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R. Polk Wagner, Shyam Balganesh, and Cynthia Dahl

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?

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Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?

Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.

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What's inside

Four courses

Introduction to Intellectual Property

(0 hours)
Intellectual property, the currency of the tech world, includes patents, copyright, and trademarks. This course will introduce these types of intellectual property and explore how global businesses have used them to generate enormous value.

Copyright Law

(0 hours)
Copyright law protects original expression fixed in a tangible medium and is the product of authorship. This course introduces students to the workings of copyright law through an examination of its basic principles, rules, and institutions. Topics will include the justifications for copyright law, copyrightable subject matter, authorship, the nature and scope of copyright's exclusive rights, fair use, and remedies for infringement.

Trademark Law

(0 hours)
The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. This course examines the fundamentals of U.S. trademark law and the ways in which manufacturers can establish and protect their identities in the marketplace.

Patent Law

(0 hours)
In our modern, technologically-based economy, the creation and enforcement of patent rights can make or break a business. This course begins with an examination of the fundamental justifications for and creation of U.S. patent rights as well as the relationship between patent law and other “intellectual property” concepts.

Learning objectives

  • Identify the types of intellectual property protection available under u.s. law
  • Evaluate your options for protecting your creative innovations with copyright law
  • Analyze and interpret a patent document for a competing product
  • Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy

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