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John P. Kellogg, Panos Panay, Leah Waldo, and Dr. E. Michael Harrington

This XSeries will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. Authored by industry experts, this XSeries will allow you to learn music industry essentials at your own pace.

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This XSeries will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. Authored by industry experts, this XSeries will allow you to learn music industry essentials at your own pace.

You will begin with Introduction to the Music Business, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Building Your Career in Music: Developing a Brand and Funding, designed for both musical artists and those who wish to work with artists.

This course will help you identify the unique elements of your artistry and provide you with the practical business know-how you’ll need to build a fanbase, become a recording artist, and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing music industry.

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What's inside

Four courses

Introduction to the Music Business

(18 hours)
Three things are clear: music consumption is expanding, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically.

Building Your Career in Music: Developing a Brand and Funding

(3 hours)
This course shares practical tips and strategies to help you take your first step into launching a successful music career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.

Copyright Law in the Music Business

(16 hours)
In this course, students will learn the basis for copyright, including what is and is not covered by copyright law. This course will help clarify what rights artists have as creators as well as what the public is free to take from their work. Students will also learn what to do if someone copies their work and what to do if they are accused of copying someone else.

Creativity & Entrepreneurship

(16 hours)
Creativity & Entrepreneurship helps you tap into your creativity and learn how to leverage it for career development or business innovation.

Learning objectives

  • How to navigate the music industry as an independent artist, including how to network, leverage social media, and launch a crowdfunding campaign.
  • Discuss how the music industry functions, including the various roles within the business, contract agreements, and how artists make money.
  • Discuss the exclusive rights granted by copyright law and explain how to leverage those rights as a creator.
  • Leverage skills used in musicianship to become a more effective entrepreneur.

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