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Jeffrey Loewenstein, Jack Goncalo, and Ravi Mehta

Creativity requires us to collaborate with others, and this course helps you be a better creative collaborator. We need to be able to pitch our creative ideas so that others are excited rather than baffled or dismissive by them. We need to be able to evaluate the ideas of others so we identify rather than miss creative solutions. We need to be able to work with our teams such that creativity thrives rather than is suppressed. This course addresses each of these needs, identifying challenges and providing guidance for effective performance. The end result is guidance on how to foster effective creative collaboration.

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Creativity requires us to collaborate with others, and this course helps you be a better creative collaborator. We need to be able to pitch our creative ideas so that others are excited rather than baffled or dismissive by them. We need to be able to evaluate the ideas of others so we identify rather than miss creative solutions. We need to be able to work with our teams such that creativity thrives rather than is suppressed. This course addresses each of these needs, identifying challenges and providing guidance for effective performance. The end result is guidance on how to foster effective creative collaboration.

You will be able to:

-Design pitches for innovative ideas to build excitement and clarity

-Evaluate the pitches of others to identify great new ideas

-Lead groups to foster effective collaboration for innovation

This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

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What's inside

Syllabus

Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
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Module 1: Pitching Ideas
In this module we will examine the role of social influence tactics for encouraging others to respond positively to our requests. There are many ways to encourage people to want to comply. Next, we examine the role of forming communications that are likely to be understood and found appealing by others.
Module 2: Evaluating Ideas
Evaluating ideas is an important part of the larger creative process. This module will examine biases that enter into the process and ways to mitigate them.
Module 3: The Allure of Team Creativity
In this module, you will learn that teams have the potential to stimulate creativity, but they often fall short for a variety of reasons.
Module 4: Breaking the Barriers to Team Creativity

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides strategies to contribute to creativity in team settings
Applicable to a variety of professional settings where innovation is needed
Taught by a team of experts in their respective fields
Offers guidance on navigating challenges in creative collaboration
Requires students to have a basic understanding of creativity and collaboration
Focuses primarily on the business context of creativity, may not be suitable for artistic fields

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Reviews summary

Highly praised course in creativity collaboration

According to students, Creativity Toolkit II: Creative Collaboration is a highly praised course that offers engaging assignments and engaging materials taught by brilliant professors. Learners say it is well-structured and well-organized, featuring interesting and thought-provoking content. Many reviewers mentioned the high quality of the course, suggesting it is both informative and detailed.
The course is fun and thought provoking
"This course was more fun and thought provoking than I thought it would be. Changed my way of thinking."
The professors are brilliant
"The professors are very funny"
"Great course. Very engaging profs."
"Thoroughly enjoyed this course on creativity. Learnt a few new tools and framework to use in creativity exercises. The professors are brilliant!!"
The course is engaging with interesting content
"Excellent course. Very engaging profs."
"Great experience! Thank you so much!"
"Very engaging and passionated teaching. "
The course is of high quality
"Very detailed and informative course with new insights to build creativity "
"Excellent course !! Excelent materials and fantastic professors, Thank a lot."
"Well structured discussions and explanations. Prof Jeff and Prof Jack are high explained the some complex terms in a simplistic manner. "
The course is lacking follow up by instructors
"Great course but lacking follow up by instructors."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Creativity Toolkit II: Creative Collaboration with these activities:
Review the basics of persuasion
Understanding the principles of persuasion can equip you with the skills to frame your ideas effectively and enhance your ability to collaborate successfully.
Browse courses on Persuasion Techniques
Show steps
  • Read articles or books on persuasion strategies
  • Watch videos or attend workshops on effective communication
  • Practice applying persuasion tactics in everyday conversations
Use online tutorials to enhance presentation skills
Seeking guidance from online tutorials can help you refine your presentation skills, enabling you to convey your ideas with greater clarity and impact.
Browse courses on Pitching Ideas
Show steps
  • Identify online tutorials that cover presentation skills
  • Follow the tutorials and practice the techniques provided
  • Seek feedback on your presentation skills from peers or mentors
Evaluate fictitious innovative pitches
Engaging in regular practice of evaluating innovative pitches will enhance your ability to identify strong and weak ideas, a skill crucial for successful collaboration.
Show steps
  • Find sample pitches online or in business publications
  • Review the pitches and identify their key strengths and weaknesses
  • Discuss your evaluations with peers or mentors
Four other activities
Expand to see all activities and additional details
Show all seven activities
Participate in a group brainstorming session
Engaging in group brainstorming sessions provides opportunities to learn from diverse perspectives, foster creativity, and generate innovative ideas.
Browse courses on Team Creativity
Show steps
  • Join or organize a brainstorming group
  • Prepare by researching the topic and generating ideas beforehand
  • Actively participate in the brainstorming session, contributing ideas and building on others' suggestions
  • Evaluate the generated ideas and identify potential solutions
Design a team collaboration strategy
Creating a customized team collaboration strategy will enable you to proactively address potential barriers and establish clear guidelines for effective teamwork.
Browse courses on Team Creativity
Show steps
  • Research best practices for team collaboration
  • Identify the specific needs and challenges of your team
  • Develop a plan that outlines roles, responsibilities, and communication protocols
  • Share the strategy with your team and seek their feedback
  • Implement the strategy and monitor its effectiveness
Develop a case study on team collaboration success
Creating a case study on a successful team collaboration will provide you with a deeper understanding of the factors that contribute to effective teamwork in practice.
Browse courses on Team Creativity
Show steps
  • Identify a successful team collaboration case study
  • Research and collect data on the case study
  • Analyze the data and identify key factors that contributed to the team's success
  • Write a comprehensive case study report outlining your findings
Contribute to an open-source project related to team collaboration
Actively contributing to an open-source project focused on team collaboration will provide you with hands-on experience and insights into the challenges and rewards of collaborative work.
Browse courses on Team Creativity
Show steps
  • Identify an open-source project related to team collaboration
  • Familiarize yourself with the project's codebase and contribution guidelines
  • Make code contributions, bug fixes, or documentation improvements
  • Collaborate with other contributors and seek feedback on your contributions

Career center

Learners who complete Creativity Toolkit II: Creative Collaboration will develop knowledge and skills that may be useful to these careers:
Creative Director
As a Creative Director, you will need to be able to collaborate effectively with clients, team members, and other stakeholders to develop and execute creative concepts for advertising campaigns, marketing materials, and other projects. This course will help you build a strong foundation in creative collaboration by teaching you how to communicate your ideas clearly and effectively, evaluate the ideas of others, and lead your team to achieve creative excellence.
Art Director
As an Art Director, you will need to be able to work with a variety of people, including clients, designers, and other creative professionals, to develop and execute creative concepts for advertising campaigns, marketing materials, and other projects. This course will help you build the skills you need to collaborate effectively by teaching you how to communicate your ideas clearly and persuasively, evaluate the ideas of others, and lead your team to achieve creative excellence.
Chief Creative Officer
As a Chief Creative Officer, you are responsible for providing creative leadership and strategic direction to your company's marketing and advertising initiatives. You will need to be able to pitch your ideas effectively so that your team can understand them clearly and execute them successfully. This course will teach you how to do just that by helping you develop the skills you need to communicate your vision clearly and persuasively. Additionally, this course will help you identify and evaluate good ideas, enabling you to gather feedback effectively and incorporate constructive criticism into your creative process. This is a valuable skill for any creative leader who wants to succeed in the business world.
Copywriter
As a Copywriter, you will need to be able to write clear, concise, and persuasive copy for a variety of marketing materials. This course will help you develop the skills you need to communicate your ideas effectively by teaching you how to write strong headlines, body copy, and calls to action.
Teacher
As a Teacher, you will need to be able to teach and inspire students, create lesson plans, and assess student learning. This course will help you build the skills you need to succeed as a teacher by teaching you how to develop a curriculum, manage a classroom, and motivate students. Additionally, this course will help you develop the skills you need to collaborate effectively with your colleagues and other stakeholders.
Public relations manager
As a Public Relations Manager, you will need to be able to develop and execute public relations campaigns that are both creative and effective. This course will help you build the skills you need to succeed in public relations by teaching you how to write press releases, manage media relations, and measure the results of your campaigns. Additionally, this course will help you develop the skills you need to collaborate effectively with your team and other stakeholders.
Nonprofit Manager
As a Nonprofit Manager, you will need to be able to manage a nonprofit organization, develop fundraising strategies, and build relationships with donors. This course will help you build the skills you need to succeed as a nonprofit manager by teaching you how to create a mission statement, develop a strategic plan, and manage a budget. Additionally, this course will help you develop the skills you need to collaborate effectively with your staff and other stakeholders.
Marketing Manager
As a Marketing Manager, you will need to be able to develop and execute marketing campaigns that are both creative and effective. This course will help you build a strong foundation in marketing by teaching you how to identify your target audience, develop a marketing strategy, and measure the results of your campaigns. Additionally, this course will help you develop the skills you need to collaborate effectively with your team and other stakeholders.
Event Planner
As an Event Planner, you will need to be able to plan and execute events that are both creative and memorable. This course will help you build the skills you need to succeed in event planning by teaching you how to develop a budget, manage vendors, and promote your event. Additionally, this course will help you develop the skills you need to collaborate effectively with your team and other stakeholders.
Social Media Manager
As a Social Media Manager, you will need to be able to develop and execute social media campaigns that are both creative and engaging. This course will help you build the skills you need to succeed in social media marketing by teaching you how to create engaging content, manage your social media accounts, and measure the results of your campaigns. Additionally, this course will help you develop the skills you need to collaborate effectively with your team and other stakeholders.
Innovation Manager
As an Innovation Manager, you will need to be able to identify and develop new ideas for products, services, and processes. This course will help you build the skills you need to succeed in innovation management by teaching you how to generate new ideas, evaluate their potential, and develop a plan to bring them to market. Additionally, this course will help you develop the skills you need to collaborate effectively with your team and other stakeholders.
Program Manager
As a Program Manager, you will need to be able to plan, implement, and evaluate programs that meet the needs of your organization. This course will help you build the skills you need to succeed as a program manager by teaching you how to develop a program plan, create a budget, and manage a team. Additionally, this course will help you develop the skills you need to collaborate effectively with your colleagues and other stakeholders.
Consultant
As a Consultant, you will need to be able to provide advice and guidance to clients on a variety of business issues. This course will help you build the skills you need to succeed as a consultant by teaching you how to identify client needs, develop solutions, and communicate your findings. Additionally, this course will help you develop the skills you need to collaborate effectively with your clients and other stakeholders.
Professor
As a Professor, you will need to be able to teach and inspire students, conduct research, and publish your findings. This course will help you build the skills you need to succeed as a professor by teaching you how to develop a course syllabus, deliver lectures, and lead discussions. Additionally, this course will help you develop the skills you need to collaborate effectively with your colleagues and other stakeholders.
Entrepreneur
As an Entrepreneur, you will need to be able to develop and execute a business plan, secure funding, and build a team. This course will help you build the skills you need to succeed as an entrepreneur by teaching you how to identify a business opportunity, write a business plan, and pitch your ideas to investors. Additionally, this course will help you develop the skills you need to collaborate effectively with your team and other stakeholders.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Creativity Toolkit II: Creative Collaboration.
Foundational work on creativity and provides detailed, practical tools for creative thinkers. It will provide background and context for the ideas and concepts presented in the course.
Written by the founders of the design firm IDEO, this book provides guidance for individuals and organizations on fostering creativity and innovation.
This classic work on innovation provides insights into why successful and well-established organizations often struggle to adapt to disruptive new technologies.
Combines insights from psychology, neuroscience, and art to help individuals cultivate creative habits and enhance their creative potential.
Provides guidance for startups and entrepreneurs on how to validate their business ideas and iterate quickly through the development process.
Provides a psychological perspective on the creative process and examines the traits and behaviors of inventors and innovators.
Explores the neuroscience behind creativity and provides insights into the brain processes involved in creative thinking.
Examines the science of habit formation and its implications for personal and organizational success.

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