Leveraging Design Methods to Identify Business Opportunities from Coursera

This exciting online course helps you understand design methods and how to use them to identify business opportunities. It starts by focusing on the importance of design in a changing world by examining VUCA (volatility, uncertainty, complexity, and ambiguity) and the 4Cs (critical thinking, communication, collaboration, and creativity). It then delves into the ways opportunities for design are growing in emerging markets and the need for designers to practice their craft as artisans. This includes exploration of the Empathy and Excellence framework. After covering these foundational concepts, the course examines the Double Diamond methodology in detail. It concludes by exploring ways to validate an opportunity by assessing risk versus value and testing your thinking with a canvas.

To succeed in this specialization, you should be a professional with at least two to three years of experience in an organizational setting. Experience in a design role or working with designers is helpful.

By the end of this course, you will be able to:

- Understand the importance of design and the responsibilities of designers

- Examine the expanding role of design and the tools helping it grow

- Analyze how design frameworks can help you find opportunities and frame problem statements

- Assess opportunities, experiences, and the use of a canvas

What's inside

Syllabus

Creative Problem Solving: Using Design as a Toolkit

In this week, you'll learn about the expanding role of design, and see how rigorous design can accommodate scalability. You will discuss the importance design plays in today's world, and think about why it's important to not only design, but continually redesign. You'll be introduced to the concept of VUCA: volatile, unpredictable, chaotic, and ambiguous. You will also have the chance to dive into the changing landscape of education, and see why the Four C's are critical for designers of the future. Finally, you will see what role the designer plays in preserving design ethics. This will help you to unpack the art versus the science of design.

Calling Skilled Practitioners: The Need as Opportunity Space Grows

In this week, you'll see that the opportunity space is expanding and find out what this means for design in emerging markets. You'll learn about six factors that are making it possible for design to solve local problems globally. We'll do this by exploring a series of case studies out of East Africa. You'll explore the different types of design tools and methodologies. In this week, one of the methodologies you'll be introduced to is the Empathy and Excellence approach.

Unpacking the Double Diamond Method

In this week, you'll learn about another design methodology: the Double Diamond Method. The Double Diamond Method is made up of four phases: the discover phase, the define phase, the develop phase, and the deliver phase. We'll deep dive into each of these phases to see what steps take place in each and how the four phases and the fifteen steps work together. You'll then be able to apply the Double Diamond method to enhance the design process.

Validating an Opportunity

In this week, you'll look at how perceived risk and value are used to prioritize projects within the portfolio selection process for different types of organizations. You'll consider how to mitigate risk. You'll learn to calculate your addressable market size from the full market size. We'll introduce you to various types of canvases and explain their uses in different scenarios. You'll see why in some contexts, the lean canvas works best. Finally, you'll learn how to identify an opportunity and create a distinctive experience, and find out why creating a distinctive experience is so important.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores the expanding role of design in emerging markets, which is relevant for designers who work on global projects and want to understand how their work can impact different cultures

Develops skills in using the Double Diamond methodology, which is a comprehensive and thorough process for designing and developing new solutions

Provides tools and techniques for assessing opportunities, which can help learners make better decisions about which projects to pursue

Teaches the importance of design thinking, which is a key skill for professionals in any industry

Introduces learners to the Empathy and Excellence framework, which can help them create more human-centered designs

The instructors, Terry Behan, has experience in the design field, which lends credibility to the course content

Requires at least two to three years of experience in an organizational setting and may be less accessible to those without that experience

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Leveraging Design Methods to Identify Business Opportunities with these activities:

Read 'A Philosophy of Design' by Paola Antonelli

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Provides a comprehensive overview of the field of design, its history, and its impact on society.

View Neri Oxman: Material Ecology on Amazon

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Read Chapter 1: 'Introduction: What is Design?'
Read Chapter 2: 'The History of Design'
Read Chapter 3: 'The Impact of Design on Society'

Watch Online Tutorials on Design Tools

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Helps students learn new design tools and software that are relevant to the course.

Browse courses on Design Tools

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Identify a design tool or software you want to learn
Search for online tutorials on that tool or software
Watch the tutorials and practice using the tool or software

Participate in Online Discussion Forums

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Encourages students to engage with their peers, share ideas, and learn from different perspectives.

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Join the online discussion forum
Read and respond to other students' posts
Post your own questions and insights

Five other activities

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Attend a Design Thinking Workshop

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Provides hands-on experience with design thinking tools and techniques.

Browse courses on Design Thinking

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Find a design thinking workshop in your area
Register for the workshop
Attend the workshop

Design a Mood Board

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Helps students develop their visual communication and concept development skills.

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Gather images, colors, and textures that inspire you
Arrange the elements on a digital or physical board
Write a brief description of the mood board's concept

Practice Double Diamond Exercises

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Reinforces the Double Diamond design process methodology.

Browse courses on Design Process

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Choose a design challenge
Apply the Discover, Define, Develop, and Deliver phases
Reflect on the process and identify areas for improvement

Develop a UX Design Portfolio

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Provides students with an opportunity to apply their design skills to a real-world project.

Browse courses on UX Design

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Choose a project idea
Conduct user research
Design and prototype the user interface
Create a case study to showcase your work

Design a Business Proposal for a Design Project

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Helps students develop their communication and project planning skills.

Browse courses on Business Development

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Identify a potential client and design project
Research the client's needs and industry
Develop a design brief
Create a business proposal that includes a project plan, timeline, and budget

Career center

Learners who complete Leveraging Design Methods to Identify Business Opportunities will develop knowledge and skills that may be useful to these careers:

Consultant

Consultants are brought in to companies of all sizes to solve specific problems, often in a short period of time. One of the most important skills for Consultants, therefore, is being able to assess an opportunity, recognize where the most value lies, and communicate it clearly. Those who wish to succeed in this career role may find the course particularly useful because it covers such skills and knowledge. By the end of the course, you will be able to understand the importance of design and the responsibilities of designers, examine the expanding role of design and the tools helping it grow, analyze how design frameworks can help you find opportunities and frame problem statements, and assess opportunities, experiences, and the use of a canvas.

See salaries and explore the career path for Consultant

Product Manager

Product Managers, often abbreviated to PMs, are responsible for the success of a product throughout its lifecycle. This means that they must be able to understand the needs of the customer, identify opportunities for new products or features, and develop a plan to bring the product to market. The course may be useful for those in this role since it explores methods for identifying opportunities and assessing risk, which are both essential skills for PMs.

See salaries and explore the career path for Product Manager

UX Designer

UX Designers are responsible for creating user experiences that are both effective and enjoyable. This means that they must be able to understand the needs of the user, identify opportunities for improvement, and design solutions that meet those needs. The course may be useful for those in this role since it explores methods for identifying opportunities and designing solutions.

See salaries and explore the career path for UX Designer

Market Researcher

Market Researchers are responsible for collecting and analyzing data about the market for a product or service. This data can be used to identify opportunities for new products or features, or to improve the marketing of existing products or services. The course may be useful for those in this role since it explores methods for identifying opportunities and assessing risk, which are both essential skills for MRs.

See salaries and explore the career path for Market Researcher

Entrepreneur

Entrepreneurs are people who start their own businesses. They must be able to identify opportunities for new products or services, and develop a plan to bring those products or services to market. The course may be useful for those in this role since it explores methods for identifying opportunities and assessing risk, which are both essential skills for Entrepreneurs.

See salaries and explore the career path for Entrepreneur

Business Analyst

Business Analysts are responsible for analyzing the business needs of an organization and developing solutions to meet those needs. This often involves identifying opportunities for improvement, and developing plans to implement those improvements. The course may be useful for those in this role since it explores methods for identifying opportunities and developing solutions.

See salaries and explore the career path for Business Analyst

Design Researcher

Design Researchers use research methods to understand the needs of users and to help designers create products and services that meet those needs. Design Researchers may choose to specialize in particular subfields, such as UX Research or Human Factors Research. Those who work in the field of Human Factors Research must adhere to ethical standards, often borrowing from related fields such as psychology. This course may be useful to those interested in this career, since it dives into the need for designers to practice their craft as artisans and preserve design ethics.

See salaries and explore the career path for Design Researcher

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns that promote the products or services of a company. This involves identifying opportunities to reach the target audience, and developing strategies to engage with that audience. The course may be useful for those in this role since it explores methods for identifying opportunities and assessing risk, which are both essential skills for Marketing Managers.

See salaries and explore the career path for Marketing Manager

Industrial Designer

Industrial Designers combine art and engineering to create products that are both functional and aesthetically pleasing. This involves identifying opportunities to improve the design of existing products, or to develop new products altogether. The course may be useful for those in this role since it explores methods for identifying opportunities and developing solutions.

See salaries and explore the career path for Industrial Designer

Service Designer

Service Designers use design methods to improve the experience of using a service. This involves identifying opportunities to improve the service, and developing solutions to implement those improvements. The course may be useful for those in this role since it explores methods for identifying opportunities and developing solutions.

See salaries and explore the career path for Service Designer

Interaction Designer

Interaction Designers design the interactions between users and products. This involves identifying opportunities to improve the user experience, and developing solutions to implement those improvements. The course may be useful for those in this role since it explores methods for identifying opportunities and developing solutions.

See salaries and explore the career path for Interaction Designer

Information Architect

Information Architects design the structure and organization of information. This involves identifying opportunities to improve the findability and usability of information, and developing solutions to implement those improvements. The course may be useful for those in this role since it explores methods for identifying opportunities and developing solutions.

See salaries and explore the career path for Information Architect

UX Writer

UX Writers create the written content that users see when they interact with a product or service. This involves identifying opportunities to improve the user experience, and developing solutions to implement those improvements. The course may be useful for those in this role since it explores methods for identifying opportunities and developing solutions.

See salaries and explore the career path for UX Writer

Front-End Developer

Front-End Developers are responsible for the design and development of the user interface of a website or application. This involves identifying opportunities to improve the user experience, and developing solutions to implement those improvements. The course may be useful for those in this role since it explores methods for identifying opportunities and developing solutions.

See salaries and explore the career path for Front-End Developer

Art Director

Art Directors oversee the visual aspects of a project, including the design of the product, the packaging, and the marketing materials. This involves identifying opportunities to improve the visual appeal of the product, and developing solutions to implement those improvements. The course may be useful for those in this role since it explores methods for identifying opportunities and developing solutions.

See salaries and explore the career path for Art Director

Leveraging Design Methods to Identify Business Opportunities

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