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Launching New Ventures

Marc Gruber and Christopher Tucci

Sharpen your “entrepreneurial mindset”.

Launching New Ventures, a course about Entrepreneurship & Strategy for Technology-Driven Startups, is designed for professionals, entrepreneurs, and students who want to learn about how to successfully launch a new business. Through short, animated lectures, inspiring interviews with successful entrepreneurs from around the world, quizzes and suggested readings, students will gain a broad overview of entrepreneurship strategy with insights they can apply to their venture regardless of location, industry or venture stage.

Sharpen your “entrepreneurial mindset”.

This entrepreneurship course will help you to develop key entrepreneurial skills in starting and growing a new firm.

What you'll learn

Identify promising business opportunities
Develop your ideas into a venture concept
Test market receptiveness to your venture idea by using social media
Craft an opportunity exploitation roadmap
Creatively market your solution
Calculate how much money you need, where to find it and how to manage it
How and when to protect your intellectual property
How to grow your venture (intelligently!)
Experience the early stages of the entrepreneurial process
Sharpen your “entrepreneurial mindset” and learn how it can benefit your organization.

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What's inside

Learning objectives

Identify promising business opportunities
Develop your ideas into a venture concept
Test market receptiveness to your venture idea by using social media
Craft an opportunity exploitation roadmap
Creatively market your solution

Calculate how much money you need, where to find it and how to manage it
How and when to protect your intellectual property
How to grow your venture (intelligently!)
Experience the early stages of the entrepreneurial process
Sharpen your “entrepreneurial mindset” and learn how it can benefit your organization.

Identify promising business opportunities
Develop your ideas into a venture concept
Test market receptiveness to your venture idea by using social media
Craft an opportunity exploitation roadmap
Creatively market your solution
Calculate how much money you need, where to find it and how to manage it
How and when to protect your intellectual property
How to grow your venture (intelligently!)
Experience the early stages of the entrepreneurial process
Sharpen your “entrepreneurial mindset” and learn how it can benefit your organization.

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Read about what's good

what should give you pause

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Develops key entrepreneurial skills, which are highly valuable for starting a business

Involves experienced entrepreneurs, providing valuable insights and industry knowledge

Provides a comprehensive overview of entrepreneurship strategy, suitable for various ventures

Emphasizes the development of an entrepreneurial mindset, beneficial for both personal and professional growth

Utilizes various learning materials such as interviews, readings, and quizzes, offering diverse learning experiences

Implies a possibility of industry shifts, necessitating continuous learning and adaptation beyond the course

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Reviews summary

Launching tech ventures: practical foundation

According to learners, this course offers a largely positive and practical overview for launching new ventures, particularly within the tech startup landscape. Students consistently praise the incredibly insightful interviews with real entrepreneurs and the development of an entrepreneurial mindset as key strengths. The lectures are clear, engaging, and well-structured, providing a strong foundation for aspiring founders. While some found certain topics to be high-level or wished for more in-depth coverage on specific areas like financial modeling or more hands-on projects, the course is widely appreciated for its actionable advice on market testing, funding, and growth strategies, making it an excellent starting point for new entrepreneurs.

Provides a comprehensive and well-structured introduction to entrepreneurship.

"Outstanding course! The content on identifying opportunities and developing a venture concept was incredibly practical."

"A solid introduction to the world of tech startups. The lectures are clear and engaging."

"I feel much more confident in my ability to assess and pursue new ideas. The course flow is logical, and the pacing is perfect."

Features inspiring interviews with practical, actionable insights.

"The interviews with actual founders; their insights were gold. This has truly sharpened my entrepreneurial mindset."

"I especially valued the interviews with actual founders; their insights were gold. Definitely recommend for aspiring founders."

"As an experienced entrepreneur, I was surprised by how much value I got, especially from the interviews and specific strategies for testing market receptiveness."

Primarily theoretical with fewer opportunities for direct application.

"Decent course, but it felt a bit too broad for me. I was looking for more hands-on exercises or a project to apply the concepts directly."

"The course is okay, but I felt it lacked real-world exercises or a capstone project. It's mostly theoretical."

"I learn best by doing. Content on marketing was a bit generic, and I didn't feel challenged."

Offers broad coverage, but some topics could benefit from more detail.

"While it provides a good overview, I felt some topics like financial modeling could have been explored in more depth."

"Too high-level. I was expecting more advanced strategies specific to technology-driven startups."

"I hoped for more case studies or detailed examples of applying these strategies in diverse tech industries."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Launching New Ventures with these activities:

Review business and finance concepts

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Review business and finance concepts to build up your foundations and strengthen your understanding of the course materials.

Browse courses on Business Foundations

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Re-read your notes from previous business and finance courses.
Review online resources, such as articles, videos, and tutorials, on business and finance.

Read 'The Lean Startup'

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Read 'The Lean Startup' to gain insights into the principles and strategies of successful startups.

View The Startup Way: How Modern Companies Use... on Amazon

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Read the book in its entirety.
Take notes on key concepts and ideas.
Summarize the main points of the book.

Complete online tutorials on entrepreneurship and business planning

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Complete online tutorials to enhance your knowledge and skills in entrepreneurship and business planning.

Browse courses on Entrepreneurship

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Identify reputable online platforms offering tutorials on entrepreneurship and business planning.
Select tutorials that align with your interests and skill level.
Complete the tutorials, taking notes and completing any exercises or assignments.

Three other activities

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Develop a business plan for a hypothetical startup

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Create a business plan for a hypothetical startup to apply your knowledge and skills in entrepreneurship and business planning.

Browse courses on Business Plan

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Identify a problem or opportunity that your startup will address.
Develop a solution and business model for your startup.
Write a business plan that outlines your startup's goals, strategies, and financial projections.

Attend industry events and meetups

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Attend industry events and meetups to connect with professionals and learn about the latest trends in entrepreneurship.

Browse courses on Networking

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Identify relevant industry events and meetups in your area.
Attend the events and introduce yourself to other attendees.
Engage in conversations and exchange ideas.

Mentor aspiring entrepreneurs or students

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Mentor aspiring entrepreneurs or students to share your knowledge and experience while reinforcing your own understanding of entrepreneurship.

Browse courses on Mentoring

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Identify opportunities to mentor aspiring entrepreneurs or students through programs or organizations.
Share your knowledge and experience on entrepreneurship and business planning.
Provide guidance and support to help mentees develop their entrepreneurial skills and ventures.

Career center

Learners who complete Launching New Ventures will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs are individuals who start and run their own businesses. They are responsible for all aspects of their business, from product development to marketing and finance. This course provides a comprehensive overview of entrepreneurship, including topics such as opportunity identification, venture creation, and growth strategies. It is an essential resource for anyone who wants to start their own business.

See salaries and explore the career path for Entrepreneur

Venture Capitalist

Venture Capitalists invest in early-stage companies with high growth potential. They work with entrepreneurs to provide funding and support that helps these companies grow and succeed. This course provides a comprehensive overview of venture capital, including topics such as investment analysis, due diligence, and portfolio management. It is an essential resource for anyone who wants to pursue a career in venture capital.

See salaries and explore the career path for Venture Capitalist

Management Consultant

Management Consultants provide advice to businesses on how to improve their operations. They work with clients to identify problems and develop solutions that improve efficiency and profitability. This course provides a strong foundation in management consulting, including topics such as problem-solving, stakeholder management, and communication. It is a valuable resource for anyone who wants to pursue a career in management consulting.

See salaries and explore the career path for Management Consultant

Product Manager

Product Managers are responsible for the development and management of products. They work closely with engineers, designers, and marketing teams to ensure that products meet the needs of customers. This course provides a strong foundation in entrepreneurship and strategy, which are essential skills for Product Managers. It also covers topics such as product development, marketing, and finance, which are all important for success in this role.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. They work with marketing teams to create and implement strategies that reach target customers and achieve business goals. This course provides a comprehensive overview of marketing, including topics such as marketing research, product positioning, and digital marketing. It is an essential resource for anyone who wants to pursue a career in marketing.

See salaries and explore the career path for Marketing Manager

Marketing Specialist

Marketing Specialists develop and execute marketing campaigns that reach target customers and achieve business goals. They work with marketing teams to create and implement strategies that promote products and services. This course provides a strong foundation in marketing, including topics such as marketing research, product positioning, and digital marketing. It is a valuable resource for anyone who wants to pursue a career in marketing.

See salaries and explore the career path for Marketing Specialist

Sales Manager

Sales Managers lead and motivate sales teams to achieve sales goals. They work with customers to identify their needs and develop sales strategies that close deals. This course provides a strong foundation in sales management, including topics such as sales strategy, team management, and customer relationship management. It is a valuable resource for anyone who wants to pursue a career in sales management.

See salaries and explore the career path for Sales Manager

Business Development Manager

Business Development Managers generate new business opportunities for their companies. They work with clients to identify their needs and develop solutions that meet those needs. This course provides a strong foundation in business development, including topics such as market research, product development, and sales strategy. It is a valuable resource for anyone who wants to pursue a career in business development.

See salaries and explore the career path for Business Development Manager

Project Manager

Project Managers plan and execute projects to achieve specific goals. They work with stakeholders to define project scope, develop project plans, and manage project risks. This course provides a strong foundation in project management, including topics such as project planning, execution, and control. It is a valuable resource for anyone who wants to pursue a career in project management.

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Operations Manager

Operations Managers plan and execute operations to achieve specific goals. They work with stakeholders to define operational plans, develop operational processes, and manage operational risks. This course provides a strong foundation in operations management, including topics such as operations planning, execution, and control. It is a valuable resource for anyone who wants to pursue a career in operations management.

See salaries and explore the career path for Operations Manager

Business Analyst

Business Analysts are responsible for identifying and solving business problems. They work with stakeholders to understand their needs and develop solutions that meet those needs. This course provides a strong foundation in business analysis, including topics such as problem-solving, stakeholder management, and communication. It is a valuable resource for anyone who wants to pursue a career in business analysis.

See salaries and explore the career path for Business Analyst

Investment Banker

Investment Bankers provide financial advice to companies and governments. They work with clients to raise capital, merge with other companies, and acquire new businesses. This course provides a strong foundation in investment banking, including topics such as financial analysis, valuation, and mergers and acquisitions. It is a valuable resource for anyone who wants to pursue a career in investment banking.

See salaries and explore the career path for Investment Banker

Financial Analyst

Financial Analysts provide financial advice to individuals and institutions. They work with clients to develop investment strategies, manage risk, and make financial decisions. This course provides a strong foundation in financial analysis, including topics such as financial statement analysis, valuation, and portfolio management. It is a valuable resource for anyone who wants to pursue a career in financial analysis.

See salaries and explore the career path for Financial Analyst

Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make better decisions. They work with data from a variety of sources, including surveys, experiments, and social media. This course provides a strong foundation in data analysis, including topics such as data collection, data cleaning, and statistical analysis. It is a valuable resource for anyone who wants to pursue a career in data analysis.

See salaries and explore the career path for Data Analyst

Software Engineer

Software Engineers design, develop, and maintain software systems. They work with a variety of programming languages and technologies to create software that meets the needs of users. This course provides a strong foundation in software engineering, including topics such as software design, development, and testing. It is a valuable resource for anyone who wants to pursue a career in software engineering.

See salaries and explore the career path for Software Engineer

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Launching New Ventures.

Lean Startup: How Today's Entrepreneurs Use...

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Provides a practical framework for building a successful startup. It is written in a clear and concise style, and it is packed with useful tips and advice.

Launching New Ventures

What you'll learn

What's inside

Learning objectives

Traffic lights

Save this course

Reviews summary

Launching tech ventures: practical foundation

Activities

Career center

Reading list

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