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Patricio O'Gorman
In this exciting online course you can understand how technology, strategy and digital business models are important to be innovative in your job. Also, you will understand what disruption is and which are the most disruptive technologies to articulate business strategy in times of digital innovation and and be able to capture those impacts using modern strategy analysis tools.
To succeed in this course, you should be a professional with at least 2-3 years of experience in an organizational setting. Having specific experience in a design role or working with designers will be helpful.
Read more
In this exciting online course you can understand how technology, strategy and digital business models are important to be innovative in your job. Also, you will understand what disruption is and which are the most disruptive technologies to articulate business strategy in times of digital innovation and and be able to capture those impacts using modern strategy analysis tools.
To succeed in this course, you should be a professional with at least 2-3 years of experience in an organizational setting. Having specific experience in a design role or working with designers will be helpful.
Read more
In this exciting online course you can understand how technology, strategy and digital business models are important to be innovative in your job. Also, you will understand what disruption is and which are the most disruptive technologies to articulate business strategy in times of digital innovation and and be able to capture those impacts using modern strategy analysis tools.
To succeed in this course, you should be a professional with at least 2-3 years of experience in an organizational setting. Having specific experience in a design role or working with designers will be helpful.
By the end of this course, you will be able to:
- Identify the relationship between technology and innovation, recognizing different types of innovation.
- Identify the impact of digital technologies both within a firm (being digital) and from the firm outwards (going digital).
- Apply the concept of business plans and use modern tools to summarize their main elements.
Register for this course and see more details by visiting:
OpenCourser.com/course/7m3lgf/digital
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What's inside
Syllabus
Disruptive Technologies
Understand the technical background behind disruptive technologies, looking at general concepts behind innovation and disruption.
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Syllabus
Disruptive Technologies
Understand the technical background behind disruptive technologies, looking at general concepts behind innovation and disruption.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Teaches the relationship between technology and innovation, a core concept for understanding industry
Develops an understanding of digital disruption within organizations, crucial knowledge for modern business leaders
Teaches the concept of business plans and the use of modern tools to summarize their elements, essential skills for professionals
Covers disruptive technologies, providing a foundational understanding of innovation and disruption
Examines the impact of digital disruption on organizations, essential knowledge for operating in a digital age
Students with 2-3 years of professional experience in an organizational setting are the intended audience
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Reviews summary
Strategic insights for digital business transformation
According to students, this course offers a highly relevant and insightful journey into understanding digital disruption, innovation, and strategic business models. Learners frequently praise the clear frameworks and conceptual understanding provided, especially in modules covering 'being digital' and 'going digital'. The instructor's expertise and engaging delivery are often highlighted, making complex topics accessible. While many find the course directly applicable and excellent for strategic thinking, some more experienced professionals found the content to be high-level or desired more practical, hands-on exercises or deeper industry-specific insights. Overall, it's considered a strong foundation for professionals navigating today's evolving digital landscape.
Some suggest updating older examples and case studies.
"My only minor critique is that some of the examples felt slightly generic, and I was hoping for more industry-specific deep dives."
"My only suggestion would be to update some of the older case studies. The core concepts are timeless, but examples could be refreshed."
"Some content seemed a bit dated compared to the rapid pace of digital change."
Good for basics, but not always practical for experts.
"While I found some parts a bit basic for my advanced background, it's an excellent starting point for those looking to grasp the fundamentals."
"The course has good foundational information, but I felt it stayed quite high-level. I was looking for more advanced insights."
"It felt more like a theoretical academic course than a practical professional development one. Expected more depth given the title."
Instructor's knowledge and delivery are clear and engaging.
"The instructor's explanations were precise and the case studies were highly relevant."
"The instructor was engaging and the pacing was perfect. I valued the real-world examples..."
"The instructor's expertise shone through, and the material was presented in an accessible yet comprehensive manner."
Insights are highly valuable and applicable to real-world work.
"This course was incredibly insightful and directly applicable to my work. ...A must for any professional navigating today's business landscape."
"A very relevant course for today's dynamic environment. It provided a comprehensive understanding of digital transformation."
"Absolutely brilliant! This course provides an invaluable perspective on navigating the digital age. It's incredibly relevant..."
Strong conceptual models for strategic business thinking.
"The modules on 'being digital' and 'going digital' provided clear frameworks for understanding how digital transformation impacts organizations..."
"It really helped me connect the dots between technology, innovation, and business strategy. The concepts were well-explained..."
"This course demystified digital disruption and provided a clear roadmap for strategic thinking in a digitally evolving world."
Desired more practical, hands-on activities or applications.
"I wish there were more hands-on exercises or deeper dives into specific disruptive technologies."
"I prefer more hands-on activities or detailed case studies that show how these concepts are applied in different industries."
"I felt the content was too academic and not practical enough. I struggled to see the direct application to my everyday work."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Digital Disruption with these
activities:
Attend Industry Meetups on Digital Innovation
Show steps
Provides opportunities to connect with industry professionals and learn about latest trends and best practices
Browse courses on
Digital Innovation
Show steps
-
Research industry meetups or events focused on digital innovation
-
Attend selected meetups and actively participate in discussions
-
Connect with professionals in the field and exchange ideas
Follow Tutorials on Agile Methodology
Show steps
Enhances understanding of agile principles and practices, fostering better collaboration and efficiency
Browse courses on
Agile Methodology
Show steps
-
Identify online platforms or resources that offer tutorials on agile methodology
-
Select tutorials that cover the core concepts and principles of agile
-
Follow the tutorials, complete exercises, and apply the concepts to real-world scenarios
Review Diffusion of Innovations by Everett Rogers
Show steps
Provides foundational knowledge of how technology is adopted and diffused within organizations
Show steps
-
Read the introduction and Chapter 2
-
Summarize the key concepts of the diffusion of innovation theory
-
Identify examples of how digital technologies have been adopted and diffused within organizations
Five other activities
Expand to see all activities and additional details
Show all eight activities
Review The Innovator's Dilemma by Clayton Christensen
Show steps
Provides insights into the challenges of innovation and how to overcome them
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
-
Read the introduction and Chapter 2
-
Summarize the key concepts of the innovator's dilemma
-
Identify examples of companies that have successfully navigated the innovator's dilemma
Complete Online Simulations on Digital Business Models
Show steps
Provides hands-on experience in evaluating and implementing digital business models
Browse courses on
Digital Business Models
Show steps
-
Identify reputable online platforms offering simulations on digital business models
-
Select a simulation that aligns with your interests and learning objectives
-
Complete the simulation and analyze the results
Create a Presentation on Disruptive Technologies
Show steps
Encourages a deeper understanding of disruptive technologies and their impact
Browse courses on
Disruptive Technologies
Show steps
-
Research and select specific disruptive technologies
-
Analyze the potential impact of these technologies on industries and society
-
Develop a presentation that clearly communicates your findings
Contribute to Open Source Projects Related to Digital Business
Show steps
Encourages practical application of course concepts and fosters collaboration
Browse courses on
Digital Business
Show steps
-
Identify open-source projects related to digital business
-
Review the project documentation and identify areas where you can contribute
-
Submit a pull request with your contributions
Develop a Digital Transformation Plan
Show steps
Applies course concepts to a real-world scenario, fostering practical understanding
Browse courses on
Digital Transformation
Show steps
-
Define the scope and objectives of the plan
-
Conduct an environmental scan to identify opportunities and challenges
-
Develop a strategy for leveraging technology to address identified opportunities and challenges
-
Create a roadmap for implementing the plan
-
Monitor and evaluate the progress of the plan
Attend Industry Meetups on Digital Innovation
Show steps
Provides opportunities to connect with industry professionals and learn about latest trends and best practices
Browse courses on
Digital Innovation
Show steps
Show steps
Show steps
- Research industry meetups or events focused on digital innovation
- Attend selected meetups and actively participate in discussions
- Connect with professionals in the field and exchange ideas
Follow Tutorials on Agile Methodology
Show steps
Enhances understanding of agile principles and practices, fostering better collaboration and efficiency
Browse courses on
Agile Methodology
Show steps
Show steps
Show steps
- Identify online platforms or resources that offer tutorials on agile methodology
- Select tutorials that cover the core concepts and principles of agile
- Follow the tutorials, complete exercises, and apply the concepts to real-world scenarios
Review Diffusion of Innovations by Everett Rogers
Show steps
Provides foundational knowledge of how technology is adopted and diffused within organizations
Show steps
Show steps
Show steps
- Read the introduction and Chapter 2
- Summarize the key concepts of the diffusion of innovation theory
- Identify examples of how digital technologies have been adopted and diffused within organizations
Five other activities
Expand to see all activities and additional details
Show all eight activities
Review The Innovator's Dilemma by Clayton Christensen
Show steps
Provides insights into the challenges of innovation and how to overcome them
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
Show steps
Show steps
- Read the introduction and Chapter 2
- Summarize the key concepts of the innovator's dilemma
- Identify examples of companies that have successfully navigated the innovator's dilemma
Complete Online Simulations on Digital Business Models
Show steps
Provides hands-on experience in evaluating and implementing digital business models
Browse courses on
Digital Business Models
Show steps
Show steps
Show steps
- Identify reputable online platforms offering simulations on digital business models
- Select a simulation that aligns with your interests and learning objectives
- Complete the simulation and analyze the results
Create a Presentation on Disruptive Technologies
Show steps
Encourages a deeper understanding of disruptive technologies and their impact
Browse courses on
Disruptive Technologies
Show steps
Show steps
Show steps
- Research and select specific disruptive technologies
- Analyze the potential impact of these technologies on industries and society
- Develop a presentation that clearly communicates your findings
Contribute to Open Source Projects Related to Digital Business
Show steps
Encourages practical application of course concepts and fosters collaboration
Browse courses on
Digital Business
Show steps
Show steps
Show steps
- Identify open-source projects related to digital business
- Review the project documentation and identify areas where you can contribute
- Submit a pull request with your contributions
Develop a Digital Transformation Plan
Show steps
Applies course concepts to a real-world scenario, fostering practical understanding
Browse courses on
Digital Transformation
Show steps
Show steps
Show steps
- Define the scope and objectives of the plan
- Conduct an environmental scan to identify opportunities and challenges
- Develop a strategy for leveraging technology to address identified opportunities and challenges
- Create a roadmap for implementing the plan
- Monitor and evaluate the progress of the plan
Career center
Learners who complete Digital Disruption will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers plan and execute digital marketing campaigns. A course in Digital Disruption can help build a foundation in digital marketing techniques. It can also help with understanding how technology can be used to reach target audiences.
Chief Digital Officer
Chief Digital Officer
Chief Digital Officers are responsible for the overall direction of digital strategy within an organization. A course in Digital Disruption can help build a foundation in digital strategy techniques. It can also help with understanding how technology can be used to drive digital transformation.
Digital Transformation Leader
Digital Transformation Leader
Digital Transformation Leaders are responsible for leading digital transformation initiatives within organizations. A course in Digital Disruption can help build a foundation in digital transformation techniques. It can also help with understanding how technology can be used to drive digital transformation.
Digital Strategist
Digital Strategist
Digital Strategists develop and implement digital strategies for organizations. A course in Digital Disruption can help build a foundation in digital strategy techniques. It can also help with understanding how technology can be used to drive digital transformation.
Information Technology Manager
Information Technology Manager
Information Technology Managers oversee the planning, implementation, and maintenance of information technology systems. A course in Digital Disruption can help build a foundation in information technology management techniques. It can also help with understanding how technology can be used to improve business operations.
Chief Information Officer
Chief Information Officer
Chief Information Officers are responsible for the overall direction of information technology within an organization. A course in Digital Disruption can help build a foundation in information technology management techniques. It can also help with understanding how technology can be used to drive business strategy.
Chief Technology Officer
Chief Technology Officer
Chief Technology Officers are responsible for the overall direction of technology within an organization. A course in Digital Disruption can help build a foundation in technology management techniques. It can also help with understanding how technology can be used to drive business strategy.
Innovation Manager
Innovation Manager
Innovation Managers are responsible for developing and implementing new products and services. A course in Digital Disruption can help build a foundation in innovation management techniques. It can also help with understanding how technology can be used to drive innovation.
User Experience Designer
User Experience Designer
User Experience Designers design and develop user interfaces for websites, apps, and other digital products. A course in Digital Disruption can help build a foundation in user experience design techniques. It can also help with understanding how technology can be used to create user-friendly digital products.
Business Analyst
Business Analyst
Business Analysts work with companies to improve their business processes and systems. A course in Digital Disruption can help build a foundation in business analysis techniques and frameworks. It can also help with understanding how digital technologies can be used to improve business processes.
Product Manager
Product Manager
Product Managers are responsible for the development and management of products. A course in Digital Disruption can help build a foundation in product management techniques. It can also help with understanding how technology can be used to develop and improve products.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. A course in Digital Disruption can help build a foundation in data analysis techniques. It can also help with understanding how technology can be used to collect, analyze, and interpret data.
Entrepreneur
Entrepreneur
Entrepreneurs start and manage their own businesses. A course in Digital Disruption can help build a foundation in business management techniques. It can also help with understanding how technology can be used to start and grow a business.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software applications. A course in Digital Disruption can help build a foundation in software engineering techniques. It can also help with understanding how technology can be used to develop and maintain software applications.
Management Consultant
Management Consultant
Management Consultants analyze business needs, devise solutions to problems, and implement improvements. A course in Digital Disruption can help build a foundation in the latest business trends. It can also help with understanding how technology can be used to improve business practices.
For more career information including salaries, visit:
OpenCourser.com/course/7m3lgf/digital
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Digital Disruption.
This classic work on innovation provides insights into why successful companies often fail to adapt to new technologies and how to avoid this trap.
Save
Provides a framework for developing effective strategies and avoiding common pitfalls.
Provides a methodology for building successful startups by testing ideas quickly and cheaply.
Explores the rise of platform businesses and how they are disrupting traditional industries.
Examines the impact of artificial intelligence and other technologies on the future of work and the economy.
Provides a comprehensive overview of the Fourth Industrial Revolution and its implications for society and the economy.
Provides a framework for understanding disruptive innovation and how to identify and capitalize on it.
Save
Provides a practical guide to acquiring customers for startups.
Save
Provides a hands-on guide to using the Lean Startup methodology for entrepreneurs.
Save
Provides insights into the mindset and strategies of successful entrepreneurs.
Provides candid advice from a successful entrepreneur on the challenges of building a business.
Save
Provides advice on building and managing effective startup boards.
Save
Provides a practical guide to negotiating and structuring venture capital deals.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/7m3lgf/digital
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Effort
4 semanas de estudio, 3-4 horas/semana
Level
Intermediate
Via
Coursera
Institution
Universidad de Palermo
Instructor
Patricio O'Gorman
Language
English
Transcript
tiếng Việt
This course belongs to a
collection
called
Business Innovation and Digital Disruption. It's comprised of four courses:
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