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Cynthia Dahl
The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
Read more
The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
Read more
The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace.
We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement.
Register for this course and see more details by visiting:
OpenCourser.com/course/spsjpm/trademark
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What's inside
Syllabus
What is a Trademark?
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
Read more
Syllabus
What is a Trademark?
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
Read more
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
Why and How to Protect a Trademark
In this module, you will learn if, when, and how to file for official trademark protection.
How to Maintain a Mark and the Basics of Infringement
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops fundamental understanding of US trademark law principles
Useful for professionals in a variety of roles who need to understand trademark law
Clear and concise explanations of complex legal concepts
Save this course
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Reviews summary
Highly rated trademark course
Learners say that trademark law is well received and engaging. The course is thorough, yet easy to understand. It covers the basics of trademark law while also providing learners with practical examples and real-life scenarios. The readings are interesting, and the instructor is knowledgeable and engaging. Overall, learners say this is a great course for anyone who wants to learn more about trademark law.
Knowledgeable and Engaging
"The instructor, very clear and easy to understand."
"Interesting subject matter and very knowledgeable instructor."
"Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role."
Practical and Informative
"This course provides not only theoretical lectures but also practical examples."
"I honestly did not know trademarks had that much substance."
"It skillfully balances the academia part of it with its virtual mode of delivery."
Very Positive
"This is one of the best courses I have ever attended!"
"Extraordinario curso, grandes profesores y material de primera calidad."
"Amazing course! The explanation of the subjects is really engaging so you are not distracted"
Thorough and Easy to Understand
"It packed a lot of the nuts and bolts of trademark law in, and still looked at the “big picture.”"
"The basics of trademarks are bound to be cleared up after this course."
"I found the materials to be easy to understand. I appreciated the multiple ways information was passed."
Certificate Verification Issue
"Its good one... But certificate is not verified through online link given at the certificate"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Trademark Law with these
activities:
Review copyright law
Show steps
Build a foundational understanding of copyright law to support your studies.
Browse courses on
Copyright
Show steps
-
Review the Copyright Act of 1976
-
Read articles and legal briefs on copyright law
-
Take a practice quiz on copyright law
Review of basic trademark law concepts
Show steps
Review fundamental concepts to enhance understanding of trademark law principles.
Browse courses on
Trademark Law
Show steps
-
Review notes or textbooks on trademark law basics, such as definitions, types, and legal tests.
-
Summarize key concepts and principles in your own words.
Meet with a peer to discuss trademark law basics
Show steps
Discuss basic concepts of trademark law with a peer to check your understanding and solidify knowledge.
Browse courses on
Trademark Law
Show steps
-
Find a peer who is also interested in trademark law.
-
Schedule a time to meet.
-
Discuss the basics of trademark law.
-
Ask each other questions.
-
Summarize what you have learned.
13 other activities
Expand to see all activities and additional details
Show all 16 activities
Complete online trademark courses
Show steps
Enhance your understanding of trademark law through guided online courses.
Show steps
-
Identify reputable online courses
-
Enroll in a course
-
Complete the course
Review intellectual property law
Show steps
Trademark law is a specialized area of legal practice. Reviewing intellectual property law can provide a strong foundation for this course.
Browse courses on
Intellectual Property Law
Show steps
-
Identify key concepts of IP law.
-
Understand the different types of intellectual property.
-
Practice applying IP law to real-world scenarios.
Attend a workshop on trademark law
Show steps
Attending a workshop will expose you to a variety of perspectives on trademark law and provide opportunities to ask questions.
Browse courses on
Trademark Law
Show steps
-
Find a workshop on trademark law.
-
Register for the workshop.
-
Attend the workshop.
-
Take notes and ask questions.
-
Follow up with the workshop presenter.
Create a presentation
Show steps
Demonstrate your knowledge of the importance of trademark protection.
Show steps
-
Choose a topic
-
Research your topic
-
Create a PowerPoint presentation
-
Present your presentation
Design a trademark for a mock product
Show steps
Designing a trademark will enable you to apply the principles of trademark law to a practical situation.
Browse courses on
Trademark Law
Show steps
-
Choose a product or service.
-
Identify the key characteristics of the product or service.
-
Develop a concept for the trademark.
-
Create a design for the trademark.
-
Write a description of the trademark.
Analyze legal cases
Show steps
Develop your analytical skills by practicing analyzing legal cases.
Browse courses on
Legal Analysis
Show steps
-
Read a legal case
-
Identify the legal issues
-
Analyze the court's reasoning
-
Write a case brief
Follow an online course on trademark law
Show steps
An online course can provide a structured and self-paced way to learn more about trademark law.
Browse courses on
Trademark Law
Show steps
-
Find an online course on trademark law.
-
Enroll in the course.
-
Complete the course.
-
Apply what you have learned to your work.
Complete case studies on trademark infringement
Show steps
Increased practice with trademark law case studies will better prepare you to deal with future cases in real life.
Browse courses on
Trademark Law
Show steps
-
Analyze legal cases of trademark infringement
-
Determine the key issues in each case
-
Apply legal principles to resolve the cases
Volunteer at a legal aid clinic
Show steps
Gain practical experience in trademark law by volunteering at a legal aid clinic.
Show steps
-
Contact a legal aid clinic
-
Inquire about volunteer opportunities
-
Provide legal assistance to clients
Participate in a trademark law competition
Show steps
Participating in a competition will challenge you to apply your knowledge of trademark law in a real-world setting.
Browse courses on
Trademark Law
Show steps
-
Find a trademark law competition.
-
Read the competition rules.
-
Develop a strategy for the competition.
-
Prepare your entry.
-
Submit your entry.
Draft a trademark filing
Show steps
Develop a comprehensive understanding of the trademark filing process through practical application.
Browse courses on
Trademark Registration
Show steps
-
Research the Trademark Electronic Search System (TESS) and identify potential conflicts.
-
Prepare and submit a trademark application, including identifying the mark, goods/services, and legal basis.
Draft a trademark application
Show steps
Apply your understanding of trademark law by drafting a trademark application.
Browse courses on
Trademark Registration
Show steps
-
Select a trademark
-
Conduct a trademark search
-
Prepare a trademark application
-
File the trademark application with the USPTO
Trademark enforcement strategies
Show steps
Explore real-world strategies for protecting and enforcing trademarks.
Show steps
-
Identify common forms of trademark infringement and remedies.
-
Analyze case studies to understand the legal and practical considerations in trademark enforcement.
Review copyright law
Show steps
Build a foundational understanding of copyright law to support your studies.
Browse courses on
Copyright
Show steps
Show steps
Show steps
- Review the Copyright Act of 1976
- Read articles and legal briefs on copyright law
- Take a practice quiz on copyright law
Review of basic trademark law concepts
Show steps
Review fundamental concepts to enhance understanding of trademark law principles.
Browse courses on
Trademark Law
Show steps
Show steps
Show steps
- Review notes or textbooks on trademark law basics, such as definitions, types, and legal tests.
- Summarize key concepts and principles in your own words.
Meet with a peer to discuss trademark law basics
Show steps
Discuss basic concepts of trademark law with a peer to check your understanding and solidify knowledge.
Browse courses on
Trademark Law
Show steps
Show steps
Show steps
- Find a peer who is also interested in trademark law.
- Schedule a time to meet.
- Discuss the basics of trademark law.
- Ask each other questions.
- Summarize what you have learned.
13 other activities
Expand to see all activities and additional details
Show all 16 activities
Complete online trademark courses
Show steps
Enhance your understanding of trademark law through guided online courses.
Show steps
Show steps
Show steps
- Identify reputable online courses
- Enroll in a course
- Complete the course
Review intellectual property law
Show steps
Trademark law is a specialized area of legal practice. Reviewing intellectual property law can provide a strong foundation for this course.
Browse courses on
Intellectual Property Law
Show steps
Show steps
Show steps
- Identify key concepts of IP law.
- Understand the different types of intellectual property.
- Practice applying IP law to real-world scenarios.
Attend a workshop on trademark law
Show steps
Attending a workshop will expose you to a variety of perspectives on trademark law and provide opportunities to ask questions.
Browse courses on
Trademark Law
Show steps
Show steps
Show steps
- Find a workshop on trademark law.
- Register for the workshop.
- Attend the workshop.
- Take notes and ask questions.
- Follow up with the workshop presenter.
Create a presentation
Show steps
Demonstrate your knowledge of the importance of trademark protection.
Show steps
Show steps
Show steps
- Choose a topic
- Research your topic
- Create a PowerPoint presentation
- Present your presentation
Design a trademark for a mock product
Show steps
Designing a trademark will enable you to apply the principles of trademark law to a practical situation.
Browse courses on
Trademark Law
Show steps
Show steps
Show steps
- Choose a product or service.
- Identify the key characteristics of the product or service.
- Develop a concept for the trademark.
- Create a design for the trademark.
- Write a description of the trademark.
Analyze legal cases
Show steps
Develop your analytical skills by practicing analyzing legal cases.
Browse courses on
Legal Analysis
Show steps
Show steps
Show steps
- Read a legal case
- Identify the legal issues
- Analyze the court's reasoning
- Write a case brief
Follow an online course on trademark law
Show steps
An online course can provide a structured and self-paced way to learn more about trademark law.
Browse courses on
Trademark Law
Show steps
Show steps
Show steps
- Find an online course on trademark law.
- Enroll in the course.
- Complete the course.
- Apply what you have learned to your work.
Complete case studies on trademark infringement
Show steps
Increased practice with trademark law case studies will better prepare you to deal with future cases in real life.
Browse courses on
Trademark Law
Show steps
Show steps
Show steps
- Analyze legal cases of trademark infringement
- Determine the key issues in each case
- Apply legal principles to resolve the cases
Volunteer at a legal aid clinic
Show steps
Gain practical experience in trademark law by volunteering at a legal aid clinic.
Show steps
Show steps
Show steps
- Contact a legal aid clinic
- Inquire about volunteer opportunities
- Provide legal assistance to clients
Participate in a trademark law competition
Show steps
Participating in a competition will challenge you to apply your knowledge of trademark law in a real-world setting.
Browse courses on
Trademark Law
Show steps
Show steps
Show steps
- Find a trademark law competition.
- Read the competition rules.
- Develop a strategy for the competition.
- Prepare your entry.
- Submit your entry.
Draft a trademark filing
Show steps
Develop a comprehensive understanding of the trademark filing process through practical application.
Browse courses on
Trademark Registration
Show steps
Show steps
Show steps
- Research the Trademark Electronic Search System (TESS) and identify potential conflicts.
- Prepare and submit a trademark application, including identifying the mark, goods/services, and legal basis.
Draft a trademark application
Show steps
Apply your understanding of trademark law by drafting a trademark application.
Browse courses on
Trademark Registration
Show steps
Show steps
Show steps
- Select a trademark
- Conduct a trademark search
- Prepare a trademark application
- File the trademark application with the USPTO
Trademark enforcement strategies
Show steps
Explore real-world strategies for protecting and enforcing trademarks.
Show steps
Show steps
Show steps
- Identify common forms of trademark infringement and remedies.
- Analyze case studies to understand the legal and practical considerations in trademark enforcement.
Career center
Learners who complete Trademark Law will develop knowledge and skills
that may be useful to these careers:
Trademark Attorney
Trademark Attorney
As a Trademark Attorney, you will help clients establish and maintain their brand identities. The Trademark Law course from the University of Pennsylvania will equip you with a deep understanding of the legal framework surrounding trademarks and give you hands-on experience in filing and prosecuting trademark applications. This course may also help you develop strategies for protecting trademarks from infringement, which is a valuable skill for any Trademark Attorney.
Intellectual Property Lawyer
Intellectual Property Lawyer
Intellectual Property Lawyers need expertise in how to protect their clients' brands, innovations, and creative works. The Trademark Law course from the University of Pennsylvania offers an introduction to the fundamentals of trademark law, including how to establish and protect trademarks. This course may be useful for Intellectual Property Lawyers, especially those who are new to the field or those who want to expand their knowledge of trademark law.
Marketing Manager
Marketing Manager
Marketing Managers create and execute marketing campaigns. Some Marketing Managers specialize in brand management, which involves creating and protecting a brand's identity. The Trademark Law course from the University of Pennsylvania provides Marketing Managers with an overview of trademark law, including how to choose, protect, and maintain trademarks. This course may be helpful for Marketing Managers who want to develop a strong understanding of how to manage and protect their brands.
Entrepreneur
Entrepreneur
Entrepreneurs often need to protect their brands, and a strong trademark can be a valuable asset. The Trademark Law course from the University of Pennsylvania provides a solid foundation in trademark law, which can be beneficial for any Entrepreneur, particularly those who want to bring new products or services to market.
Business Development Manager
Business Development Manager
Business Development Managers identify and pursue new business opportunities for their companies. A solid understanding of trademark law can be helpful for Business Development Managers, as it can help them assess the risks associated with potential partnerships or acquisitions and negotiate agreements that protect their company's trademarks.
Chief Marketing Officer
Chief Marketing Officer
Chief Marketing Officers have overall responsibility for their companies' marketing efforts. A working knowledge of trademark law can be helpful for any Chief Marketing Officer, as it can help them make more informed decisions about how to protect and promote their brands. The Trademark Law course from the University of Pennsylvania provides an introduction to the fundamentals of trademark law, including how to choose, protect, and maintain trademarks. This course can be useful for any Chief Marketing Officer who wants to develop a deeper understanding of the legal framework surrounding trademarks.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and implementing marketing strategies for their brands. A strong understanding of trademark law can be helpful for Brand Managers, as it can enable them to assess the risks associated with potential marketing campaigns and protect their brands from infringement.
Paralegal
Paralegal
Paralegals need a strong understanding of the legal frameworks surrounding trademarks. The Trademark Law course from the University of Pennsylvania provides a comprehensive overview of trademark law, including how to choose, protect, and maintain trademarks. This course may be helpful for aspiring or current Paralegals, especially those who want to work in intellectual property law.
Patent Attorney
Patent Attorney
Patent Attorneys need a solid understanding of the legal frameworks surrounding trademarks, as trademarks are often an important part of a company's intellectual property portfolio. The Trademark Law course from the University of Pennsylvania provides a comprehensive overview of trademark law, including how to choose, protect, and maintain trademarks. This course may be helpful for aspiring or current Patent Attorneys, particularly those who wish to represent clients in trademark matters.
Copyright Attorney
Copyright Attorney
Copyright Attorneys need to have an understanding of the legal frameworks surrounding trademarks, as many creative works may be protected by both copyright and trademark law. The Trademark Law course from the University of Pennsylvania offers a thorough overview of trademark law, including how to choose, protect, and maintain trademarks. This course can be useful for aspiring or current Copyright Attorneys, especially those who wish to represent clients in trademark matters.
Advertising Account Executive
Advertising Account Executive
Advertising Account Executives help clients develop and implement advertising campaigns. A basic understanding of trademark law can be beneficial for Advertising Account Executives, as it can help them assess the risks associated with potential advertising campaigns and assist their clients in choosing and using appropriate trademarks.
Brand Licensing Manager
Brand Licensing Manager
Brand Licensing Managers oversee the licensing of their brands to third parties. A strong understanding of trademark law is essential for Brand Licensing Managers, as it enables them to ensure that their brands are licensed in a manner that protects the value of the brand and minimizes the risk of infringement. The Trademark Law course from the University of Pennsylvania provides a comprehensive overview of trademark law, including how to choose, protect, and maintain trademarks. This course may be helpful for aspiring or current Brand Licensing Managers, especially those who wish to represent clients in trademark matters.
Marketing Analyst
Marketing Analyst
Marketing Analysts collect and analyze data to help businesses make informed marketing decisions. A basic understanding of trademark law can be helpful for Marketing Analysts, as it can help them understand the legal context in which marketing campaigns are developed and implemented. The Trademark Law course from the University of Pennsylvania provides an introduction to the fundamentals of trademark law, including how to choose, protect, and maintain trademarks. This course can be useful for aspiring or current Marketing Analysts who want to develop a deeper understanding of the legal framework surrounding trademarks.
Trademark Examiner
Trademark Examiner
Trademark Examiners are responsible for reviewing and approving trademark applications. A deep understanding of trademark law is essential for any Trademark Examiner, as it enables them to make informed decisions about whether to grant or deny trademark protection. The Trademark Law course from the University of Pennsylvania provides a thorough overview of trademark law, including how to choose, protect, and maintain trademarks. This course may be helpful for aspiring or current Trademark Examiners who wish to develop a deeper understanding of trademark law.
Trademark Administrator
Trademark Administrator
Trademark Administrators are responsible for managing the day-to-day operations of a trademark portfolio. A solid understanding of trademark law is essential for any Trademark Administrator, as it enables them to ensure that trademarks are properly maintained and protected. The Trademark Law course from the University of Pennsylvania provides a comprehensive overview of trademark law, including how to choose, protect, and maintain trademarks. This course may be helpful for aspiring or current Trademark Administrators who wish to develop a deeper understanding of trademark law.
For more career information including salaries, visit:
OpenCourser.com/course/spsjpm/trademark
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Trademark Law.
Save
Provides a comprehensive overview of trademark infringement law. It is an essential resource for anyone practicing trademark law.
This comprehensive treatise provides an in-depth analysis of international trademark law, covering topics such as the Madrid Protocol and the World Trade Organization's Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS).
Provides a comprehensive overview of the law of unfair competition, including a detailed discussion of trademark law. It is an essential resource for anyone practicing intellectual property law.
This practical guide provides step-by-step instructions on how to file and prosecute a trademark application. It is an invaluable resource for anyone involved in the trademark registration process.
This practical guide provides comprehensive coverage of all aspects of trademark law, making it a valuable resource for practitioners and business owners alike.
Save
This practical guide provides a comprehensive overview of trademark law for business owners and professionals, offering practical advice on how to protect and enforce trademarks.
This practical guide provides step-by-step instructions on how to file for and register a trademark, making it an invaluable resource for business owners and entrepreneurs.
Save
Provides a concise overview of trademark law from an intellectual property perspective. It is an excellent resource for students and practitioners alike.
This introductory textbook provides a clear and concise overview of the fundamental principles of trademark law, making it an ideal starting point for students and non-lawyers.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/spsjpm/trademark
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Effort
4 weeks of study, 3-4 hours/week
Via
Coursera
Institution
University of Pennsylvania
Instructor
Cynthia Dahl
Language
English
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This course belongs to a
collection
called
Intellectual Property Law. It's comprised of four courses:
- Copyright Law
- Introduction to Intellectual Property
- Patent Law
- Trademark Law (viewing)
Good to know
Develops fundamental understanding of US trademark law principles
Useful for professionals in a variety of roles who need to understand trademark law
Clear and concise explanations of complex legal concepts
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