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Digital Business

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May 1, 2024 3 minute read

What is Digital Business?

Digital business is a broad term that encompasses a wide range of activities, from e-commerce and online marketing to social media and mobile apps. Digital business is often contrasted with traditional business, which relies on physical stores, face-to-face interactions, and print marketing.

Digital business is becoming increasingly important as the world becomes more and more connected. In 2020, global e-commerce sales reached $4.28 trillion, and this number is expected to grow to $5.54 trillion by 2024.

Why Learn About Digital Business?

There are many reasons to learn about digital business. Here are a few:

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Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Business.
Explores the rise of platform businesses and their impact on the digital economy.
Provides a comprehensive guide to e-commerce marketing, covering topics such as SEO, SEM, and social media marketing.
Provides a practical guide to data analytics, covering topics such as data visualization, data mining, and predictive analytics.
Popular guide to creating a digital business and living a more自由e life.
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