Breaking Into Digital Product Management

Credibility is important. So in this lecture, I'll share my story and how I came to work in digital product management.

In this lecture, I'll give you a teaser on how to get into digital product management.

Let's get into the thick of the action by understanding what product management is all about.

I'm biased, but I think Digital Product Management is awesome. Find out why in this lecture.

Time to test out your knowledge on #digitalproductmanagement

Think you know what digital products are? They're at the heart of being a Digital Product Manager, so let's understand this topic further so you've got your foundations right.

To understand the work of digital product management, look no further than the Digital Product Lifecycle which captures the key stages of your future work in digital product management.

Let's explore what's involved with creating digital product strategy.

Being able to create and explain a roadmap will not only help you focus your efforts in digital product delivery, it will be an essential communication medium with your stakeholders. In this lecture we'll explore what roadmapping is and how to do it like a professional.

In this optional lecture, we'll take your skills in roadmapping to the next level. Up for the challenge?

The reality of digital product management is...you will be in demand, and you will be under pressure to deliver. Every day.

How do you keep your sanity and provide reliable digital product delivery? Through the art of prioritization.

Okay, with this section of the course over, it's time to explore how you put these skills and knowledge into practice.

Good digital experience design is essential to creating digital products that users love. Find out more about experience design in this lecture.

UX Research is an integral part of experience design. It's essential in understanding what your digital product's users need, and what jobs they are looking to do. In this lecture let's explore what UX Research is all about.

Design Thinking is powerful...and in this lecture we'll explore why, and how you do design thinking.

Heard of Agile? It's going to be important for you and your team in digital product delivery. Time to brush up on your skills in this lecture.

Think that management and leadership are the same thing? Think again. In this lecture we'll explore the difference, and how they apply to digital product management.

X Shaped Leaders aren't that common in digital product management. But if you can make yourself X shaped, you will stand out as a digital product manager. Find out how in this lecture.

Change is integral to digital product delivery. You are continually introducing new features and new digital products that are changing the lives of your external and internal customers. In this lecture find out how to be successful at digital product change management.

Digital Product Launch is where it really gets exciting. It's stressful, fun, and rewarding...the culmination of weeks, sometimes months of hard work coming together to get your digital product in front of customers. In this lecture we'll explore what happens in digital product launch and the skills you need.

You have can make choices using data or intuition? Which is more effective? Learn more in this lecture.

Your work as a digital product manager is going to be only as effective as your digital delivery team. Learn more about what roles and responsibilities exist within these teams.

Good digital delivery teams are a magical formula of essential ingredients - one of which is great culture. In this lecture we'll explore some of the key features of good culture in digital product delivery.

Google identified that the secret sauce to their highest performing teams is 'Psychological Safety'.

In this lecture we'll explore what psychological safety is, how it works, and how it is an essential part of the culture for digital delivery teams.

Communication skills, and in particular being able to engage with your audience, whether it's one person or a thousand, is a key factor in your ability to persuade and get results as a digital product manager. In this lecture we'll explore the art of storytelling and why it's so powerful.

Fire in the belly. Insane motivation. Obsession. Call it what you may...be one thing is true: you need to passionate about being a digital product manager and why you want to solve customer problems. In this lecture we'll get into understanding how you can tap into this energy.

Every entrepreneur working in technology and digital, is essentially a digital product manager. Let's explore the power of thinking like an entrepreneur and acting like a CEO in this lecture.

Time to take action towards becoming a digital product manager. The first step is to complete your skills audit and learning plan. Let's explore more in the lecture.

What's your personal brand like? Is it working for you? Well, you'll need to make it work even harder for you in your journey towards becoming a digital product manager. Learn more in this lecture.

Well, we're near the end of the course. In this lecture, let's take a few moments to reflect on what you've learned.