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Creativity & Entrepreneurship

Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation.

Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys.

Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation.

The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock._ Creativity & Entrepreneurship _applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field.

Creativity & Entrepreneurship is about the side of entrepreneurship you won’t learn at a business school but, instead, in the music studio.

About video original music "Maria Antoinette" by Leo Pigot (feat. Brite Lite Brite)

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What's inside

Learning objectives

How to approach your career or startup as if learning a musical instrument
Why entrepreneurship, like creativity, is something we all possess
How to apply “the musician mindset” as means to collaboration and creative problem solving

Why songwriting is a perfect parallel to career and product development
Why there’s more to entrepreneurship than business plans and spreadsheets much like there’s more to music than scales and lead sheets

How to approach your career or startup as if learning a musical instrument
Why entrepreneurship, like creativity, is something we all possess
How to apply “the musician mindset” as means to collaboration and creative problem solving
Why songwriting is a perfect parallel to career and product development
Why there’s more to entrepreneurship than business plans and spreadsheets much like there’s more to music than scales and lead sheets

Syllabus

Lesson 1: INSPIRATION: The Entrepreneurial Mindset

What is Entrepreneurship after all?

Why musicians are natural entrepreneurs

5 Skills of Successful Innovators

Seeing What Others Don’t/Learn to Observe

Lesson 2: CREATION: Team Building and Product Development

Connecting with your Intentions

Process of Reduction

Falling in love with a Problem

Prototyping

Iteration

Lesson 3: COLLABORATION/PRESENTATION

Understanding your Customer

Building a Team

Developing your Brand

Presenting

Lesson 4: REJUVINATION: The Inner Game of Entrepreneurship

Coping with Failure

The Art of Relationship Building/Developing a Network

Learn to Replenish

Panos’ This much I know is True

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces students to the overlap between the creative and entrepreneurial mindset

Teaches skills that are relevant to a variety of industries and professions

Provides a practical approach to learning about entrepreneurship

Led by a renowned expert in the field of creative entrepreneurship

Requires that students have a strong interest in both creativity and entrepreneurship

Is taught entirely online and may require additional resources

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Reviews summary

Creativity & entrepreneurship basics

Learners say this course is a series of interview videos on creativity and entrepreneurship with successful people in various creative fields. It provides basic ideas, but it isn't particularly spectacular nor does it dive deeply into topics.

Worth watching for ideas if you're interested in creativity.

"More than a course, a series of videos with interviews to a number of artists, managers and designers. Some valuable bits of information here and there. It won't change your life but it's worth watching if you are looking for ideas."

Course consists of interviews with successful people.

"This course is a series of short videos on different aspects of entrepreneurship with interviews by a lot of successful people in different creative career paths, but it's nothing too spectacular."

Videos cover basic concepts of creativity and entrepreneurship.

"If you are serious about creating a business out of your music and curious about the mindset you need to have to achieve success, this covers all the basic ideas."

Videos lack depth and don't go into detail.

"It just doesn't go in depth."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Creativity & Entrepreneurship with these activities:

Watch tutorials on how to use design thinking tools

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This activity will help you to learn about and to apply design thinking tools to your own projects.

Browse courses on Design Thinking

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Find tutorials on design thinking
Watch the tutorials and take notes
Apply the tools to a project of your own

Read the book: The Innovator's Dilemma

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This book provides insights into the challenges of innovation, which will be explored in this course.

View The Disruptive Innovation Set (2 Books) on Amazon

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Read the introduction and Chapter 1
Summarize the key arguments in each chapter
Apply the concepts to your own experiences

Practice pitching your business idea

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This activity will help you to develop your communication skills and to refine your business idea.

Browse courses on Entrepreneurship

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Write a brief outline of your pitch
Practice your pitch in front of a mirror
Get feedback from friends or family
Pitch your idea to a group of potential investors

Four other activities

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Show all seven activities

Contribute to an open source project

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This activity will help you to learn about open source software development and to contribute to a project that you are passionate about.

Browse courses on Open Source

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Find an open source project to contribute to
Read the project documentation
Make a contribution to the project

Write a blog post about a creative project you've worked on

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This activity will help you to reflect on your own creative process and share your insights with others.

Browse courses on Creativity

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Choose a project to write about
Outline the main points of your post
Write a draft of your post
Edit and revise your post
Publish your post

Enter a business plan competition

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This activity will help you to get feedback on your business plan and to network with other entrepreneurs.

Browse courses on Entrepreneurship

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Find a business plan competition
Develop your business plan
Submit your business plan
Attend the competition

Develop a business plan for your startup

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This activity will help you to develop a roadmap for your business and to identify potential risks and opportunities.

Browse courses on Entrepreneurship

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Define your business goals
Research your target market
Develop a marketing plan
Create a financial plan

Career center

Learners who complete Creativity & Entrepreneurship will develop knowledge and skills that may be useful to these careers:

Entrepreneur

As an Entrepreneur, you dare to dream and innovate. You are able to see opportunities that others may overlook, and you have the drive and determination to turn your ideas into reality. This course will help you to develop the skills and knowledge you need to launch and grow your own business. You will learn how to identify opportunities, develop and test new products and services, and build a strong team. This course is especially relevant for those who are interested in starting their own business in the music industry.

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Business Development Manager

As a Business Development Manager, you are responsible for developing and implementing strategies to grow a company's business. You will work with a variety of stakeholders, including customers, partners, and investors, to identify and pursue new opportunities. This course will help you to develop the skills and knowledge you need to be successful in this role. You will learn how to identify and evaluate new opportunities, develop and implement marketing and sales strategies, and build strong relationships with customers and partners.

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Product Manager

As a Product Manager, you will be responsible for the development and launch of new products and services. You will work with a team of engineers, designers, and marketers to bring your ideas to life. This course will help you to develop the skills and knowledge you need to be successful in this role. You will learn how to identify and define customer needs, develop and test new products and services, and launch and market new products.

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Marketing Manager

As a Marketing Manager, you will be responsible for developing and implementing marketing campaigns to promote a company's products and services. You will work with a variety of stakeholders, including customers, partners, and investors, to develop and execute marketing strategies. This course will help you to develop the skills and knowledge you need to be successful in this role. You will learn how to identify and target your audience, develop and implement marketing campaigns, and measure the results of your efforts.

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Sales Manager

As a Sales Manager, you will be responsible for leading and motivating a team of sales representatives to achieve sales goals. You will work with customers to identify their needs and develop solutions that meet those needs. This course will help you to develop the skills and knowledge you need to be successful in this role. You will learn how to lead and motivate a team, develop and implement sales strategies, and close deals.

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Brand Manager

As a Brand Manager, you will be responsible for developing and implementing strategies to build and manage a company's brand. You will work with a variety of stakeholders, including customers, partners, and investors, to develop and execute branding strategies. This course will help you to develop the skills and knowledge you need to be successful in this role. You will learn how to identify and define a brand's identity, develop and implement branding strategies, and measure the results of your efforts.

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Consultant

As a Consultant, you will work with a variety of clients to help them solve problems and achieve their goals. You may specialize in a particular area, such as business strategy, marketing, or finance. This course will help you to develop the skills and knowledge you need to be successful in this role. You will learn how to identify and define problems, develop and implement solutions, and communicate your findings to clients.

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Journalist

As a Journalist, you will be responsible for researching, writing, and reporting on news stories. You may work for a newspaper, magazine, website, or other media outlet. This course will help you to develop the skills and knowledge you need to be successful in this role. You will learn how to research and write news stories, conduct interviews, and use social media to promote your work.

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Teacher

As a Teacher, you will be responsible for teaching students a variety of subjects. You may teach at a school, college, or university. This course will help you to develop the skills and knowledge you need to be successful in this role. You will learn how to plan and deliver lessons, assess student learning, and manage a classroom.

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Social Worker

As a Social Worker may help people cope with difficult life circumstances, such as poverty, illness, or addiction. You may work in a variety of settings, such as schools, hospitals, or social service agencies.

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Nonprofit Manager

As a Nonprofit Manager, you will be responsible for leading and managing a nonprofit organization. You will work with a variety of stakeholders, including donors, volunteers, and clients, to achieve the organization's mission.

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Event Planner

As an Event Planner, you will be responsible for planning and executing events of all sizes. You will work with clients to develop and implement event plans, and you will oversee all aspects of the event, from venue selection to vendor management.

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Musician

As a Musician, you will use your musical talents to perform and create music. You may work in a variety of settings, such as concert halls, recording studios, or schools.

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Artist

As an Artist, you will use your creativity to create visual art, such as paintings, sculptures, or drawings. You may work in a variety of settings, such as studios, galleries, or museums.

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Writer

As a Writer, you will use your writing skills to create a variety of written content, such as articles, books, or blog posts. You may work in a variety of settings, such as offices, libraries, or coffee shops.

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Reading list

We've selected 24 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Creativity & Entrepreneurship.

The Startup Owner's Manual

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Provides a step-by-step guide to building a successful startup company. It valuable resource for entrepreneurs who are looking to launch and grow their businesses.

Creativity & Entrepreneurship

What's inside

Learning objectives

Syllabus

Good to know

Save this course

Reviews summary

Creativity & entrepreneurship basics

Activities

Career center

Reading list

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