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Digital Skills

Retail

Simon Blosse, Umanda A, Ravi Jay, Kate Williams, Martina Barducci, and Jessie Chiu

Week 1 Retail in the digital age and creating new customer experiences Week 2 The power of customer data and using data behind the scenes Week 3 Retail in a connected world, automation, AI and the future of retail Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for anyone seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture .

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Reviews summary

Essential digital skills for retail transformation

According to learners, this course provides a solid introduction to the evolving retail landscape. Many appreciate its clear and concise overview of topics like customer experience, data utilization, and future technologies like AI. Students found the content to be highly relevant and practical for understanding digital shifts. While it excels as a foundational course, some noted it offers a broad perspective rather than deep dives into specific technical skills, suggesting it's ideal for those seeking a comprehensive understanding to adapt or advance their careers in retail.

Content backed by industry authority (Accenture).

"Knowing Accenture developed this course gave me confidence in the quality of the information provided; it feels authoritative."

"The insights shared felt current and authoritative, reflecting real-world industry knowledge I can trust."

"It's clear the content is from experts in the field, making it highly trustworthy and valuable for my professional growth."

Easy to follow, with clear, bite-sized lessons.

"The weekly modules were easy to navigate and the lectures were very clear and engaging for me."

"I appreciated the bite-sized lessons which made complex topics digestible and easy to understand."

"The course structure made it simple to fit into my busy schedule and learn at my own pace."

Provides a broad, accessible introduction for beginners.

"As someone new to digital retail, this course gave me an excellent starting point and a clear understanding."

"The course covers a wide range of topics, offering a good overview without requiring prior experience, which I appreciated."

"It's a perfect foundational course to grasp the essentials of digital transformation in retail for someone like me."

Addresses current and future retail challenges.

"This course helped me understand how digital trends are shaping retail and how to apply these concepts in my work."

"I found the discussions on customer data and AI to be incredibly relevant for today's retail environment."

"The content provided practical insights into new customer experiences in the digital age, which I can use."

Offers wide coverage but lacks specific technical detail.

"While comprehensive, I wish it delved deeper into specific data analytics tools or AI implementation for more advanced learning."

"It's a great introduction, but if I were looking for advanced, hands-on skills, I would need to find something else."

"The course provides a good theoretical framework but less on practical, in-depth application of concepts."

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Learners who complete Digital Skills: Retail will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Skills: Retail.

Strategic Retail Management

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This textbook offers a strategic perspective on retail management with international case studies, providing a broader global understanding of the retail industry and its challenges. It's suitable for undergraduate and graduate programs.

Digital Skills

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Reviews summary

Essential digital skills for retail transformation

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