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John P. Kellogg
Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. As demand grows and Internet piracy wanes, ad-supported and subscription models will generate unprecedented revenues that will surpass even the best of past earnings. And, many astute “music industry-watchers” predict a steep rise in business activity and trade earnings by the end of the decade.
Read more
Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. As demand grows and Internet piracy wanes, ad-supported and subscription models will generate unprecedented revenues that will surpass even the best of past earnings. And, many astute “music industry-watchers” predict a steep rise in business activity and trade earnings by the end of the decade.
Read more
Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. As demand grows and Internet piracy wanes, ad-supported and subscription models will generate unprecedented revenues that will surpass even the best of past earnings. And, many astute “music industry-watchers” predict a steep rise in business activity and trade earnings by the end of the decade.
Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.
Register for this course and see more details by visiting:
OpenCourser.com/course/7b90mq/introduction
What's inside
Learning objectives
- The history of the recording industry
- Today's music business structure
- How to read and understand recording contactracts
- How toprotect artisitic work with copyright
- The various roles in the industry, including managers, agents, and attorneys
- How to build a musical brand
- How to plan and organize live performances
- The history of the recording industry
- Today's music business structure
- How to read and understand recording contactracts
- How toprotect artisitic work with copyright
- The various roles in the industry, including managers, agents, and attorneys
- How to build a musical brand
- How to plan and organize live performances
Syllabus
Lesson 1: Overview of the Music Industry
Overview
Music Industry History: 1900-1950
Music Industry History: 1950-2000
Read more
Syllabus
Lesson 1: Overview of the Music Industry
Overview
Music Industry History: 1900-1950
Music Industry History: 1950-2000
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Provides a well-structured theoretical and practical approach to understanding the evolving music industry
Led by an esteemed instructor with extensive experience in the entertainment industry
Offers valuable insights into the changing dynamics of music consumption, production, and distribution
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Reviews summary
Introduction to the music business
According to learners, this course provides a solid foundational overview of the contemporary music industry. Many appreciate the instructor's real-world experience and insights, finding the information on copyright, contracts, and industry roles particularly valuable. It is widely regarded as an excellent starting point for artists and aspiring professionals with little prior business knowledge. While the core business principles are well-covered, a few students note that the rapidly evolving nature of the industry means some specific examples or market dynamics might feel slightly outdated, encouraging continuous learning beyond the course material.
Suitable for beginners, may lack depth for others.
"As a beginner, I found the pace just right, not too fast or slow."
"This course is perfect if you're brand new, but if you have some knowledge, it might feel a bit basic."
"Could use more in-depth coverage on specific areas like music publishing or streaming economics."
"Provides a broad overview without going into excessive detail, which is good for an intro."
Key business aspects are well explained.
"The sections on copyright and contracts were particularly helpful and well-explained."
"Understanding the different roles of managers, agents, and lawyers was very enlightening."
"The course does a good job breaking down the complexities of music rights and agreements."
"I found the information on branding and live performances practical."
Instructor's experience adds significant value.
"The instructor's real-world experience is invaluable and makes the concepts much clearer."
"Learned so much from John Kellogg; his insights are practical and deeply informed."
"His explanations of complex legal and business topics were easy to follow."
"It's great to learn from someone who has lived and breathed the music business."
Provides a strong introduction for beginners.
"An excellent introduction to the music business, covering essential topics like copyright and contracts."
"This course gave me a solid foundation in understanding how the music industry works."
"Perfect for someone like me who had zero business background but is a musician."
"It is a great starting point for anyone trying to break into the industry."
Industry changes mean some content may need updating.
"The music business changes so fast, some parts felt a little dated, especially regarding streaming numbers."
"While the fundamentals are solid, specific market trends mentioned might not be current."
"I hope the course gets updated regularly to reflect the newest industry shifts."
"The core legal and historical info is timeless, but the market dynamics require external research."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introduction to the Music Business with these
activities:
Join an Online Music Industry Forum
Show steps
Connects students with industry professionals and fosters discussions.
Show steps
-
Identify and join an online forum dedicated to the music industry.
-
Engage in discussions, ask questions, and share insights.
Volunteer at a Local Music Venue
Show steps
Provides hands-on experience in the live music industry.
Show steps
-
Contact local music venues and offer to volunteer.
-
Assist with tasks such as setting up the venue, managing crowds, or promoting events.
Review Music History Timeline
Show steps
Go over the dates and major events in music history to improve your grasp of the subject.
Browse courses on
Music History
Show steps
-
Access a comprehensive music history timeline.
-
Go through the full timeline from Ancient Greece to the present day.
-
Identify major turning points and eras in music history.
-
Note down important composers, performers, and musical genres associated with each era.
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Review Copyright Basics
Show steps
Review the fundamentals of copyright law to strengthen your understanding of protecting artistic work.
Browse courses on
Copyright
Show steps
-
Read through the official copyright guide
-
Summarize the key points of copyright law
Create a Playlist of Music Industry Documentaries
Show steps
Develops a curated resource for exploring the music industry through documentaries.
Browse courses on
Music Industry History
Show steps
-
Research and select documentaries that provide insights into the music industry.
-
Create a playlist on a platform like YouTube or Spotify.
-
Include a brief description for each documentary.
Read 'All You Need to Know About the Music Business' by Donald S. Passman
Show steps
Provides a comprehensive overview of the music industry, including legal, financial, and creative considerations.
View
All You Need to Know About the Music Business:...
on Amazon
Show steps
-
Read chapters 1-5 to understand the history and structure of the music business.
-
Read chapters 6-10 to learn about copyright law and the different types of music contracts.
-
Read chapters 11-15 to gain insights into the roles of managers, agents, and attorneys.
Analyze Recording Agreements
Show steps
Practice analyzing recording agreements to develop a deeper understanding of their provisions and implications.
Show steps
-
Obtain sample recording agreements
-
Identify the key provisions of the agreements
-
Analyze the implications of each provision
Read 'The Music Industry: Music in the Digital Age' by Mark Mulligan
Show steps
Provides insights into the impact of digital technologies on the music industry.
View
Awakening: The Music Industry In The Digital Age
on Amazon
Show steps
-
Read chapters 1-3 to understand the rise of digital music distribution.
-
Read chapters 4-6 to analyze the role of streaming platforms.
-
Read chapters 7-9 to explore the future of the music industry.
Analyze Music Contracts: Royalty Provisions
Show steps
Develops an understanding of royalty payments and their calculation.
Show steps
-
Review different types of royalty payments (e.g., mechanical, performance, sync).
-
Analyze real-world music contracts to identify royalty provisions.
-
Calculate royalties based on different scenarios.
Develop a Music Marketing Plan
Show steps
Create a comprehensive marketing plan to promote your music and build a following.
Browse courses on
Music Marketing
Show steps
-
Define your target audience
-
Identify your marketing goals
-
Develop a marketing strategy
-
Create a budget
-
Implement and track your plan
Develop a Band or Artist Brand Strategy
Show steps
Provides practical experience in developing a cohesive brand identity.
Browse courses on
Band Management
Show steps
-
Define the artist's or band's unique selling proposition.
-
Create a brand style guide (e.g., logo, color palette, fonts).
-
Develop a social media strategy to engage with target audience.
Organize a Live Music Event
Show steps
Builds practical skills in planning, promoting, and executing a live music event.
Browse courses on
Event Management
Show steps
-
Secure a venue and book performers.
-
Plan and execute a marketing and promotion campaign.
-
Manage logistics, including sound, lighting, and security.
Join an Online Music Industry Forum
Show steps
Connects students with industry professionals and fosters discussions.
Show steps
Show steps
Show steps
- Identify and join an online forum dedicated to the music industry.
- Engage in discussions, ask questions, and share insights.
Volunteer at a Local Music Venue
Show steps
Provides hands-on experience in the live music industry.
Show steps
Show steps
Show steps
- Contact local music venues and offer to volunteer.
- Assist with tasks such as setting up the venue, managing crowds, or promoting events.
Review Music History Timeline
Show steps
Go over the dates and major events in music history to improve your grasp of the subject.
Browse courses on
Music History
Show steps
Show steps
Show steps
- Access a comprehensive music history timeline.
- Go through the full timeline from Ancient Greece to the present day.
- Identify major turning points and eras in music history.
- Note down important composers, performers, and musical genres associated with each era.
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Review Copyright Basics
Show steps
Review the fundamentals of copyright law to strengthen your understanding of protecting artistic work.
Browse courses on
Copyright
Show steps
Show steps
Show steps
- Read through the official copyright guide
- Summarize the key points of copyright law
Create a Playlist of Music Industry Documentaries
Show steps
Develops a curated resource for exploring the music industry through documentaries.
Browse courses on
Music Industry History
Show steps
Show steps
Show steps
- Research and select documentaries that provide insights into the music industry.
- Create a playlist on a platform like YouTube or Spotify.
- Include a brief description for each documentary.
Read 'All You Need to Know About the Music Business' by Donald S. Passman
Show steps
Provides a comprehensive overview of the music industry, including legal, financial, and creative considerations.
View
All You Need to Know About the Music Business:...
on Amazon
Show steps
Show steps
Show steps
- Read chapters 1-5 to understand the history and structure of the music business.
- Read chapters 6-10 to learn about copyright law and the different types of music contracts.
- Read chapters 11-15 to gain insights into the roles of managers, agents, and attorneys.
Analyze Recording Agreements
Show steps
Practice analyzing recording agreements to develop a deeper understanding of their provisions and implications.
Show steps
Show steps
Show steps
- Obtain sample recording agreements
- Identify the key provisions of the agreements
- Analyze the implications of each provision
Read 'The Music Industry: Music in the Digital Age' by Mark Mulligan
Show steps
Provides insights into the impact of digital technologies on the music industry.
View
Awakening: The Music Industry In The Digital Age
on Amazon
Show steps
Show steps
Show steps
- Read chapters 1-3 to understand the rise of digital music distribution.
- Read chapters 4-6 to analyze the role of streaming platforms.
- Read chapters 7-9 to explore the future of the music industry.
Analyze Music Contracts: Royalty Provisions
Show steps
Develops an understanding of royalty payments and their calculation.
Show steps
Show steps
Show steps
- Review different types of royalty payments (e.g., mechanical, performance, sync).
- Analyze real-world music contracts to identify royalty provisions.
- Calculate royalties based on different scenarios.
Develop a Music Marketing Plan
Show steps
Create a comprehensive marketing plan to promote your music and build a following.
Browse courses on
Music Marketing
Show steps
Show steps
Show steps
- Define your target audience
- Identify your marketing goals
- Develop a marketing strategy
- Create a budget
- Implement and track your plan
Develop a Band or Artist Brand Strategy
Show steps
Provides practical experience in developing a cohesive brand identity.
Browse courses on
Band Management
Show steps
Show steps
Show steps
- Define the artist's or band's unique selling proposition.
- Create a brand style guide (e.g., logo, color palette, fonts).
- Develop a social media strategy to engage with target audience.
Organize a Live Music Event
Show steps
Builds practical skills in planning, promoting, and executing a live music event.
Browse courses on
Event Management
Show steps
Show steps
Show steps
- Secure a venue and book performers.
- Plan and execute a marketing and promotion campaign.
- Manage logistics, including sound, lighting, and security.
Career center
Learners who complete Introduction to the Music Business will develop knowledge and skills
that may be useful to these careers:
Entertainment Lawyer
Entertainment Lawyer
Entertainment lawyers specialize in legal issues related to the entertainment industry. They provide legal advice to entertainers, managers, agents, and record labels. The Introduction to the Music Business course can help build a foundation for entertainment lawyers by providing them with a comprehensive understanding of the music industry. The course covers topics such as the history of the recording industry, today's music business structure, how to read and understand recording contracts, and how to protect artistic work with copyright.
Artist Manager
Artist Manager
Artist managers are responsible for overseeing the business aspects of a musical artist's career. This includes developing and managing their brand, negotiating contracts, booking shows, and managing their finances. The Introduction to the Music Business course can help build a foundation for artist managers by providing them with a comprehensive understanding of the music industry. The course covers topics such as the history of the recording industry, today's music business structure, how to read and understand recording contracts, and how to protect artistic work with copyright.
Record Producer
Record Producer
Record producers are responsible for overseeing the recording process and helping artists to develop their sound. They work with engineers, musicians, and other creative professionals to create high-quality recordings. The Introduction to the Music Business course can help build a foundation for record producers by providing them with a comprehensive understanding of the music industry. The course covers topics such as the history of the recording industry, today's music business structure, how to read and understand recording contracts, and how to protect artistic work with copyright.
Music Entrepreneur
Music Entrepreneur
Music entrepreneurs start and run their own music businesses, such as record labels, music publishing companies, and concert promotion companies. The Introduction to the Music Business course can help build a foundation for music entrepreneurs by providing them with a comprehensive understanding of the music industry. The course covers topics such as the history of the recording industry, today's music business structure, how to read and understand recording contracts, and how to protect artistic work with copyright.
A&R Representative
A&R Representative
A&R representatives are responsible for finding and developing new talent for record labels. They scout for new artists, sign them to contracts, and oversee the recording process. The Introduction to the Music Business course can help build a foundation for A&R representatives by providing them with a comprehensive understanding of the music industry. The course covers topics such as the history of the recording industry, today's music business structure, how to read and understand recording contracts, and how to protect artistic work with copyright.
Music Business Consultant
Music Business Consultant
Music business consultants provide advice and guidance to musicians, artists, and music industry professionals. They help their clients with a variety of issues, such as developing business plans, negotiating contracts, and managing finances. The Introduction to the Music Business course can help build a foundation for music business consultants by providing them with a comprehensive understanding of the music industry. The course covers topics such as the history of the recording industry, today's music business structure, how to read and understand recording contracts, and how to protect artistic work with copyright.
Record Label Executive
Record Label Executive
Record label executives are responsible for overseeing the marketing, promotion, and distribution of music. They work with artists, producers, and other industry professionals to develop and implement marketing campaigns. The Introduction to the Music Business course can help build a foundation for record label executives by providing them with a comprehensive understanding of the music industry. The course covers topics such as the history of the recording industry, today's music business structure, how to read and understand recording contracts, and how to protect artistic work with copyright.
Tour Manager
Tour Manager
Tour managers are responsible for planning and managing live tours for musical artists. They work with venues, promoters, and other logistical professionals to ensure that tours are successful. The Introduction to the Music Business course can help build a foundation for tour managers by providing them with a comprehensive understanding of the music industry. The course covers topics such as today's music business structure, how to plan and organize live performances, and how to navigate the live performance market.
Music Publisher
Music Publisher
Music publishers are responsible for administering and protecting the copyrights of musical works. They work with songwriters, composers, and artists to ensure that they are receiving royalties and other compensation for their work. The Introduction to the Music Business course can help build a foundation for music publishers by providing them with a comprehensive understanding of the music industry. The course covers topics such as the history of the recording industry, today's music business structure, how to read and understand recording contracts, and how to protect artistic work with copyright.
Music Supervisor
Music Supervisor
Music supervisors are responsible for selecting and licensing music for use in film, television, and other media. They work with producers, directors, and other creative professionals to find the right music for each project. The Introduction to the Music Business course can help build a foundation for music supervisors by providing them with a comprehensive understanding of the music industry. The course covers topics such as the history of the recording industry, today's music business structure, how to read and understand recording contracts, and how to protect artistic work with copyright.
Music Licensing Manager
Music Licensing Manager
Music licensing managers are responsible for negotiating and administering licenses for the use of music in film, television, and other media. They work with music publishers, record labels, and other rights holders to ensure that all parties are compensated for the use of their music. The Introduction to the Music Business course can help build a foundation for music licensing managers by providing them with a comprehensive understanding of the music industry. The course covers topics such as the history of the recording industry, today's music business structure, how to read and understand recording contracts, and how to protect artistic work with copyright.
Booking Agent
Booking Agent
Booking agents are responsible for booking live performances for musical artists. They work with venues, promoters, and other agents to secure dates and negotiate contracts. The Introduction to the Music Business course can help build a foundation for booking agents by providing them with a comprehensive understanding of the music industry. The course covers topics such as today's music business structure, how to read and understand recording contracts, and how to plan and organize live performances.
Music Professor
Music Professor
Music professors teach courses in music history, theory, and performance at colleges and universities. They also conduct research and write books and articles on music. The Introduction to the Music Business course may be useful for music professors who want to teach their students about the business side of the music industry. The course covers topics such as the history of the recording industry, today's music business structure, how to read and understand recording contracts, and how to protect artistic work with copyright.
Music Journalist
Music Journalist
Music journalists write about music for newspapers, magazines, and websites. They interview artists, review albums and concerts, and write feature articles about the music industry. The Introduction to the Music Business course may be useful for music journalists who want to learn more about the business side of the music industry. The course covers topics such as the history of the recording industry, today's music business structure, how to read and understand recording contracts, and how to protect artistic work with copyright.
Musician
Musician
Musicians perform music for audiences. They may play instruments, sing, or write songs. The Introduction to the Music Business course may be useful for musicians who want to learn more about the business side of the music industry. The course covers topics such as the history of the recording industry, today's music business structure, how to read and understand recording contracts, and how to protect artistic work with copyright.
For more career information including salaries, visit:
OpenCourser.com/course/7b90mq/introduction
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introduction to the Music Business.
A standard reference in the field, this book detailed and comprehensive guide to music copyright law.
Comprehensive analysis of the music industry, with chapters on topics such as the history of the industry, the economics of the industry, and the impact of technology.
Save
A textbook that provides a comprehensive overview of entertainment law, this book valuable resource for those who want to understand the legal side of the music business.
Comprehensive and interdisciplinary look at the business side of music.
For those new to the industry, this book covers the basics of the music business, including contracts, publishing, copyright, and marketing.
Detailed guide to being a music industry manager, and covers topics such as contracts, marketing, and artist development.
Acts as a guidebook for songwriters looking to navigate the business side of making music.
Is written specifically for independent artists and entrepreneurs who want to make a career in music.
Takes a unique data-driven approach to explain the complex music business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/7b90mq/introduction
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Rating
4.3
Effort
2 to 4 hours per week for 6 weeks
Level
Introductory
Via
edX
Institution
Berklee College of Music
Instructor
John P. Kellogg
Language
English
Transcript
English
This course belongs to a
collection
called
Music Business: Industry Essentials. It's comprised of four courses:
- Introduction to the Music Business (viewing)
- Creativity & Entrepreneurship
- Building Your Career in Music: Developing a Brand and Funding
- Copyright Law in the Music Business
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