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Thomas Houy,
Laurent Gille,
and
Valérie Fernandez
Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.
Read more
Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.
Read more
Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.
This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 10 concepts that are essential for understanding the new mechanisms of digital business and innovation.
Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries.
Week 1 : Why Digital Changes Everything
Week 2 : Creating Value in a Digital World
Week 3 : Thinking and Acting Differently
This MOOC is ideal for learners from a wide range of backgrounds. It is brought to you by three expert professors and researchers from IMT - Telecom Paris, a leading European graduate school in the field of digital technology and social science.
This MOOC is supported by the Patrick and Lina Drahi Foundation.
Register for this course and see more details by visiting:
OpenCourser.com/course/isq4yz/digital
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What's inside
Syllabus
Why Digital Changes Everything
Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why.
Read more
Syllabus
Why Digital Changes Everything
Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why.
Read more
Creating Value in a Digital World
Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems.
Thinking and acting differently
Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores business changes caused by digitization, a rapidly emerging and relatively new phenomenon
Taught by 3 expert professors and researchers from IMT - Telecom de Paris, a leading European graduate school in digital technology and social science
Develops business principles for understanding emerging digital mechanisms and innovation
Introduces essential and contemporary digital business concepts in a beautifully designed, content-rich format
Recommended for learners from multiple backgrounds, such as business, technology, and social science
Supported by the Patrick and Lina Drahi Foundation
Save this course
Save Digital Business - Understand the digital world to your list so you can find it easily later:
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Reviews summary
Essential digital business course
Learners say this well-received digital business course is engaging, enlightening, and motivating. Students appreciate the wide range of topics covered, from the basics to top management decision-making. The use of real-world case studies and quizzes helps keep the content informative and interesting. Overall, learners find the course challenging and rewarding.
Includes quizzes to reinforce learning.
"The content was not only knowledgeable but also very engaging, they used a mix of real-world case studies and quizzes to keep the sessions interesting and informative."
Uses real-world case studies to illustrate concepts.
"The content was not only knowledgeable but also very engaging, they used a mix of real-world case studies and quizzes to keep the sessions interesting and informative."
Covers a wide range of topics in digital business.
"The course covered a wide range of topics, from the fundamentals of digital business to the intricacies of top management strategy."
Some course materials are only available in English.
"El material de apoyo está en un 75% en inglés sin posibilidad de traducción lo que dificulta el manejo de información "
Some students found the course challenging.
"I found the course to be both challenging and rewarding"
Some content and materials may be outdated.
"Cours intéressant. Il est dommage qu'il ne soit pas précisé que le cours date d'au moins 4 ou 5 ans et que certains document ou support de cours dits obligatoires pour passer l'examen ne soient plus disponible en ligne.Le manque d'actualisiation du contenu est les exemples d'entreprises sont datés."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Digital Business - Understand the digital world with these
activities:
Attend Digital Technology Industry Events
Show steps
Connect with professionals in the digital technology industry and gain insights into the latest trends.
Browse courses on
Networking
Show steps
-
Identify and attend industry conferences and meetups.
-
Engage in discussions, share ideas, and build relationships.
Why Digital Changes Everything
Show steps
Gain a deeper understanding of the fundamental principles of digital business and innovation.
View
The Digital Transformation Playbook: Rethink...
on Amazon
Show steps
-
Read the first three chapters of the book and take notes.
-
Identify the key takeaways and summarize them in your own words.
Creating Value in a Digital World
Show steps
Explore the concept of value creation in the digital world and the challenges faced by businesses in a rapidly evolving digital economy.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
-
Read the first five chapters of the book and highlight the key concepts.
-
Analyze the case studies presented in the book and discuss how they relate to the digital economy.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Digital Marketing Masterclass
Show steps
Develop practical digital marketing skills and strategies for businesses in the digital age.
Browse courses on
Digital Marketing
Show steps
-
Attend and actively participate in the workshop sessions.
-
Develop and implement a digital marketing plan for a specific product or service.
Design Thinking for Digital Products and Services
Show steps
Develop your skills in design thinking and apply them to the creation of digital products and services.
Browse courses on
Design Thinking
Show steps
-
Identify a problem or challenge in the digital space.
-
Brainstorm and generate ideas for potential solutions.
-
Develop and refine a solution through prototyping and feedback.
Contribute to Open-Source Digital Projects
Show steps
Gain hands-on experience in digital technology development and contribute to the open-source community.
Browse courses on
Open Source
Show steps
-
Identify a suitable open-source project related to digital business or innovation.
-
Contribute code, documentation, or bug fixes to the project.
-
Collaborate with the open-source community and learn from others.
Data Analytics for Digital Businesses
Show steps
Enhance your understanding of data analytics and its importance for digital businesses.
Browse courses on
Data Analytics
Show steps
-
Complete the tutorials on data analysis using Python or R.
-
Apply the techniques learned to a real-world dataset.
-
Present your findings and insights.
Digital Business Plan
Show steps
Develop a comprehensive digital business plan for a new or existing business.
Browse courses on
Business Plan
Show steps
-
Define the business goals, target market, and value proposition.
-
Outline the digital marketing and sales strategies.
-
Project financial projections and operational plans.
Attend Digital Technology Industry Events
Show steps
Connect with professionals in the digital technology industry and gain insights into the latest trends.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Identify and attend industry conferences and meetups.
- Engage in discussions, share ideas, and build relationships.
Why Digital Changes Everything
Show steps
Gain a deeper understanding of the fundamental principles of digital business and innovation.
View
The Digital Transformation Playbook: Rethink...
on Amazon
Show steps
Show steps
Show steps
- Read the first three chapters of the book and take notes.
- Identify the key takeaways and summarize them in your own words.
Creating Value in a Digital World
Show steps
Explore the concept of value creation in the digital world and the challenges faced by businesses in a rapidly evolving digital economy.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
Show steps
Show steps
- Read the first five chapters of the book and highlight the key concepts.
- Analyze the case studies presented in the book and discuss how they relate to the digital economy.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Digital Marketing Masterclass
Show steps
Develop practical digital marketing skills and strategies for businesses in the digital age.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Attend and actively participate in the workshop sessions.
- Develop and implement a digital marketing plan for a specific product or service.
Design Thinking for Digital Products and Services
Show steps
Develop your skills in design thinking and apply them to the creation of digital products and services.
Browse courses on
Design Thinking
Show steps
Show steps
Show steps
- Identify a problem or challenge in the digital space.
- Brainstorm and generate ideas for potential solutions.
- Develop and refine a solution through prototyping and feedback.
Contribute to Open-Source Digital Projects
Show steps
Gain hands-on experience in digital technology development and contribute to the open-source community.
Browse courses on
Open Source
Show steps
Show steps
Show steps
- Identify a suitable open-source project related to digital business or innovation.
- Contribute code, documentation, or bug fixes to the project.
- Collaborate with the open-source community and learn from others.
Data Analytics for Digital Businesses
Show steps
Enhance your understanding of data analytics and its importance for digital businesses.
Browse courses on
Data Analytics
Show steps
Show steps
Show steps
- Complete the tutorials on data analysis using Python or R.
- Apply the techniques learned to a real-world dataset.
- Present your findings and insights.
Digital Business Plan
Show steps
Develop a comprehensive digital business plan for a new or existing business.
Browse courses on
Business Plan
Show steps
Show steps
Show steps
- Define the business goals, target market, and value proposition.
- Outline the digital marketing and sales strategies.
- Project financial projections and operational plans.
Career center
Learners who complete Digital Business - Understand the digital world will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
As a Digital Marketing Manager, you will use a course like this one to learn how new technologies are creating transformative changes for a variety of industries. You'll gain a better understanding of the global context of digital marketing and how to adapt to change. This course provides a thorough overview of the ongoing digital revolution, and how to use new media to enhance user engagement and brand value. Whether you are just entering the digital marketing field or looking to expand your skill set, this course will provide valuable instruction.
Software Engineer
Software Engineer
To become a Software Engineer, it is imperative that you understand the full scope of digital business. This course can help bridge the gap between your technical expertise as a Software Engineer and the business side of things. You'll learn about digital business strategies and how to adapt to the new rules of business as a result of technology. This course will position you as a Software Engineer who understands the business' needs and can contribute on both technical and operational levels.
Business Analyst
Business Analyst
As a Business Analyst, having a foundational knowledge of digital business is extremely important. This course will help you understand the digital marketplace and how it's caused change in industries across the world. With this course, you will learn best practices for creating value in a digital business environment and how to stay ahead of new trends.
Product Manager
Product Manager
As a Product Manager, it is important to understand how digital business works. This course will provide you with that foundation. You'll learn about the new rules of business innovation and value creation in a digital world. This course will provide you with a competitive edge in developing and launching successful digital products.
Data Analyst
Data Analyst
As a Data Analyst, you can use a course like this one to stay ahead of the curve with new technologies. This course will teach you about the digital revolution and how to use data to make better decisions. This will provide you with a competitive advantage in any industry.
Project Manager
Project Manager
In Project Management, it is extremely important to be able to adapt to change. This course will teach you about the digital revolution and provide you with the tools to be able to digitally transform your business. You'll learn how to lead teams through the process of innovation and change.
Marketing Manager
Marketing Manager
As a Marketing Manager, there is no doubt that the digital world is a pivotal part of your practice. This course can help you stay ahead of the curve with new technologies and trends by teaching you about the digital revolution and how to use it to your advantage. Gain a greater understanding of digital business models and how to create value in a digital world.
Entrepreneur
Entrepreneur
As an Entrepreneur, it is extremely important to be able to understand the digital business landscape if you wish to succeed. This course will teach you the 10 concepts that are essential to understanding the new mechanisms of digital business and innovation. You will learn how to create value in a digital world and how to think and act differently.
Management Consultant
Management Consultant
As a Management Consultant, you must have a strong understanding of the digital business environment. This course will provide you with the knowledge and skills you need to help your clients succeed in the digital age. You will learn about digital business strategy, innovation, and transformation.
Web Developer
Web Developer
Expanding your knowledge into digital business is highly advantageous for a Web Developer. This course will help you stay ahead of the curve with new technologies and trends by teaching you about the digital revolution and how to use it to your advantage. With this knowledge, you can make websites that are more engaging and user-friendly.
User Experience (UX) Designer
User Experience (UX) Designer
As a UX Designer, it is imperative that you understand the digital world. This course will provide you with a comprehensive understanding of the digital business landscape and how to design user experiences that are both effective and engaging.
Data Scientist
Data Scientist
As a Data Scientist, it's important to be aware of the digital business landscape. This course can be a valuable asset for learning about the digital revolution and how to use data to make better decisions. This foundational knowledge will help you build successful data science models and provide valuable insights for businesses.
Digital Marketing Specialist
Digital Marketing Specialist
As a Digital Marketing Specialist, understanding digital business is very important. This course will teach you about the digital revolution and how to use it to market your products or services. You will learn about digital marketing channels, strategies, and measurement.
Chief Digital Officer (CDO)
Chief Digital Officer (CDO)
As a Chief Digital Officer (CDO), you are responsible for leading your organization's digital transformation. This course can provide you with the big picture view of the digital business landscape, and help you to identify opportunities and risks. You will learn about digital innovation, disruption, and ethical considerations in a digital world.
Digital Transformation Manager
Digital Transformation Manager
As a Digital Transformation Manager, you must stay on top of emerging trends to stay competitive. This course will provide you with the knowledge and skills you need to help your organization succeed in the digital age. You will learn about digital business strategy, innovation, and transformation.
For more career information including salaries, visit:
OpenCourser.com/course/isq4yz/digital
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Digital Business - Understand the digital world.
Must-read for anyone who wants to understand how digital platforms are changing the economy. It provides a clear look at the different types of platforms, how they work, and how they can be used to create value.
This book, written by Clayton M. Christensen, classic in the field of innovation. It explores why large, successful companies often fail to innovate, and how they can overcome this challenge. It is one of the must read books for anyone interested in digital business.
Examines the rise of surveillance capitalism and its implications for our privacy, freedom, and democracy. It must-read for anyone who is concerned about the future of technology and its impact on society.
Provides a practical guide to building a successful startup. It must-read for anyone who is interested in starting their own business, or who wants to learn more about the lean startup methodology.
Must-read for anyone who is interested in starting their own business. It provides a unique perspective on what it takes to build a successful company.
Save
Practical guide to getting customers for your startup. It must-read for anyone who is interested in starting their own business, or who wants to learn more about the customer development process.
Save
Guide for digital business strategy where the author discusses the big ideas, frameworks, and strategies for creating successful digital businesses. Although this book is not as technical and focused on business, it is highly relevant.
Explores the potential impact of artificial intelligence and other emerging technologies on our economy and our lives. It must-read for anyone who is interested in the future of work and technology.
Save
Provides a comprehensive overview of the field of machine learning and its potential impact on our lives. It good choice for anyone who wants to understand the future of artificial intelligence.
Save
Provides a comprehensive overview of the history of the digital revolution and its impact on our lives. It good choice for anyone who wants to understand the roots of the digital economy.
This report provides a comprehensive overview of the state of information technology development around the world. It good choice for anyone who wants to understand the global context of the digital economy.
Save
Must-read for anyone who wants to learn more about leadership. It provides a clear and concise framework for understanding what motivates people, and how to inspire them to take action.
Must-read for anyone who is interested in starting their own business. It provides a realistic and honest look at the challenges of building a successful company.
Explores the economics of artificial intelligence and its potential impact on our economy. It good choice for anyone who is interested in the future of work and technology.
Save
Guide for how to build a great team and a productive organizational culture in a networked age.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/isq4yz/digital
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Effort
3 weeks of study, 2-3 hours/week
Via
Coursera
Institution
Institut Mines-Télécom
Instructors
Thomas Houy
Laurent Gille
Valérie Fernandez
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
Nederlands
Svenska
Pусский
Türkçe
Polski
Ελληνικά
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Bahasa Indonesia
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This course belongs to a
collection
called
Digital Business. It's comprised of four courses:
- Digital business - Grow on digital world
- Digital business - Act on the digital world
- Digital Business - Understand the digital world (viewing)
- Digital Business - Capstone project
Good to know
Explores business changes caused by digitization, a rapidly emerging and relatively new phenomenon
Taught by 3 expert professors and researchers from IMT - Telecom de Paris, a leading European graduate school in digital technology and social science
Develops business principles for understanding emerging digital mechanisms and innovation
Introduces essential and contemporary digital business concepts in a beautifully designed, content-rich format
Recommended for learners from multiple backgrounds, such as business, technology, and social science
Supported by the Patrick and Lina Drahi Foundation
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