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Sai Yayavaram and Srinivasan R

This course is offered for students who seek advanced exposure to corporate strategy. It builds on IIMBx course “Strategic Management” which dealt with strategies for single business firms. The principal focus of this course will be the strategic issues that are faced by firms operating in more complex, multi-dimensional environments.

The course deals with:

(a) Theoretical roots of corporate strategy

(b) The impact of context on corporate strategy of businesses

(c) Exploration of the boundaries of firm

(d) Formulation of corporate strategy and appreciation of its limits.

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This course is offered for students who seek advanced exposure to corporate strategy. It builds on IIMBx course “Strategic Management” which dealt with strategies for single business firms. The principal focus of this course will be the strategic issues that are faced by firms operating in more complex, multi-dimensional environments.

The course deals with:

(a) Theoretical roots of corporate strategy

(b) The impact of context on corporate strategy of businesses

(c) Exploration of the boundaries of firm

(d) Formulation of corporate strategy and appreciation of its limits.

This course provides students with the requisite combination of analytical and conceptual skills needed to grapple with the complex problems of development and execution of corporate strategy for firms that operate across industries and across national boundaries.

What you'll learn

  • Understand and apply the important analytical approaches and frameworks that underlie the domain of corporate strategy
  • Appreciate how multi-business firms create and appropriate value through diversification, vertical integration, strategic alliances, mergers & acquisitions and globalization.
  • Learn how to manage (a) a diversified company; (b) outsourcing; (c) alliances; (d) post-merger integration and (e) a multinational firm.

What's inside

Learning objectives

  • Understand and apply the important analytical approaches and frameworks that underlie the domain of corporate strategy
  • Appreciate how multi-business firms create and appropriate value through diversification, vertical integration, strategic alliances, mergers & acquisitions and globalization.
  • Learn how to manage (a) a diversified company; (b) outsourcing; (c) alliances; (d) post-merger integration and (e) a multinational firm.

Syllabus

Week 1: Corporate Advantage
This module covers corporate advantage, synergies of a multi-business firm, costs of a multi-business firm, managing a portfolio of businesses and role of Corporate Office.
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Week 2: Product Diversification
This module covers product diversification, different types of diversification, the varying motives for diversification, the performance effects of diversification and diversification in emerging economies.
Week 3: Vertical Integration
This module covers vertical integration, different types of vertical integration, the underlying motives for vertical integration, the performance effects of vertical integration and vertical integration in emerging economies.
Week 4: Geographic Diversification
This module covers geographic diversification, broad trends in geographic diversification and globalization, the underlying motives for geographic diversification, how to manage a globally diversified firm and the performance effects of geographic diversification. We will conclude with a discussion on the special issues that arise when firms from emerging economies engage in geographic diversification.
Week 5: Modes of Diversification
This module covers various modes of diversification including alliances, joint ventures, outsourcing, M&A/divestitures and internationalization.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Suitable for students seeking advanced understanding of corporate strategy applicable to multi-business firms
Covers various modes of diversification, including alliances, outsourcing, Mergers & Acquisitions, and internationalization
Taught by industry experts with extensive knowledge in corporate strategy
Facilitates understanding of how multi-business firms create and extract value through strategic initiatives
Explores case studies from emerging economies, providing insights into the challenges and opportunities of globalization

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Advanced Corporate Strategy with these activities:
Review Business Strategy Basics
Builds a stronger foundation in the core concepts and frameworks of business strategy.
Browse courses on Business Strategy
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  • Review Porter's Five Forces
  • Refresh SWOT Analysis
Read and summarize 'Corporate Strategy: Theory and Practice' by Igor Ansoff
Provides a comprehensive overview of corporate strategy theories and frameworks, enhancing understanding of the course content.
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  • Read each chapter carefully and take notes.
  • Write a summary of each chapter, focusing on the key concepts and theories.
Participate in Online Discussion Forums
Fosters critical thinking, collaboration, and the exchange of diverse perspectives on course topics.
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  • Read the assigned readings and participate in the online discussions.
  • Share your own insights and perspectives.
  • Respond to the comments and questions of your peers.
Five other activities
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Show all eight activities
Watch Video Lectures on Corporate Valuation
Provides a deeper understanding of the financial aspects of corporate strategy.
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  • Find high-quality video lectures on corporate valuation.
  • Watch the lectures and take notes.
  • Apply the concepts you learn to real-world examples.
Analyze Company Case Studies
Provides practical experience in applying business strategy concepts to real-world situations.
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  • Identify the key issues and challenges faced by the company.
  • Develop and evaluate potential strategic options.
  • Make recommendations for how the company can improve its performance.
Conduct an Industry Analysis
Develops critical thinking and research skills while enhancing understanding of industry dynamics.
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  • Identify a specific industry to analyze.
  • Research the industry's history, size, and structure.
  • Analyze the industry's competitive landscape.
  • Identify the key trends and drivers shaping the industry.
  • Write a report summarizing your findings.
Develop a Business Plan for a New Venture
Provides hands-on experience in applying business strategy principles to a real-world setting.
Browse courses on Business Plan
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  • Identify a business opportunity and develop a concept.
  • Conduct market research and analysis.
  • Develop a marketing and sales plan.
  • Create a financial plan.
  • Write a business plan that outlines your strategy and goals.
Create a Corporate Strategy Presentation
Encourages students to synthesize and communicate their understanding of the course concepts.
Show steps
  • Develop a clear and concise thesis statement for your presentation.
  • Research and gather data to support your thesis.
  • Create engaging and visually appealing slides.
  • Practice your presentation until you can deliver it confidently.

Career center

Learners who complete Advanced Corporate Strategy will develop knowledge and skills that may be useful to these careers:
Corporate Strategist
Corporate Strategists consult senior leadership teams to make strategic decisions, devise strategies and frame business proposals. They may also help to conduct due diligence for potential acquisitions, and evaluate business risks. This course can be very helpful to Corporate Strategists because it covers many of the important analytical approaches and frameworks used in the field of corporate strategy. It can also help Corporate Strategists to develop a better understanding of the context in which businesses operate and how to formulate and execute corporate strategy.
Chief Executive Officer (CEO)
CEOs are responsible for the overall leadership and management of their companies. They set the strategic direction of the company and make decisions that affect all aspects of the business. This course can be very helpful to CEOs because it provides a comprehensive overview of corporate strategy and the different challenges that businesses face. It can also help CEOs to develop the analytical and problem-solving skills needed to succeed in this role.
Strategy Analyst
Strategy Analysts are responsible for analyzing and developing strategic plans for their organizations. They may work in a variety of industries, from consulting to technology. This course can be very helpful to Strategy Analysts because it provides a comprehensive overview of corporate strategy and the different analytical approaches and frameworks used in this field.
Management Consultant
Management Consultants advise businesses on how to improve their performance. They may work on a variety of projects, such as developing new strategies, improving operations, or implementing new technologies. This course can be beneficial to Management Consultants because it provides a comprehensive overview of corporate strategy and the different challenges that businesses face. It can also help Management Consultants to develop the analytical and problem-solving skills needed to succeed in this field.
Investment Banker
Investment Bankers provide financial advice to corporations, governments, and institutions. They advise on mergers and acquisitions, public offerings, and other capital-raising transactions. This course can be helpful to Investment Bankers because it provides a solid foundation in corporate strategy and the different modes of diversification, which are important concepts in investment banking.
Business Analyst
Business Analysts are responsible for analyzing and improving the business processes of their companies. They may work in a variety of industries, from manufacturing to healthcare. This course can be beneficial to Business Analysts because it provides a strong foundation in corporate strategy and the different modes of diversification. It can also help Business Analysts to develop the analytical and problem-solving skills needed to succeed in this field.
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities for their companies. They may work in a variety of industries, from technology to healthcare. This course can be helpful to Business Development Managers because it provides a strong foundation in corporate strategy and the different modes of diversification. It can also help Business Development Managers to develop the analytical and problem-solving skills needed to succeed in this field.
Financial Analyst
Financial Analysts research and analyze financial data to make investment recommendations. They may work for investment banks, mutual funds, or other financial institutions. This course can be helpful to Financial Analysts because it provides a strong foundation in corporate strategy, which is important for understanding the financial performance of companies. It can also help Financial Analysts to develop the analytical and problem-solving skills needed to succeed in this field.
Chief Operating Officer (COO)
COOs are responsible for the day-to-day operations of their companies. They oversee the company's production, marketing, and human resources departments. This course may be helpful to COOs because it provides a better understanding of corporate strategy and how to make operational decisions that are aligned with the overall business strategy.
Chief Marketing Officer (CMO)
CMOs are responsible for the marketing and advertising of their companies. They oversee the company's brand management, product development, and customer service. This course may be helpful to CMOs because it provides a better understanding of corporate strategy and how to make marketing decisions that are aligned with the overall business strategy.
Chief Human Resources Officer (CHRO)
CHROs are responsible for the human resources (HR) of their companies. They oversee the company's hiring, training, and development. This course may be helpful to CHROs because it provides a better understanding of corporate strategy and how to make HR decisions that are aligned with the overall business strategy.
Marketing Manager
Marketing Managers develop and execute marketing campaigns to promote products and services. They may work for a variety of companies, from small businesses to large corporations. This course may be helpful to Marketing Managers because it provides a better understanding of corporate strategy and how to develop and execute marketing campaigns that are aligned with the overall business strategy.
Chief Financial Officer (CFO)
CFOs are responsible for the financial management of their companies. They oversee the company's financial planning, budgeting, and reporting. This course may be helpful to CFOs because it provides a better understanding of corporate strategy and how to make financial decisions that are aligned with the overall business strategy.
Chief Information Officer (CIO)
CIOs are responsible for the information technology (IT) systems of their companies. They oversee the company's IT infrastructure, security, and applications. This course may be helpful to CIOs because it provides a better understanding of corporate strategy and how to make IT decisions that are aligned with the overall business strategy.
Project Manager
Project Managers are responsible for planning, organizing, and executing projects. They may work in a variety of industries, from construction to technology. This course may be helpful to Project Managers because it provides a better understanding of corporate strategy and how to manage projects that are aligned with the overall business strategy.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Advanced Corporate Strategy.
Provides a comprehensive overview of corporate strategy, covering the theoretical foundations and practical applications of the field. It would be a valuable resource for students looking to gain a deeper understanding of the subject matter covered in the course. It is commonly used as a textbook at academic institutions.
This comprehensive textbook provides a solid foundation in corporate strategy, covering a wide range of topics, including corporate advantage, diversification, vertical integration, and globalization.
This concise and accessible book provides a framework for evaluating the quality of corporate strategies, helping students distinguish between good and bad strategies and make informed decisions.
Provides a practical guide to using the lean product development process to develop and launch successful products. It would be particularly relevant for students interested in the topic of product management.
This classic work explores the challenges faced by established companies in responding to disruptive innovations, providing valuable insights for students interested in managing innovation and technological change.
Provides a practical guide to acquiring and retaining customers for startups. It would be particularly relevant for students interested in the topic of marketing and customer acquisition.
Provides a detailed analysis of the challenges and opportunities involved in marketing and selling technology products to mainstream customers. It would be a valuable resource for students interested in the topic of technology marketing.
Introduces the concept of 'blue ocean strategy,' which focuses on creating new market space rather than competing in existing markets, providing a valuable perspective on corporate growth and innovation.
This practical guide to lean startup methodology provides valuable insights into how to test and iterate ideas quickly, reducing risk and increasing the chances of success for new ventures.
Provides a unique perspective on corporate leadership and strategy by examining the careers of eight successful CEOs who outperformed their peers using unconventional approaches.
Emphasizes the importance of clarity and simplicity in strategy development and execution, providing a practical framework for students to develop and implement effective strategies.
While not directly focused on corporate strategy, this book provides valuable insights into team dynamics and collaboration, which are critical for successful strategy execution.

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