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Thomas E. Parkinson
This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.
Read more
This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.
Read more
This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.
You will be able to:
- Develop a foundational understanding of the entrepreneurial process
- Consider the relationship between growth and error
- Understand how particular opportunities influence entrepreneurial phenomena
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
Register for this course and see more details by visiting:
OpenCourser.com/course/yvjbvq/entrepreneurship
What's inside
Syllabus
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
Read more
Syllabus
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
Read more
Module 1: Introduction to Entrepreneurship
This module is focused on how an innovator can get started on his or her entrepreneurial journey.
Module 2: Understanding the Market
This module will focus on how entrepreneurs can distill a new venture opportunity into a value proposition that resonates with customers.
Module 3: Building the Team
This module is focused on how entrepreneurs can build and motivate teams.
Module 4: Finding Customers
This module focuses on finding customers.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Provides practical advice on dealing with the challenges of launching an entrepreneurial venture
Builds a strong foundation by exploring the foundational components of entrepreneurship
Teaches you how to create a value proposition that customers can relate to
Helps you find customers for your business
Explores the relationship between growth and error in entrepreneurial settings, a topic not all courses examine
Save this course
Save Entrepreneurship I: Laying the Foundation to your list so you can find it easily later:
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Reviews summary
Solid primer for understanding entrepreneurship
Learners say this course provides a great foundation for understanding entrepreneurship. It covers the fundamentals of starting a business, from identifying a market opportunity to creating a business plan. The course also includes interviews with real entrepreneurs, which provides valuable insights into the challenges and rewards of starting your own business. Overall, this course is highly recommended for anyone interested in starting a business or learning more about entrepreneurship.
Presents the material in a clear and organized way, making it easy to follow and understand.
"Very well explained. Easy to follow."
"covered the all thing related to the topic"
"well explained"
"The modules were organized into topics very appropriate to the course"
Shares valuable insights and perspectives from successful entrepreneurs.
"awesome fundemental concept that an entrepreneur would greatly benefit prior starting their business."
"A really very interesting course with important methodological concepts"
"packed with the essential details to help everyone be a results oriented entrepreneur"
"gives you an insight of what it takes to be an entrepreneur"
The instructor is knowledgeable and passionate about entrepreneurship, making the course enjoyable and informative.
"great. The interviews with entrepreneurs is a big plus"
"The professor was really good and his teaching process is very easy"
"Professor Parkinson has been amazing, GREAT COURSE."
"Professor Parkinson navigated through all topics amazingly well, and explained concepts very well"
Provides real-world examples and case studies that make the concepts relatable.
"practical knowledge with practice case study from real companies"
"very practical and packed with the essential details to help everyone be a results oriented entrepreneur"
"good for understanding the market"
"great course to the new comers for the entrepreneurship"
Introduces key concepts and frameworks for understanding entrepreneurship.
"good foundation to understand entrepreneurship"
"very good course for the beginners"
"laying the foundation"
"learned basic knowledge of entrepreneurship"
"This course was highly informative and a splendid learning experience!!"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Entrepreneurship I: Laying the Foundation with these
activities:
Review Concepts in Accounting and Finance
Show steps
To strengthen your foundational understanding of accounting and finance principles, which are essential for managing the financial aspects of your entrepreneurial venture.
Browse courses on
Accounting
Show steps
-
Review textbooks or online resources on accounting and finance.
-
Practice solving accounting and finance problems.
Explore Case Studies of Successful Entrepreneurial Ventures
Show steps
To learn from real-world examples and gain insights into the strategies and practices that have led to successful entrepreneurial outcomes.
Browse courses on
Case Studies
Show steps
-
Select case studies that are relevant to your interests.
-
Read or watch the case studies and take notes on key lessons.
-
Discuss the case studies with classmates or mentors.
Review 'The Lean Startup' by Eric Ries
Show steps
To gain insights from a leading expert in the field of entrepreneurship and understand the fundamentals of the Lean Methodology, which can aid in entrepreneurial ventures.
View
Partire leggeri. Il metodo Lean Startup:...
on Amazon
Show steps
-
Read the book and take notes on key concepts.
-
Create a summary or presentation to share with classmates.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Conduct Market Research Surveys
Show steps
To develop practical skills in gathering and interpreting market research data, which is crucial for understanding your target customers and making informed decisions.
Browse courses on
Market Research
Show steps
-
Analyze the data and draw insights.
-
Define your research objectives.
-
Design a survey questionnaire.
-
Distribute the survey and collect responses.
Develop a Business Model Canvas for a New Venture
Show steps
To visualize and validate your entrepreneurial idea by creating a Business Model Canvas, which will help you communicate your business concept clearly and effectively.
Browse courses on
Business Model Canvas
Show steps
-
Brainstorm and identify the key elements of your business idea.
-
Fill out each section of the Business Model Canvas.
-
Get feedback from classmates or mentors on your Business Model Canvas.
Participate in Peer-Review Sessions for Entrepreneurial Ideas
Show steps
To gain valuable feedback on your entrepreneurial ideas, improve your critical thinking skills, and learn from the perspectives of others.
Browse courses on
Peer Feedback
Show steps
-
Present your idea to the group.
-
Listen to feedback and ask clarifying questions.
-
Reflect on the feedback and consider how to improve your idea.
Participate in an Entrepreneurial Pitch Competition
Show steps
To develop your pitching skills, gain exposure to potential investors, and receive feedback on your entrepreneurial idea from a panel of experts.
Browse courses on
Pitching
Show steps
-
Develop a compelling pitch deck.
-
Practice your pitch and get feedback from peers or mentors.
-
Participate in the pitch competition.
-
Reflect on your experience and identify areas for improvement.
Develop a Comprehensive Entrepreneurial Business Plan
Show steps
To create a comprehensive roadmap for your entrepreneurial venture, outlining your goals, strategies, and financial projections, which will help you attract funding and build a successful business.
Browse courses on
Business Plan Writing
Show steps
-
Research and analyze your target market.
-
Define your value proposition and competitive advantage.
-
Develop a detailed marketing and sales plan.
-
Forecast your financial performance.
-
Write the business plan and seek feedback from experts.
Review Concepts in Accounting and Finance
Show steps
To strengthen your foundational understanding of accounting and finance principles, which are essential for managing the financial aspects of your entrepreneurial venture.
Browse courses on
Accounting
Show steps
Show steps
Show steps
- Review textbooks or online resources on accounting and finance.
- Practice solving accounting and finance problems.
Explore Case Studies of Successful Entrepreneurial Ventures
Show steps
To learn from real-world examples and gain insights into the strategies and practices that have led to successful entrepreneurial outcomes.
Browse courses on
Case Studies
Show steps
Show steps
Show steps
- Select case studies that are relevant to your interests.
- Read or watch the case studies and take notes on key lessons.
- Discuss the case studies with classmates or mentors.
Review 'The Lean Startup' by Eric Ries
Show steps
To gain insights from a leading expert in the field of entrepreneurship and understand the fundamentals of the Lean Methodology, which can aid in entrepreneurial ventures.
View
Partire leggeri. Il metodo Lean Startup:...
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes on key concepts.
- Create a summary or presentation to share with classmates.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Conduct Market Research Surveys
Show steps
To develop practical skills in gathering and interpreting market research data, which is crucial for understanding your target customers and making informed decisions.
Browse courses on
Market Research
Show steps
Show steps
Show steps
- Analyze the data and draw insights.
- Define your research objectives.
- Design a survey questionnaire.
- Distribute the survey and collect responses.
Develop a Business Model Canvas for a New Venture
Show steps
To visualize and validate your entrepreneurial idea by creating a Business Model Canvas, which will help you communicate your business concept clearly and effectively.
Browse courses on
Business Model Canvas
Show steps
Show steps
Show steps
- Brainstorm and identify the key elements of your business idea.
- Fill out each section of the Business Model Canvas.
- Get feedback from classmates or mentors on your Business Model Canvas.
Participate in Peer-Review Sessions for Entrepreneurial Ideas
Show steps
To gain valuable feedback on your entrepreneurial ideas, improve your critical thinking skills, and learn from the perspectives of others.
Browse courses on
Peer Feedback
Show steps
Show steps
Show steps
- Present your idea to the group.
- Listen to feedback and ask clarifying questions.
- Reflect on the feedback and consider how to improve your idea.
Participate in an Entrepreneurial Pitch Competition
Show steps
To develop your pitching skills, gain exposure to potential investors, and receive feedback on your entrepreneurial idea from a panel of experts.
Browse courses on
Pitching
Show steps
Show steps
Show steps
- Develop a compelling pitch deck.
- Practice your pitch and get feedback from peers or mentors.
- Participate in the pitch competition.
- Reflect on your experience and identify areas for improvement.
Develop a Comprehensive Entrepreneurial Business Plan
Show steps
To create a comprehensive roadmap for your entrepreneurial venture, outlining your goals, strategies, and financial projections, which will help you attract funding and build a successful business.
Browse courses on
Business Plan Writing
Show steps
Show steps
Show steps
- Research and analyze your target market.
- Define your value proposition and competitive advantage.
- Develop a detailed marketing and sales plan.
- Forecast your financial performance.
- Write the business plan and seek feedback from experts.
Career center
Learners who complete Entrepreneurship I: Laying the Foundation will develop knowledge and skills
that may be useful to these careers:
Entrepreneur
Entrepreneur
As an Entrepreneur, you will be responsible for starting and running your own business. This course will help you develop the skills you need to identify and evaluate opportunities, develop business plans, and manage projects. You will also learn how to raise capital, market your products or services, and manage your finances. This course will help you build a strong foundation in the fundamentals of entrepreneurship.
Start-up Founder
Start-up Founder
As a Start-up Founder, you will be responsible for starting and running your own business. This course will help you develop the skills you need to identify and evaluate opportunities, develop business plans, and manage projects. You will also learn how to raise capital, market your products or services, and manage your finances. This course will help you build a strong foundation in the fundamentals of entrepreneurship.
Consultant
Consultant
As a Consultant, you will be responsible for providing advice and guidance to businesses on a variety of topics, including strategy, operations, and marketing. This course will help you develop the skills you need to understand the needs of businesses and develop effective solutions. You will learn how to identify and evaluate opportunities, develop business plans, and manage projects. This course will also help you build a strong foundation in financial analysis, which is essential for any Consultant.
Business Analyst
Business Analyst
As a Business Analyst, you will be responsible for analyzing business processes and recommending solutions to improve efficiency and effectiveness. This course will help you develop the skills you need to understand the needs of businesses and develop innovative solutions. You will learn how to identify and evaluate opportunities, develop business plans, and manage projects. This course will also help you build a strong foundation in financial analysis, which is essential for any Business Analyst.
Management Consultant
Management Consultant
As a Management Consultant, you will be responsible for advising businesses on a variety of topics, including strategy, operations, and marketing. This course will help you develop the skills you need to understand the needs of businesses and develop effective solutions. You will learn how to identify and evaluate opportunities, develop business plans, and manage projects. This course will also help you build a strong foundation in financial analysis.
Strategy Consultant
Strategy Consultant
As a Strategy Consultant, you will be responsible for advising businesses on a variety of topics, including strategy, operations, and marketing. This course will help you develop the skills you need to understand the needs of businesses and develop effective solutions. You will learn how to identify and evaluate opportunities, develop business plans, and manage projects. This course will also help you build a strong foundation in financial analysis.
Operations Manager
Operations Manager
As an Operations Manager, you will be responsible for overseeing the day-to-day operations of a business. This course will help you develop the skills you need to manage teams, processes, and projects. You will also learn how to improve efficiency and effectiveness. This course will help you build a strong foundation in operations management.
Technical Product Manager
Technical Product Manager
As a Technical Product Manager, you will be responsible for developing and managing technical products. This course will help you develop the skills you need to understand the needs of users, develop product specifications, and manage product development teams. You will also learn how to market and launch products. This course will help you build a strong foundation in technical product management.
Investment Banker
Investment Banker
As an Investment Banker, you will be responsible for advising companies on mergers and acquisitions, capital raising, and other financial transactions. This course will help you develop the skills you need to understand the financial markets, analyze companies, and develop financial models. You will also learn how to negotiate and close deals. This course will help you build a strong foundation in investment banking.
Venture Capitalist
Venture Capitalist
As a Venture Capitalist, you will be responsible for investing in early-stage companies. This course will help you develop the skills you need to understand the venture capital industry, evaluate investment opportunities, and manage portfolio companies. You will also learn how to negotiate and close deals. This course will help you build a strong foundation in venture capital.
Sales Manager
Sales Manager
As a Sales Manager, you will be responsible for leading and motivating a sales team to achieve sales goals. This course will help you develop the skills you need to manage teams, develop sales strategies, and close deals. You will also learn how to use sales tools and techniques. This course will help you build a strong foundation in sales management.
Marketer
Marketer
As a Marketer, you will be responsible for developing and executing marketing campaigns to promote products or services. This course will help you develop the skills you need to understand the target market, develop marketing strategies, and create effective marketing materials. You will also learn how to use social media, search engine optimization (SEO), and other marketing channels to reach your target audience. This course will help you build a strong foundation in marketing.
Project Manager
Project Manager
As a Project Manager, you will be responsible for planning, executing, and closing projects. This course will help you develop the skills you need to manage teams, budgets, and timelines. You will also learn how to use project management tools and techniques. This course will help you build a strong foundation in project management.
Financial Analyst
Financial Analyst
As a Financial Analyst, you will be responsible for analyzing financial data and making recommendations on investment decisions. This course will help you develop the skills you need to understand financial statements, analyze trends, and make sound investment decisions. You will also learn how to use financial models to forecast future performance. This course will help you build a strong foundation in financial analysis.
Product Manager
Product Manager
As a Product Manager, you will be responsible for developing and managing products. This course will help you develop the skills you need to understand the needs of users, develop product specifications, and manage product development teams. You will also learn how to market and launch products. This course will help you build a strong foundation in product management.
For more career information including salaries, visit:
OpenCourser.com/course/yvjbvq/entrepreneurship
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Entrepreneurship I: Laying the Foundation.
Practical guide to building a successful startup. It provides valuable insights into how to validate your business idea, build a minimum viable product, and iterate quickly to find product-market fit.
Provides a framework for developing and testing business models. It valuable tool for entrepreneurs who are looking to create a new venture or grow an existing one.
Explores the challenges that large companies face in innovating. It provides insights into how to overcome these challenges and create new growth opportunities.
Comprehensive guide to starting and running a successful business. It covers everything from developing your business idea to raising capital and marketing your products or services.
Challenges the conventional wisdom about how to build a successful business. It argues that entrepreneurs should focus on creating something new and unique, rather than competing in existing markets.
Save
Provides a practical guide to getting your startup off the ground. It covers everything from developing your marketing strategy to raising capital.
This ancient Chinese text provides valuable insights into strategy and competition. It must-read for entrepreneurs who are looking to build a successful business.
Provides a brutally honest account of the challenges and rewards of building a successful startup. It valuable read for entrepreneurs who are looking for practical advice on how to overcome adversity.
Provides a comprehensive overview of the key concepts of business. It valuable read for entrepreneurs who are looking to gain a solid foundation in business fundamentals.
Save
Provides a framework for developing and evaluating business strategies. It valuable read for entrepreneurs who are looking to create a clear and effective strategy for their business.
Provides a practical guide to building and launching successful products. It valuable read for entrepreneurs who are looking to bring their products to market quickly and efficiently.
Save
Provides a comprehensive guide to the venture capital process. It valuable read for entrepreneurs who are looking to raise capital for their business.
Explores the challenges that founders face as their businesses grow. It valuable read for entrepreneurs who are looking to avoid the common pitfalls of growth.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/yvjbvq/entrepreneurship
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Level
Introductory
Via
Coursera
Institution
University of Illinois at Urbana-Champaign
Instructor
Thomas E. Parkinson
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
Nederlands
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українська мова
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آذربایجان دیلی
This course belongs to a
collection
called
Innovation: From Creativity to Entrepreneurship. It's comprised of seven courses:
- Strategic Innovation: Managing Innovation Initiatives
- Entrepreneurship II: Preparing for Launch
- Innovation: From Creativity to Entrepreneurship Capstone
- Strategic Innovation: Building and Sustaining Innovative Organizations
- Creativity Toolkit I: Changing Perspectives
- Creativity Toolkit II: Creative Collaboration
- Entrepreneurship I: Laying the Foundation (viewing)
Good to know
Provides practical advice on dealing with the challenges of launching an entrepreneurial venture
Builds a strong foundation by exploring the foundational components of entrepreneurship
Teaches you how to create a value proposition that customers can relate to
Helps you find customers for your business
Explores the relationship between growth and error in entrepreneurial settings, a topic not all courses examine
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