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Maria Teresa Aranzabal
Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
Read more
Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
Read more
Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through:
- The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others.
- The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness.
In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business.
We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing.
Register for this course and see more details by visiting:
OpenCourser.com/course/0hi458/channel
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What's inside
Syllabus
Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.
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Syllabus
Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.
Read more
Distribution Channels and Their Evolving Landscape
At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
The Retail Strategy and Marketing Mix
At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competitive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies.
Retailing Without Frontiers: New Trends in Retailing
At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores innovations in retail that include supply chain, planning tools, and merchandise and reallocation systems
Examines the importance of a clear retail strategy as a differentiator for companies and a strong weapon of competitiveness
Provides a comprehensive study of distribution channel management, from planning to execution
Develops skills in identifying and resolving conflicts among distribution channels
Taught by Maria Teresa Aranzabal, who is recognized for her work in distribution channel management
Uses interviews with industry experts and real-life examples to illustrate key concepts
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Save Channel Management and Retailing to your list so you can find it easily later:
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Reviews summary
Average channel management course
According to students, this average course on channel management gets a middling 3 out of 5 star rating.
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Channel Management and Retailing with these
activities:
Review basic marketing principles
Show steps
Review the 4 P's of marketing, target market analysis, and marketing strategy development to strengthen your foundational understanding of marketing concepts.
Browse courses on
Marketing Fundamentals
Show steps
-
Re-read your notes or textbooks from previous marketing courses.
-
Attend a workshop or webinar on marketing fundamentals.
-
Complete online practice quizzes or exercises on marketing concepts.
Develop a marketing plan for a real-world business
Show steps
Put your understanding of distribution channel management into practice by creating a comprehensive marketing plan that includes channel selection, pricing, promotion, and distribution strategies for a specific business.
Browse courses on
Marketing Plan Development
Show steps
-
Identify a business or product that interests you.
-
Research the target market, competition, and industry trends.
-
Develop a marketing plan outline.
-
Write the marketing plan, including a detailed distribution channel strategy.
-
Present your marketing plan to a mentor or peer group for feedback.
Show all two activities
Review basic marketing principles
Show steps
Review the 4 P's of marketing, target market analysis, and marketing strategy development to strengthen your foundational understanding of marketing concepts.
Browse courses on
Marketing Fundamentals
Show steps
Show steps
Show steps
- Re-read your notes or textbooks from previous marketing courses.
- Attend a workshop or webinar on marketing fundamentals.
- Complete online practice quizzes or exercises on marketing concepts.
Develop a marketing plan for a real-world business
Show steps
Put your understanding of distribution channel management into practice by creating a comprehensive marketing plan that includes channel selection, pricing, promotion, and distribution strategies for a specific business.
Browse courses on
Marketing Plan Development
Show steps
Show steps
Show steps
- Identify a business or product that interests you.
- Research the target market, competition, and industry trends.
- Develop a marketing plan outline.
- Write the marketing plan, including a detailed distribution channel strategy.
- Present your marketing plan to a mentor or peer group for feedback.
Show all two activities
Career center
Learners who complete Channel Management and Retailing will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing strategies for a company or organization. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to develop and implement effective marketing campaigns, manage relationships with key stakeholders, and track and measure results. This course may also be helpful for those who aspire to become Chief Marketing Officers.
Project Manager
Project Manager
A Project Manager is responsible for the planning and execution of projects. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to develop and implement project plans, manage resources, and track and measure progress. This course may also be helpful for those who aspire to become Program Managers or Chief Project Officers.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading and motivating a team of sales representatives. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to develop and implement sales strategies, manage customer relationships, and track and measure results. This course may also be helpful for those who aspire to become Vice Presidents of Sales or Chief Sales Officers.
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing and improving business processes. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to identify and analyze business problems, develop and implement solutions, and track and measure results. This course may also be helpful for those who aspire to become Management Consultants or Chief Strategy Officers.
Product Manager
Product Manager
A Product Manager is responsible for the development and launch of new products or services. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to identify and select products that will appeal to customers, develop and implement product launch strategies, and manage product lifecycles. This course may also be helpful for those who aspire to become Vice Presidents of Product Development or Chief Product Officers.
Warehouse Manager
Warehouse Manager
A Warehouse Manager is responsible for the day-to-day operations of a warehouse. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to develop and implement operational strategies, manage staff, and track and measure results. This course may also be helpful for those who aspire to become Logistics Managers or Supply Chain Managers.
Operations Manager
Operations Manager
An Operations Manager is responsible for the day-to-day operations of a business or organization. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to develop and implement operational strategies, manage resources, and track and measure results. This course may also be helpful for those who aspire to become General Managers or Chief Operating Officers.
Consultant
Consultant
A Consultant provides advice and guidance to businesses and organizations on a variety of topics. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to identify and analyze business problems, develop and implement solutions, and track and measure results. This course may also be helpful for those who aspire to become Management Consultants or Chief Strategy Officers.
Professor
Professor
A Professor is responsible for teaching and research at a college or university. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to develop and teach courses, conduct research, and publish your findings. This course may also be helpful for those who aspire to become Deans or Provosts.
Entrepreneur
Entrepreneur
An Entrepreneur is someone who starts and runs their own business. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to develop and implement business plans, manage resources, and track and measure results. This course may also be helpful for those who aspire to become CEOs or Founders.
Researcher
Researcher
A Researcher is responsible for conducting research on a variety of topics. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to develop and conduct research studies, analyze data, and publish your findings. This course may also be helpful for those who aspire to become Research Scientists or Chief Science Officers.
Supply Chain Manager
Supply Chain Manager
A Supply Chain Manager is responsible for the planning and execution of the flow of goods and services from suppliers to customers. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to develop and implement supply chain strategies, manage inventory levels, and track and measure results. This course may also be helpful for those who aspire to become Vice Presidents of Supply Chain or Chief Supply Chain Officers.
Brand Manager
Brand Manager
A Brand Manager is responsible for the development and execution of marketing strategies for a particular brand or product line. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to develop and implement effective marketing campaigns, manage relationships with key stakeholders, and track and measure results. This course may also be helpful for those who aspire to become Marketing Managers or Chief Marketing Officers.
Retail Operations Manager
Retail Operations Manager
A Retail Operations Manager is responsible for the day-to-day operations of a retail store or chain of stores. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to develop and implement operational strategies, manage staff, and track and measure results. This course may also be helpful for those who aspire to become Store Managers or Regional Managers.
Retail Buyer
Retail Buyer
A Retail Buyer is responsible for purchasing merchandise for a retail store. This course can help you develop the skills and knowledge necessary to succeed in this role by providing you with a comprehensive understanding of distribution channel management and retailing. You will learn how to identify and select products that will appeal to customers, negotiate with suppliers, and manage inventory levels. This course may also be helpful for those who aspire to become Retail Store Managers or Merchandise Managers.
For more career information including salaries, visit:
OpenCourser.com/course/0hi458/channel
Reading list
We've selected 25 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Channel Management and Retailing .
Save
Classic textbook on marketing and provides a comprehensive overview of the field. It valuable resource for students and professionals alike who want to learn more about marketing.
Save
Provides a comprehensive overview of distribution channel management and covers topics such as channel design, channel management, and channel performance measurement. It valuable resource for students and professionals who want to learn more about distribution channel management.
Spanish language textbook on distribution channel management. It valuable resource for students and professionals who want to learn more about distribution channel management in Spanish.
Spanish language textbook on retailing. It valuable resource for students and professionals who want to learn more about retailing in Spanish.
Spanish language textbook on distribution marketing. It valuable resource for students and professionals who want to learn more about distribution marketing in Spanish.
Spanish language textbook on commercial logistics. It valuable resource for students and professionals who want to learn more about commercial logistics in Spanish.
Provides a comprehensive overview of retail management, including topics such as store location, assortment planning, and customer service.
Save
Offers a comprehensive overview of retail marketing strategies and branding techniques. It covers topics such as customer segmentation, loyalty programs, and the impact of technology on retail.
Discusses the implications of the long tail for businesses, and how they can adapt their strategies to take advantage of this new reality.
Covers the basics of e-commerce, including topics such as online marketing, payment systems, and logistics.
Provides a framework for building successful startups using the Lean Startup methodology.
Provides a framework for marketing and selling technology products to mainstream customers.
Provides a framework for understanding how disruptive technologies can lead to the downfall of large, established companies.
Save
Provides a framework for developing good strategy, and how to avoid bad strategy.
Discusses the eight most common business delusions, and how they can lead to poor decision-making.
Save
Discusses the role of habits in our lives, and how we can use them to our advantage.
Save
Explores the future trends and disruptions in the retail industry, providing insights into the changing consumer behavior and the rise of new technologies.
Provides a comprehensive overview of CRM, including topics such as customer segmentation, data mining, and campaign management.
Provides a comprehensive overview of supply chain management, including topics such as inventory management, transportation, and logistics.
Save
Provides a comprehensive overview of marketing management, including topics such as product development, pricing, and promotion.
Save
Provides a comprehensive overview of strategic management, including topics such as strategic planning, organizational structure, and corporate governance.
Save
Provides a comprehensive overview of project management, including topics such as project planning, scheduling, and control.
Provides a comprehensive overview of marketing principles, including topics such as consumer behavior, market research, and segmentation.
Provides a comprehensive overview of financial management, including topics such as financial planning, capital budgeting, and investment analysis.
Provides a comprehensive overview of organizational behavior, including topics such as motivation, leadership, and group dynamics.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/0hi458/channel
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Effort
4 weeks of study, 2-4 hours/week
Level
Introductory
Via
Coursera
Institution
IE Business School
Instructor
Maria Teresa Aranzabal
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
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فارسی
বাংলা
tiếng Việt
پښتو
آذربایجان دیلی
This course belongs to a
collection
called
Marketing Mix Implementation. It's comprised of five courses:
- Brand and Product Management
- Channel Management and Retailing (viewing)
- Marketing Mix Implementation Capstone
- Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
- Pricing Strategy
Good to know
Explores innovations in retail that include supply chain, planning tools, and merchandise and reallocation systems
Examines the importance of a clear retail strategy as a differentiator for companies and a strong weapon of competitiveness
Provides a comprehensive study of distribution channel management, from planning to execution
Develops skills in identifying and resolving conflicts among distribution channels
Taught by Maria Teresa Aranzabal, who is recognized for her work in distribution channel management
Uses interviews with industry experts and real-life examples to illustrate key concepts
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