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Understanding the Music Business

This course will examine the music industry in the United States, with the unique perspective gained by Vanderbilt University’s location in Nashville, TN. Nashville is a major center of music in the United States, and the music created here has a global reach, particularly in the country, rock, pop, singer-songwriter, and Americana genres. However, students will learn that the basic principles of recording, marketing, copyright, licensing, and live performance are the same, regardless of musical style or genre. The music business is one of the most rapidly changing industries in the US today. It is also an industry filled with contradiction, and media headlines and anecdotal stories often add to the confusion. Here are just a few statements paraphrased from recent news stories: * The music business has collapsed * Demand for music is expanding at the greatest rate in history * Historic recording studios are closing at an alarming rate * More people are making recordings than ever before * Musicians usually lose money touring * Musicians usually make money touring * Major artist pulls songs off streaming services because they don’t pay fairly * Major artist makes a fortune from streaming services * People won’t buy records anymore * Vinyl record sales are soaring This course will attempt to make sense of these seemingly contradictory trends and data, outline the basic structure and mechanisms of today’s music industry, and encourage students to think critically and entrepreneurially about the future of music. Leaders from various areas of the music business will lend their perspectives through in-depth interviews, and footage from a recording session will give learners a behind the scenes look at how a song goes from the spark of an idea hummed into a cell phone to a finished recording. Participants will grapple with questions about art and commerce which are both timeless and crucially important today, and will emerge from this course with tools allowing them to make more informed decisions as creators, promoters, and consumers of music. Course launches February 19, 2016.

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Rating 4.5 based on 26 ratings
Length 8 weeks
Starts Aug 24 (5 weeks ago)
Cost $49
From Vanderbilt University via Coursera
Instructor Jen Gunderman
Download Videos On all desktop and mobile devices
Language English
Subjects Business Art & Design Humanities
Tags Business Arts And Humanities Music And Art Entrepreneurship

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What people are saying

first two models

I really enjoyed the course The first two models are practically useless.

guy hearing sound

I enjoy as much as the next guy hearing sound guys talk and see how music is made, but this is not what the course is about.

real life advice

I like the discussions because they are very thought provoking and really challenge the students to think of different ways to add more value to their music.And last but not least I like the interviews, because they give some really practical real life advice.

sound guys talk

their music.and last

loved it.it gave

Loved it.It gave me insight to how thing work in this business.Great Job.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Music Cataloger $44k

Teacher of Music $46k

Music Business $51k

Music Promoter $51k

Professor of Music and Head, Department of Music $60k

MUSIC TEACHER K-8 $65k

Music History and Music Appreciation Teacher $66k

INSTRUCTOR-MUSIC $76k

Web/Music $80k

Music K-8 $80k

Professor, Music $95k

Music correspondent $99k

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Rating 4.5 based on 26 ratings
Length 8 weeks
Starts Aug 24 (5 weeks ago)
Cost $49
From Vanderbilt University via Coursera
Instructor Jen Gunderman
Download Videos On all desktop and mobile devices
Language English
Subjects Business Art & Design Humanities
Tags Business Arts And Humanities Music And Art Entrepreneurship

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