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Randy Hlavac
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.
Read more
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.
Read more
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.
2016 Capstone Schedule:
1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
Register for this course and see more details by visiting:
OpenCourser.com/course/am7xas/social
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What's inside
Syllabus
Capstone Project
This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.
Read more
Syllabus
Capstone Project
This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.
Read more
Selecting a Strategy
Select the strategy for your Project and establish your empowering concept.
Develop Your Marketing Program
Establish your KPIs, performance funnels, and your program's budget.
Complete and Submit Your Capstone Projects
This week you will complete and submit your Capstone Projects for peer review.
Peer Review and Congratulations!
This week you will do three peer reviews of other's submissions to earn your Specialization Certificate.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Introduces modern social marketing methodologies that help learners do more effective marketing
Develops skills that are core to business strategy
Taught by advertising instructor at Kennesaw State University
Assumes learners possess foundational knowledge of business strategy
Requires learners to do peer reviews as part of evaluation
Save this course
Save Social Marketing Capstone Project to your list so you can find it easily later:
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Reviews summary
Valuable social marketing specialization
Learners say that this is a valuable certification to earn as it provides an extensive overview of social media marketing. They appreciate the engaging format involving hands-on assignments, such as a capstone project, which they found easy to follow. The knowledgeable instructors and expert guest speakers offer real-world examples and practical strategies that allow students to directly apply what they learn. Overall, students report feeling confident in their ability to execute successful social media campaigns after completing this specialization.
Involves a variety of engaging hands-on assignments including a capstone project.
"The hands-on approach, coupled with the expert guidance from the instructors, has bridged the gap between theory and application."
"I've not only gained a profound understanding of various platforms and techniques but also learned to tailor strategies for specific target audiences."
"This course has undoubtedly empowered me to confidently craft effective social media campaigns and engage meaningfully with online communities."
Provides practical strategies and tools that can be directly applied.
"The course's comprehensive content, insightful strategies, and real-world examples have equipped me with essential skills to navigate the dynamic landscape of social media marketing."
"I've not only gained a profound understanding of various platforms and techniques but also learned to tailor strategies for specific target audiences."
"This course has undoubtedly empowered me to confidently craft effective social media campaigns and engage meaningfully with online communities."
Taught by knowledgeable instructors and expert guest speakers who provide real-world examples.
"The course's comprehensive content, insightful strategies, and real-world examples have equipped me with essential skills to navigate the dynamic landscape of social media marketing."
"Randy made the course very interactive! Enjoyed the speakers that were got on board as well! Thank you!"
"Excellent teachings by Prof Randy.... You are truly exceptional, Sir! Thanks a lot for designing and teaching this wonderful course. I learnt a lot of new things and have bettered my social media strategy through these learnings."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Social Marketing Capstone Project with these
activities:
Brush up on your social media marketing skills
Show steps
Review your understanding of social media marketing concepts before starting the course to enhance your learning experience.
Browse courses on
Social Media Marketing
Show steps
-
Revisit the basics of social media marketing by reading articles or watching videos.
-
Review your previous experience with social media marketing campaigns.
Join a study group or online forum for social media marketers
Show steps
Connect with peers, share knowledge, and stay motivated throughout your learning journey.
Browse courses on
Social Media Marketing
Show steps
-
Research and identify relevant study groups or online forums.
-
Join the community and actively participate in discussions.
-
Ask questions, share insights, and collaborate with others.
Attend a webinar on social media marketing trends
Show steps
Stay updated with industry best practices and emerging technologies by attending a webinar.
Browse courses on
Marketing Trends
Show steps
-
Research upcoming webinars on social media marketing trends.
-
Register and attend the webinar.
-
Take notes and apply the insights gained to your learning.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Develop a social media marketing strategy for a hypothetical product
Show steps
Create a plan to understand the practical application of social media marketing concepts and gain hands-on experience.
Browse courses on
Social Media Marketing Strategy
Show steps
-
Define your target audience and marketing goals.
-
Research relevant social media platforms.
-
Develop engaging content and a posting schedule.
-
Track your results and make necessary adjustments.
Analyze social media campaigns and case studies
Show steps
Gain practical insights by examining real-world examples of successful social media campaigns.
Browse courses on
Social Media Marketing
Show steps
-
Gather case studies and campaign examples.
-
Analyze the strategies, tactics, and results.
-
Identify best practices and areas for improvement.
Create a curated list of resources on social media marketing
Show steps
Organize and share valuable resources to support your learning and stay updated.
Show steps
-
Identify and gather relevant articles, videos, and tools.
-
Create a centralized list or collection of resources.
-
Share your compilation with others.
Write a blog post or article about a social media marketing topic
Show steps
Share your knowledge and understanding of social media marketing by creating written content.
Browse courses on
Marketing Strategy
Show steps
-
Choose a topic related to social media marketing.
-
Research and gather relevant information.
-
Write an engaging and informative blog post or article.
-
Publish your content on a relevant platform.
Offer to mentor or tutor someone interested in social media marketing
Show steps
Solidify your understanding by sharing your knowledge and guiding others.
Browse courses on
Social Media Marketing
Show steps
-
Reach out to individuals who could benefit from your mentorship.
-
Share your knowledge and experience through guidance and support.
Brush up on your social media marketing skills
Show steps
Review your understanding of social media marketing concepts before starting the course to enhance your learning experience.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Revisit the basics of social media marketing by reading articles or watching videos.
- Review your previous experience with social media marketing campaigns.
Join a study group or online forum for social media marketers
Show steps
Connect with peers, share knowledge, and stay motivated throughout your learning journey.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Research and identify relevant study groups or online forums.
- Join the community and actively participate in discussions.
- Ask questions, share insights, and collaborate with others.
Attend a webinar on social media marketing trends
Show steps
Stay updated with industry best practices and emerging technologies by attending a webinar.
Browse courses on
Marketing Trends
Show steps
Show steps
Show steps
- Research upcoming webinars on social media marketing trends.
- Register and attend the webinar.
- Take notes and apply the insights gained to your learning.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Develop a social media marketing strategy for a hypothetical product
Show steps
Create a plan to understand the practical application of social media marketing concepts and gain hands-on experience.
Browse courses on
Social Media Marketing Strategy
Show steps
Show steps
Show steps
- Define your target audience and marketing goals.
- Research relevant social media platforms.
- Develop engaging content and a posting schedule.
- Track your results and make necessary adjustments.
Analyze social media campaigns and case studies
Show steps
Gain practical insights by examining real-world examples of successful social media campaigns.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Gather case studies and campaign examples.
- Analyze the strategies, tactics, and results.
- Identify best practices and areas for improvement.
Create a curated list of resources on social media marketing
Show steps
Organize and share valuable resources to support your learning and stay updated.
Show steps
Show steps
Show steps
- Identify and gather relevant articles, videos, and tools.
- Create a centralized list or collection of resources.
- Share your compilation with others.
Write a blog post or article about a social media marketing topic
Show steps
Share your knowledge and understanding of social media marketing by creating written content.
Browse courses on
Marketing Strategy
Show steps
Show steps
Show steps
- Choose a topic related to social media marketing.
- Research and gather relevant information.
- Write an engaging and informative blog post or article.
- Publish your content on a relevant platform.
Offer to mentor or tutor someone interested in social media marketing
Show steps
Solidify your understanding by sharing your knowledge and guiding others.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Reach out to individuals who could benefit from your mentorship.
- Share your knowledge and experience through guidance and support.
Career center
Learners who complete Social Marketing Capstone Project will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing, executing, and measuring social media campaigns for their organization. This course will help you build a strong foundation in social media marketing, including how to develop a social media strategy, create engaging content, and measure the results of your campaigns.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns for their organization. This course will help you build a strong foundation in digital marketing, including how to develop a digital marketing strategy, create engaging content, and measure the results of your campaigns.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns for their organization. This course will help you build a strong foundation in marketing, including how to develop a marketing strategy, create engaging content, and measure the results of your campaigns.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing the brand for their organization. This course will help you build a strong foundation in brand management, including how to develop a brand strategy, create brand content, and measure the results of your brand campaigns.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public relations for their organization. This course will help you build a strong foundation in public relations, including how to develop a public relations strategy, create public relations content, and measure the results of your public relations campaigns.
Social Media Specialist
Social Media Specialist
A Social Media Specialist is responsible for developing and executing social media campaigns for their organization. This course will help you build a strong foundation in social media marketing, including how to develop a social media strategy, create engaging content, and measure the results of your campaigns.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns for their organization. This course will help you build a strong foundation in digital marketing, including how to develop a digital marketing strategy, create engaging content, and measure the results of your campaigns.
Marketing Specialist
Marketing Specialist
A Marketing Specialist is responsible for planning and executing marketing campaigns for their organization. This course will help you build a strong foundation in marketing, including how to develop a marketing strategy, create engaging content, and measure the results of your campaigns.
Brand Specialist
Brand Specialist
A Brand Specialist is responsible for developing and managing the brand for their organization. This course will help you build a strong foundation in brand management, including how to develop a brand strategy, create brand content, and measure the results of your brand campaigns.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing the public relations for their organization. This course will help you build a strong foundation in public relations, including how to develop a public relations strategy, create public relations content, and measure the results of your public relations campaigns.
Community Manager
Community Manager
A Community Manager is responsible for building and managing online communities for their organization. This course will help you build a strong foundation in community management, including how to develop a community strategy, create engaging content, and measure the results of your community management efforts.
Influencer Marketing Manager
Influencer Marketing Manager
An Influencer Marketing Manager is responsible for developing and executing influencer marketing campaigns for their organization. This course will help you build a strong foundation in influencer marketing, including how to develop an influencer marketing strategy, identify and recruit influencers, and measure the results of your influencer marketing campaigns.
Social Media Analyst
Social Media Analyst
A Social Media Analyst is responsible for analyzing social media data to help their organization understand its social media performance and make informed decisions about its social media strategy. This course will help you build a strong foundation in social media analytics, including how to collect and analyze social media data, and how to use social media analytics to inform your social media strategy.
Digital Marketing Analyst
Digital Marketing Analyst
A Digital Marketing Analyst is responsible for analyzing digital marketing data to help their organization understand its digital marketing performance and make informed decisions about its digital marketing strategy. This course will help you build a strong foundation in digital marketing analytics, including how to collect and analyze digital marketing data, and how to use digital marketing analytics to inform your digital marketing strategy.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for analyzing marketing data to help their organization understand its marketing performance and make informed decisions about its marketing strategy. This course will help you build a strong foundation in marketing analytics, including how to collect and analyze marketing data, and how to use marketing analytics to inform your marketing strategy.
For more career information including salaries, visit:
OpenCourser.com/course/am7xas/social
Reading list
We've selected 26 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Social Marketing Capstone Project.
This step-by-step guide is widely used either as a supplementary resource or as a course textbook in social media marketing. It provides a comprehensive and well-organized coverage of strategies, concepts, and tools commonly used in the field.
Provides a comprehensive overview of social marketing, including the latest trends and best practices. It would be a valuable resource for students in this course who are looking to gain a deeper understanding of the field.
Save
Provides a comprehensive overview of social media marketing, including its history, key concepts, and applications. It would be helpful for students who want to gain a deeper understanding of the field and its underlying principles.
Save
Provides a comprehensive overview of social media marketing, including its history, key concepts, and applications. It would be helpful for students who want to gain a deeper understanding of the field and its underlying principles.
Save
Covers social media marketing from a strategic perspective, with a special focus on analytics and measurement. While it was published in 2013, the principles discussed in the book about strategic planning and integrating social media into marketing campaigns remain applicable.
Provides a practical guide to digital marketing, covering everything from social media marketing to email marketing. It would be a helpful resource for students in this course who are looking to learn how to implement social marketing campaigns.
Provides a practical guide to using social media to market educational institutions. It would be helpful for students who want to learn how to use social media effectively to promote their educational institutions.
Provides a framework for crafting a clear and compelling brand message that can resonate with customers. It is particularly useful for understanding how to create social media content that effectively conveys a brand's story and value proposition.
Provides practical advice and strategies for using social media to market businesses. It would be helpful for students who want to learn how to use social media effectively for marketing purposes.
Provides a practical guide to using social media to market businesses. It would be helpful for students who want to learn how to use social media effectively for marketing purposes.
Provides a practical guide to using social media to market nonprofits. It would be helpful for students who want to learn how to use social media effectively to promote their nonprofit organizations.
Provides a practical guide to creating and implementing a social media marketing plan. It would be helpful for students who want to learn how to develop and execute a successful social media marketing campaign.
Provides a comprehensive and practical overview of social media marketing strategies, with a focus on audience identification, content creation, and campaign measurement. It valuable resource for anyone looking to develop and implement effective social media campaigns.
Save
Provides a comprehensive overview of social media marketing analytics, including how to track and measure the results of social media marketing campaigns. It would be helpful for students who want to learn how to track and measure the results of their social media marketing efforts.
Provides a step-by-step guide to creating and implementing a social media marketing plan. It would be helpful for students who want to learn how to develop and execute a successful social media marketing campaign.
Save
Provides insights into the science of content marketing and how to create content that is engaging, shareable, and effective in driving business results. It valuable resource for anyone looking to improve their social media content strategy.
Save
Provides a detailed overview of the methods and techniques for measuring the return on investment (ROI) of social media marketing campaigns. It valuable resource for anyone looking to demonstrate the value of their social media efforts to stakeholders.
Provides a beginner-friendly introduction to social media marketing. It would be helpful for students who are new to the field and want to learn the basics.
Provides a framework for building and testing business models and products quickly and efficiently. It valuable resource for anyone looking to develop and implement innovative social media marketing strategies.
Save
Provides a practical guide to acquiring customers for new businesses. It valuable resource for anyone looking to develop and implement effective social media strategies for customer acquisition.
Save
Provides insights into how to build strong relationships with customers and turn them into loyal advocates. It valuable resource for anyone looking to develop and implement social media marketing strategies that focus on building relationships and trust.
Save
Provides an overview of the psychological principles that influence social media behavior. It valuable resource for anyone looking to develop and implement social media marketing strategies that are based on a deep understanding of human psychology.
Provides a comprehensive and accessible overview of social media marketing for beginners. It valuable resource for anyone looking to get started with social media marketing or to brush up on the basics.
Provides a comprehensive and accessible overview of social media marketing for beginners. It valuable resource for anyone looking to get started with social media marketing or to brush up on the basics.
Provides a practical guide to using Twitter for business and personal branding. It valuable resource for anyone looking to develop and implement effective social media marketing strategies on Twitter.
Provides a comprehensive and up-to-date overview of social media marketing. It valuable resource for anyone looking to develop and implement effective social media marketing strategies.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/am7xas/social
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Effort
5 weeks of study, 2-4 hours/week
Via
Coursera
Institution
Northwestern University
Instructor
Randy Hlavac
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
Nederlands
Svenska
Pусский
Türkçe
Polski
Ελληνικά
українська мова
magyar nyelv
Bahasa Indonesia
ไทย
қазақша
اُردُو,
فارسی
বাংলা
tiếng Việt
پښتو
آذربایجان دیلی
This course belongs to a
collection
called
Social Media Marketing. It's comprised of six courses:
- What is Social?
- The Importance of Listening
- The Business of Social
- Content, Advertising & Social IMC
- Social Marketing Capstone Project (viewing)
- Engagement & Nurture Marketing Strategies
Good to know
Introduces modern social marketing methodologies that help learners do more effective marketing
Develops skills that are core to business strategy
Taught by advertising instructor at Kennesaw State University
Assumes learners possess foundational knowledge of business strategy
Requires learners to do peer reviews as part of evaluation
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