save
Provides a practical guide to acquiring customers for startups, offering insights into how the QSPM can support market validation.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/rix8dr/how
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Effort
2 Hours
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Omodiaogbe Samuel
Language
English
Good to know
Trains learners to analyze and set the right strategic direction for an organization through the use of QSPM
Teaches learners to leverage opportunities, mitigate threats, and improve internal strengths and weaknesses to enhance strategy
Uses a practical example of an energy services company to demonstrate the application of QSPM
Provides a template for learners to easily implement the QSPM model in their own organizations
Empowers business leaders and strategists to make informed decisions for optimal strategic direction
Requires learners to have a basic understanding of strategic planning concepts
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