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Integrated Marketing Communications

Marketing Mix Implementation,

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing.

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Rating 4.6★ based on 151 ratings
Length 5 weeks
Effort 4 weeks of study, 2-4 hours/week
Starts Jul 3 (43 weeks ago)
Cost $79
From IE Business School via Coursera
Instructor Eda Sayin
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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What people are saying

ie business school

Thank you IE BUSINESS SCHOOL AND COURSERA for an impacting knowledge.

I will most likely still take more from IE Business School, but at least will be prepared for printing out the text of the videos instead of stressing over trying to figure out what was said.

Taken off one star only because several of the optional readings were books excerpts or papers not provided by IE business school as part of the course i.e.

im so happy to learn this course from IE business school.

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integrated marketing communication

I have been well informed on Integrated Marketing Communication.

Various aspects of the integrated marketing communication are explained in a very crisp and clear approach.

The most difficult course out of the set - but very interesting Amazing, very informative and a mix of perfect knowledge required to understand Integrated Marketing Communication.

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professor eda sayin

I would like to Thanks Professor Eda Sayin, For delivering the lecture in such a wonderful way.

Professor Eda Sayin is very good at explaining the concepts.

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recommend this course

Very informative course...I recommend this course to every Brand Manager.

Do i recommend this course?

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highly recommend

For fellow English speakers, I highly recommend watching this course with subtitles on to get the most out of it.

Great course... highly recommend!

i'd highly recommend it.

The accents were too thick, I didn't make it through the first 2 videos of the free trial very instructive.. Amazing course, highly recommended to everyone.

Highly recommend it.

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so much

I learned so much through a combination of the professor's lectures, interviews with business leaders, and academic whitepapers.

The course interested me so much that I was able to complete the entire module within 2 days.

very complete, love the examples and the interviews So much to learn and learning from seasoned professionals in the field.

Great learning really love Thank you so much for this lesson, i really loved it the way of explaining with clear examples Great course.

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teaching style

She has a very engaging teaching style that makes learning both easy and fun!

Insightful on the various concepts of advertising I am very like the teacher's teaching style ,It teaching many aspects of markting which we should make effort.

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industry experts

EXCELLENT COURSE Very interesting and captivating class, with a lot of fun examples and interviews from industry experts.

One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.

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will help

The knowledge will help me get better at my job and also position me for a better opportunities.

These ads will stay in your mind and will help you craft your ads, communications effectively.

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learning experience

This was actually a great learning experience for me.

Thanks for providing me a great learning experience.

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Marketing Manager, Marketing Communications 2 $41k

Marketing Manager, Marketing Communications $56k

Marketing Coordinator, Marketing Communications $70k

Marketing | Communications $72k

Marketing Communications Manager - Corporate Communications $74k

Marketing and Communications 2 $79k

Marketing, Communications $88k

Internet Marketing and Marketing Communications $92k

Marketing + Communications $92k

Senior Marketing Communications and Brand Communications $92k

Communications Manager, Marketing & Communications Manager $104k

Marketing Manager, Marketing & Communications $105k

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Rating 4.6★ based on 151 ratings
Length 5 weeks
Effort 4 weeks of study, 2-4 hours/week
Starts Jul 3 (43 weeks ago)
Cost $79
From IE Business School via Coursera
Instructor Eda Sayin
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Strategy

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