Digital business - Grow on digital world from Coursera

What's inside

Syllabus

New business models, new perimeters

Hello ! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to grow on digital world. Let's start by providing you with information on the topics covered during the first week : When it comes to business models, the digital world has opened up a whole new realm of possibilities. Companies are setting up in unique ways, with unprecedented configurations. With new technology, they can design, produce and distribute products and services following new codes, which are likely to radically transform the way that value is created and shared among players within a same ecosystem.You will need to be aware of these changes in order to more reliably assess the strategies adopted by digital companies.

Regulating the digital innovation

Hello ! We hope you enjoyed the first week of the course. Welcome to the second week of the course. After having dealt with "new business models", we are going to tackle the subject of "regulation". Digital transformations are often discussed in terms of their impact on the economy. But we should never forget that these economic upheavals always involve legal considerations. Digital regulation plays a crucial role: it can either boost or slow down innovation. It also influences how digital players position themselves, based on what can be done or, on the contrary, what is prohibited. You must be familiar with the key principles of digital regulation in order to comprehensively assess changes observed.

The value of digital innovation

Hello ! The end of the course is approaching. You have one week left. During this third and last week, we would like to discuss about "the value of digital innovation". Much of the value created by digital products and services is immaterial. Software, online services, platforms… All these assets holding up the digital economy are intangible. This immateriality naturally raises the question of the value of these assets. It is worth noting that the Internet has always been the target of recurring criticism regarding the value created online. The bubble of the 2000s and the fleeting or gimmicky nature of some start-up pitches certainly have not done much for the credibility of digital products’ and services’ value. To fully understand the digital world, you need to be clear about how to assess the value created by digital technology. You also need to be able to tell a bubble from a healthy, sustainable fundamental.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores the dynamic interplay between digital technology and traditional business models, providing insights into how digitalization is reshaping industries, markets, and value creation

Examines how digitalization impacts the regulatory landscape, highlighting the complex relationship between innovation and governance in the digital age

Analyzes the valuation of digital assets and intangible products, exploring the unique challenges and considerations involved in assessing the value of digital innovations

Taught by experienced professionals with extensive knowledge and insights in digital transformation, retail, and the sharing economy

Relevant for professionals, entrepreneurs, and students seeking to understand and navigate digital transformation in various industries, particularly retail and the sharing economy

Reviews summary

Well-designed digital business course

According to students, this fantastic course interactively explores the ins and outs of digital business. Learners say it is insightful and well-suited for aspiring business entrepreneurs who use digital media.

The course is engaging and dynamic.

"The course is fantastic dynamic and interactive"

"The interactiveness of the course material makes learning more fun."

"I enjoyed the interactive activities."

Some of the course content is outdated.

"Contents poorer than the first course in Digital Business, bugs on the quizzes, outdated links to external pages (often secured i.e. not accessible)."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital business - Grow on digital world with these activities:

Network with Professionals in Digital Innovation

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Build connections with experts and professionals in the field of digital innovation.

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Identify relevant networking events
Attend events, introduce yourself, and exchange contact information
Follow up with connections and explore potential collaborations

Review foundational concepts in digital marketing

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Revisiting foundational concepts in digital marketing will provide a solid foundation for your course learning.

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Review textbooks or online resources
Take practice quizzes or tests
Attend introductory webinars or workshops

Attend a Digital Regulation Workshop

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Gain exposure to experts and industry leaders and engage in discussions on the latest developments in digital regulation.

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Research and identify relevant workshops
Attend the workshop, take notes, and actively participate in discussions
Follow up with speakers and attendees to expand your network

Ten other activities

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Review 'New Business Models'

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Gain insights into how digital technologies are disrupting traditional business models and creating new opportunities for innovation and value creation.

View The Invincible Company: How to Constantly... on Amazon

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Read Chapter 1: The Evolution of Business Models
Summarize the key concepts of the chapter, focusing on the impact of digital technology on business models
Identify examples of successful digital business models and analyze their innovative features

Explore digital marketing case studies

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Conducting in-depth analysis of real-world digital marketing campaigns will enhance your understanding of industry best practices.

Browse courses on Digital Marketing

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Identify a specific industry or sector
Research and select successful digital marketing campaigns
Analyze the strategies, tactics, and results
Document key insights and lessons learned

Solve digital marketing analytics exercises

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Regularly working through practical exercises will build your proficiency in interpreting and analyzing digital marketing data.

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Collect a dataset or use a provided one
Formulate research questions
Apply appropriate data analysis techniques
Interpret the results and draw conclusions

Create a Digital Business Model Canvas

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Develop your own digital business model by applying the concepts and tools introduced in the course.

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Identify the target customer segment for your business
Define the value proposition and key activities
Develop the revenue and cost structure
Test and iterate on your model

Participate in digital marketing simulations

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Collaborating with peers in simulated digital marketing environments allows you to test your strategies and learn from others.

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Form teams and define roles
Develop and execute marketing campaigns
Monitor and analyze results
Present and defend your strategies

Explore Digital Regulation Case Studies

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Analyze real-world examples of how digital regulation has impacted innovation and industry growth.

Browse courses on Legal Considerations

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Review case studies on topics such as net neutrality, data privacy, and antitrust laws
Identify the key regulatory challenges faced by digital businesses
Discuss the role of regulation in fostering innovation and protecting consumer interests

Create a digital marketing plan for a hypothetical product or service

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Developing a comprehensive digital marketing plan will allow you to apply course concepts and gain hands-on experience.

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Define your target audience and objectives
Conduct market research and competitive analysis
Develop a content and distribution strategy
Establish key performance indicators (KPIs)
Create a detailed budget and timeline

Develop a Regulatory Compliance Plan

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Apply your knowledge of digital regulation to develop a plan for ensuring compliance within a specific organization.

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Identify applicable laws and regulations
Develop policies and procedures for compliance
Implement and monitor the compliance plan

Discuss the Value of Digital Innovation

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Engage with peers and share insights on the challenges and opportunities associated with the immaterial value of digital products and services.

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Prepare talking points on the different forms of value created by digital innovation
Participate in a group discussion, sharing perspectives and engaging in critical analysis

Create a Case Study on Digital Regulation

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Conduct in-depth research and analysis to explore the impact of digital regulation on a specific industry or market.

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Choose a specific industry or market to focus on
Research and gather data on the relevant regulatory framework
Analyze the impact of regulation on innovation, competition, and consumer protection
Draw conclusions and recommendations based on your findings

Career center

Learners who complete Digital business - Grow on digital world will develop knowledge and skills that may be useful to these careers:

Product Manager

Product managers are responsible for defining the product vision, roadmap, and strategy. They work closely with engineering, design, and marketing teams to bring new products to market and ensure that they meet the needs of customers. The course "Digital Business - Grow on digital world" can be useful for product managers as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as new business models, regulation, and the measurement and evaluation of digital innovation.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing managers are responsible for developing and executing marketing campaigns that promote products and services. They work with sales teams to generate leads and drive revenue. The course "Digital Business - Grow on digital world" may be useful for marketing managers as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as digital marketing, social media marketing, and search engine optimization.

See salaries and explore the career path for Marketing Manager

Data Scientist

Data scientists use data to solve business problems. They work with data to identify patterns, trends, and insights that can help businesses make better decisions. The course "Digital Business - Grow on digital world" may be useful for data scientists as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as data mining, machine learning, and artificial intelligence.

See salaries and explore the career path for Data Scientist

Business Analyst

Business analysts gather and analyze data to help businesses make better decisions. They work with stakeholders to identify problems, develop solutions, and implement change. The course "Digital Business - Grow on digital world" may be useful for business analysts as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as data analysis, data visualization, and business process improvement.

See salaries and explore the career path for Business Analyst

Software Engineer

Software engineers design, develop, and maintain software applications. They work with users to gather requirements, design solutions, and implement code. The course "Digital Business - Grow on digital world" may be useful for software engineers as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as software development, agile methodologies, and cloud computing.

See salaries and explore the career path for Software Engineer

Web Developer

Web developers design and develop websites and web applications. They work with designers to create the look and feel of a website and with programmers to implement the functionality. The course "Digital Business - Grow on digital world" may be useful for web developers as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as web design, front-end development, and back-end development.

See salaries and explore the career path for Web Developer

Social Media Manager

Social media managers develop and execute social media strategies. They work with marketing teams to create and publish content, manage social media accounts, and engage with customers. The course "Digital Business - Grow on digital world" may be useful for social media managers as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as social media marketing, content marketing, and community management.

See salaries and explore the career path for Social Media Manager

E-commerce Manager

E-commerce managers are responsible for the planning, implementation, and management of e-commerce operations. They work with cross-functional teams to develop and implement e-commerce strategies, manage websites and online stores, and optimize the customer experience. The course "Digital Business - Grow on digital world" may be useful for e-commerce managers as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as e-commerce strategy, website design, and online marketing.

See salaries and explore the career path for E-commerce Manager

Digital Marketing Specialist

Digital marketing specialists plan and execute digital marketing campaigns. They work with marketing teams to develop and implement strategies that reach target audiences and drive results. The course "Digital Business - Grow on digital world" may be useful for digital marketing specialists as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as digital advertising, social media marketing, and search engine optimization.

See salaries and explore the career path for Digital Marketing Specialist

Innovation Manager

Innovation managers are responsible for leading and managing innovation within organizations. They work with cross-functional teams to identify new opportunities, develop new products and services, and drive innovation. The course "Digital Business - Grow on digital world" may be useful for innovation managers as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as innovation strategy, design thinking, and agile methodologies.

See salaries and explore the career path for Innovation Manager

Digital Strategist

Digital strategists develop and execute digital strategies for organizations. They work with clients to identify opportunities, develop solutions, and implement change. The course "Digital Business - Grow on digital world" may be useful for digital strategists as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as digital strategy, digital marketing, and digital transformation.

See salaries and explore the career path for Digital Strategist

Data Analytics Manager

Data analytics managers are responsible for leading and managing data analytics within organizations. They work with cross-functional teams to identify data needs, develop data analytics strategies, and ensure that the organization is using data to its full potential. The course "Digital Business - Grow on digital world" may be useful for data analytics managers as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as data analytics strategy, data mining, and machine learning.

See salaries and explore the career path for Data Analytics Manager

Chief Digital Officer

Chief digital officers are responsible for leading and managing the digital transformation of organizations. They work with senior management to develop and implement digital strategies, oversee digital initiatives, and ensure that the organization is adapting to the changing digital landscape. The course "Digital Business - Grow on digital world" may be useful for chief digital officers as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as digital transformation, digital leadership, and innovation.

See salaries and explore the career path for Chief Digital Officer

Management Consultant

Management consultants advise businesses on how to improve their operations and performance. They work with clients to identify problems, develop solutions, and implement change. The course "Digital Business - Grow on digital world" may be useful for management consultants as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as digital regulation and the challenges and opportunities of digital transformation.

See salaries and explore the career path for Management Consultant

Technology Manager

Technology managers are responsible for the planning, implementation, and management of technology within organizations. They work with cross-functional teams to develop and implement technology strategies, manage technology infrastructure, and ensure that the organization is using technology to its full potential. The course "Digital Business - Grow on digital world" may be useful for technology managers as it provides an overview of the digital landscape and the key trends that are shaping the digital economy. The course also covers topics such as technology strategy, cloud computing, and cybersecurity.

See salaries and explore the career path for Technology Manager