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Product Management

Strategy and Vision

This course will teach you how to develop a compelling vision and strategy for your product that will keep your team aligned throughout your entire product lifecycle.

Do you often feel that your product is aimless and evolving without a clear end goal? In this course, Product Management: Strategy and Vision, you’ll learn to develop a compelling vision and strategy for your product that will keep your team aligned from start to finish. First, you’ll explore the key pillars of a successful product vision and strategy. Next, you’ll discover how to craft a compelling product vision for your own product. Finally, you’ll learn how to develop a clear product strategy that will guide your product’s evolution for years to come. When you’re finished with this course, you’ll have the skills and knowledge of visioning and strategy needed to ensure that every new release of your product brings you one step closer to your goals.

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What's inside

Syllabus

Course Overview

Defining Your Strategy and Vision

Crafting a Compelling Vision

Developing a Competitive Product Strategy

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines the elements of a successful product vision and strategy, which is crucial for product management professionals

Develops skills and knowledge that will enable learners to align product development with end goals

Led by Jeremy Jarrell, an experienced instructor highly regarded for expertise in product strategy

Suitable for product managers, project managers, and other professionals seeking to refine product development approaches

Provides a clear overview of key pillars in product strategy, aiding in a comprehensive understanding of the subject

Explicitly requires learners to have prior experience in product management, which may limit accessibility for beginners

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Product Management: Strategy and Vision with these activities:

Product Vision and Strategy Resource Compilation

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This compilation of resources will provide you with everything you need to know about developing and refining your product vision and strategy.

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Gather articles, books, and videos on product vision and strategy
Create a list of useful websites and tools for product management
Develop a cheat sheet of key concepts in product vision and strategy

Product Vision and Strategy Tutorials

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These tutorials will provide you with step-by-step guidance on developing and refining your product vision and strategy.

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Watch a tutorial on how to develop a product vision
Read an article on how to create a product strategy
Attend a webinar on product management

Develop a Product Vision and Strategy

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Creating a product vision and strategy will help you define your product's goals, target market, and competitive advantage.

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Define the problem your product solves
Identify your target market and their needs
Research your competitors
Develop a vision statement for your product
Create a product roadmap

Four other activities

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Product Vision and Strategy Study Group

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Joining a study group will provide you with the opportunity to discuss and learn about product vision and strategy with other students.

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Join a study group with other students in the course
Meet regularly to discuss course material
Work together on projects and assignments

Product Vision and Strategy Exercises

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These exercises will help you practice developing and refining your product vision and strategy.

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Complete the Product Vision Canvas
Conduct a SWOT analysis of your product
Develop a competitive positioning statement for your product

Product Vision and Strategy Workshop

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This workshop will provide you with hands-on experience in developing and refining your product vision and strategy.

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Participate in a team exercise to develop a product vision
Get feedback on your product strategy from industry experts
Develop an action plan for implementing your product vision and strategy

Mentor Other Product Managers

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Mentoring other product managers will help you to solidify your understanding of product vision and strategy.

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Volunteer to mentor a junior product manager
Share your knowledge and experience with other product managers
Provide feedback on other product managers' work

Career center

Learners who complete Product Management: Strategy and Vision will develop knowledge and skills that may be useful to these careers:

Product Marketing Manager

Product Marketing Managers are responsible for creating and executing marketing campaigns that will promote their products to potential customers. This course will teach you how to develop a compelling product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to create and execute effective marketing campaigns that will help you reach your target audience and drive sales.

See salaries and explore the career path for Product Marketing Manager

Product Manager

Product Managers are responsible for developing and managing the vision and strategy for their products. This course will teach you the key pillars of a successful product vision and strategy, as well as how to craft a compelling product vision for your own product. You’ll also learn how to develop a clear product strategy that will guide your product’s evolution for years to come. With the skills and knowledge you gain from this course, you’ll be able to ensure that every new release of your product brings you one step closer to your goals.

See salaries and explore the career path for Product Manager

Product Owner

Product Owners are responsible for working with stakeholders to define the vision and scope of their products, as well as for prioritizing and managing the product backlog. This course will teach you how to develop a compelling product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to effectively work with stakeholders and manage the product backlog to ensure that your product meets the needs of its users.

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Business Analyst

Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. This course will teach you how to develop a compelling product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to effectively analyze business processes and identify opportunities for improvement that will help your organization achieve its goals.

See salaries and explore the career path for Business Analyst

Project Manager

Project Managers are responsible for planning, executing, and closing projects. This course will teach you how to develop a compelling product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to effectively plan, execute, and close projects that will help your organization achieve its goals.

See salaries and explore the career path for Project Manager

User Experience Designer

User Experience Designers are responsible for designing and improving the user experience of products. This course will teach you how to develop a compelling product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to design and improve the user experience of products that will help your organization achieve its goals.

See salaries and explore the career path for User Experience Designer

Software Engineer

Software Engineers are responsible for designing, developing, and testing software applications. This course may be useful for Software Engineers who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to design, develop, and test software applications that will help your organization achieve its goals.

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Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data to identify trends and patterns. This course may be useful for Data Analysts who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to collect, analyze, and interpret data to identify trends and patterns that will help your organization achieve its goals.

See salaries and explore the career path for Data Analyst

Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns to promote their products or services. This course may be useful for Marketing Managers who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to plan and execute marketing campaigns that will help your organization achieve its goals.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers are responsible for leading and managing sales teams to achieve sales goals. This course may be useful for Sales Managers who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to lead and manage sales teams to achieve sales goals.

See salaries and explore the career path for Sales Manager

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. This course may be useful for Customer Success Managers who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to ensure that customers are satisfied with their products or services.

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Account Manager

Account Managers are responsible for managing relationships with key customers. This course may be useful for Account Managers who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to manage relationships with key customers.

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Consultant

Consultants are responsible for providing advice and guidance to clients on a variety of business issues. This course may be useful for Consultants who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to provide advice and guidance to clients on a variety of business issues.

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Entrepreneur

Entrepreneurs are responsible for starting and running their own businesses. This course may be useful for Entrepreneurs who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to start and run your own business.

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Freelancer

Freelancers are responsible for providing services to clients on a contract basis. This course may be useful for Freelancers who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to provide services to clients on a contract basis.

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Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Product Management: Strategy and Vision.

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Provides a comprehensive overview of the product development process, with a focus on creating products that customers love. It covers topics such as user research, product strategy, and product management.

Product Management

Strategy and Vision

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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