Strategic Innovation
Building and Sustaining Innovative Organizations
Innovation: From Creativity to Entrepreneurship,
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. This course introduces the fundamental strategy concepts and tools that enable firms to manage technological innovations for competitive advantage. It does so by first considering the sources of technological change and how to leverage technologies to create firm value. It then examines the various mechanisms for extracting value from technologies, both legal (e.g., patents, trade secrecy, etc.) and strategic (e.g., lead time, complementary assets, etc.). We will explore the fundamentals of technology strategy through readings and case studies in both established and entrepreneurial firms across a range of technology-based industries. You will be able to: - Learn fundamental strategy concepts and frameworks for technology-based firms - Apply theories and frameworks toward the analysis and formulation of strategies for creating and capturing value through technological innovations - Develop an ability to think strategically and make decisions under uncertainty and risk - Develop skills in performing analytic research and preparing professional reports - Develop skills in managing diverse teams and working under time and resource constraints This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
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Rating | 4.8★ based on 54 ratings |
---|---|
Length | 5 weeks |
Starts | Jul 3 (43 weeks ago) |
Cost | $79 |
From | University of Illinois at Urbana-Champaign via Coursera |
Instructors | Raj Echambadi, E. Geoffrey Love |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Business Strategy |
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strategic innovation
I would highly recommend to anyone who wants to understand strategic innovation.
Great course for understanding Strategic Innovation creative innovative Great Learning Experience!
!Learned many thing connected to strategic innovation and planning.
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great course
Great course!
Great course, with good academic course material, supported with very nice examples.
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Great and empowering course for innovation.
I would like to thank the organisers of the course for the overall outstanding quality of the course.
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Rating | 4.8★ based on 54 ratings |
---|---|
Length | 5 weeks |
Starts | Jul 3 (43 weeks ago) |
Cost | $79 |
From | University of Illinois at Urbana-Champaign via Coursera |
Instructors | Raj Echambadi, E. Geoffrey Love |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Business Strategy |
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