Protecting Business Innovations via Trademark from Coursera

Protecting Business Innovations Via Trademark

Watch Course Overview: https://youtu.be/mUja4iwbrTE

Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations.

This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

What's inside

Syllabus

Introduction to Trademark

Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks.

Trademark Global Issues and Challenges

In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome.

Trademark Infringement and defenses

In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition.

Peer-graded Assignment

This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines trademark law, which is important knowledge for entrepreneurs

Uses case examples to make the learning process concrete

Covers a range of topics essential to brand protection, such as trademark infringement

Provides practical business perspectives on trademark law

Builds a foundation for further learning in the area of business innovation

May require prior knowledge or experience in business or law

Reviews summary

Well-received trademark course

Learners say this well-received course about protecting business innovations via trademarks is excellently organized and easy to follow. It provides lots of interesting real-world examples and case studies. Students describe the lectures as engaging and find the course useful both for beginners and for refreshing one's knowledge of trademarks.

Accessible for beginners

"It's a good course for beginners, it has easy and well outline course overview, good lectures and well explained examples."

Clearly organized in bite-sized modules

"The course is very well organized, interesting & useful."

"this course also a very useful refresher."

"this course is well divided into palatable bite-size modules."

Valuable real-world examples and case studies

"The course contains abundant real life examples and case studies and never ceases to be interesting."

"Prof. Theodore Clark used lots of great examples/ case studies in the course"

"Completion is a short final assignment question, which encourages you to present the knowledge you have absorbed."

Instructor is engaging and provides clear explanations

"Prof. Theodore Clark is a softly spoken engaging presenter"

"The professor made the material extremely accessible and each of the videos was easy to follow along and take notes with"

"graphics compliment the teaching"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Protecting Business Innovations via Trademark with these activities:

Form a Trademark Study Group

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Fosters collaboration and enhances understanding through group discussions and knowledge sharing.

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Connect with other learners in the course or through online forums.
Establish a regular meeting schedule and assign discussion topics related to trademark law.
Actively participate in discussions, ask questions, and share insights with the group.

Complete Trademark Case Study Analysis

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Strengthens understanding of trademark law principles by applying them to real-world scenarios.

Browse courses on Trademark Law

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Read and familiarize yourself with the trademark case study provided.
Identify the key legal issues and arguments presented in the case study.
Analyze the court's reasoning and the legal principles applied in the case.
Formulate your own legal analysis and opinion on the outcome of the case.

Develop a Trademark Enforcement Strategy Presentation

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Enhances understanding of trademark enforcement strategies and their practical implementation.

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Research and gather information on different trademark enforcement strategies.
Identify the specific risks and vulnerabilities associated with your trademark.
Develop a comprehensive enforcement plan that outlines the steps to be taken in case of infringement.
Create a presentation that clearly communicates the enforcement strategy to stakeholders.

One other activity

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Show all four activities

Participate in a Trademark Case Analysis Competition

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Encourages critical thinking and deepens understanding of trademark law through competitive analysis.

Browse courses on Competition

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Identify and register for trademark case analysis competitions.
Analyze a provided trademark case and prepare a written analysis.
Present your analysis to a panel of judges or experts.

Career center

Learners who complete Protecting Business Innovations via Trademark will develop knowledge and skills that may be useful to these careers:

Trademark Attorney

Trademark Attorneys help companies protect their trademarks from infringement. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Trademark Attorneys who want to learn more about the legal issues involved in protecting trademarks.

See salaries and explore the career path for Trademark Attorney

Intellectual Property Lawyer

Intellectual Property Lawyers help companies protect their intellectual property, including trademarks, patents, and copyrights. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Intellectual Property Lawyers who want to learn more about the legal issues involved in protecting trademarks.

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Brand Manager

Brand Managers help companies develop and manage their brands. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Brand Managers who want to learn more about how trademarks can be used to protect their company's brand.

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Copyright Attorneys help companies protect their creative works with copyrights. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Copyright Attorneys who want to learn more about how trademarks can be used to protect intellectual property.

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Patent Attorney

Patent Attorneys help companies protect their inventions with patents. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Patent Attorneys who want to learn more about how trademarks can be used to protect intellectual property.

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Marketing Manager

Marketing Managers help companies develop and implement marketing strategies to promote their products and services. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Marketing Managers who want to learn more about how trademarks can be used to protect their company's brand.

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Product Manager

Product Managers help companies develop and manage their products. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Product Managers who want to learn more about how trademarks can be used to protect their company's products.

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Business Development Manager

Business Development Managers help companies develop and implement strategies to grow their businesses. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Business Development Managers who want to learn more about how trademarks can be used to protect their company's brand.

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Consultant

Consultants provide advice and services to businesses. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Consultants who want to learn more about how trademarks can be used to protect their clients' businesses.

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Small Business Owner

Small Business Owners are responsible for all aspects of running their businesses. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Small Business Owners who want to learn more about how trademarks can be used to protect their company's brand.

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Entrepreneur

Entrepreneurs start and run their own businesses. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Entrepreneurs who want to learn more about how trademarks can be used to protect their company's brand.

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Policy Analyst

Policy Analysts analyze public policies and make recommendations for changes. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Policy Analysts who want to learn more about the legal issues involved in protecting trademarks.

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Researcher

Researchers conduct research on a variety of topics. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Researchers who want to learn more about the legal issues involved in protecting trademarks.

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Professor

Professors teach and research at universities. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Professors who want to learn more about the legal issues involved in protecting trademarks.

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Journalist

Journalists report on news and current events. This course provides learners with an understanding of how trademark laws can be used to protect business innovation. This course may be useful for Journalists who want to learn more about the legal issues involved in protecting trademarks.

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