Strategic Management of Innovation from Coursera

The HEC Strategic Management of Innovation Specialization will close for enrollment on August 11, 2020. If you are interested in earning a Specialization Certificate, please upgrade or apply for Financial Aid in each course of the specialization by August 11, 2020, if you have not already done so. After August 11, 2020, learners will no longer have access to courses they have not paid for. In order to earn a Specialization Certificate, you will need to complete all graded assignments, including peer reviews, by February 8, 2021. After that point, no new assignment submissions will be accepted for Certificate credit. If you are enrolled in the degree or certificate version of this course, you will not be affected and can continue your studies beyond August 11, 2020. This course will prepare you for making strategic decisions specifically about innovation. It will give you an understanding of why firms innovate, why and how they compete on innovation, and what role innovation plays in shaping the strategic decisions of companies. You will learn how to source innovation, the types and patterns of innovation, how to compete in dynamic standards battles and how to gain dominance, how to protect innovation from imitation, and the crucial question of timing - a new product launch and market entry. This course is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your coursework will count towards your degree program.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Intended for students who want to develop strategic skills in innovation

Ideal for professionals seeking to enhance their decision-making abilities in innovation

Suitable for those interested in gaining a comprehensive understanding of innovation management

Reviews summary

Praised innovation course

Reviews overwhelmingly praise this course for its innovation focus and its engaging delivery style. While a couple reviews mention needing more recent examples, the course is generally well-received.

Explore protecting innovation and mastering timing strategies.

"A good description on how to manage an enterprice for innovation"

"Very interesting, useful and entertaining. I would highly recommend it."

Gain insights into competing in dynamic standards battles.

"Very interesting course! "

"Excellent and well structured course."

Learn various innovation strategies and approaches.

"Excellent in-depth course"

"It is added value for me "

Some outdated content, like readings or quiz questions.

"Readings and some questions of quizzes are outdated. "

"nice, maybe in a future consider update some examples"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Strategic Management of Innovation with these activities:

Read 'The Innovator's Dilemma' by Clayton M. Christensen

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This book provides insights into the challenges and opportunities of innovation in established organizations.

View The Disruptive Innovation Set (2 Books) on Amazon

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Understand the concept of disruptive innovation.
Analyze the barriers to innovation in large companies.
Identify strategies for embracing disruptive technologies.

Read 'Crossing the Chasm' by Geoffrey A. Moore

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This book provides a framework for understanding the challenges of marketing innovative products to the mass market.

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Understand the 'chasm' between early adopters and mainstream customers.
Identify strategies for crossing the chasm successfully.
Analyze case studies of successful and failed technology transitions.

Explore the Innovation Insights Hub

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The Innovation Insights Hub provides a wealth of resources and case studies to supplement your learning.

Browse courses on Case Studies

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Review best practices and trends in innovation.
Analyze case studies of successful and failed innovations.
Identify potential areas for innovation in your own industry or organization.

Five other activities

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Show all eight activities

Build an Innovation Toolkit

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Assembling an innovation toolkit will provide you with a personalized collection of resources and tools.

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Identify and gather relevant books, articles, and websites.
Organize and categorize the resources for easy access.
Add to and refine your toolkit over time as you learn and encounter new resources.

Attend an Innovation Workshop

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Attending an innovation workshop will expose you to new ideas, tools, and best practices.

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Conduct SWOT Analyses on Real-World Companies

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Analyzing real-world companies using SWOT will enhance your ability to identify strengths, weaknesses, opportunities, and threats.

Browse courses on SWOT Analysis

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Select companies from different industries.
Gather data on their financial performance, market position, and competitive landscape.
Identify key strengths, weaknesses, opportunities, and threats.
Generate insights and recommendations based on the SWOT analysis.

Develop an Innovation Pitch

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Creating an innovation pitch will enhance your communication and persuasive skills in presenting new ideas.

Browse courses on Entrepreneurship

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Identify a problem or opportunity that your innovation addresses.
Craft a compelling value proposition and solution.
Develop a clear and concise pitch deck.
Practice and refine your delivery.

Build a Startup Business Model Canvas

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Implementing a Startup Business Model Canvas will provide hands-on experience in evaluating and strategizing business ideas.

Browse courses on Business Planning

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Identify your target customers, value proposition, and market.
Define revenue streams, cost structure, and key activities.
Assess key partners, distribution channels, and customer segments.

Career center

Learners who complete Strategic Management of Innovation will develop knowledge and skills that may be useful to these careers:

Innovation Manager

An Innovation Manager is responsible for leading and managing the innovation process within an organization. This course would be extremely useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to make informed decisions about innovation, and to create and implement successful innovation strategies.

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Product Manager

A Product Manager is responsible for the development and management of a product or product line. This course would be very useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to make informed decisions about innovation, and to create and implement successful product development strategies.

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R&D Manager

An R&D Manager is responsible for leading and managing research and development activities within an organization. This course would be very useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to make informed decisions about innovation, and to create and implement successful R&D strategies.

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Marketing Manager

A Marketing Manager is responsible for developing and implementing marketing strategies for a company or organization. This course would be very useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to make informed decisions about innovation, and to create and implement successful marketing campaigns.

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Entrepreneur

An Entrepreneur is someone who starts and manages their own business. This course would be very useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to make informed decisions about innovation, and to create and implement successful business strategies.

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Consultant

A Consultant is someone who provides professional advice to businesses and organizations. This course would be very useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to provide valuable advice to clients on innovation-related issues.

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Strategy Consultant

A Strategy Consultant is someone who helps businesses and organizations develop and implement strategies. This course would be very useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to help clients develop and implement successful innovation strategies.

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Venture Capitalist

A Venture Capitalist is someone who invests in early-stage companies. This course may be useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to make informed decisions about investing in innovation-related companies.

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Investment Banker

An Investment Banker is someone who helps companies raise capital and provides financial advice. This course may be useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to make informed decisions about investing in innovation-related companies.

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Government Official

A Government Official is someone who works for a government agency or department. This course may be useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to develop and implement government policies that are related to innovation.

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Policy Analyst

A Policy Analyst is someone who analyzes public policy issues and makes recommendations for policy changes. This course may be useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to analyze the impact of innovation on public policy.

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Teacher

A Teacher is someone who teaches students at a school or university. This course may be useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to teach students about innovation-related topics.

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Journalist

A Journalist is someone who writes and reports on news and current events. This course may be useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to write and report on innovation-related topics.

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Nonprofit Executive

A Nonprofit Executive is someone who leads and manages a nonprofit organization. This course may be useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to lead and manage a nonprofit organization that is focused on innovation.

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Academic Researcher

An Academic Researcher is someone who conducts research and publishes papers in academic journals. This course may be useful for someone in this role, as it would provide them with a deep understanding of the strategic management of innovation. The course would help them to develop the skills and knowledge needed to conduct research on innovation-related topics.

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