Managing Organizations in the Creative Economy
The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook introduces organizational behaviour theories and applies them to the creative world.
Key characteristics, such as uncertainty of demand and unpredictability of success, are analysed to understand their impact on management practices and organisational behaviour. Detailed case studies from the music business along with coverage of contemporary issues such as business decision-making, ethics, and sexuality ensure a balance between theory and practice.
This unique textbook provides readers will an applied theoretical understanding of organizational behaviour that will be of particular benefit to those looking to work in the creative and cultural industries. Students on courses such as arts business, arts management, and the music business will find this to be a vital textbook.
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