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Marketing Mix Implementation Capstone

Marketing Mix Implementation,

After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car.
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Rating 4.5★ based on 10 ratings
Length 6 weeks
Effort 5 weeks of study, 4-6 hours/week
Starts Aug 28 (35 weeks ago)
Cost $79
From IE Business School via Coursera
Instructor Ramon Diaz-Bernardo
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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What people are saying

much indeed all professors

The marketing mix program helps me to connect them and see the big picture.Thank you very much indeed all professors Excellent Many thanks to lecturers Thanks for the amazing opportunity, IE team!

departments work & enhances

Enables you to think exactly how the mindset of the managers of these departments work & enhances your knowledge in the same field.

rubrics could be improved

Taking off one star only because some of the peer grading rubrics could be improved.

specific keywords without looking

I did run into the issue of peer reviewers taking off points because they were looking for specific keywords without looking for comprehension of the answers i.e.

horrible reviewed exercises because

Good blend of fundamentals and practice The Capstone was the worst content of the whole specialisation.Not to mention how horrible reviewed exercises because they require pre-made that 1] some students simply copy and 2] people take your points away even though you said the exact same thing, but simply with other words.

i’m so glad

I’m so glad that I decided to take the Marketing Mix Course.

marketing mix course

well laid out

Well laid out and very practical.

factors including brand

I have educated marketing factors including brand and product, pricing strategy, channel management and IMC; more importantly, how amazing they link to each other.

previous 4 courses

This course is a good recap of the previous 4 courses in the specialization.

good blend

ie team

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Online Faculty - Multimedia Capstone $27k

Capstone Advisor, Masters in Real Estate $57k

Assistant Capstone Project Manager $58k

Postdoctoral Capstone Researcher $59k

Capstone Experience Researcher $64k

Capstone Project Manager $73k

Planner/Project Manager- Capstone Experience $86k

Project Architect, Project Manager $94k

Senior Capstone Researcher $99k

Industrial Engineer Capstone $103k

Capstone Project Mechanical Engineer $131k

Project Manager, Project Engineering $143k

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Rating 4.5★ based on 10 ratings
Length 6 weeks
Effort 5 weeks of study, 4-6 hours/week
Starts Aug 28 (35 weeks ago)
Cost $79
From IE Business School via Coursera
Instructor Ramon Diaz-Bernardo
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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