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Valérie Fernandez
and
Thomas Houy
The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.
Read more
The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.
Read more
The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.
This module will tell you how.
Week 1 : Big Picture
Week 2 : Operational Area
Week 3 : Focus Area
Register for this course and see more details by visiting:
OpenCourser.com/course/yzewt3/digital
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What's inside
Syllabus
Big Picture
Hello ! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to act on the digital world. Let's start by providing you with information on the topics covered during the first week : the idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.
Read more
Syllabus
Big Picture
Hello ! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to act on the digital world. Let's start by providing you with information on the topics covered during the first week : the idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Introduces learners to current management paradigms within evolving digital landscape
Useful for exploring the intersection of technology and business
Demystifies common misconceptions and buzzwords in digital management
Provides case studies and examples for each digital management paradigm
Taught by experts in the field who provide real-world insights
Can be outdated if the digital landscape changes rapidly
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Reviews summary
Strategic digital business foundations
According to learners, this course offers a largely positive overview of digital business, proving highly relevant for professionals and managers. Students frequently commend its ability to provide a strategic big picture, demystifying jargon and focusing on new management paradigms. Many found the content well-structured, the instructors articulate, and insights immediately applicable, particularly in new marketing approaches and data-driven management. While some learners desired more in-depth coverage or hands-on applications for 'acting' on digital strategies, finding it more theoretical, it's widely regarded as a solid strategic foundation for understanding the digital landscape.
Best for beginners or those seeking broad strategic understanding.
"A decent course for beginners, but for someone like me with some existing digital marketing knowledge, it felt a bit basic."
"It's more of a general overview that might be suitable for absolute beginners."
"Good course, though it mostly served as a refresher for me rather than teaching completely new concepts."
"I'd recommend it for beginners who want to get a broad overview rather than deep specialization."
Well-organized content and clear instruction are notable strengths.
"The syllabus was well-paced for my schedule, and the instructors were articulate, making the content easy to digest."
"The course is well-organized and the instructors are clear."
"The videos are concise, and the information is presented in an accessible way."
"It provided a solid strategic framework for understanding digital transformation. The instructors are experts..."
Provides a high-level, strategic understanding of digital business.
"Overall the course was well constructed, but it's important to remember that it is an overview of digital business..."
"Absolutely brilliant! This course demystifies digital business without getting bogged down in jargon. It focuses on practical applications and strategic thinking."
"Excellent course! It provided a comprehensive and structured understanding of digital business transformation."
"It's a great stepping stone for anyone in business looking to adapt to the digital age."
Some learners desired more detailed or advanced subject matter.
"It touches on many topics but doesn't go deep enough into any of them."
"The content is generally well-presented, but I was hoping for more advanced concepts or case studies."
"Some of the content, especially around the sharing economy, could benefit from more recent examples."
"I'd recommend it for beginners who want to get a broad overview rather than deep specialization."
Primarily offers theoretical insights, less on hands-on implementation.
"...if you're looking for advanced techniques or hands-on implementation, this isn't it."
"The promise of 'precision' in the description was not fully met. I was expecting more 'how-to' guidance."
"My main feedback would be that while it explains 'what' digital business is, it could offer more on 'how' to truly act on it."
"I finished it with a better understanding of concepts, but not necessarily with new tools or strategies I could immediately implement."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Digital business - Act on the digital world with these
activities:
Review the Week 1 lecture: Hello! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to act on the digital world.
Show steps
Foster understanding of digital transformation's impact on business, addressing misconceptions and buzzwords.
Show steps
-
Rewatch the Week 1 lecture.
-
Take notes on the key points.
-
Reflect on how these concepts apply to your own work experience.
Read the book "Competing in the Age of AI" by Marco Iansiti and Karim R. Lakhani.
Show steps
Deepen understanding of the impact of artificial intelligence on business strategy and innovation.
View
HBR's 10 Must Reads on AI (with bonus article...
on Amazon
Show steps
-
Purchase or borrow the book.
-
Read the book.
-
Take notes on the key points.
-
Reflect on how these concepts apply to your own work experience.
Pitch your product or service to a potential investor.
Show steps
Strengthen skills in pitching ideas and acquiring clients, essential for success in the digital world.
Browse courses on
Marketing
Show steps
-
Identify a target investor.
-
Research the investor's interests and investment criteria.
-
Craft a compelling pitch deck that highlights your product or service's unique value proposition.
-
Practice your pitch.
-
Deliver your pitch to the investor.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend a networking event focused on digital transformation.
Show steps
Expand professional network and gain insights from industry experts.
Browse courses on
Digital Transformation
Show steps
-
Find a networking event focused on digital transformation.
-
Register for the event.
-
Attend the event.
-
Network with other attendees.
-
Follow up with any potential connections you made.
Attend a webinar on data-driven management.
Show steps
Gain insights into the latest trends and best practices in data-driven management, enhancing decision-making capabilities.
Show steps
-
Find a relevant webinar.
-
Register for the webinar.
-
Attend the webinar.
-
Take notes on the key points.
-
Reflect on how you can apply these concepts to your own work.
Write a blog post or article on a topic related to digital transformation.
Show steps
Enhance understanding and solidify knowledge through written expression and sharing of ideas.
Browse courses on
Digital Transformation
Show steps
-
Choose a topic related to digital transformation that you are interested in.
-
Research the topic.
-
Write a blog post or article that shares your insights and knowledge on the topic.
-
Publish your blog post or article.
-
Promote your blog post or article on social media.
Mentor a junior colleague or student on a digital transformation project.
Show steps
Reinforce understanding through teaching and guiding others, while fostering professional development.
Browse courses on
Mentorship
Show steps
-
Identify a junior colleague or student who is interested in learning about digital transformation.
-
Set up regular meetings to discuss their project.
-
Provide guidance and support as they work on their project.
-
Encourage them to ask questions and share their ideas.
-
Celebrate their successes.
Review the Week 1 lecture: Hello! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to act on the digital world.
Show steps
Foster understanding of digital transformation's impact on business, addressing misconceptions and buzzwords.
Show steps
Show steps
Show steps
- Rewatch the Week 1 lecture.
- Take notes on the key points.
- Reflect on how these concepts apply to your own work experience.
Read the book "Competing in the Age of AI" by Marco Iansiti and Karim R. Lakhani.
Show steps
Deepen understanding of the impact of artificial intelligence on business strategy and innovation.
View
HBR's 10 Must Reads on AI (with bonus article...
on Amazon
Show steps
Show steps
Show steps
- Purchase or borrow the book.
- Read the book.
- Take notes on the key points.
- Reflect on how these concepts apply to your own work experience.
Pitch your product or service to a potential investor.
Show steps
Strengthen skills in pitching ideas and acquiring clients, essential for success in the digital world.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Identify a target investor.
- Research the investor's interests and investment criteria.
- Craft a compelling pitch deck that highlights your product or service's unique value proposition.
- Practice your pitch.
- Deliver your pitch to the investor.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend a networking event focused on digital transformation.
Show steps
Expand professional network and gain insights from industry experts.
Browse courses on
Digital Transformation
Show steps
Show steps
Show steps
- Find a networking event focused on digital transformation.
- Register for the event.
- Attend the event.
- Network with other attendees.
- Follow up with any potential connections you made.
Attend a webinar on data-driven management.
Show steps
Gain insights into the latest trends and best practices in data-driven management, enhancing decision-making capabilities.
Show steps
Show steps
Show steps
- Find a relevant webinar.
- Register for the webinar.
- Attend the webinar.
- Take notes on the key points.
- Reflect on how you can apply these concepts to your own work.
Write a blog post or article on a topic related to digital transformation.
Show steps
Enhance understanding and solidify knowledge through written expression and sharing of ideas.
Browse courses on
Digital Transformation
Show steps
Show steps
Show steps
- Choose a topic related to digital transformation that you are interested in.
- Research the topic.
- Write a blog post or article that shares your insights and knowledge on the topic.
- Publish your blog post or article.
- Promote your blog post or article on social media.
Mentor a junior colleague or student on a digital transformation project.
Show steps
Reinforce understanding through teaching and guiding others, while fostering professional development.
Browse courses on
Mentorship
Show steps
Show steps
Show steps
- Identify a junior colleague or student who is interested in learning about digital transformation.
- Set up regular meetings to discuss their project.
- Provide guidance and support as they work on their project.
- Encourage them to ask questions and share their ideas.
- Celebrate their successes.
Career center
Learners who complete Digital business - Act on the digital world will develop knowledge and skills
that may be useful to these careers:
Chief Digital Officer
Chief Digital Officer
A Chief Digital Officer (CDO) is responsible for leading and directing all aspects of digital transformation for a company. The course Digital Business Act on the Digital World provides a strong foundation for a career as a CDO. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for CDOs who need to understand the latest digital transformation trends and technologies and how to use them to drive business growth.
Chief Marketing Officer
Chief Marketing Officer
A Chief Marketing Officer (CMO) is responsible for leading and directing all aspects of marketing for a company. The course Digital Business Act on the Digital World provides a solid foundation for a career as a CMO. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for CMOs who need to understand the latest marketing trends and technologies and how to use them to drive business growth.
Digital Transformation Manager
Digital Transformation Manager
A Digital Transformation Manager is responsible for leading and managing digital transformation initiatives within a company. The course Digital Business Act on the Digital World provides a solid foundation for a career as a Digital Transformation Manager. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for Digital Transformation Managers who need to understand the latest digital transformation trends and technologies and how to use them to drive business growth.
Chief Information Officer
Chief Information Officer
A Chief Information Officer (CIO) is responsible for leading and directing all aspects of information technology (IT) for a company. The course Digital Business Act on the Digital World provides a strong foundation for a career as a CIO. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for CIOs who need to understand the latest IT trends and technologies and how to use them to drive business growth.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. The course Digital Business Act on the Digital World provides a strong foundation for a career as a Digital Marketing Manager. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for Digital Marketing Managers who need to understand the latest digital marketing trends and technologies and how to use them to drive business growth.
Innovation Manager
Innovation Manager
An Innovation Manager is responsible for leading and managing innovation initiatives within a company. The course Digital Business Act on the Digital World provides a solid foundation for a career as an Innovation Manager. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for Innovation Managers who need to understand the latest innovation trends and technologies and how to use them to drive business growth.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns. The course Digital Business Act on the Digital World provides a strong foundation for a career as a Marketing Manager. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for Marketing Managers who need to understand the latest marketing trends and technologies and how to use them to drive business growth.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for managing and growing a company's social media presence. The course Digital Business Act on the Digital World provides a strong foundation for a career as a Social Media Manager. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for Social Media Managers who need to understand the latest social media trends and technologies and how to use them to drive business growth.
Data Scientist
Data Scientist
A Data Scientist is responsible for developing and implementing machine learning and artificial intelligence solutions to solve business problems. The course Digital Business Act on the Digital World provides a solid foundation for a career as a Data Scientist. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for Data Scientists who need to understand the latest machine learning and artificial intelligence trends and technologies and how to use them to solve business problems.
E-commerce Manager
E-commerce Manager
An E-commerce Manager is responsible for managing and growing a company's e-commerce business. The course Digital Business Act on the Digital World provides a strong foundation for a career as an E-commerce Manager. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for E-commerce Managers who need to understand the latest e-commerce trends and technologies and how to use them to drive business growth.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data to identify trends and patterns. The course Digital Business Act on the Digital World provides a solid foundation for a career as a Data Analyst. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for Data Analysts who need to understand the latest data analysis trends and technologies and how to use them to drive business growth.
Consultant
Consultant
A Consultant is responsible for providing advice and guidance to businesses on a variety of topics, including digital transformation. The course Digital Business Act on the Digital World provides a solid foundation for a career as a Consultant. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for Consultants who need to understand the latest business trends and technologies and how to use them to help businesses succeed.
Entrepreneur
Entrepreneur
An Entrepreneur is responsible for starting and running their own business. The course Digital Business Act on the Digital World provides a solid foundation for a career as an Entrepreneur. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for Entrepreneurs who need to understand the latest business trends and technologies and how to use them to launch and grow a successful business.
Product Manager
Product Manager
A Product Manager is responsible for managing the development and launch of new products. The course Digital Business Act on the Digital World provides a solid foundation for a career as a Product Manager. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for Product Managers who need to understand the latest product development trends and technologies and how to use them to bring successful products to market.
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing and understanding business needs and developing solutions to improve business processes. The course Digital Business Act on the Digital World provides a solid foundation for a career as a Business Analyst. The course covers topics such as new marketing approaches, the role of data in data-driven management, and large businesses’ struggle to innovate. This knowledge is essential for Business Analysts who need to understand the latest business trends and technologies and how to use them to improve business performance.
For more career information including salaries, visit:
OpenCourser.com/course/yzewt3/digital
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Digital business - Act on the digital world.
This classic work on entrepreneurship and innovation aligns with the course's focus on agility and experimentation in the digital world. It provides valuable insights into iterative product development and customer validation.
This influential work on marketing technology products provides valuable insights into the challenges and strategies for transitioning from early adopters to mainstream customers. It complements the course's focus on innovation and growth in the digital market.
This classic work on innovation theory provides valuable insights into the challenges faced by established businesses in adapting to disruptive technologies. It complements the course's focus on innovation and agility in the digital age.
Save
This accessible and practical guide to strategy development provides valuable insights into the key elements of good strategy. It complements the course's focus on strategic planning and decision-making in the digital age.
Save
This fascinating exploration of the science of habit formation offers insights into how to create and change habits. It complements the course's focus on behavioral change and digital transformation.
Save
This practical guide to customer acquisition provides valuable strategies and techniques for startups and small businesses in the digital age. It complements the course's focus on growth and scaling in the digital market.
Save
This ancient Chinese military treatise offers timeless principles and strategies for competition and success. It provides valuable insights into the art of strategy and decision-making in the digital age.
This thought-provoking exploration of entrepreneurship and innovation provides valuable insights into the challenges and opportunities of building a successful business in the digital age.
Save
This exploration of motivation and human behavior offers valuable insights into the factors that drive success and engagement in the digital age.
Save
This provocative challenge to the traditional work paradigm offers valuable insights into lifestyle design and maximizing productivity in the digital age.
Save
This personal finance classic offers valuable insights into financial literacy and wealth creation. It complements the course's focus on business strategy and growth in the digital market.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/yzewt3/digital
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Rating
4.6
Effort
10 hours to complete
Via
Coursera
Institutions
Institut Mines-Télécom
École Polytechnique
Instructors
Valérie Fernandez
Thomas Houy
Language
English
Transcripts
العربية
Français
українська мова
中文
Ελληνικά
Italiano
Português
tiếng Việt
Nederlands
한국어
Deutsch
Pусский
ไทย
Bahasa Indonesia
Svenska
Türkçe
Español
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қазақша
Polski
This course belongs to a
collection
called
Digital Business. It's comprised of four courses:
- Digital business - Grow on digital world
- Digital business - Act on the digital world (viewing)
- Digital Business - Understand the digital world
- Digital Business - Capstone project
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