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Jeremy Jarrell
This course will teach you how to develop a compelling vision and strategy for your product that will keep your team aligned throughout your entire product lifecycle.
Read more
This course will teach you how to develop a compelling vision and strategy for your product that will keep your team aligned throughout your entire product lifecycle.
Read more
This course will teach you how to develop a compelling vision and strategy for your product that will keep your team aligned throughout your entire product lifecycle.
Do you often feel that your product is aimless and evolving without a clear end goal? In this course, Product Management: Strategy and Vision, you’ll learn to develop a compelling vision and strategy for your product that will keep your team aligned from start to finish. First, you’ll explore the key pillars of a successful product vision and strategy. Next, you’ll discover how to craft a compelling product vision for your own product. Finally, you’ll learn how to develop a clear product strategy that will guide your product’s evolution for years to come. When you’re finished with this course, you’ll have the skills and knowledge of visioning and strategy needed to ensure that every new release of your product brings you one step closer to your goals.
Register for this course and see more details by visiting:
OpenCourser.com/course/g4lmxg/product
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What's inside
Syllabus
Course Overview
Defining Your Strategy and Vision
Crafting a Compelling Vision
Developing a Competitive Product Strategy
Read more
Syllabus
Course Overview
Defining Your Strategy and Vision
Crafting a Compelling Vision
Developing a Competitive Product Strategy
Read more
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Examines the elements of a successful product vision and strategy, which is crucial for product management professionals
Develops skills and knowledge that will enable learners to align product development with end goals
Led by Jeremy Jarrell, an experienced instructor highly regarded for expertise in product strategy
Suitable for product managers, project managers, and other professionals seeking to refine product development approaches
Provides a clear overview of key pillars in product strategy, aiding in a comprehensive understanding of the subject
Explicitly requires learners to have prior experience in product management, which may limit accessibility for beginners
Save this course
Save Product Management: Strategy and Vision to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Product Management: Strategy and Vision with these
activities:
Product Vision and Strategy Resource Compilation
Show steps
This compilation of resources will provide you with everything you need to know about developing and refining your product vision and strategy.
Show steps
-
Gather articles, books, and videos on product vision and strategy
-
Create a list of useful websites and tools for product management
-
Develop a cheat sheet of key concepts in product vision and strategy
Product Vision and Strategy Tutorials
Show steps
These tutorials will provide you with step-by-step guidance on developing and refining your product vision and strategy.
Show steps
-
Watch a tutorial on how to develop a product vision
-
Read an article on how to create a product strategy
-
Attend a webinar on product management
Develop a Product Vision and Strategy
Show steps
Creating a product vision and strategy will help you define your product's goals, target market, and competitive advantage.
Show steps
-
Define the problem your product solves
-
Identify your target market and their needs
-
Research your competitors
-
Develop a vision statement for your product
-
Create a product roadmap
Four other activities
Expand to see all activities and additional details
Show all seven activities
Product Vision and Strategy Study Group
Show steps
Joining a study group will provide you with the opportunity to discuss and learn about product vision and strategy with other students.
Show steps
-
Join a study group with other students in the course
-
Meet regularly to discuss course material
-
Work together on projects and assignments
Product Vision and Strategy Exercises
Show steps
These exercises will help you practice developing and refining your product vision and strategy.
Show steps
-
Complete the Product Vision Canvas
-
Conduct a SWOT analysis of your product
-
Develop a competitive positioning statement for your product
Product Vision and Strategy Workshop
Show steps
This workshop will provide you with hands-on experience in developing and refining your product vision and strategy.
Show steps
-
Participate in a team exercise to develop a product vision
-
Get feedback on your product strategy from industry experts
-
Develop an action plan for implementing your product vision and strategy
Mentor Other Product Managers
Show steps
Mentoring other product managers will help you to solidify your understanding of product vision and strategy.
Show steps
-
Volunteer to mentor a junior product manager
-
Share your knowledge and experience with other product managers
-
Provide feedback on other product managers' work
Product Vision and Strategy Resource Compilation
Show steps
This compilation of resources will provide you with everything you need to know about developing and refining your product vision and strategy.
Show steps
Show steps
Show steps
- Gather articles, books, and videos on product vision and strategy
- Create a list of useful websites and tools for product management
- Develop a cheat sheet of key concepts in product vision and strategy
Product Vision and Strategy Tutorials
Show steps
These tutorials will provide you with step-by-step guidance on developing and refining your product vision and strategy.
Show steps
Show steps
Show steps
- Watch a tutorial on how to develop a product vision
- Read an article on how to create a product strategy
- Attend a webinar on product management
Develop a Product Vision and Strategy
Show steps
Creating a product vision and strategy will help you define your product's goals, target market, and competitive advantage.
Show steps
Show steps
Show steps
- Define the problem your product solves
- Identify your target market and their needs
- Research your competitors
- Develop a vision statement for your product
- Create a product roadmap
Four other activities
Expand to see all activities and additional details
Show all seven activities
Product Vision and Strategy Study Group
Show steps
Joining a study group will provide you with the opportunity to discuss and learn about product vision and strategy with other students.
Show steps
Show steps
Show steps
- Join a study group with other students in the course
- Meet regularly to discuss course material
- Work together on projects and assignments
Product Vision and Strategy Exercises
Show steps
These exercises will help you practice developing and refining your product vision and strategy.
Show steps
Show steps
Show steps
- Complete the Product Vision Canvas
- Conduct a SWOT analysis of your product
- Develop a competitive positioning statement for your product
Product Vision and Strategy Workshop
Show steps
This workshop will provide you with hands-on experience in developing and refining your product vision and strategy.
Show steps
Show steps
Show steps
- Participate in a team exercise to develop a product vision
- Get feedback on your product strategy from industry experts
- Develop an action plan for implementing your product vision and strategy
Mentor Other Product Managers
Show steps
Mentoring other product managers will help you to solidify your understanding of product vision and strategy.
Show steps
Show steps
Show steps
- Volunteer to mentor a junior product manager
- Share your knowledge and experience with other product managers
- Provide feedback on other product managers' work
Career center
Learners who complete Product Management: Strategy and Vision will develop knowledge and skills
that may be useful to these careers:
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for creating and executing marketing campaigns that will promote their products to potential customers. This course will teach you how to develop a compelling product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to create and execute effective marketing campaigns that will help you reach your target audience and drive sales.
Product Manager
Product Manager
Product Managers are responsible for developing and managing the vision and strategy for their products. This course will teach you the key pillars of a successful product vision and strategy, as well as how to craft a compelling product vision for your own product. You’ll also learn how to develop a clear product strategy that will guide your product’s evolution for years to come. With the skills and knowledge you gain from this course, you’ll be able to ensure that every new release of your product brings you one step closer to your goals.
Product Owner
Product Owner
Product Owners are responsible for working with stakeholders to define the vision and scope of their products, as well as for prioritizing and managing the product backlog. This course will teach you how to develop a compelling product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to effectively work with stakeholders and manage the product backlog to ensure that your product meets the needs of its users.
Business Analyst
Business Analyst
Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. This course will teach you how to develop a compelling product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to effectively analyze business processes and identify opportunities for improvement that will help your organization achieve its goals.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. This course will teach you how to develop a compelling product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to effectively plan, execute, and close projects that will help your organization achieve its goals.
User Experience Designer
User Experience Designer
User Experience Designers are responsible for designing and improving the user experience of products. This course will teach you how to develop a compelling product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to design and improve the user experience of products that will help your organization achieve its goals.
Software Engineer
Software Engineer
Software Engineers are responsible for designing, developing, and testing software applications. This course may be useful for Software Engineers who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to design, develop, and test software applications that will help your organization achieve its goals.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data to identify trends and patterns. This course may be useful for Data Analysts who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to collect, analyze, and interpret data to identify trends and patterns that will help your organization achieve its goals.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns to promote their products or services. This course may be useful for Marketing Managers who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to plan and execute marketing campaigns that will help your organization achieve its goals.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams to achieve sales goals. This course may be useful for Sales Managers who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to lead and manage sales teams to achieve sales goals.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. This course may be useful for Customer Success Managers who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to ensure that customers are satisfied with their products or services.
Account Manager
Account Manager
Account Managers are responsible for managing relationships with key customers. This course may be useful for Account Managers who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to manage relationships with key customers.
Consultant
Consultant
Consultants are responsible for providing advice and guidance to clients on a variety of business issues. This course may be useful for Consultants who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to provide advice and guidance to clients on a variety of business issues.
Entrepreneur
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. This course may be useful for Entrepreneurs who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to start and run your own business.
Freelancer
Freelancer
Freelancers are responsible for providing services to clients on a contract basis. This course may be useful for Freelancers who want to learn more about product vision and strategy, as well as how to craft a clear product strategy. With the skills and knowledge you gain from this course, you’ll be able to provide services to clients on a contract basis.
For more career information including salaries, visit:
OpenCourser.com/course/g4lmxg/product
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Product Management: Strategy and Vision.
Save
Provides a comprehensive overview of the product development process, with a focus on creating products that customers love. It covers topics such as user research, product strategy, and product management.
Provides a practical guide to using the Lean methodology to develop and launch products. It covers topics such as building a minimum viable product, getting customer feedback, and iterating on your product.
This classic book provides a framework for understanding the challenges of marketing and selling technology products to mainstream customers. It covers topics such as the technology adoption lifecycle, the chasm between early adopters and mainstream customers, and the strategies for crossing the chasm.
Provides a framework for understanding why large companies often fail to innovate. It covers topics such as the innovator's dilemma, the disruptive innovation cycle, and the strategies for overcoming the innovator's dilemma.
Save
Provides a framework for developing good strategies. It covers topics such as the elements of a good strategy, the different types of strategies, and the common mistakes that people make when developing strategies.
Provides a practical guide to building a successful business. It covers topics such as hiring, firing, fundraising, and dealing with competition.
Provides a practical guide to using the Lean methodology to build and launch a successful startup. It covers topics such as building a minimum viable product, getting customer feedback, and iterating on your product.
Save
Provides a practical guide to getting customers for your startup. It covers topics such as identifying your target market, creating a marketing plan, and getting your first customers.
Provides a comprehensive overview of the role of a product manager. It covers topics such as product strategy, product development, and product marketing.
Save
Provides a guide to product leadership. It covers topics such as building a product vision, creating a product roadmap, and leading a product team.
Save
Provides a guide to user story mapping. It covers topics such as creating user stories, mapping user stories to product features, and using user story maps to plan your product development.
Provides a guide to using the Lean Startup methodology in large organizations. It covers topics such as building a culture of innovation, experimenting with new ideas, and scaling successful innovations.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/g4lmxg/product
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Advanced Product Management: Vision, Strategy & Metrics
Time
48 hours
Level
Introductory
Via
Pluralsight
Instructor
Jeremy Jarrell
Language
English
Good to know
Examines the elements of a successful product vision and strategy, which is crucial for product management professionals
Develops skills and knowledge that will enable learners to align product development with end goals
Led by Jeremy Jarrell, an experienced instructor highly regarded for expertise in product strategy
Suitable for product managers, project managers, and other professionals seeking to refine product development approaches
Provides a clear overview of key pillars in product strategy, aiding in a comprehensive understanding of the subject
Explicitly requires learners to have prior experience in product management, which may limit accessibility for beginners
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