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Advanced Product Management

In this truly modern course, you'll learn all of the advanced skills and techniques that successful product managers use in their day-to-day working lives. From how to implement vision and strategy to getting a better understanding of how to use data, these lectures are designed for for founders, CEOs and, of course, product managers. With real world examples demonstrating exactly how to execute each approach, you'll find out exactly what to do (and what not to do) to build your company up to the level it deserves.

You already know the basics of being a product manager and securing that all-important job. But ensuring the success of your products is an entirely different ball game. You need to know the framework that transforms any product from zero to hero and the metrics measuring techniques that will allow you to figure out a product's successes and pitfalls. After all, there's nothing that can't be improved.

The first section of this course will take you through two hugely important elements of product management: vision and strategy. Whether you're a founder of a company or the product manager at said company, we'll teach you the difference between the two and how to implement them into the development of your products. The second section goes into a lot more detail on metrics. We'll take you through how to figure out what data to measure and how to fully understand the data that you track. There's also a deep dive into three different industries to demonstrate how metrics can change depending on the product that you're working on.

At the end of it all, you'll have the tools needed to make better, and more profitable, decisions in your product manager role.

Your instructors

Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC. He is now a full-time Product Management and Strategy consultant.

Evan Kimbrell is a top rated Udemy instructor with 19 courses on everything Entrepreneurship. His courses have over 630,000 students and over 32,000 five star reviews. For the past few years, he has also been running a digital agency that has produced over 100 web and mobile products.

What you’ll learn

  • What vision and strategy actually mean.

  • The importance of vision and strategy in product management.

  • What makes a great visionary and how to set a clear vision.

  • How the product development hierarchy works.

  • The most common types of strategy.

  • How to set out an effective roadmap.

  • How to use a more modern and agile form of roadmapping.

  • What metrics actually are.

  • The types of metrics you should be monitoring and optimizing.

  • The various metrics that relate to e-commerce, mobile and marketplace products.

  • How leading and lagging metrics tie into product management.

  • How to analyze metrics using cohorts.

  • Gain an understanding of origin source sorting and how this can skew product metrics.

  • When to use data versus when to use your intuition.

  • Real world examples demonstrating all of the above.

Are there any course requirements or prerequisites?

  • As this is an advanced course, a basic understanding of Product Management would be beneficial.

Who this course is for

  • Anyone looking to learn advanced Product Management techniques.

  • Product Managers and CEOs who want to gain more effective decision-making skills.

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Rating 4.2 based on 165 ratings
Length 5.5 total hours
Starts On Demand (Start anytime)
Cost $14
From Udemy
Instructors Cole Mercer, Evan Kimbrell
Download Videos Only via the Udemy mobile app
Language English
Subjects Business
Tags Business Management

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What people are saying

so far

I see that we have 'Advanced' in the course name, however, it is not advanced so far.

I m enjoying it so far..But some things are little repetitive and some more examples will be good.. but I m learning... Great course and a good follow up to the previous one.

So far good content even though a bit general.

For individuals new to the product management space, the course so far gives a lot of insight.

Early days but good so far Really interesting and useful.

I'm about completing the first module and so far I hated it.

:) It's a bit introductory so far.

Interactive and interesting So far it is basic but to be expected at the start of the course.

It's covering the basics so far.

So far so good.

Yet so far haven’t got into advanced stuff Amazing, above expectations!

Read more

become a product manager

Also one last thing - I miss the quizzes from the Become a Product Manager course and for a section like the Metrics one, it would have definitely helped my learning experience.

Excellent addition to Become a Product Manager course, worth taking it.

Cherry on top after you complete the first course:Become a Product manager.

I've decided to categorize all the practical and theoretical knowledge by taking two courses while have had the holidays: "How To Become a Product Manager" and "Advanced Product Management".

Read more

vision and strategy

It was a short course on vision and strategy.

Didn't even tell so far how do Vision and Strategy connect with Goal?

And even though to me vision and strategy are two very high-level and somewhat abstract things, I found it really interesting to learn and thing it is essential to any person involved in product development to be ready to understand, talk about that or sometimes even figure these things out.

Nice lectures, I would love more practical lessons, how to use and configure metrics in real life in different tools Excellent coverage of vision and strategy with many examples.

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cole and evan

Very unhappy with how unresponsive Cole and Evan are to the questions posted.

I took the intro class and am happy Cole and Evan are back with the Advanced PM class.

I took Cole and Evans original course on Product Management and this is a very solid follow up on important topics from the original course.

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about product management

Despite that there are some, the examples and use cases provided are really broad and not so much realistic and engaging to people learning about product management.

Insightful Information that I've been needing for a while delivered in and easy to digest format It is giving me the ground work to help me with my position You guys are fun and relaxed to listen to :) yes it was because i would like to know more about product management Just what I needed.

Read more

case studies

I really loved the case studies and "real world" examples.

It was a lot of anecdotal case studies related to the teachers personal experiences with companies they worked for and the big players like FB, Tesla and Microsoft.

The teachers use real examples and case studies to reinforce their teachings.

I enjoyed the examples and case studies.

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real world

The interview section was particularly helpful - it tied everything together with real world examples.

Happy Holidays, Milan Vydareny Cole Mercer was giving good information and i had posted a question it should be epics and then granular level is Feature kindly try to rectify it Thanks, Vijay +91-9686296374(Mobile) I really like Cole's examples of real companies vision, such exercises help a lot in real world application.

melissa perri

Melissa Perri's interview also added outstanding values over here.

I am currently reading "Escaping the Build Trap" so the interview with Melissa Perri at the end was a pleasant surprise.

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looking forward

Looking forward to more "doing" to go along with the reading and listening.

LOL) Looking forward to more.

Read more

real life

I also think more discussion on how to implement metrics in a company with problems/solutions, how to present them in meetings and maybe some real life examples of how some real products were developed successfully with metrics beyond what was provided would have helped.

I really like the real life examples.

even though

any way the lectures contains good examples, ( clear and organised) The course is very short, and even though it has some intermediate content like T-testing, it really doesn't add much value to be honest.

better understanding

I have better understanding of visionary.

Helped me with my interview process for product manager as well :) I'm primarily interested in development but took this course to try to gain a better understanding of product management as a means of improving overall team effort.

I have a much better understanding on the implications of setting a vision, strategy, and how it ties into the SDLC from a software product management perspective.

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An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Product Management 1 $79k

Product and Application Management $85k

Strategic Product Management $98k

Manager of PRM Product Management, Product/Program Management $99k

Cook and Product Management $104k

Treasury Product Management $109k

Implementation Management/Product Management $113k

Product Management - eCommerce $114k

Monetization Product Management $131k

Product Management and Analytics $135k

Product Management. MBA $140k

Product Development Management $154k

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Rating 4.2 based on 165 ratings
Length 5.5 total hours
Starts On Demand (Start anytime)
Cost $14
From Udemy
Instructors Cole Mercer, Evan Kimbrell
Download Videos Only via the Udemy mobile app
Language English
Subjects Business
Tags Business Management

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