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Simon Blosse, Umanda A, Ravi Jay, Kate Williams, Martina Barducci, and Jessie Chiu

Week 1 Retail in the digital age and creating new customer experiences Week 2 The power of customer data and using data behind the scenes Week 3 Retail in a connected world, automation, AI and the future of retail Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for anyone seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture .

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Week 1 Retail in the digital age and creating new customer experiences Week 2 The power of customer data and using data behind the scenes Week 3 Retail in a connected world, automation, AI and the future of retail Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for anyone seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture .

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    Reviews summary

    Essential digital skills for retail transformation

    According to learners, this course provides a solid introduction to the evolving retail landscape. Many appreciate its clear and concise overview of topics like customer experience, data utilization, and future technologies like AI. Students found the content to be highly relevant and practical for understanding digital shifts. While it excels as a foundational course, some noted it offers a broad perspective rather than deep dives into specific technical skills, suggesting it's ideal for those seeking a comprehensive understanding to adapt or advance their careers in retail.
    Content backed by industry authority (Accenture).
    "Knowing Accenture developed this course gave me confidence in the quality of the information provided; it feels authoritative."
    "The insights shared felt current and authoritative, reflecting real-world industry knowledge I can trust."
    "It's clear the content is from experts in the field, making it highly trustworthy and valuable for my professional growth."
    Easy to follow, with clear, bite-sized lessons.
    "The weekly modules were easy to navigate and the lectures were very clear and engaging for me."
    "I appreciated the bite-sized lessons which made complex topics digestible and easy to understand."
    "The course structure made it simple to fit into my busy schedule and learn at my own pace."
    Provides a broad, accessible introduction for beginners.
    "As someone new to digital retail, this course gave me an excellent starting point and a clear understanding."
    "The course covers a wide range of topics, offering a good overview without requiring prior experience, which I appreciated."
    "It's a perfect foundational course to grasp the essentials of digital transformation in retail for someone like me."
    Addresses current and future retail challenges.
    "This course helped me understand how digital trends are shaping retail and how to apply these concepts in my work."
    "I found the discussions on customer data and AI to be incredibly relevant for today's retail environment."
    "The content provided practical insights into new customer experiences in the digital age, which I can use."
    Offers wide coverage but lacks specific technical detail.
    "While comprehensive, I wish it delved deeper into specific data analytics tools or AI implementation for more advanced learning."
    "It's a great introduction, but if I were looking for advanced, hands-on skills, I would need to find something else."
    "The course provides a good theoretical framework but less on practical, in-depth application of concepts."

    Activities

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    Career center

    Learners who complete Digital Skills: Retail will develop knowledge and skills that may be useful to these careers:

    Reading list

    We haven't picked any books for this reading list yet.
    A follow-up to The Retail Revival, this book delves deeper into the revolutionary changes in the retail sector brought about by digital transformation. It provides a roadmap for sales and marketing executives to navigate the future of retail, exploring how physical and digital experiences will merge.
    Provides a behind-the-scenes look at some of the world's most successful retailers. It explores how these retailers have created a unique and memorable experience for their customers.
    This textbook provides a comprehensive overview of retail management, covering topics such as store operations, marketing, and finance.
    Provides a practical guide to using retail to build customer loyalty and grow your business.
    Offers fascinating insights into consumer behavior within the retail environment, based on observational research. It's an excellent resource for understanding the practical aspects of store design, layout, and customer interaction. It's particularly useful for those interested in shopper marketing and visual merchandising.
    Serves as a practical guide for managing and marketing a retail business, covering essential aspects from operations to customer engagement. It's a good starting point for those seeking a broad understanding of retail management fundamentals.
    Focusing on customer experience in the digital age, this book offers strategies for creating compelling retail experiences that differentiate brands. It's particularly relevant for understanding how to blend physical and digital retail effectively.
    Valuable resource for understanding the application of analytics in retail. It provides a comprehensive view of customer and marketing analytics with real-world examples, making it a must-read for beginners in retail analytics and a useful reference for professionals.
    Focusing on the crucial role of analytics in the retail supply chain, this book explains how data can be used to improve inventory management, reduce discounting, and increase profits. It's a highly relevant read for those interested in the operational and analytical aspects of retail.
    This textbook offers a strategic perspective on retail management with international case studies, providing a broader global understanding of the retail industry and its challenges. It's suitable for undergraduate and graduate programs.
    Examines the shift in power towards consumers in the digital age and provides a framework for businesses to adapt and succeed in a competitive market. It outlines core competencies necessary for navigating the challenges of modern retail.
    A practical guide to visual merchandising, this book explores how store design and displays can influence consumer behavior and drive sales. It's a useful resource for anyone involved in the visual aspects of retail, from store layout to in-store marketing.
    Provides a practical guide to the essential function of retail buying. It covers best practices and offers an insider's perspective on this critical aspect of retail operations. It is suitable for students and professionals interested in merchandising and procurement.
    With the rise of e-commerce, understanding omnichannel strategy is crucial. explores how retailers can integrate their online and offline channels to create a seamless customer experience. It addresses a key contemporary topic in retail.
    This guide focuses specifically on retail marketing strategies and branding, offering practical tools and insights for driving profitability. It's valuable for those looking to deepen their understanding of how marketing functions within the retail context.
    Provides strategies and techniques for retail leaders to navigate the accelerating pace of change and disruption in the industry. It offers a flexible framework for implementing transformation initiatives and overcoming common challenges.
    Exploring the resurgence of unique brick-and-mortar stores, this book celebrates businesses that offer exceptional products and customer service. It provides inspiration and highlights the value of the in-store experience in the face of e-commerce.

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