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Dave Masom
Determining the key metrics for your product is essential to drive product improvements and demonstrate the impact you are having. This course will teach you how to define the right metrics, build a process for continuous improvement, and build a data-driven culture to drive product performance.
Read more
Determining the key metrics for your product is essential to drive product improvements and demonstrate the impact you are having. This course will teach you how to define the right metrics, build a process for continuous improvement, and build a data-driven culture to drive product performance.
Read more
Determining the key metrics for your product is essential to drive product improvements and demonstrate the impact you are having. This course will teach you how to define the right metrics, build a process for continuous improvement, and build a data-driven culture to drive product performance.
Knowing how to use data to guide product decisions is the superpower of high performing product managers. In this course, Positioning Product Metrics, you’ll learn to use metrics to inform the essential decisions you will make as a Product Manager, including which problems to solve and what to build. First, you’ll explore how to align your product metrics with the overall strategy of your business. Next, you’ll discover the techniques you need to drive improvements in those metrics. Finally, you’ll learn how to rally your team around those metrics by building a culture of data-driven decision-making. When you’re finished with this course, you’ll have the skills and knowledge of product metrics needed to move the needle for your product and quantify the impact you are having.
Register for this course and see more details by visiting:
OpenCourser.com/course/4tygr2/positioning
What's inside
Syllabus
Course Overview
Defining a Data-driven Product Strategy
Translating Your Strategy into Action
Building a Culture of Data-driven Decision-making
Read more
Syllabus
Course Overview
Defining a Data-driven Product Strategy
Translating Your Strategy into Action
Building a Culture of Data-driven Decision-making
Read more
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Examines product metrics, which is standard in product management
Taught by Dave Masom, who are recognized for their work in product management
Develops product performance and data-driven decision-making, which are core skills for product managers
Provides a strong foundation for beginners in product metrics
Includes a mix of media, such as videos, readings, and discussions
Builds a strong foundation for beginners in product metrics
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Positioning Product Metrics with these
activities:
Seek guidance from experienced data scientists
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Connect with mentors who can provide valuable insights, support, and career advice
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Data Science
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Identify potential mentors in your network or through professional organizations
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Reach out to mentors and express your interest in their guidance
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Establish regular communication to ask questions, discuss career goals, and seek advice
Review data science fundamentals
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Build a solid foundation in data science concepts and techniques to better engage with the course materials
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Data Science
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-
Review key concepts in data collection, cleaning, and exploration
-
Refresh your understanding of data visualization and statistical modeling
-
Practice using data science tools and libraries
Join a study group or online community
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Collaborate with peers, share knowledge, and reinforce your understanding through discussions
Browse courses on
Data Science
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-
Find or create a study group with fellow students or professionals
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Regularly meet to discuss course materials, projects, and industry trends
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Collaborate on assignments and provide feedback to each other
Five other activities
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Explore open-source data science projects
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Gain hands-on experience and learn from real-world examples to reinforce your understanding
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Identify and select relevant projects from platforms like GitHub and Kaggle
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Follow tutorials and documentation to understand the project goals and implementation
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Replicate the projects and experiment with different parameters and models
Attend local meetups and conferences
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Connect with industry professionals, learn about cutting-edge trends, and expand your network
Browse courses on
Data Science
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Research and identify relevant meetups and conferences in your area
-
Attend sessions and workshops on topics related to the course
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Engage in discussions and ask questions to enhance your understanding
Work on data science exercises and challenges
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Enhance your problem-solving skills and deepen your understanding of data science concepts
Browse courses on
Data Science
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-
Find online platforms or textbooks that provide data science exercises
-
Regularly work on these exercises to practice data cleaning, modeling, and visualization
-
Challenge yourself with more complex problems and explore different approaches
Develop a data science portfolio
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Showcase your skills and solidify your understanding by creating a portfolio of data science projects
Browse courses on
Data Science
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-
Gather and select your best data science projects
-
Create a website or online platform to display your portfolio
-
Write detailed descriptions and provide clear explanations of your projects
-
Share your portfolio with potential employers or collaborators
Develop a data-driven solution for a real-world problem
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Apply your knowledge and skills to solve a practical problem, demonstrating your ability to use data science to drive insights and make decisions
Browse courses on
Data Science
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-
Identify a problem or challenge that can be addressed with data science
-
Gather and analyze relevant data to understand the problem
-
Develop and implement a data science solution
-
Evaluate the effectiveness of your solution and communicate your findings
Seek guidance from experienced data scientists
Show steps
Connect with mentors who can provide valuable insights, support, and career advice
Browse courses on
Data Science
Show steps
Show steps
Show steps
- Identify potential mentors in your network or through professional organizations
- Reach out to mentors and express your interest in their guidance
- Establish regular communication to ask questions, discuss career goals, and seek advice
Review data science fundamentals
Show steps
Build a solid foundation in data science concepts and techniques to better engage with the course materials
Browse courses on
Data Science
Show steps
Show steps
Show steps
- Review key concepts in data collection, cleaning, and exploration
- Refresh your understanding of data visualization and statistical modeling
- Practice using data science tools and libraries
Join a study group or online community
Show steps
Collaborate with peers, share knowledge, and reinforce your understanding through discussions
Browse courses on
Data Science
Show steps
Show steps
Show steps
- Find or create a study group with fellow students or professionals
- Regularly meet to discuss course materials, projects, and industry trends
- Collaborate on assignments and provide feedback to each other
Five other activities
Expand to see all activities and additional details
Show all eight activities
Explore open-source data science projects
Show steps
Gain hands-on experience and learn from real-world examples to reinforce your understanding
Browse courses on
Data Science
Show steps
Show steps
Show steps
- Identify and select relevant projects from platforms like GitHub and Kaggle
- Follow tutorials and documentation to understand the project goals and implementation
- Replicate the projects and experiment with different parameters and models
Attend local meetups and conferences
Show steps
Connect with industry professionals, learn about cutting-edge trends, and expand your network
Browse courses on
Data Science
Show steps
Show steps
Show steps
- Research and identify relevant meetups and conferences in your area
- Attend sessions and workshops on topics related to the course
- Engage in discussions and ask questions to enhance your understanding
Work on data science exercises and challenges
Show steps
Enhance your problem-solving skills and deepen your understanding of data science concepts
Browse courses on
Data Science
Show steps
Show steps
Show steps
- Find online platforms or textbooks that provide data science exercises
- Regularly work on these exercises to practice data cleaning, modeling, and visualization
- Challenge yourself with more complex problems and explore different approaches
Develop a data science portfolio
Show steps
Showcase your skills and solidify your understanding by creating a portfolio of data science projects
Browse courses on
Data Science
Show steps
Show steps
Show steps
- Gather and select your best data science projects
- Create a website or online platform to display your portfolio
- Write detailed descriptions and provide clear explanations of your projects
- Share your portfolio with potential employers or collaborators
Develop a data-driven solution for a real-world problem
Show steps
Apply your knowledge and skills to solve a practical problem, demonstrating your ability to use data science to drive insights and make decisions
Browse courses on
Data Science
Show steps
Show steps
Show steps
- Identify a problem or challenge that can be addressed with data science
- Gather and analyze relevant data to understand the problem
- Develop and implement a data science solution
- Evaluate the effectiveness of your solution and communicate your findings
Career center
Learners who complete Positioning Product Metrics will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
A Product Manager is responsible for the overall success of a product, from its inception to its launch and beyond. They work closely with engineers, designers, and marketers to ensure that the product meets the needs of users and is successful in the marketplace. This course will help you develop the skills and knowledge you need to be a successful Product Manager, including how to define product metrics, build a process for continuous improvement, and build a data-driven culture. With this course under your belt, you'll be well on your way to a successful career as a Product Manager.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data to help businesses make better decisions. They work with a variety of data sources, including customer surveys, marketing data, and financial data. This course will help you develop the skills and knowledge you need to be a successful Data Analyst, including how to collect and analyze data, build data-driven models, and communicate your findings to stakeholders. With this course under your belt, you'll be well on your way to a successful career as a Data Analyst.
Business Analyst
Business Analyst
A Business Analyst is responsible for understanding the business needs of an organization and translating them into technical requirements. They work with stakeholders across the organization to gather requirements, analyze data, and develop solutions. This course will help you develop the skills and knowledge you need to be a successful Business Analyst, including how to gather requirements, analyze data, and develop solutions. With this course under your belt, you'll be well on your way to a successful career as a Business Analyst.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns to promote a product or service. They work with a variety of marketing channels, including social media, email, and print advertising. This course will help you develop the skills and knowledge you need to be a successful Marketing Manager, including how to develop marketing campaigns, track results, and measure ROI. With this course under your belt, you'll be well on your way to a successful career as a Marketing Manager.
Product Designer
Product Designer
A Product Designer is responsible for the design of a product, including its user interface, user experience, and overall look and feel. They work with engineers and marketers to ensure that the product is both user-friendly and successful in the marketplace. This course will help you develop the skills and knowledge you need to be a successful Product Designer, including how to design user interfaces, conduct user research, and create prototypes. With this course under your belt, you'll be well on your way to a successful career as a Product Designer.
Software Engineer
Software Engineer
A Software Engineer is responsible for designing, developing, and maintaining software applications. They work with a variety of programming languages and technologies to create software that meets the needs of users. This course may be useful for Software Engineers who are interested in learning more about product metrics and how to use data to drive product decisions.
Data Scientist
Data Scientist
A Data Scientist is responsible for developing and applying statistical and machine learning models to data. They work with a variety of data sources and technologies to extract insights from data and make predictions. This course may be useful for Data Scientists who are interested in learning more about product metrics and how to use data to drive product decisions.
Project Manager
Project Manager
A Project Manager is responsible for planning, executing, and closing projects. They work with a variety of stakeholders to ensure that projects are completed on time, within budget, and to the required quality. This course may be useful for Project Managers who are interested in learning more about product metrics and how to use data to drive project decisions.
Financial Analyst
Financial Analyst
A Financial Analyst is responsible for analyzing financial data to make investment recommendations. They work with a variety of financial data sources and tools to evaluate the performance of companies and make recommendations to investors. This course may be useful for Financial Analysts who are interested in learning more about product metrics and how to use data to drive investment decisions.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading and motivating a sales team to achieve sales targets. They work with a variety of sales channels and techniques to generate leads and close deals. This course may be useful for Sales Managers who are interested in learning more about product metrics and how to use data to drive sales decisions.
Operations Manager
Operations Manager
An Operations Manager is responsible for planning, organizing, and controlling the operations of a business. They work with a variety of departments to ensure that the business runs smoothly and efficiently. This course may be useful for Operations Managers who are interested in learning more about product metrics and how to use data to drive operational decisions.
Market Researcher
Market Researcher
A Market Researcher is responsible for conducting research to understand the needs and wants of consumers. They work with a variety of research methods, including surveys, interviews, and focus groups. This course may be useful for Market Researchers who are interested in learning more about product metrics and how to use data to understand customer behavior and make informed marketing decisions.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are happy with a product or service. They work with customers to identify and resolve issues, and to provide ongoing support. This course may be useful for Customer Success Managers who are interested in learning more about product metrics and how to use data to track customer satisfaction and improve the customer experience.
UX Designer
UX Designer
A UX Designer is responsible for designing the user experience of a product or service. They work with a variety of user research methods to understand the needs and wants of users, and to create designs that are both user-friendly and efficient. This course may be useful for UX Designers who are interested in learning more about product metrics and how to use data to track user behavior and improve the user experience.
Product Owner
Product Owner
A Product Owner is responsible for the overall vision and direction of a product. They work with a variety of stakeholders to define the product roadmap, set priorities, and track progress. This course may be useful for Product Owners who are interested in learning more about product metrics and how to use data to drive product decisions.
For more career information including salaries, visit:
OpenCourser.com/course/4tygr2/positioning
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Positioning Product Metrics.
Save
Provides a comprehensive overview of product management, covering topics such as product strategy, roadmapping, and user research.
Save
Provides a framework for setting and tracking objectives and key results (OKRs), which can be used to align product metrics with the overall strategy of the business.
Save
Provides a step-by-step guide to building and launching a successful product, covering topics such as market research, product development, and marketing.
Provides a framework for developing and launching new products, covering topics such as market research, product development, and launch planning.
Save
Provides a practical guide to acquiring customers and building a successful startup, which can be useful for product managers who need to understand the business context of their work.
Provides a framework for using analytics to gain a competitive advantage, which can be useful for product managers who need to understand how to use data to drive product improvements.
Save
Provides a framework for using lean methods to collect and analyze data quickly and efficiently, which can be useful for product managers who need to make data-driven decisions in a fast-paced environment.
Introduces the lean startup methodology, which can be used to build and validate products quickly and efficiently.
Provides a framework for understanding how disruptive technologies can lead to the downfall of large companies, which can be useful for product managers who need to understand the competitive landscape.
Save
Provides a framework for using data to design better products and experiences, covering topics such as data collection, analysis, and visualization.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/4tygr2/positioning
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Time
61 hours
Level
Intermediate
Via
Pluralsight
Instructor
Dave Masom
Language
English
Good to know
Examines product metrics, which is standard in product management
Taught by Dave Masom, who are recognized for their work in product management
Develops product performance and data-driven decision-making, which are core skills for product managers
Provides a strong foundation for beginners in product metrics
Includes a mix of media, such as videos, readings, and discussions
Builds a strong foundation for beginners in product metrics
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