In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization.
Read more
In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization.
In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization.
The specialization also encompasses the technical side of business modeling and strategy development. It highlights the difference between being digital and going digital and how that affects companies’ internal workings as well as end users. Participants gain an understanding of marketing fundamentals and how to leverage them to reposition their brand and their new value proposition in the market using their brand as a strategic asset.
What's inside
Four courses
Digital Disruption
(0 hours)
Digital Disruption
(0 hours)
Leveraging Design Methods to Identify Business Opportunities
(0 hours)
Leveraging Design Methods to Identify Business Opportunities
(0 hours)
Using Design to Generate Innovative Business Solutions
(0 hours)
Using Design to Generate Innovative Business Solutions
(0 hours)
Storytelling / Re-brand your Brand
(0 hours)
Storytelling / Re-brand your Brand
(0 hours)Learning objectives
- Fundamentals of design thinking and its application for business development and innovation
- How to formulate and express your strategy, and the impact of digital disruption on organizations
- Fundamentals of marketing and how to reposition your brand
- Fundamentals of design thinking and its application for business development and innovation
- How to formulate and express your strategy, and the impact of digital disruption on organizations
- Fundamentals of marketing and how to reposition your brand
Save this collection
Save
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
