Protecting Business Innovations via Trademark
Protecting Business Innovation,
Protecting Business Innovations Via Trademark Watch Course Overview: https://youtu.be/mUja4iwbrTE Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.
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| Rating | 4.7★ based on 25 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 1-2 hours/week |
| Starts | Jul 17 (45 weeks ago) |
| Cost | $49 |
| From | The Hong Kong University of Science and Technology via Coursera |
| Instructor | Theodore Henry King CLARK |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy Leadership And Management |
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What people are saying
recommend this course
I would recommend this course to anyone wishing to build a global brand, It's a good course for beginners, it has easy and well outline course overview, good lectures and well explained examples.
I definitely recommend this course.
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theodore clark
Prof Theodore Clark is a softly spoken engaging presenter; graphics compliment the teaching and the course is well divided into palatable bite-size modules.
Fantastic course with Theodore Clark.
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about trademarks
I really learned a lot about trademarks and brand protection.
If you don't know anything about Trademarks it is excellent - it allows you to be able to speak about Trademarks and Trademark issues as if you've been doing it for a while now.
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highly recommend
I highly recommend to those interested in both the law and business elements of Intellectual property Trademark.
I highly recommend to those interested in both the law and business elements Intellectual property Trademark.
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very useful
Although aimed at the novice, this course also a very useful refresher.
it is very useful in my work place.
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Innovations Coordinator $31k
Innovations Specialist $47k
Copywriter, Innovations Team $53k
Paralegal, Innovations Division $61k
Digital Life Innovations $67k
ELS - Performance Improvement and Innovations Coordinator $69k
Senior Copywriter, Innovations Team $70k
Senior Copywriter, Innovations Team $70k
Producer, Innovations $73k
Project Manager: Skin Care Innovations $83k
Engineer - Technology Innovations-Power Delivery $99k
eBusiness - Technology & Innovations Solutions Architect $127k
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| Rating | 4.7★ based on 25 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 1-2 hours/week |
| Starts | Jul 17 (45 weeks ago) |
| Cost | $49 |
| From | The Hong Kong University of Science and Technology via Coursera |
| Instructor | Theodore Henry King CLARK |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy Leadership And Management |
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