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Protecting Business Innovations via Strategy

Theodore Henry King CLARK

Protecting Business Innovations Via Strategy

Watch Course Overview: https://youtu.be/mUja4iwbrTE

Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course will cover strategies from tangible resources to intangible strategies business employ to be successful.

Read more

Protecting Business Innovations Via Strategy

Watch Course Overview: https://youtu.be/mUja4iwbrTE

Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course will cover strategies from tangible resources to intangible strategies business employ to be successful.

(1) Resource-based strategy (2) Move fast or get passed (3) e-commerce (4) Changing the rules

This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

Other courses in the Protecting Business Innovations series:

1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright

2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark

3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent

4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy

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What's inside

Syllabus

Resource based Strategy
How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers.
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Teaches strategies to protect business innovations using a variety of tangible and intangible resources, fostering a competitive advantage
Provides insights on the 'move fast or get passed' strategy, enabling learners to leverage speed and flexibility for innovation protection
Explores the complexities of e-commerce strategy, addressing unique challenges and opportunities in global online business
Analyzes innovative pricing strategies that maximize shareholder value and gain competitive advantage, expanding learners' understanding of revenue optimization
Delves into strategic acquisitions and industry restructuring to create barriers to copying innovations, offering practical insights for business professionals

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Reviews summary

Strategic approaches for innovation protection

According to students, this course explores how businesses can protect innovations using strategic approaches when formal legal protections like patents are unavailable or insufficient. Learners are introduced to various strategies, including leveraging resource-based advantages, moving fast as a competitor, and adapting to the unique landscape of e-commerce. The course is designed to be taken as a standalone module or as part of a four-course series on protecting business innovations, offering a different perspective compared to legal IP methods.
Designed as one course in a four-part series.
"This is one course in a four-part series on protecting business innovations."
"Good as a standalone introduction or part of the full IP series."
"Complementary to the patent and trademark courses."
"The material covers strategy as an alternative or complement to legal protection."
Suitable for business professionals.
"The course is relevant for business managers and those interested in strategic thinking."
"Good for professionals looking for non-legal methods to protect business ideas."
"Content is geared towards practical application in a business context."
"Useful for understanding strategic barriers to competition."
Explores useful business strategy concepts.
"I found the resource-based strategy section helpful, providing a good framework."
"The strategic approaches discussed feel very applicable to real business problems."
"Learned several valuable strategies for protecting innovations without patents."
"The case examples for resource-based barriers were insightful."
Some topics may require deeper exploration.
"The e-commerce section felt a bit high-level; I wish it covered more specific legal challenges."
"I would appreciate more detail on enforcing strategies globally."
"Some modules could go deeper into practical implementation challenges."
"While broad, some areas felt like they could be expanded upon for more detail."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Protecting Business Innovations via Strategy with these activities:
Attend a networking event focused on innovation and business strategy
This activity will allow you to connect with other professionals in the field and learn about their experiences.
Show steps
  • Find a networking event focused on innovation and business strategy
  • Attend the event and meet other professionals
  • Exchange ideas and learn from others
Meet with other students to discuss the course material
This activity will allow you to discuss the course material with other students and get different perspectives.
Show steps
  • Find other students who are taking the course
  • Schedule a time to meet and discuss the course material
  • Discuss the readings, lectures, and assignments
Read and summarize the book 'The Innovator's Dilemma' by Clayton Christensen
This book provides insights into the challenges of innovation and how to overcome them.
View The Disruptive Innovation Set (2 Books) on Amazon
Show steps
  • Read the book and take notes
  • Summarize the key points of the book
  • Discuss the book with other students or colleagues
One other activity
Expand to see all activities and additional details
Show all four activities
Practice applying the concepts of strategy to protect business innovations
This activity will allow you to apply the concepts of strategy to real-world business scenarios.
Browse courses on Business Strategy
Show steps
  • Analyze case studies of companies that have successfully protected their innovations through strategy
  • Develop strategies for protecting your own business innovations
  • Present your strategies to other students or colleagues for feedback

Career center

Learners who complete Protecting Business Innovations via Strategy will develop knowledge and skills that may be useful to these careers:
Business Strategy Consultant
Hired by businesses and organizations to help companies develop and implement strategic plans, **Business Strategy Consultants** must be able to guide their clients through developing an effective strategy and be able to identify how to protect innovations that stem from implementation of strategy. This course covers resource-based strategy, how to avoid being passed by moving quickly, and how to change rules for competitive advantage, all of which are important considerations for **Business Strategy Consultants** as they help their clients protect their innovations and stay ahead of the competition.
See salaries and explore the career path for Business Strategy Consultant
Chief Executive Officer (CEO)
**Chief Executive Officers (CEOs)** are responsible for the overall management of a company. They need to have a strong understanding of business strategy and be able to make strategic decisions that will help the company achieve its goals. This course will give **CEOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
See salaries and explore the career path for Chief Executive Officer (CEO)
Corporate Strategy Manager
Responsible for developing and executing company-wide strategic plans, **Corporate Strategy Managers** must be able to understand their competitive environment and how to gain an advantage over the competition. This course will teach **Corporate Strategy Managers** how to leverage resources to create competitive barriers to copying, change the rules to gain an advantage, and use strategy as a form of innovation protection, all of which will be critical to their success.
See salaries and explore the career path for Corporate Strategy Manager
Innovation Manager
Focused on driving innovation within an organization, **Innovation Managers** need to be able to develop strategies that can bring their company's innovations to market. This course examines how strategy can be used to protect innovations via business strategy, including resource-based strategy, changing the rules, and moving quickly to avoid being passed by. Coursework will teach **Innovation Managers** how they can use this course to protect the innovations they bring to market.
See salaries and explore the career path for Innovation Manager
Strategic Business Development Manager
Responsible for coming up with strategic initiatives that drive growth and innovation within a business or organization, **Strategic Business Development Managers** need an understanding of what competitive barriers are and how to create them for their own company while identifying weaknesses in the competition's strategy. This course, which explores how to use both hard and soft resources as well as innovative strategy to protect innovations, may be of use to **Strategic Business Development Managers** by providing insights into how creative strategy can be used as a means of protecting innovations.
See salaries and explore the career path for Strategic Business Development Manager
Pricing Strategy Manager
Responsible for developing and implementing pricing strategies for a company's products and services, **Pricing Strategy Managers** must think differently about price and value. This course explores how to change the rules of business strategy by changing how a company thinks about pricing its products and services. It will give **Pricing Strategy Managers** the knowledge they need to be able to innovate and stay ahead of the competition.
See salaries and explore the career path for Pricing Strategy Manager
Management Consultant
**Management Consultants** help businesses and organizations improve their performance. They need to be able to understand the client's business and to develop and implement strategies that will help the client achieve its goals. This course will give **Management Consultants** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
See salaries and explore the career path for Management Consultant
Chief Operating Officer (COO)
**Chief Operating Officers (COOs)** are responsible for the day-to-day operations of a company. They need to have a strong understanding of business strategy and be able to make operational decisions that will help the company achieve its goals. This course will give **COOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
See salaries and explore the career path for Chief Operating Officer (COO)
Chief Technology Officer (CTO)
**Chief Technology Officers (CTOs)** are responsible for the technology strategy of a company. They need to have a strong understanding of business strategy and be able to make technology decisions that will help the company achieve its goals. This course will give **CTOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
See salaries and explore the career path for Chief Technology Officer (CTO)
Chief Information Officer (CIO)
**Chief Information Officers (CIOs)** are responsible for the information technology (IT) strategy of a company. They need to have a strong understanding of business strategy and be able to make IT decisions that will help the company achieve its goals. This course will give **CIOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
See salaries and explore the career path for Chief Information Officer (CIO)
Product Manager
**Product Managers** are responsible for the development and marketing of a company's products. They need to be able to understand the target market and to develop products that meet the needs of that market. This course will give **Product Managers** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovative products.
See salaries and explore the career path for Product Manager
Chief Financial Officer (CFO)
**Chief Financial Officers (CFOs)** are responsible for the financial management of a company. They need to have a strong understanding of business strategy and be able to make financial decisions that will help the company achieve its goals. This course will give **CFOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
See salaries and explore the career path for Chief Financial Officer (CFO)
Marketing Manager
**Marketing Managers** develop and execute marketing campaigns that promote a company's products and services. They need to be able to understand the target market and to develop creative and effective marketing campaigns. This course will give **Marketing Managers** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovative products and services.
See salaries and explore the career path for Marketing Manager
Investment Banker
**Investment Bankers** need to understand how to value companies and how to advise clients on strategic decisions. Knowledge of strategy is critical for **Investment Bankers**, as they help companies raise capital and make acquisitions. This course will give **Investment Bankers** a strong foundation in business strategy, the role it can play in protecting innovations, and how it fits into the financial world.
See salaries and explore the career path for Investment Banker
Sales Manager
**Sales Managers** are responsible for developing and executing sales strategies that will help a company achieve its revenue goals. They need to be able to understand the sales process and to motivate their sales team to achieve their targets. This course will give **Sales Managers** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.
See salaries and explore the career path for Sales Manager

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Protecting Business Innovations via Strategy.
Cover image
The Innovator's Dilemma, with a New Foreword
Save
Provides a framework for understanding why large, successful companies often fail to innovate and are disrupted by smaller, more nimble competitors. It classic work on innovation and is highly relevant to the course topic of protecting business innovations via strategy.
The Innovator's Dilemma, with a New Foreword: When...
Hardcover
$$
The Innovator's Dilemma, with a New Foreword: When...
Audio CD
$$
The Innovator's Dilemma, with a New Foreword: When...
Kindle Edition
$$
Cover image
The Crux
Save
Provides a simple and effective framework for developing and evaluating good strategies. It practical guide that can help business managers develop strategies that will protect their innovations and lead to success.
The Crux: How Leaders Become Strategists
Hardcover
$$
The Crux: How Leaders Become Strategists
Kindle Edition
$$
Lean Startup: How Today's Entrepreneurs Use...
Save
Provides a practical guide to building a successful startup using the lean methodology. It valuable resource for entrepreneurs who are looking to develop and protect their innovations.
The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
Zero to One: Notes on Startups, Or How to Build the...
Save
Provides a unique perspective on innovation and entrepreneurship. It thought-provoking read that can help business managers develop new ideas and strategies for protecting their innovations.
Zero to One: Notes on Startups, or How to Build the...
Hardcover
$$
Zero to One: Notes on Startups, or How to Build the...
Kindle Edition
$$
Cover image
The Politics Industry
Save
Provides a comprehensive framework for analyzing business strategy. It valuable resource for business managers who are looking to develop strategies that will protect their innovations and lead to success.
The Politics Industry: How Political Innovation Can...
Hardcover
$$
The Politics Industry: How Political Innovation Can...
Kindle Edition
$$
Cover image
The Disruptive Innovation Set (2 Books)
Save
Provides a sequel to The Innovator's Dilemma and offers a practical guide to creating and sustaining successful growth. It valuable resource for business managers who are looking to develop strategies that will protect their innovations and lead to success.
The Disruptive Innovation Set (2 Books)
Paperback
$$
The Disruptive Innovation Set (2 Books)
Kindle Edition
$$
Cover image
The Art Of Innovation
Save
Provides a practical guide to innovation from one of the world's leading design firms. It valuable resource for business managers who are looking to develop strategies that will protect their innovations and lead to success.
Creative Confidence: Unleashing the Creative...
Hardcover
$$
The Art of Innovation: Lessons in Creativity from...
Hardcover
$$
The Art of Innovation : Success Through Innovation...
Paperback
$$
The Ten Faces of Innovation, Creative Confidence,...
Paperback
$$$
(日本語) The Art of Innovation : Lessons in Creativity From...
Tankobon Hardcover
$$
The Art Of Innovation: Success Through Innovation...
Paperback
$$$
(中文) The Art of Innovation: Lessons in Creativity from...
Paperback
$$
The Art of Innovation: Lessons in Creativity from...
Kindle Edition
$$
Cover image
The Startup Owner's Manual
Save
Provides a comprehensive guide to building a successful startup. It valuable resource for entrepreneurs who are looking to develop and protect their innovations.
The Startup Owner's Manual: The Step-By-Step Guide...
Hardcover
$$
The Startup Owner's Manual: The Step-by-Step Guide...
Paperback
$$
(Pусский) Стартап: Настольная книга основателя (The Startup...
Kindle Edition
$
(Deutsch) Das Handbuch für Startups - die deutsche Ausgabe...
Paperback
$$$
Cover image
Traction
Save
Provides a practical guide to getting customers for your startup. It valuable resource for entrepreneurs who are looking to develop and protect their innovations.
Traction
Paperback
$$
(Français) Traction - Comment toute start-up peut développer...
Kindle Edition
$$
(Italiano) Traction. Le strategie vincenti per ottenere una...
Paperback
$$
Cover image
The Hard Thing About Hard Things
Save
Provides a no-nonsense guide to building a successful business. It valuable resource for entrepreneurs who are looking to develop and protect their innovations.
The Hard Thing About Hard Things: Building a...
Hardcover
$$
The Hard Thing About Hard Things [Hardcover] By Ben...
Paperback
$$
(Español) Emprender y liderar una startup: El duro camino has...
Kindle Edition
$
The Hard Thing About Hard Things [Hardcover],...
Paperback
$$
The hard thing about hard things: ondernemen zonder...
Paperback
$$$
Summary of 'The Hard Thing About Hard Things by Ben...
Audible Audiobook
$
Cover image
The Innovator's DNA, Updated, with a New Preface
Save
Provides a framework for understanding the five skills of disruptive innovators. It valuable resource for business managers who are looking to develop strategies that will protect their innovations and lead to success.
The Innovator's DNA, Updated, with a New Preface:...
Hardcover
$$
The Innovator's DNA, Updated, with a New Preface:...
Audible Audiobook
$$
Cover image
The Lean Product Playbook
Save
Provides a practical guide to using the lean product development process to innovate with minimum viable products and rapid customer feedback. It valuable resource for entrepreneurs who are looking to develop and protect their innovations.
The Lean Product Playbook: How to Innovate with...
Hardcover
$$
The Lean Product Playbook: How to Innovate with...
Kindle Edition
$$
Cover image
The Innovator's Method
Save
Provides a practical guide to bringing the lean startup methodology into your organization. It valuable resource for business managers who are looking to develop strategies that will protect their innovations and lead to success.
The Innovator's Method
Paperback
Check
The Innovator's Method
Kindle Edition
Check

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Course image
Effort
1-2 hours/week
Level
Introductory
Via
Coursera
Institution
The Hong Kong University of Science and Technology
Instructor
Theodore Henry King CLARK
Language
English
Transcripts
Español Français Português Deutsch Italiano 中文 العربية 한국어 日本語 हिंदी Nederlands Svenska Pусский Türkçe Polski Ελληνικά українська мова Bahasa Indonesia ไทย қазақша tiếng Việt
This course belongs to a collection called Protecting Business Innovation. It's comprised of four courses:
  1. Protecting Business Innovations via Copyright
  2. Protecting Business Innovations via Trademark
  3. Protecting Business Innovations via Strategy (viewing)
  4. Protecting Business Innovations via Patent
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Teaches strategies to protect business innovations using a variety of tangible and intangible resources, fostering a competitive advantage
Provides insights on the 'move fast or get passed' strategy, enabling learners to leverage speed and flexibility for innovation protection
Explores the complexities of e-commerce strategy, addressing unique challenges and opportunities in global online business
Analyzes innovative pricing strategies that maximize shareholder value and gain competitive advantage, expanding learners' understanding of revenue optimization
Delves into strategic acquisitions and industry restructuring to create barriers to copying innovations, offering practical insights for business professionals
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