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Omodiaogbe Samuel
By the end of this guided project, you will be able to formulate your corporate strategy with the Internal-External (IE) Matrix. The IE framework is a diagnostic and prescriptive tool for maximizing competitiveness, and effective resources allocation. The framework is used to compare the various divisions of an organization in terms of revenue and percentage profit with respect to IFE-EFE matrix. Also, there are three main regions on the IE matrix and they inform the strategy to be pursued given the analysis conducted. The project is for business leaders and strategists who want to make informed corporate strategic decisions. At the end of the project, you will be able to use the model to make effective strategic decisions
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Syllabus
Use the IE Matrix to Analyze and Set Your Strategy
By the end of this guided project, you will be able to formulate your corporate strategy with the Internal-External (IE) Matrix. The IE Matrix is a portfolio management tool that is used to compare the various divisions of an organization in terms of revenue and percentage profit with respect to Internal Factor Evaluation (IFE) matrix and the External Factor Evaluation (EFE) matrix. The IE matrix belongs to the matching stage of strategy formulation, and it positions an organization into various divisions in a nine-cell display. The IE matrix is based on two key dimensions, the IFE matrix weighted score on the x-axis, and the EFE matrix weighted score on the y-axis. It’s required for each of the divisions to construct the IFE-EFE matrix, which helps in the eventual design of the corporate level IE matrix. Also, there are three main regions of the IE matrix and they inform the strategy to be pursued given the analysis conducted. And they are the grow & build region, hold & maintain region, and the harvest and divest region. The IE framework is a diagnostic and prescriptive tool for maximizing corporate competitiveness, and effective resources allocation.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches advanced concepts like resource allocation and competitiveness
Involves using a matrix to analyze and set a company's strategy
Suitable for experienced business leaders and strategists
May require prior understanding of financial analysis
Involves using software or tools that may not be readily available to all learners
Concepts and techniques may not be applicable to all industries or business types
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Use the IE Matrix to Analyze and Set Your Strategy with these
activities:
Review EFE matrix in preparation
Show steps
Reviewing the EFE matrix will provide a strong foundational knowledge of the external factors considered in the IE Matrix framework.
Show steps
-
Gather resources on EFE matrix
-
Read through provided materials
-
Take practice problems
Review IFE matrix in preparation
Show steps
Reviewing the IFE matrix will provide a strong foundational knowledge of the internal factors considered in the IE Matrix framework.
Show steps
-
Gather resources on IFE matrix
-
Read through provided materials
-
Take practice problems
Review concepts related to corporate strategy
Show steps
Reinforce your understanding of key concepts in corporate strategy before starting the course.
Browse courses on
Corporate Strategy
Show steps
-
Review lecture notes or textbooks from previous courses related to strategy.
-
Read articles or blog posts on current trends and best practices in corporate strategy.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Follow online tutorials on using the IE matrix
Show steps
Enhance your understanding of the IE matrix framework through guided tutorials.
Show steps
-
Search for reputable online tutorials on the IE matrix.
-
Follow the instructions and complete the exercises provided in the tutorials.
Participate in online discussion forums related to IE matrix
Show steps
Engage with peers and exchange ideas on the application of the IE matrix.
Show steps
-
Join online discussion forums or groups dedicated to corporate strategy.
-
Read and respond to discussions on the IE matrix, sharing your insights and learning from others.
Create an IFE-EFE matrix on a sample company
Show steps
Creating an IFE-EFE matrix will provide a practical understanding of how to use the framework on a real-world example.
Show steps
-
Gather data on a sample company
-
Identify key internal and external factors
-
Assign weights and ratings to factors
-
Plot factors on the IFE-EFE matrix
-
Draw conclusions and make recommendations
Develop a sample IE matrix for a hypothetical organization
Show steps
Apply the IE matrix framework to a real-world scenario to solidify your understanding of its application.
Show steps
-
Identify a hypothetical organization and gather relevant data on its internal and external environment.
-
Construct an IFE and EFE matrix for the organization.
-
Plot the results on an IE matrix and analyze the implications for the organization's strategy.
Participate in online study group
Show steps
Participating in a study group will provide an opportunity to discuss the IE Matrix framework with peers and reinforce understanding.
Show steps
-
Find or create an online study group
-
Schedule regular meetings
-
Review course materials
-
Discuss application of IE Matrix
Solve practice problems on IE matrix analysis
Show steps
Reinforce your analytical skills by practicing with IE matrix problems.
Show steps
-
Find practice problems in textbooks or online resources.
-
Analyze the case studies and apply the IE matrix framework to determine appropriate strategies.
Contribute to open-source projects using IE Matrix framework
Show steps
Contributing to open-source projects using the IE Matrix framework will provide practical experience in applying the framework.
Show steps
-
Identify open-source projects
-
Study the project documentation
-
Identify areas where IE Matrix can be applied
-
Implement the IE Matrix framework
-
Submit a pull request
Review EFE matrix in preparation
Show steps
Reviewing the EFE matrix will provide a strong foundational knowledge of the external factors considered in the IE Matrix framework.
Show steps
Show steps
Show steps
- Gather resources on EFE matrix
- Read through provided materials
- Take practice problems
Review IFE matrix in preparation
Show steps
Reviewing the IFE matrix will provide a strong foundational knowledge of the internal factors considered in the IE Matrix framework.
Show steps
Show steps
Show steps
- Gather resources on IFE matrix
- Read through provided materials
- Take practice problems
Review concepts related to corporate strategy
Show steps
Reinforce your understanding of key concepts in corporate strategy before starting the course.
Browse courses on
Corporate Strategy
Show steps
Show steps
Show steps
- Review lecture notes or textbooks from previous courses related to strategy.
- Read articles or blog posts on current trends and best practices in corporate strategy.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Follow online tutorials on using the IE matrix
Show steps
Enhance your understanding of the IE matrix framework through guided tutorials.
Show steps
Show steps
Show steps
- Search for reputable online tutorials on the IE matrix.
- Follow the instructions and complete the exercises provided in the tutorials.
Participate in online discussion forums related to IE matrix
Show steps
Engage with peers and exchange ideas on the application of the IE matrix.
Show steps
Show steps
Show steps
- Join online discussion forums or groups dedicated to corporate strategy.
- Read and respond to discussions on the IE matrix, sharing your insights and learning from others.
Create an IFE-EFE matrix on a sample company
Show steps
Creating an IFE-EFE matrix will provide a practical understanding of how to use the framework on a real-world example.
Show steps
Show steps
Show steps
- Gather data on a sample company
- Identify key internal and external factors
- Assign weights and ratings to factors
- Plot factors on the IFE-EFE matrix
- Draw conclusions and make recommendations
Develop a sample IE matrix for a hypothetical organization
Show steps
Apply the IE matrix framework to a real-world scenario to solidify your understanding of its application.
Show steps
Show steps
Show steps
- Identify a hypothetical organization and gather relevant data on its internal and external environment.
- Construct an IFE and EFE matrix for the organization.
- Plot the results on an IE matrix and analyze the implications for the organization's strategy.
Participate in online study group
Show steps
Participating in a study group will provide an opportunity to discuss the IE Matrix framework with peers and reinforce understanding.
Show steps
Show steps
Show steps
- Find or create an online study group
- Schedule regular meetings
- Review course materials
- Discuss application of IE Matrix
Solve practice problems on IE matrix analysis
Show steps
Reinforce your analytical skills by practicing with IE matrix problems.
Show steps
Show steps
Show steps
- Find practice problems in textbooks or online resources.
- Analyze the case studies and apply the IE matrix framework to determine appropriate strategies.
Contribute to open-source projects using IE Matrix framework
Show steps
Contributing to open-source projects using the IE Matrix framework will provide practical experience in applying the framework.
Show steps
Show steps
Show steps
- Identify open-source projects
- Study the project documentation
- Identify areas where IE Matrix can be applied
- Implement the IE Matrix framework
- Submit a pull request
Career center
Learners who complete Use the IE Matrix to Analyze and Set Your Strategy will develop knowledge and skills
that may be useful to these careers:
Strategy Consultant
Strategy Consultant
Strategy Consultants help companies develop and implement strategies for growth and success. This course provides a foundation in strategy formulation and analysis, which is essential for success in this role. The IE Matrix is a tool that Strategy Consultants use to analyze a company's internal and external environment, and to develop strategies accordingly. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Strategy Consultants.
Corporate Planner
Corporate Planner
Corporate Planners develop and implement long-term plans for companies. This course provides a foundation in strategic planning, which is essential for success in this role. The IE Matrix is a tool that Corporate Planners use to analyze a company's internal and external environment, and to develop plans accordingly. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Corporate Planners.
Investment Analyst
Investment Analyst
Investment Analysts evaluate and recommend investments for clients. This course provides a foundation in investment analysis, which is essential for success in this role. The IE Matrix is a tool that Investment Analysts use to analyze a company's internal and external environment, and to assess its investment potential. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Investment Analysts.
Management Consultant
Management Consultant
Management Consultants help companies improve their performance. This course provides a foundation in management consulting, which is essential for success in this role. The IE Matrix is a tool that Management Consultants use to analyze a company's internal and external environment, and to develop recommendations for improvement. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Management Consultants.
Business Analyst
Business Analyst
Business Analysts analyze business processes and make recommendations for improvement. This course provides a foundation in business analysis, which is essential for success in this role. The IE Matrix is a tool that Business Analysts use to analyze a company's internal and external environment, and to identify areas for improvement. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Business Analysts.
Product Manager
Product Manager
Product Managers develop and manage products. This course provides a foundation in product management, which is essential for success in this role. The IE Matrix is a tool that Product Managers use to analyze a product's internal and external environment, and to make decisions about product development and marketing. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Product Managers.
Marketing Manager
Marketing Manager
Marketing Managers develop and implement marketing campaigns. This course provides a foundation in marketing, which is essential for success in this role. The IE Matrix is a tool that Marketing Managers use to analyze a company's internal and external environment, and to develop marketing campaigns accordingly. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Marketing Managers.
Sales Manager
Sales Manager
Sales Managers develop and implement sales strategies. This course provides a foundation in sales, which is essential for success in this role. The IE Matrix is a tool that Sales Managers use to analyze a company's internal and external environment, and to develop sales strategies accordingly. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Sales Managers.
Operations Manager
Operations Manager
Operations Managers oversee the day-to-day operations of a company. This course provides a foundation in operations management, which is essential for success in this role. The IE Matrix is a tool that Operations Managers use to analyze a company's internal and external environment, and to make decisions about how to improve operations. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Operations Managers.
Financial Analyst
Financial Analyst
Financial Analysts analyze financial data and make recommendations for investment. This course provides a foundation in financial analysis, which is essential for success in this role. The IE Matrix is a tool that Financial Analysts use to analyze a company's internal and external environment, and to assess its financial performance. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Financial Analysts.
Accountant
Accountant
Accountants prepare and review financial statements. This course provides a foundation in accounting, which is essential for success in this role. The IE Matrix is a tool that Accountants use to analyze a company's internal and external environment, and to ensure that its financial statements are accurate and compliant with regulations. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Accountants.
Economist
Economist
Economists study the economy and make recommendations for economic policy. This course provides a foundation in economics, which is essential for success in this role. The IE Matrix is a tool that Economists use to analyze the internal and external environment of an economy, and to make recommendations for economic policy accordingly. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Economists.
Market Researcher
Market Researcher
Market Researchers study the market and make recommendations for marketing strategies. This course provides a foundation in market research, which is essential for success in this role. The IE Matrix is a tool that Market Researchers use to analyze a company's internal and external environment, and to make recommendations for marketing strategies accordingly. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Market Researchers.
Data Analyst
Data Analyst
Data Analysts analyze data and make recommendations for business decisions. This course provides a foundation in data analysis, which is essential for success in this role. The IE Matrix is a tool that Data Analysts use to analyze a company's internal and external environment, and to make recommendations for business decisions accordingly. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Data Analysts.
Statistician
Statistician
Statisticians collect, analyze, and interpret data. This course provides a foundation in statistics, which is essential for success in this role. The IE Matrix is a tool that Statisticians use to analyze a company's internal and external environment, and to make recommendations for business decisions accordingly. This course provides a step-by-step guide to using the IE Matrix, which will be invaluable for aspiring Statisticians.
For more career information including salaries, visit:
OpenCourser.com/course/y3ux2a/use
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Use the IE Matrix to Analyze and Set Your Strategy.
Provides a framework for understanding the competitive advantage of nations. It valuable resource for students and professionals who want to learn more about this topic.
Provides a framework for understanding the challenges of innovation. It valuable resource for students and professionals who want to learn more about this topic.
Save
Provides a simple framework for evaluating the quality of a strategy. It valuable resource for students and professionals who want to learn more about this topic.
Provides a framework for building and launching new products and services. It valuable resource for students and professionals who want to learn more about this topic.
Provides a practical guide to building and running a successful startup. It valuable resource for students and professionals who want to learn more about this topic.
Provides a framework for building a successful startup. It valuable resource for students and professionals who want to learn more about this topic.
Provides a framework for investing in stocks. It valuable resource for students and professionals who want to learn more about this topic.
Provides a framework for understanding the psychology of money. It valuable resource for students and professionals who want to learn more about this topic.
Save
Provides a framework for understanding the importance of financial literacy. It valuable resource for students and professionals who want to learn more about this topic.
Provides a framework for understanding the habits of millionaires. It valuable resource for students and professionals who want to learn more about this topic.
Provides a framework for getting out of debt and building wealth. It valuable resource for students and professionals who want to learn more about this topic.
Provides a framework for understanding the importance of saving and investing. It valuable resource for students and professionals who want to learn more about this topic.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/y3ux2a/use
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Effort
2 Hours
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Omodiaogbe Samuel
Language
English
Good to know
Teaches advanced concepts like resource allocation and competitiveness
Involves using a matrix to analyze and set a company's strategy
Suitable for experienced business leaders and strategists
May require prior understanding of financial analysis
Involves using software or tools that may not be readily available to all learners
Concepts and techniques may not be applicable to all industries or business types
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