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Brand and Product Management

Marketing Mix Implementation,

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/gestion-marca-producto

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Rating 4.6★ based on 246 ratings
Length 5 weeks
Effort 4 weeks course, with 3 to 4 work hours weekly.
Starts Jun 26 (44 weeks ago)
Cost $79
From IE Business School via Coursera
Instructor Luis Rodriguez Baptista
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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What people are saying

brand and product management

Informative and easy to understand This course will be very much helpful for those who are interested to learn about Brand and Product Management.........

wonderful This course provides a brief review of brand and product management.

That would give me a better understanding of how to apply in practice the brand and product management concepts discovered throughout the course.

A very nicely crafted course on brand and product management.

Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.

I have acquired a deeper understanding of brand and product management theories, models, frameworks and concepts at a higher (more macro) and more strategic level that is very applicable to the real world.

The course of brand and product management really helped me improve as a current retail assistant.

best for corporates it`s great courses with a well endowed and masterful professor I have Brand and Product management course in 5th sem of MBA.

Good very good course very good course with a very good teacher This MOOC on Brand and Product Management is a great springboard in building and developing your brand.

I´ve learned a lot about brand and product management at a base level.

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very well

The relationship between the Product and the brand, and how both of them connects to the business needs are explained very well.

god enough to pursue Course structure and content is very well done and logical and the path is always motivating.

The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.

Hope it will help others too in understanding Marketing approaches that are explained very well.

The information is very well organized, easy to follow and to understand.

Very well laid out and illustrated.

Crisp and to the pointThank you very much A very well explained course Very good material with more than enough detailing on the subject.

If you are a professional you might find some good ideas here, if you are a newcomer in this area, you might acquire so much information Very well designed course that is easy to learn.

It's the 1st course I attached to and understand the product mix very well and the relationship between branding and product development.

VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW Its a detailed bundle of knowledge crafted perfectly of a beginner that is inclined to Brand Management and Product Management.

Great course and a must for people having a proclivity towards marketing and branding Very well explained.

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very good course

very good course for every communicator and marketing person Excellent course Pros: This course covers much of the vocabulary and many concepts relevant to the title advertised.

Also, it is possible to offer a toolkit pages in each module to faciltate teaching.. very very good course Amazing course!

Very Good Course to enhance your understanding regarding customer analysis to product analysis.

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case studies

Excellent course material with good case studies.

Fab stuff The course was quite insightful, however, I felt more case studies could have been shared.

Module 2 and Module 3 has great content with examples and case studies to apply too.

The unique ways in which it is taught is exemplary and the case studies shared gives a pragmatic view of the current markets.

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Brand Strategy Production Coordinator $53k

Brand Strategy + Copy $65k

Operations Coordinator, NBC Account, Brand Strategy $70k

Brand Strategy/Copywriter $74k

Global Head Marketing and Brand Strategy $75k

Marketing Manager - Brand Strategy & Planning Lead $82k

Project Manager - Global Brand Strategy $87k

Associate Brand Strategy Consultant $88k

Associate Global Co-Head, Brand and Content Strategy $102k

Brand Strategy and Marketing Consulting $104k

Senior Manager, Brand Marketing & Social Media Strategy $111k

Strategy and M&A $126k

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Rating 4.6★ based on 246 ratings
Length 5 weeks
Effort 4 weeks course, with 3 to 4 work hours weekly.
Starts Jun 26 (44 weeks ago)
Cost $79
From IE Business School via Coursera
Instructor Luis Rodriguez Baptista
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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