Positioning Product Metrics from Pluralsight

Determining the key metrics for your product is essential to drive product improvements and demonstrate the impact you are having. This course will teach you how to define the right metrics, build a process for continuous improvement, and build a data-driven culture to drive product performance.

Knowing how to use data to guide product decisions is the superpower of high performing product managers. In this course, Positioning Product Metrics, you’ll learn to use metrics to inform the essential decisions you will make as a Product Manager, including which problems to solve and what to build. First, you’ll explore how to align your product metrics with the overall strategy of your business. Next, you’ll discover the techniques you need to drive improvements in those metrics. Finally, you’ll learn how to rally your team around those metrics by building a culture of data-driven decision-making. When you’re finished with this course, you’ll have the skills and knowledge of product metrics needed to move the needle for your product and quantify the impact you are having.

What's inside

Syllabus

Course Overview

Defining a Data-driven Product Strategy

Translating Your Strategy into Action

Building a Culture of Data-driven Decision-making

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines product metrics, which is standard in product management

Taught by Dave Masom, who are recognized for their work in product management

Develops product performance and data-driven decision-making, which are core skills for product managers

Provides a strong foundation for beginners in product metrics

Includes a mix of media, such as videos, readings, and discussions

Builds a strong foundation for beginners in product metrics

Career center

Learners who complete Positioning Product Metrics will develop knowledge and skills that may be useful to these careers:

Product Manager

A Product Manager is responsible for the overall success of a product, from its inception to its launch and beyond. They work closely with engineers, designers, and marketers to ensure that the product meets the needs of users and is successful in the marketplace. This course will help you develop the skills and knowledge you need to be a successful Product Manager, including how to define product metrics, build a process for continuous improvement, and build a data-driven culture. With this course under your belt, you'll be well on your way to a successful career as a Product Manager.

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Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data to help businesses make better decisions. They work with a variety of data sources, including customer surveys, marketing data, and financial data. This course will help you develop the skills and knowledge you need to be a successful Data Analyst, including how to collect and analyze data, build data-driven models, and communicate your findings to stakeholders. With this course under your belt, you'll be well on your way to a successful career as a Data Analyst.

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Business Analyst

A Business Analyst is responsible for understanding the business needs of an organization and translating them into technical requirements. They work with stakeholders across the organization to gather requirements, analyze data, and develop solutions. This course will help you develop the skills and knowledge you need to be a successful Business Analyst, including how to gather requirements, analyze data, and develop solutions. With this course under your belt, you'll be well on your way to a successful career as a Business Analyst.

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Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns to promote a product or service. They work with a variety of marketing channels, including social media, email, and print advertising. This course will help you develop the skills and knowledge you need to be a successful Marketing Manager, including how to develop marketing campaigns, track results, and measure ROI. With this course under your belt, you'll be well on your way to a successful career as a Marketing Manager.

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Product Designer

A Product Designer is responsible for the design of a product, including its user interface, user experience, and overall look and feel. They work with engineers and marketers to ensure that the product is both user-friendly and successful in the marketplace. This course will help you develop the skills and knowledge you need to be a successful Product Designer, including how to design user interfaces, conduct user research, and create prototypes. With this course under your belt, you'll be well on your way to a successful career as a Product Designer.

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Software Engineer

A Software Engineer is responsible for designing, developing, and maintaining software applications. They work with a variety of programming languages and technologies to create software that meets the needs of users. This course may be useful for Software Engineers who are interested in learning more about product metrics and how to use data to drive product decisions.

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Data Scientist

A Data Scientist is responsible for developing and applying statistical and machine learning models to data. They work with a variety of data sources and technologies to extract insights from data and make predictions. This course may be useful for Data Scientists who are interested in learning more about product metrics and how to use data to drive product decisions.

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Project Manager

A Project Manager is responsible for planning, executing, and closing projects. They work with a variety of stakeholders to ensure that projects are completed on time, within budget, and to the required quality. This course may be useful for Project Managers who are interested in learning more about product metrics and how to use data to drive project decisions.

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Financial Analyst

A Financial Analyst is responsible for analyzing financial data to make investment recommendations. They work with a variety of financial data sources and tools to evaluate the performance of companies and make recommendations to investors. This course may be useful for Financial Analysts who are interested in learning more about product metrics and how to use data to drive investment decisions.

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Sales Manager

A Sales Manager is responsible for leading and motivating a sales team to achieve sales targets. They work with a variety of sales channels and techniques to generate leads and close deals. This course may be useful for Sales Managers who are interested in learning more about product metrics and how to use data to drive sales decisions.

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Operations Manager

An Operations Manager is responsible for planning, organizing, and controlling the operations of a business. They work with a variety of departments to ensure that the business runs smoothly and efficiently. This course may be useful for Operations Managers who are interested in learning more about product metrics and how to use data to drive operational decisions.

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Market Researcher

A Market Researcher is responsible for conducting research to understand the needs and wants of consumers. They work with a variety of research methods, including surveys, interviews, and focus groups. This course may be useful for Market Researchers who are interested in learning more about product metrics and how to use data to understand customer behavior and make informed marketing decisions.

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Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are happy with a product or service. They work with customers to identify and resolve issues, and to provide ongoing support. This course may be useful for Customer Success Managers who are interested in learning more about product metrics and how to use data to track customer satisfaction and improve the customer experience.

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UX Designer

A UX Designer is responsible for designing the user experience of a product or service. They work with a variety of user research methods to understand the needs and wants of users, and to create designs that are both user-friendly and efficient. This course may be useful for UX Designers who are interested in learning more about product metrics and how to use data to track user behavior and improve the user experience.

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Product Owner

A Product Owner is responsible for the overall vision and direction of a product. They work with a variety of stakeholders to define the product roadmap, set priorities, and track progress. This course may be useful for Product Owners who are interested in learning more about product metrics and how to use data to drive product decisions.

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Positioning Product Metrics

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