Protecting Business Innovations via Strategy from Coursera

Protecting Business Innovations Via Strategy

Watch Course Overview: https://youtu.be/mUja4iwbrTE

Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course will cover strategies from tangible resources to intangible strategies business employ to be successful.

(1) Resource-based strategy (2) Move fast or get passed (3) e-commerce (4) Changing the rules

This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

Other courses in the Protecting Business Innovations series:

1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright

2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark

3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent

4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy

What's inside

Syllabus

Resource based Strategy

How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Teaches strategies to protect business innovations using a variety of tangible and intangible resources, fostering a competitive advantage

Provides insights on the 'move fast or get passed' strategy, enabling learners to leverage speed and flexibility for innovation protection

Explores the complexities of e-commerce strategy, addressing unique challenges and opportunities in global online business

Analyzes innovative pricing strategies that maximize shareholder value and gain competitive advantage, expanding learners' understanding of revenue optimization

Delves into strategic acquisitions and industry restructuring to create barriers to copying innovations, offering practical insights for business professionals

Reviews summary

Strategic approaches for innovation protection

According to students, this course explores how businesses can protect innovations using strategic approaches when formal legal protections like patents are unavailable or insufficient. Learners are introduced to various strategies, including leveraging resource-based advantages, moving fast as a competitor, and adapting to the unique landscape of e-commerce. The course is designed to be taken as a standalone module or as part of a four-course series on protecting business innovations, offering a different perspective compared to legal IP methods.

Designed as one course in a four-part series.

"This is one course in a four-part series on protecting business innovations."

"Good as a standalone introduction or part of the full IP series."

"Complementary to the patent and trademark courses."

"The material covers strategy as an alternative or complement to legal protection."

Suitable for business professionals.

"The course is relevant for business managers and those interested in strategic thinking."

"Good for professionals looking for non-legal methods to protect business ideas."

"Content is geared towards practical application in a business context."

"Useful for understanding strategic barriers to competition."

Explores useful business strategy concepts.

"I found the resource-based strategy section helpful, providing a good framework."

"The strategic approaches discussed feel very applicable to real business problems."

"Learned several valuable strategies for protecting innovations without patents."

"The case examples for resource-based barriers were insightful."

Some topics may require deeper exploration.

"The e-commerce section felt a bit high-level; I wish it covered more specific legal challenges."

"I would appreciate more detail on enforcing strategies globally."

"Some modules could go deeper into practical implementation challenges."

"While broad, some areas felt like they could be expanded upon for more detail."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Protecting Business Innovations via Strategy with these activities:

Attend a networking event focused on innovation and business strategy

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This activity will allow you to connect with other professionals in the field and learn about their experiences.

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Find a networking event focused on innovation and business strategy
Attend the event and meet other professionals
Exchange ideas and learn from others

Meet with other students to discuss the course material

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This activity will allow you to discuss the course material with other students and get different perspectives.

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Find other students who are taking the course
Schedule a time to meet and discuss the course material
Discuss the readings, lectures, and assignments

Read and summarize the book 'The Innovator's Dilemma' by Clayton Christensen

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This book provides insights into the challenges of innovation and how to overcome them.

View The Disruptive Innovation Set (2 Books) on Amazon

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Read the book and take notes
Summarize the key points of the book
Discuss the book with other students or colleagues

One other activity

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Practice applying the concepts of strategy to protect business innovations

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This activity will allow you to apply the concepts of strategy to real-world business scenarios.

Browse courses on Business Strategy

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Analyze case studies of companies that have successfully protected their innovations through strategy
Develop strategies for protecting your own business innovations
Present your strategies to other students or colleagues for feedback

Career center

Learners who complete Protecting Business Innovations via Strategy will develop knowledge and skills that may be useful to these careers:

Business Strategy Consultant

Hired by businesses and organizations to help companies develop and implement strategic plans, **Business Strategy Consultants** must be able to guide their clients through developing an effective strategy and be able to identify how to protect innovations that stem from implementation of strategy. This course covers resource-based strategy, how to avoid being passed by moving quickly, and how to change rules for competitive advantage, all of which are important considerations for **Business Strategy Consultants** as they help their clients protect their innovations and stay ahead of the competition.

See salaries and explore the career path for Business Strategy Consultant

Chief Executive Officer (CEO)

**Chief Executive Officers (CEOs)** are responsible for the overall management of a company. They need to have a strong understanding of business strategy and be able to make strategic decisions that will help the company achieve its goals. This course will give **CEOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.

See salaries and explore the career path for Chief Executive Officer (CEO)

Corporate Strategy Manager

Responsible for developing and executing company-wide strategic plans, **Corporate Strategy Managers** must be able to understand their competitive environment and how to gain an advantage over the competition. This course will teach **Corporate Strategy Managers** how to leverage resources to create competitive barriers to copying, change the rules to gain an advantage, and use strategy as a form of innovation protection, all of which will be critical to their success.

See salaries and explore the career path for Corporate Strategy Manager

Innovation Manager

Focused on driving innovation within an organization, **Innovation Managers** need to be able to develop strategies that can bring their company's innovations to market. This course examines how strategy can be used to protect innovations via business strategy, including resource-based strategy, changing the rules, and moving quickly to avoid being passed by. Coursework will teach **Innovation Managers** how they can use this course to protect the innovations they bring to market.

See salaries and explore the career path for Innovation Manager

Strategic Business Development Manager

Responsible for coming up with strategic initiatives that drive growth and innovation within a business or organization, **Strategic Business Development Managers** need an understanding of what competitive barriers are and how to create them for their own company while identifying weaknesses in the competition's strategy. This course, which explores how to use both hard and soft resources as well as innovative strategy to protect innovations, may be of use to **Strategic Business Development Managers** by providing insights into how creative strategy can be used as a means of protecting innovations.

See salaries and explore the career path for Strategic Business Development Manager

Pricing Strategy Manager

Responsible for developing and implementing pricing strategies for a company's products and services, **Pricing Strategy Managers** must think differently about price and value. This course explores how to change the rules of business strategy by changing how a company thinks about pricing its products and services. It will give **Pricing Strategy Managers** the knowledge they need to be able to innovate and stay ahead of the competition.

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Management Consultant

**Management Consultants** help businesses and organizations improve their performance. They need to be able to understand the client's business and to develop and implement strategies that will help the client achieve its goals. This course will give **Management Consultants** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.

See salaries and explore the career path for Management Consultant

Chief Operating Officer (COO)

**Chief Operating Officers (COOs)** are responsible for the day-to-day operations of a company. They need to have a strong understanding of business strategy and be able to make operational decisions that will help the company achieve its goals. This course will give **COOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.

See salaries and explore the career path for Chief Operating Officer (COO)

Chief Technology Officer (CTO)

**Chief Technology Officers (CTOs)** are responsible for the technology strategy of a company. They need to have a strong understanding of business strategy and be able to make technology decisions that will help the company achieve its goals. This course will give **CTOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.

See salaries and explore the career path for Chief Technology Officer (CTO)

Chief Information Officer (CIO)

**Chief Information Officers (CIOs)** are responsible for the information technology (IT) strategy of a company. They need to have a strong understanding of business strategy and be able to make IT decisions that will help the company achieve its goals. This course will give **CIOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.

See salaries and explore the career path for Chief Information Officer (CIO)

Product Manager

**Product Managers** are responsible for the development and marketing of a company's products. They need to be able to understand the target market and to develop products that meet the needs of that market. This course will give **Product Managers** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovative products.

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Chief Financial Officer (CFO)

**Chief Financial Officers (CFOs)** are responsible for the financial management of a company. They need to have a strong understanding of business strategy and be able to make financial decisions that will help the company achieve its goals. This course will give **CFOs** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.

See salaries and explore the career path for Chief Financial Officer (CFO)

Marketing Manager

**Marketing Managers** develop and execute marketing campaigns that promote a company's products and services. They need to be able to understand the target market and to develop creative and effective marketing campaigns. This course will give **Marketing Managers** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovative products and services.

See salaries and explore the career path for Marketing Manager

Investment Banker

**Investment Bankers** need to understand how to value companies and how to advise clients on strategic decisions. Knowledge of strategy is critical for **Investment Bankers**, as they help companies raise capital and make acquisitions. This course will give **Investment Bankers** a strong foundation in business strategy, the role it can play in protecting innovations, and how it fits into the financial world.

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Sales Manager

**Sales Managers** are responsible for developing and executing sales strategies that will help a company achieve its revenue goals. They need to be able to understand the sales process and to motivate their sales team to achieve their targets. This course will give **Sales Managers** the knowledge and skills they need to be successful in their careers, with its focus on strategy to protect innovations.

See salaries and explore the career path for Sales Manager