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Managing New Product Development
Curtis Webb
Curtis Webb
This course will teach you to create, manage, and enhance new product development processes within your organization.
Read more
This course will teach you to create, manage, and enhance new product development processes within your organization.
Read more
This course will teach you to create, manage, and enhance new product development processes within your organization.
Once an organization has finalized its strategy and vision, implemented a sales function, and has a thorough understanding of the product’s finance, a new product development (NPD) process can be used to refine or create new products and services. Most practitioners find themselves as a participant or leader in their organization’s NPD process by accident without any formal training. In this course, Managing New Product Development, you’ll learn the steps product managers and other stakeholders use to take an idea from conception to product launch. First, you’ll explore the phases, stages, and gates of common NPD processes. Next, you’ll discover items typically in and out of scope of an NPD process as well as operational management considerations. Finally, you’ll learn how to produce and present a new product presentation for approval. When you’re finished with this course, you’ll have the skills and knowledge needed to manage new product development.
Register for this course and see more details by visiting:
OpenCourser.com/course/kb79en/managing
What's inside
Syllabus
Course Overview
Defining the New Product Development Process
Examining NPD Phases, Stages, and Gates
Producing a New Product Proposal Presentation
Read more
Syllabus
Course Overview
Defining the New Product Development Process
Examining NPD Phases, Stages, and Gates
Producing a New Product Proposal Presentation
Read more
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Examines phases, stages, and gates of common NPD processes, which is standard in industry
Taught by Curtis Webb, who are recognized for their work in new product development
Develops skills in NPD, which are core for product management
Produces a new product proposal presentation, which is used by practitioners in their daily work
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Activities
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Managing New Product Development.
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Career center
Learners who complete Managing New Product Development will develop knowledge and skills
that may be useful to these careers:
Research and Development Manager
Research and Development Manager
If you are interested in leading a team of researchers and developers tasked with bringing new products and services to market, consider taking this course. It will help you to understand the principles and practices involved in managing new product development.
Quality Assurance Engineer
Quality Assurance Engineer
Quality Assurance Engineers may find this course helpful as it covers the key stages of a new product development process, including quality control and testing.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing plans for a product. By taking this course, you will gain insights into the process of managing a new product launch, which is a key skill for this role.
Process Engineer
Process Engineer
If you are interested in developing and improving industrial processes, taking this course could help you to build a solid foundation in the principles and practices involved in managing new product development.
Manufacturing Engineer
Manufacturing Engineer
As a professional who oversees the production or manufacturing process for a product, taking this course could be useful in that it teaches you about the key stages of a new product development process.
Operations Manager
Operations Manager
If you're interested in a career as an Operations Manager, one who is responsible for overseeing the operations of a business or organization, this course may be useful to you.
Industrial Engineer
Industrial Engineer
This course can be helpful to Industrial Engineers, who aim to improve the efficiency of production systems, as it provides insights into the process of designing and developing new products.
Project Manager
Project Manager
Project Managers seeking to gain a broad understanding of the new product development process may take this course, which covers the key phases and stages involved in this process.
Technical Writer
Technical Writer
For Technical Writers who wish to create user guides, manuals, and other documentation for new products, this course may be useful as it provides insights into the process of managing a new product launch.
Sales Manager
Sales Manager
Sales Managers seeking to gain an understanding of the full process of managing new product development may take this course to explore the key stages and practices involved.
Business Analyst
Business Analyst
Business Analysts who wish to develop an understanding of the full process of managing new product development may take this course to explore the key stages and practices involved.
Strategy Consultant
Strategy Consultant
This course may be useful to those who wish to enter the Strategy Consulting field. It provides insights into the process of creating and executing a new product development plan, which is a key skill for Strategy Consultants.
Product Design Engineer
Product Design Engineer
For those interested in engineering new products, taking this course could help you to understand more about the process of converting an idea into a tangible product.
Marketing Manager
Marketing Manager
If you wish to become a Marketing Manager, take this course, which can help you to build a solid foundation in the principles and practices involved in developing and managing a new product launch.
Product Manager
Product Manager
Product Managers are in charge of the lifecycle of a product, and this course may be useful to you because it introduces the stages and gates of a product development process, which is a key skill for any Product Manager.
For more career information including salaries, visit:
OpenCourser.com/course/kb79en/managing
Reading list
We've selected 17 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Managing New Product Development.
Classic in the field of new product development and provides a comprehensive overview of the process. It is particularly useful for understanding the different phases of NPD and the key factors that contribute to success.
Provides a practical guide to value proposition design, a process for developing products and services that meet the needs of customers. It would be useful reading for students who want to learn more about how to create products that are both desirable and viable.
Provides a comprehensive overview of the principles of design. It would be useful reading for students who want to learn more about how to design products that are both functional and user-friendly.
Must-read for anyone involved in new product development. It provides insights into why even the most successful companies can fail to innovate and how to avoid the same fate.
Provides a practical guide to the Lean Product Process, a process for developing and launching new products quickly and efficiently. It would be useful reading for students who want to learn more about how to use Lean principles to improve their product development process.
Provides a comprehensive guide to the new product development process. It would be useful as a reference for students who want to learn more about the details of each stage of the process.
Provides a comprehensive overview of new product development, covering topics from idea generation to product launch. It would be useful as a general reference for students taking this course.
Introduces the Lean Startup methodology, which process for developing and launching new products quickly and efficiently. It would be useful reading for students who want to learn more about agile development.
Provides a comprehensive overview of the design thinking process and how it can be used to develop new products and services.
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Provides a practical guide to acquiring customers for new products. It would be useful reading for students who want to learn more about marketing and sales.
Explores the challenges that large companies face when trying to innovate. It would be useful reading for students who want to understand the broader context of new product development.
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Provides a clear and concise framework for developing and evaluating good strategy. It is particularly useful for understanding the role of strategy in new product development.
Provides a behind-the-scenes look at how IDEO, one of the world's leading design firms, develops new products and services.
Provides a framework for marketing and selling new products to mainstream customers. It would be useful reading for students who want to learn more about the commercialization process.
Provides honest and practical advice on the challenges of building and running a successful business.
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Provides a unique and thought-provoking perspective on the challenges and opportunities of building a successful startup.
Classic in the field of software engineering and provides insights into the challenges of managing software development projects.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/kb79en/managing
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Time
43 hours
Level
Intermediate
Via
Pluralsight
Instructor
Curtis Webb
Language
English
Good to know
Examines phases, stages, and gates of common NPD processes, which is standard in industry
Taught by Curtis Webb, who are recognized for their work in new product development
Develops skills in NPD, which are core for product management
Produces a new product proposal presentation, which is used by practitioners in their daily work
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