How to Create Video for Online Courses from Coursera

Increasingly, as education pivots online, educators are looking to filmmaking as a way of creating new and exciting content.

On this two-week course from the University of Edinburgh, you’ll learn how to turn your mobile phone into a full-featured video production suite to create effective and engaging online course videos and media.

Develop the skills to script, storyboard, and film your videos.

To create engaging videos that complement your online learning materials while also making the best use of time, equipment, and cost, you need to plan your content and filming schedule effectively.

You’ll start this course by looking at the pre-production process, including writing a script and creating a storyboard. Through these steps, you can make sure that you’re using the right shots while addressing your aims and refining your message.

Then, you’ll move on to production, learning how to set up your equipment and capture different shot types through a range of practical activities.

Dive into post-production to prepare and edit your footage.

During the second week of this course, you’ll explore the post-production process, from preparing your footage to basic editing techniques. Using free editing software that’s readily available, you’ll gain practical tips to get the most from your post-production.

Explore the legalities around accessibility and copyright for your online learning materials.

Making online learning materials accessible is actually a legal requirement, and best practice for offering education opportunities to as broad a range of learning needs as possible.

This course will guide you through the importance of captions and transcripts, as well as how to use and correctly attribute third-party content and open educational resources.

What's inside

Syllabus

Pre-production

Production and Post-production

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops skills in planning and managing content for online video and media that can be applied across industries

Offers practical guidance and tips for maximizing post-production efficiency

Provides knowledge of accessibility legalities, ensuring inclusive learning materials

Addresses a growing need in education for creating engaging online videos and media

Provides step-by-step guidance through the video production process, making it accessible to beginners

Instructed by experienced educators in the field of filmmaking

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to Create Video for Online Courses with these activities:

Review Video Production and Editing Basics

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Refreshing your knowledge of video production and editing will prepare you for more advanced techniques covered in this course.

Browse courses on Video Production

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Review the basic principles of video production, including camera angles, lighting, and composition.
Review the basic principles of video editing, including software tools and editing techniques.

Compile Course Materials

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Organizing and reviewing course materials will prepare you for the content and structure of the course.

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Gather all syllabus materials.
Organize syllabus materials, such as readings, assignments, and notes, into folders.
Review the syllabus to understand the course structure.

Explore Video Editing Software

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Becoming proficient in video editing software is essential for creating effective videos.

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Watch tutorials on the features and tools of the video editing software you will be using.
Experiment with different editing techniques and effects using the software.
Practice editing short video clips to become familiar with the workflow.

Six other activities

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Storyboard Practice

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Creating storyboards will help you plan and visualize your video content before filming.

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Identify the key moments and shots you want to include in your video.
Sketch out a storyboard that includes the shot type, camera angle, and composition for each shot.
Review your storyboard for clarity and completeness.

Plan Your First Video Project

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Planning your project will help you stay organized and ensure you have all the necessary resources.

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Brainstorm ideas for your video project.
Define the target audience for your video.
Create a detailed project plan that includes your storyboard, shot list, and timeline.

Create a Resource Library

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Organizing and compiling resources will provide you with a valuable reference.

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Gather resources related to the course material, such as articles, videos, and tutorials.
Organize the resources into a central location, such as a shared folder or online platform.
Share the resource library with your peers or instructors.

Produce a Short Video

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Creating a video will provide you with hands-on experience and allow you to apply the skills you have learned.

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Film your video according to your storyboard and shot list.
Edit your video using the techniques you have learned.
Add music, effects, and titles to your video.

Peer Review and Feedback

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Sharing your work with peers will provide valuable feedback and help you improve your videos.

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Share your video with peers for feedback.
Provide feedback to your peers on their videos.
Incorporate feedback into your own video.

Create Course Video Content

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Creating video content for your course will help you deepen your understanding of the course material.

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Identify the key concepts and topics you want to cover in your video.
Write a script for your video that is engaging and informative.
Film and edit your video using the skills you have learned.

Career center

Learners who complete How to Create Video for Online Courses will develop knowledge and skills that may be useful to these careers:

Video Content Creator

This course will provide you with the skills needed to create engaging and effective video content that can capture the attention of viewers and help you to quickly get started in your career as a Video Content Creator. You will gain valuable experience in pre-production, production, and post-production, including writing, storyboarding, filming, and editing. This course can help you to build a portfolio of high-quality videos that can be showcased to potential employers.

See salaries and explore the career path for Video Content Creator

Instructional Designer

As an Instructional Designer, you will be responsible for creating and developing educational materials, including videos. This course will teach you how to effectively script, storyboard, and film your videos, as well as how to edit and prepare your footage for distribution. This knowledge will help you to create high-quality video content that is engaging and effective for your learners.

See salaries and explore the career path for Instructional Designer

Video Marketing Specialist

This course will provide you with the skills needed to establish yourself as a Video Marketing Specialist. You will learn how to create engaging and effective video content that will help you reach your target audience and achieve your marketing goals. You will gain valuable experience in pre-production, production, and post-production, including writing, storyboarding, filming, and editing.

See salaries and explore the career path for Video Marketing Specialist

E-Learning Developer

As an E-Learning Developer, you will be responsible for creating and developing online learning materials. This course will provide you with the skills you need to create engaging and effective video content for your e-learning courses. You will gain valuable experience in pre-production, production, and post-production, including writing, storyboarding, filming, and editing.

See salaries and explore the career path for E-Learning Developer

Social Media Manager

As a Social Media Manager, you will be responsible for creating and managing social media content. This course will teach you how to create engaging and effective video content for your social media channels. You will gain valuable experience in pre-production, production, and post-production, including writing, storyboarding, filming, and editing.

See salaries and explore the career path for Social Media Manager

Digital Content Producer

As a Digital Content Producer, you will be responsible for creating and producing digital content, including videos. This course will teach you how to create engaging and effective video content for a variety of digital platforms. You will gain valuable experience in pre-production, production, and post-production, including writing, storyboarding, filming, and editing.

See salaries and explore the career path for Digital Content Producer

Video Editor

Whether you are looking to become a Video Editor or become more advanced in the field, this course has much to offer you. Here, you will dive into the post-production process and gain practical experience through basic editing techniques. There are many different types of Video Editor jobs you can find depending on your interests and experience level, and this course is an excellent first step toward finding a career in this field.

See salaries and explore the career path for Video Editor

Filmmaker

The skills you will learn through this video course will help you as you begin your career as a Filmmaker. You will gain valuable hands-on experience in pre-production (scriptwriting and storyboarding), production (filming), and post-production (editing). This knowledge will enable you to create high-quality films that can engage your audience.

See salaries and explore the career path for Filmmaker

Motion Graphics Artist

This course can help you prepare for a career as a Motion Graphics Artist by providing you with a solid understanding of pre-production (writing a script and creating a storyboard) and production (learning how to set up your equipment and capture different shot types), which are crucial elements of this job. While this course does not go in depth into animation, the skills you will learn here will give you a solid foundation for further study in this related field.

See salaries and explore the career path for Motion Graphics Artist

Digital Marketing Manager

While a Digital Marketing Manager role does not center around video production, having a quality understanding of the video production process is becoming more valuable. Especially with the increasing popularity of social media platforms like TikTok and Instagram. By taking this course and gaining valuable experience in pre-production, production, and post-production, you may become a more competitive candidate for Digital Marketing Manager positions.

See salaries and explore the career path for Digital Marketing Manager

Community Outreach Specialist

This course may help you reach your career goals if you are interested in becoming a Community Outreach Specialist since it will allow you to develop your communication skills and gain experience in creating engaging content. The skills you will learn in pre-production, such as scriptwriting and storyboarding, can be valuable as you work to connect with community members and build relationships. Additionally, the post-production skills you will gain in editing can help you package your outreach materials in a visually appealing way.

See salaries and explore the career path for Community Outreach Specialist

Public Relations Specialist

Taking this course may be useful for someone wanting to enter the Public Relations field. As a Public Relations Specialist, you often work to create and distribute press releases and other forms of media. This course can provide you with the foundational knowledge and skills needed to create engaging videos that can be used as part of a public relations campaign.

See salaries and explore the career path for Public Relations Specialist

Sales and Marketing Manager

Although video creation is not a central part of this role, having a solid understanding of the video production process will allow you to make more informed decisions when working with video production companies or freelancers. This course can provide a basic understanding of pre-production, production, and post-production, helping you become a more well-rounded Sales and Marketing Manager.

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Technical Writer

While video creation is not a central part of being a Technical Writer, this course may be useful to you in this field. As a Technical Writer, you often need to create clear and concise instructions for users. The skills you will learn in pre-production, such as scriptwriting and storyboarding, can be valuable as you work to develop written content.

See salaries and explore the career path for Technical Writer

User Experience Designer

This course could be useful as you enter the User Experience Design field. As a User Experience Designer, you often need to understand how users interact with products and services. The pre-production stage of video creation, which involves understanding your audience and their needs, will give you valuable insights that you can apply to your work as a User Experience Designer.

See salaries and explore the career path for User Experience Designer

How to Create Video for Online Courses

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