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Theodore Henry King CLARK
Protecting Business Innovations Via Strategy
Watch Course Overview: https://youtu.be/mUja4iwbrTE
Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course will cover strategies from tangible resources to intangible strategies business employ to be successful.
Read more
Protecting Business Innovations Via Strategy
Watch Course Overview: https://youtu.be/mUja4iwbrTE
Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course will cover strategies from tangible resources to intangible strategies business employ to be successful.
Read more
Protecting Business Innovations Via Strategy
Watch Course Overview: https://youtu.be/mUja4iwbrTE
Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course will cover strategies from tangible resources to intangible strategies business employ to be successful.
(1) Resource-based strategy (2) Move fast or get passed (3) e-commerce (4) Changing the rules
This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.
Other courses in the Protecting Business Innovations series:
1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright
2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark
3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent
4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy
Register for this course and see more details by visiting:
OpenCourser.com/course/vtskm6/protecting
What's inside
Syllabus
Resource based Strategy
How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers.
Read more
Syllabus
Resource based Strategy
How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers.
Read more
Move Fast or Get Passed
Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied.
E-Commerce Strategy
Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts.
Changing the rules
An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches strategies to protect business innovations using a variety of tangible and intangible resources, fostering a competitive advantage
Provides insights on the 'move fast or get passed' strategy, enabling learners to leverage speed and flexibility for innovation protection
Explores the complexities of e-commerce strategy, addressing unique challenges and opportunities in global online business
Analyzes innovative pricing strategies that maximize shareholder value and gain competitive advantage, expanding learners' understanding of revenue optimization
Delves into strategic acquisitions and industry restructuring to create barriers to copying innovations, offering practical insights for business professionals
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Reviews summary
Highly praised business innovation course
Learners say this highly acclaimed course on business innovation strategy is informative and practical. Engaging lectures and real-life case studies help make this interesting subject easy to understand. Students appreciate the expert instruction and relevant insights provided by the instructor. Overall, this course is strongly recommended for those seeking to enhance their knowledge of business innovation strategies.
Clear and concise explanations make the complex topic easy to grasp.
"Amazing course additionally addressing the business structure, marketing and law. Would recommend to any entrepreneur."
Practical knowledge and skills that can be applied in the real world.
"Excellent course. Materials could do with updating. Grading system for Assignment can be discouraging. But if you put the work in, you'll take away skills of great value in the real world."
Knowledgeable and engaging instructor makes the course more enjoyable.
"Professor Clark makes an amazing job of keeping you engaged and always eager for the next lesson."
"This was my last course in the series of 4 lectures consisting of protecting business innovations using copyright, trademark, patent and strategy by Prof. CLARK. I really, really loved Prof. CLARK."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Protecting Business Innovations via Strategy with these
activities:
Attend a networking event focused on innovation and business strategy
Show steps
This activity will allow you to connect with other professionals in the field and learn about their experiences.
Show steps
-
Find a networking event focused on innovation and business strategy
-
Attend the event and meet other professionals
-
Exchange ideas and learn from others
Meet with other students to discuss the course material
Show steps
This activity will allow you to discuss the course material with other students and get different perspectives.
Show steps
-
Find other students who are taking the course
-
Schedule a time to meet and discuss the course material
-
Discuss the readings, lectures, and assignments
Read and summarize the book 'The Innovator's Dilemma' by Clayton Christensen
Show steps
This book provides insights into the challenges of innovation and how to overcome them.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
-
Read the book and take notes
-
Summarize the key points of the book
-
Discuss the book with other students or colleagues
One other activity
Expand to see all activities and additional details
Show all four activities
Practice applying the concepts of strategy to protect business innovations
Show steps
This activity will allow you to apply the concepts of strategy to real-world business scenarios.
Browse courses on
Business Strategy
Show steps
-
Analyze case studies of companies that have successfully protected their innovations through strategy
-
Develop strategies for protecting your own business innovations
-
Present your strategies to other students or colleagues for feedback
Attend a networking event focused on innovation and business strategy
Show steps
This activity will allow you to connect with other professionals in the field and learn about their experiences.
Show steps
Show steps
Show steps
- Find a networking event focused on innovation and business strategy
- Attend the event and meet other professionals
- Exchange ideas and learn from others
Meet with other students to discuss the course material
Show steps
This activity will allow you to discuss the course material with other students and get different perspectives.
Show steps
Show steps
Show steps
- Find other students who are taking the course
- Schedule a time to meet and discuss the course material
- Discuss the readings, lectures, and assignments
Read and summarize the book 'The Innovator's Dilemma' by Clayton Christensen
Show steps
This book provides insights into the challenges of innovation and how to overcome them.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes
- Summarize the key points of the book
- Discuss the book with other students or colleagues
One other activity
Expand to see all activities and additional details
Show all four activities
Practice applying the concepts of strategy to protect business innovations
Show steps
This activity will allow you to apply the concepts of strategy to real-world business scenarios.
Browse courses on
Business Strategy
Show steps
Show steps
Show steps
- Analyze case studies of companies that have successfully protected their innovations through strategy
- Develop strategies for protecting your own business innovations
- Present your strategies to other students or colleagues for feedback
Career center
Learners who complete Protecting Business Innovations via Strategy will develop knowledge and skills
that may be useful to these careers:
Innovation Manager
Innovation Manager
Focused on driving innovation within an organization, **Innovation Managers** need to be able to develop strategies that can bring their company's innovations to market. This course examines how strategy can be used to protect innovations via business strategy, including resource-based strategy, changing the rules, and moving quickly to avoid being passed by. Coursework will teach **Innovation Managers** how they can use this course to protect the innovations they bring to market.
Business Strategy Consultant
Business Strategy Consultant
Hired by businesses and organizations to help companies develop and implement strategic plans, **Business Strategy Consultants** must be able to guide their clients through developing an effective strategy and be able to identify how to protect innovations that stem from implementation of strategy. This course covers resource-based strategy, how to avoid being passed by moving quickly, and how to change rules for competitive advantage, all of which are important considerations for **Business Strategy Consultants** as they help their clients protect their innovations and stay ahead of the competition.
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
**Chief Executive Officers (CEOs)** are responsible for the overall management of a company. They need to have a strong understanding of business strategy and be able to make strategic decisions that will help the company achieve its goals. This course will give **CEOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
Corporate Strategy Manager
Corporate Strategy Manager
Responsible for developing and executing company-wide strategic plans, **Corporate Strategy Managers** must be able to understand their competitive environment and how to gain an advantage over the competition. This course will teach **Corporate Strategy Managers** how to leverage resources to create competitive barriers to copying, change the rules to gain an advantage, and use strategy as a form of innovation protection, all of which will be critical to their success.
Pricing Strategy Manager
Pricing Strategy Manager
Responsible for developing and implementing pricing strategies for a company's products and services, **Pricing Strategy Managers** must think differently about price and value. This course explores how to change the rules of business strategy by changing how a company thinks about pricing its products and services. It will give **Pricing Strategy Managers** the knowledge they need to be able to innovate and stay ahead of the competition.
Product Manager
Product Manager
**Product Managers** are responsible for the development and marketing of a company's products. They need to be able to understand the target market and to develop products that meet the needs of that market. This course will give **Product Managers** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovative products.
Chief Financial Officer (CFO)
Chief Financial Officer (CFO)
**Chief Financial Officers (CFOs)** are responsible for the financial management of a company. They need to have a strong understanding of business strategy and be able to make financial decisions that will help the company achieve its goals. This course will give **CFOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
Chief Operating Officer (COO)
Chief Operating Officer (COO)
**Chief Operating Officers (COOs)** are responsible for the day-to-day operations of a company. They need to have a strong understanding of business strategy and be able to make operational decisions that will help the company achieve its goals. This course will give **COOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
Strategic Business Development Manager
Strategic Business Development Manager
Responsible for coming up with strategic initiatives that drive growth and innovation within a business or organization, **Strategic Business Development Managers** need an understanding of what competitive barriers are and how to create them for their own company while identifying weaknesses in the competition's strategy. This course, which explores how to use both hard and soft resources as well as innovative strategy to protect innovations, may be of use to **Strategic Business Development Managers** by providing insights into how creative strategy can be used as a means of protecting innovations.
Management Consultant
Management Consultant
**Management Consultants** help businesses and organizations improve their performance. They need to be able to understand the client's business and to develop and implement strategies that will help the client achieve its goals. This course will give **Management Consultants** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
Chief Technology Officer (CTO)
Chief Technology Officer (CTO)
**Chief Technology Officers (CTOs)** are responsible for the technology strategy of a company. They need to have a strong understanding of business strategy and be able to make technology decisions that will help the company achieve its goals. This course will give **CTOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
Chief Information Officer (CIO)
Chief Information Officer (CIO)
**Chief Information Officers (CIOs)** are responsible for the information technology (IT) strategy of a company. They need to have a strong understanding of business strategy and be able to make IT decisions that will help the company achieve its goals. This course will give **CIOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
Investment Banker
Investment Banker
**Investment Bankers** need to understand how to value companies and how to advise clients on strategic decisions. Knowledge of strategy is critical for **Investment Bankers**, as they help companies raise capital and make acquisitions. This course will give **Investment Bankers** a strong foundation in business strategy, the role it can play in protecting innovations, and how it fits into the financial world.
Marketing Manager
Marketing Manager
**Marketing Managers** develop and execute marketing campaigns that promote a company's products and services. They need to be able to understand the target market and to develop creative and effective marketing campaigns. This course will give **Marketing Managers** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovative products and services.
Sales Manager
Sales Manager
**Sales Managers** are responsible for developing and executing sales strategies that will help a company achieve its revenue goals. They need to be able to understand the sales process and to motivate their sales team to achieve their targets. This course will give **Sales Managers** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
For more career information including salaries, visit:
OpenCourser.com/course/vtskm6/protecting
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Protecting Business Innovations via Strategy.
Provides a framework for understanding why large, successful companies often fail to innovate and are disrupted by smaller, more nimble competitors. It classic work on innovation and is highly relevant to the course topic of protecting business innovations via strategy.
Save
Provides a simple and effective framework for developing and evaluating good strategies. It practical guide that can help business managers develop strategies that will protect their innovations and lead to success.
Provides a practical guide to building a successful startup using the lean methodology. It valuable resource for entrepreneurs who are looking to develop and protect their innovations.
Provides a unique perspective on innovation and entrepreneurship. It thought-provoking read that can help business managers develop new ideas and strategies for protecting their innovations.
Provides a comprehensive framework for analyzing business strategy. It valuable resource for business managers who are looking to develop strategies that will protect their innovations and lead to success.
Provides a sequel to The Innovator's Dilemma and offers a practical guide to creating and sustaining successful growth. It valuable resource for business managers who are looking to develop strategies that will protect their innovations and lead to success.
Provides a practical guide to innovation from one of the world's leading design firms. It valuable resource for business managers who are looking to develop strategies that will protect their innovations and lead to success.
Provides a comprehensive guide to building a successful startup. It valuable resource for entrepreneurs who are looking to develop and protect their innovations.
Save
Provides a practical guide to getting customers for your startup. It valuable resource for entrepreneurs who are looking to develop and protect their innovations.
Provides a no-nonsense guide to building a successful business. It valuable resource for entrepreneurs who are looking to develop and protect their innovations.
Provides a framework for understanding the five skills of disruptive innovators. It valuable resource for business managers who are looking to develop strategies that will protect their innovations and lead to success.
Provides a practical guide to using the lean product development process to innovate with minimum viable products and rapid customer feedback. It valuable resource for entrepreneurs who are looking to develop and protect their innovations.
Provides a practical guide to bringing the lean startup methodology into your organization. It valuable resource for business managers who are looking to develop strategies that will protect their innovations and lead to success.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/vtskm6/protecting
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Effort
1-2 hours/week
Level
Introductory
Via
Coursera
Institution
The Hong Kong University of Science and Technology
Instructor
Theodore Henry King CLARK
Language
English
Transcripts
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This course belongs to a
collection
called
Protecting Business Innovation. It's comprised of four courses:
- Protecting Business Innovations via Copyright
- Protecting Business Innovations via Trademark
- Protecting Business Innovations via Strategy (viewing)
- Protecting Business Innovations via Patent
Good to know
Teaches strategies to protect business innovations using a variety of tangible and intangible resources, fostering a competitive advantage
Provides insights on the 'move fast or get passed' strategy, enabling learners to leverage speed and flexibility for innovation protection
Explores the complexities of e-commerce strategy, addressing unique challenges and opportunities in global online business
Analyzes innovative pricing strategies that maximize shareholder value and gain competitive advantage, expanding learners' understanding of revenue optimization
Delves into strategic acquisitions and industry restructuring to create barriers to copying innovations, offering practical insights for business professionals
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