Introduction to the Music Business
Music Business: Industry Essentials,
Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. As demand grows and Internet piracy wanes, ad-supported and subscription models will generate unprecedented revenues that will surpass even the best of past earnings. And, many astute “music industry-watchers” predict a steep rise in business activity and trade earnings by the end of the decade.
Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.
What you'll learn
- The history of the recording industry
- Today's music business structure
- How to read and understand recording contactracts
- How toprotect artisitic work with copyright
- The various roles in the industry, including managers, agents, and attorneys
- How to build a musical brand
- How to plan and organize live performances
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| Rating | 4.0★ based on 11 ratings |
|---|---|
| Length | 6 weeks |
| Effort | 6 weeks, 2–4 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $49 |
| From | Berklee College of Music, BerkleeX via edX |
| Instructor | John P. Kellogg |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business Social Sciences Art & Design |
| Tags | Business & Management Social Sciences Music |
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What people are saying
answered before signing anything
It won't make you an expert, but it will teach you what questions you need to have answered before signing anything.
knew his stuff backwards
Great course the instructor knew his stuff backwards having lived through the changes he described.
little additional modules added
This course is the same course given on coursera but with very little additional modules added and a different name, so I'm going to take a page out of Berkelee's own book and copy paste the review I gave it there on to here.
practical experience & tips
The professor has lots of practical experience & tips to offer.
issues that anyone starting
You're not going to become a lawyer in six weeks, but this course gives a useful and interesting insight into the business, and highlights all the issues that anyone starting out in the music business, in any capacity, is going to have to deal with.
make people think more
Better questions will make people think more about the topics presented.
usually could complete weekly
Doesn't require a lot of time commitment, usually could complete weekly lessons in one sitting.
almost entirely based
Content outdated and irrelevant, almost entirely based on personal anecdotes from the professor and nothing of value to a modern day musician.
backwards having lived
bit too obvious
The content is very good, though the questions are a bit too obvious.
changes he described
over 7 years
As someone who's been working in the music business industry for over 7 years I find the quality of courses coming out of Berkelee shockingly bad.
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Music Cataloger $44k
Teacher of Music $46k
Music Business $51k
Music Promoter $51k
Professor of Music and Head, Department of Music $60k
MUSIC TEACHER K-8 $65k
Music History and Music Appreciation Teacher $66k
INSTRUCTOR-MUSIC $76k
Web/Music $80k
Music K-8 $80k
Professor, Music $95k
Music correspondent $99k
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| Rating | 4.0★ based on 11 ratings |
|---|---|
| Length | 6 weeks |
| Effort | 6 weeks, 2–4 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $49 |
| From | Berklee College of Music, BerkleeX via edX |
| Instructor | John P. Kellogg |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business Social Sciences Art & Design |
| Tags | Business & Management Social Sciences Music |
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