Protecting Business Innovations via Copyright from Coursera

Protecting Business Innovations Via Copyright

Watch Course Overview: https://youtu.be/mUja4iwbrTE

Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. Learn the basics of copyright, copyright infringement, derivative works/parody and copyright related to software.

This course provides learners with an understanding of Copyright law and how it can be used to protect business innovation. The course focus is on protecting innovations with copyright as one of several tools that can be used by companies and individuals to protect creative innovations. In additional to learning about how copyright works in theory, we will also discuss situations in which copyright might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

Other courses in the Protecting Business Innovations series:

1. Copyright: https://www.coursera.org/learn/protect-business-innovations-copyright

2. Trademark: https://www.coursera.org/learn/protect-business-innovations-trademark

3. Patent: https://www.coursera.org/learn/protect-business-innovations-patent

4. Strategy: https://www.coursera.org/learn/protect-business-innovations-strategy

What's inside

Syllabus

Introduction to Copyright

Welcome to this course on Protecting Business Innovations via Copyright! How do companies protect their intellectual property, creative innovations and ensure they keep their customers happy? Over the next four weeks you will gain insight on how companies navigate the world of Copyright, Copyright limitations, Derivative work and Software Protection. As you go through the materials, you may have your own copyright related questions or scenarios that pop-up, feel free to post them in the discussion forum so we can try to apply strategic approaches learned in the course. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of copyright and will introduce the general terms that will be used in later weeks.

Fair use is the largest area of exceptions of copyright. It is not a right, it is a defense. This week will cover the rules of fair use, how companies apply it, fair use limitations and will introduce more copyright limitations you should be aware of.

Derivative Work & Parody

This will explore other rights within Copyright Law. I will introduce derivative works and parody with lots of interesting examples like the Beach Boys, Weird Al and Annoying Orange. We encourage you to interact with the examples by going to YouTube or other suggested sites to view them as you go through the lecture videos.

Protecting Software Innovations

Software innovations is a special area of Copyright. This will week cover how companies protect software innovations with case studies like video games and Virtual Reality software. It will also cover the Digital Millennium Copyright Act (DMCA), which is a US Law but how it can affect companies around the world. Find out how companies navigate the interesting world of software and DMCA.

Final Exam

You've reached the final exam week! Complete the final exam and post-course survey. Your feedback can help us improve future iterations of the course. Good luck on the exam and hope to see you in ALL our upcoming courses for Protecting Business Innovations via: Copyright, Patent, Trademark and Strategy

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops an understanding of Copyright law and how it can be used to protect business innovation

Taught by Theodore Henry King CLARK, who is an expert in intellectual property rights and innovation

Examines how companies navigate the world of Copyright, Copyright limitations, Derivative work and Software Protection

Part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy

May require prior knowledge of intellectual property rights

Does not cover all aspects of intellectual property protection, such as patent and trademark

Reviews summary

Intellectual property law for copyright protection

Learners say this Copyright Law course is excellent and provides a comprehensive overview of copyright protection. It features real-world examples, is engaging, and well-organized with a good pace. The professor is knowledgeable and interesting, making the material easy to understand. Those new to copyright law will benefit the most, but even experienced learners will appreciate the practical insights.

Professor is knowledgeable and engaging.

"The pace of the course is very good, it has practical cases for a better understanding and the explanations are clear."

"This course is really practical and useful. This course is really practical and useful. This course is really practical and useful."

"I very liked this course, lectures are very interesting and prof Clark clever and interesting person. Intended to take part other courses of professor!"

Easy to understand, especially for beginners.

"Really great course! Suitable for beginner, it's easy to understand under the instruction of Professor CLARK!"

"The course is very well organized, interesting & useful. Prof. Theodore Clark used lots of great examples/ case studies in the course, that helped my learning a lot (and those examples/ case studies are very interesting too!). Highly recommended!"

Provides a comprehensive overview of copyright law with real-life examples.

"The course gives a good overview of the different aspects of copyright."

"This course made it easier to understand the concept of copyright and how it is treated in relation to business."

"It is a very well-designed course for people who want to broaden their knowledge about how to preotect business innovations ragardless if you are someone who is starting up your own start-up or you are an employee."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Protecting Business Innovations via Copyright with these activities:

Take a Copyright Law Tutorial

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Take a copyright law tutorial to learn the basics of copyright law.

Browse courses on Copyright Law

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Search online for copyright law tutorials.
Choose a tutorial that is appropriate for your level of knowledge.
Complete the tutorial at your own pace.

Read Copyright Law for Dummies by Richard Stim

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Review the basics of copyright law before the course starts, which will help you better understand the more advanced topics covered in the course.

View Patent Pending in 24 Hours on Amazon

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Read Chapter 1: What is Copyright?
Read Chapter 2: Who Owns a Copyright?
Read Chapter 3: What Can Be Copyrighted?

Refresh Your Basic Business Law Knowledge

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Review basic business law concepts to prepare for this course.

Browse courses on Business Law

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Review your notes from a previous business law course.
Read a few articles on business law.
Take a practice quiz on business law.

Four other activities

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Show all seven activities

Practice Identifying Copyrightable Works

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Practice identifying copyrightable works to improve your understanding of the scope of copyright law.

Browse courses on Copyright Law

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Visit the Copyright Office website and review the list of copyrightable works.
Find 10 examples of copyrightable works and list them in a spreadsheet.
Identify the elements of each work that are protected by copyright.

Find a Copyright Attorney Mentor

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Find a copyright attorney mentor to help you navigate the complexities of copyright law.

Browse courses on Copyright Law

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Contact your local bar association and ask for a referral to a copyright attorney.
Interview several copyright attorneys to find one that is a good fit for you.
Set up regular meetings with your mentor to discuss your copyright questions and concerns.

Create a Copyright Infringement Checklist

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Create a copyright infringement checklist to help you avoid infringing on the copyrights of others.

Browse courses on Copyright Law

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Review the Copyright Act and identify the different types of copyright infringement.
Create a list of questions that you can ask yourself to determine whether your use of a copyrighted work is infringing.
Test your checklist by applying it to a few different scenarios.

Start a Copyright Protection Project

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Start a copyright protection project to protect your own creative works.

Browse courses on Copyright Law

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Identify the works that you want to protect.
Research the different copyright protection options available to you.
Choose the copyright protection option that is best for you.
File the necessary paperwork to protect your works.

Career center

Learners who complete Protecting Business Innovations via Copyright will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Marketing managers oversee the development and execution of marketing campaigns and strategies. The course *Protecting Business Innovations via Copyright* can help marketing managers better understand how to protect their marketing materials and campaigns. As a result, this course may be a solid choice for those interested in marketing management.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales managers lead and manage sales teams, as well as develop sales strategies. By completing the course *Protecting Business Innovations via Copyright*, sales managers may be able to better understand how to protect their sales materials. Ultimately, this course may provide a competitive edge in business negotiations.

See salaries and explore the career path for Sales Manager

Data Scientist

Data scientists analyze data to extract meaningful insights. Individuals interested in data science may wish to take the course *Protecting Business Innovations via Copyright*. Ultimately, this course provides budding data scientists with useful knowledge about how to protect the results of their research.

See salaries and explore the career path for Data Scientist

Database Administrator

Database administrators manage and maintain databases. This course may be helpful for those interested in database administration. *Protecting Business Innovations via Copyright* may provide valuable knowledge about how to best protect databases and their contents.

See salaries and explore the career path for Database Administrator

Network Administrator

Network administrators manage and maintain computer networks. The course *Protecting Business Innovations via Copyright* can help network administrators understand the legal protections available for software and computer systems. As a result, this course can help these professionals make better decisions about how to protect their networks.

See salaries and explore the career path for Network Administrator

Information Security Analyst

Information security analysts plan and implement security measures to protect an organization's computer networks and systems. The course *Protecting Business Innovations via Copyright* provides a strong overview of copyright-related security issues. As a result, this course may be a great option for information security analysts.

See salaries and explore the career path for Information Security Analyst

Product Manager

Product managers are professionals that specialize in the development and management of a product. By taking the course *Protecting Business Innovations via Copyright*, product managers may be able to develop a stronger understanding of how to protect their innovations. This can lead to better decision making and increased revenue over time.

See salaries and explore the career path for Product Manager

Operations Manager

Operations managers develop and implement business processes to ensure efficiency and productivity. Individuals interested in operations management may benefit from understanding how to protect their organization's innovations. The course *Protecting Business Innovations via Copyright* provides foundational knowledge that may be beneficial to these individuals.

See salaries and explore the career path for Operations Manager

Consultant

Consultants provide advice and expertise to businesses. Those interested in consulting may wish to consider the course *Protecting Business Innovations via Copyright*. This course may provide consultants with the knowledge they need to help their clients protect their intellectual property.

See salaries and explore the career path for Consultant

Market Research Analyst

Market research analysts study market conditions and trends to help businesses make informed decisions. The course *Protecting Business Innovations via Copyright* may be a good option for market research analysts. This course covers topics that can help analysts better understand how to protect their research and insights.

See salaries and explore the career path for Market Research Analyst

Business Development Manager

Business development managers are business professionals that focus on developing strategies and tactics for achieving revenue growth. Equipped with knowledge from the course *Protecting Business Innovations via Copyright*, business development managers may be able to better understand which assets to protect and how to do so. Therefore, this course may prove valuable to those interested in business development management.

See salaries and explore the career path for Business Development Manager

Software Developer

Software developers design, develop, and maintain software applications. By taking the course *Protecting Business Innovations via Copyright*, software developers may gain practical knowledge on how to protect their innovations. This may lead to increased job security and a competitive advantage in the market.

See salaries and explore the career path for Software Developer

Systems Analyst

Systems analysts design and implement computer systems. Individuals interested in this field may wish to consider the course *Protecting Business Innovations via Copyright*. This course will introduce individuals to the legal protections available for software and computer systems, making them more competitive in the field.

See salaries and explore the career path for Systems Analyst

Computer Programmer

Computer programmers are responsible for writing and maintaining code for software programs. The course *Protecting Business Innovations via Copyright* may prove helpful for those interested in computer programming. Ultimately, this course covers topics that may help programmers make better decisions about how to protect their creative work.

See salaries and explore the career path for Computer Programmer

Intellectual Property Lawyer

Intellectual property lawyers focus on defending the rights of entrepreneurs, artists, and others who hold intangible assets. The course *Protecting Business Innovations via Copyright* can provide a solid grounding in copyright law and can provide a foundational understanding of patents and trademarks. Ultimately, this course may be useful for budding intellectual property lawyers.

See salaries and explore the career path for Intellectual Property Lawyer