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Randy Hlavac
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Read more
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Read more
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Additional MOOC 3 faculty include:
* Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)
* Stanford Smith (CEO, Pushing Social)
* Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
* Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Register for this course and see more details by visiting:
OpenCourser.com/course/zdsx2i/engagement
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What's inside
Syllabus
Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
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Syllabus
Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Develops Social Media Marketing Strategies, which are highly relevant to marketing and advertising
Focuses on advanced social media and digital marketing
Develops skills to facilitate real-time marketing
Taught by Randy Hlavac and numerous renowned faculty, who are recognized for their expertise in Social Media Marketing
Examines a multimedia filter and focus blog for social media marketing, which is highly relevant to marketing and brand building initiatives
Explicitly teaches the importance of designing effective landing pages for social media marketing strategies
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Reviews summary
Practical engagement & nurture marketing
According to students, this course provides high-quality content covering engagement and nurture marketing strategies. Learners found the material to be clear and concise, making it easy to grasp the concepts. A major strength highlighted is the focus on practical strategies that are immediately applicable to real-world marketing efforts. Students consistently praised the relevance and usefulness of the information presented.
Well-structured and easy to understand.
"Very clear and concise."
"This course is clear, well structured."
"Excellent course: very clear and concise."
Practical strategies for real world.
"loved the high quality content, relevant and practical."
"The material is easy to absorb and immediately put into practice."
"The information provided is very relevant and useful. I've applied a number of the concepts already."
Provides valuable and relevant information.
"Provides very helpful content."
"Loved the high quality content, relevant and practical."
"The information provided is very relevant and useful."
"Content was valuable and insightful."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Engagement & Nurture Marketing Strategies with these
activities:
Review Your Social Media Marketing Basics
Show steps
Reinforce your understanding of the fundamentals of social media marketing before starting this course to ensure a stronger base knowledge going forward.
Browse courses on
Social Media Marketing
Show steps
-
Revisit the 4 P's of Social Media Marketing
-
Recall the key components and elements of successful social marketing campaigns
Practice Creating Engaging Social Media Content
Show steps
Enhance your ability to produce content that resonates with your target audience and drives engagement on social platforms.
Browse courses on
Social Media Content Creation
Show steps
-
Practice crafting compelling headlines and copy for social media posts
-
Experiment with different content formats, such as videos, images, and infographics
Learn Advanced Social Media Analytics Techniques
Show steps
Expand your knowledge of social media analytics to measure and optimize your marketing campaigns more effectively.
Browse courses on
Social Media Analytics
Show steps
-
Explore advanced metrics and KPIs for social media performance
-
Learn how to use social media analytics tools to track and analyze data
-
Practice interpreting social media data to make informed decisions
One other activity
Expand to see all activities and additional details
Show all four activities
Develop a Social Media Marketing Strategy for a Real-World Business
Show steps
Apply the concepts and techniques learned in this course to create a comprehensive social media marketing strategy for a real business.
Browse courses on
Social Media Marketing Strategy
Show steps
-
Identify a business and its target audience
-
Conduct a social media audit
-
Set social media goals and objectives
-
Develop a content calendar and social media posting schedule
-
Implement and monitor your social media strategy
Review Your Social Media Marketing Basics
Show steps
Reinforce your understanding of the fundamentals of social media marketing before starting this course to ensure a stronger base knowledge going forward.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Revisit the 4 P's of Social Media Marketing
- Recall the key components and elements of successful social marketing campaigns
Practice Creating Engaging Social Media Content
Show steps
Enhance your ability to produce content that resonates with your target audience and drives engagement on social platforms.
Browse courses on
Social Media Content Creation
Show steps
Show steps
Show steps
- Practice crafting compelling headlines and copy for social media posts
- Experiment with different content formats, such as videos, images, and infographics
Learn Advanced Social Media Analytics Techniques
Show steps
Expand your knowledge of social media analytics to measure and optimize your marketing campaigns more effectively.
Browse courses on
Social Media Analytics
Show steps
Show steps
Show steps
- Explore advanced metrics and KPIs for social media performance
- Learn how to use social media analytics tools to track and analyze data
- Practice interpreting social media data to make informed decisions
One other activity
Expand to see all activities and additional details
Show all four activities
Develop a Social Media Marketing Strategy for a Real-World Business
Show steps
Apply the concepts and techniques learned in this course to create a comprehensive social media marketing strategy for a real business.
Browse courses on
Social Media Marketing Strategy
Show steps
Show steps
Show steps
- Identify a business and its target audience
- Conduct a social media audit
- Set social media goals and objectives
- Develop a content calendar and social media posting schedule
- Implement and monitor your social media strategy
Career center
Learners who complete Engagement & Nurture Marketing Strategies will develop knowledge and skills
that may be useful to these careers:
Social Media Strategist
Social Media Strategist
A Social Media Strategist is responsible for developing and executing social media strategies to achieve business goals. They may also create and manage social media content, engage with customers, and track social media analytics. The Engagement & Nurture Marketing Strategies course can help build a foundation in these areas, as it covers topics such as social engagement strategies, developing a marketing blog, and using social media for real-time marketing.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies to promote a company or brand. They may also create and manage social media content, engage with customers, and track social media analytics. The Engagement & Nurture Marketing Strategies course can help build a foundation in these areas, as it covers topics such as social engagement strategies, developing a marketing blog, and using social media for real-time marketing.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns. They may also create and manage digital content, track digital marketing analytics, and optimize digital marketing campaigns. The Engagement & Nurture Marketing Strategies course may be helpful for building a foundation in these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
Marketing Manager
Marketing Manager
A Marketing Manager plans and executes marketing campaigns to promote products or services. They may also conduct market research to identify target audiences and develop marketing strategies. The Engagement & Nurture Marketing Strategies course would provide a foundation in these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
Content Marketer
Content Marketer
A Content Marketer is responsible for planning and executing content marketing campaigns. They may also create and manage content, track content marketing analytics, and optimize content marketing campaigns. The Engagement & Nurture Marketing Strategies course may be helpful for building a foundation in these areas, as it covers topics such as developing a marketing blog, creating engaging content, and using social media for real-time marketing.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data. They may also develop marketing strategies and make recommendations based on their analysis. The Engagement & Nurture Marketing Strategies course may be helpful for building a foundation in these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and using social media for real-time marketing.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand's identity and image. They may also develop and execute brand marketing campaigns, track brand marketing analytics, and optimize brand marketing campaigns. The Engagement & Nurture Marketing Strategies course may be useful for building a foundation in these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing the public relations of a company or organization. They may also develop and execute public relations campaigns, write press releases, and engage with the media. The Engagement & Nurture Marketing Strategies course may be helpful for building a foundation in these areas, as it covers topics such as social engagement strategies, developing a marketing blog, and using social media for real-time marketing.
Marketing Communications Manager
Marketing Communications Manager
A Marketing Communications Manager is responsible for planning and executing marketing communications campaigns. They may also develop and manage marketing communications materials, track marketing communications analytics, and optimize marketing communications campaigns. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
Advertising Manager
Advertising Manager
An Advertising Manager is responsible for planning and executing advertising campaigns. They may also develop and manage advertising budgets, track advertising analytics, and optimize advertising campaigns. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
Customer Relationship Manager
Customer Relationship Manager
A Customer Relationship Manager is responsible for managing relationships with customers. They may also develop and execute customer relationship management strategies, track customer relationship management analytics, and optimize customer relationship management campaigns. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing business needs and developing solutions. They may also develop and manage business requirements, track business analysis progress, and optimize business analysis processes. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
Product Manager
Product Manager
A Product Manager is responsible for planning and executing product development strategies. They may also develop and manage product roadmaps, track product development progress, and optimize product development processes. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
Project Manager
Project Manager
A Project Manager is responsible for planning and executing projects. They may also develop and manage project plans, track project progress, and optimize project processes. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading and managing a sales team. They may also develop and execute sales strategies, track sales performance, and optimize sales processes. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
For more career information including salaries, visit:
OpenCourser.com/course/zdsx2i/engagement
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Engagement & Nurture Marketing Strategies.
This textbook commonly used at academic institutions provides an overview of various social media platforms and effective social media marketing strategies. It adds depth to the course by providing in-depth case studies and strategic frameworks.
Provides a comprehensive overview of content marketing, which is essential for engagement and nurturing strategies. It covers content creation, distribution, and measurement.
Save
Provides a comprehensive framework for measuring the return on investment (ROI) of social media marketing efforts. It covers key metrics, analytics tools, and case studies to illustrate the value of tracking and evaluating social media performance.
Provides insights into the psychological aspects of social media use and engagement. It explores how social media platforms influence our behavior, motivations, and relationships, which can be valuable knowledge for developing effective social marketing strategies.
Offers a practical guide to using social media effectively. It provides insights into creating engaging content, building a loyal following, and measuring the impact of social media marketing efforts.
Offers practical advice for small businesses on how to leverage social media effectively. It provides guidance on content creation, community building, and using social media for customer service and lead generation.
Offers a beginner-friendly guide to social media marketing. It provides a solid foundation on social media concepts, platforms, and strategies, serving as a good starting point for those new to the field.
Offers a comprehensive and accessible guide to social media marketing for beginners. It covers a wide range of topics, from creating a social media strategy to managing multiple platforms and tracking results.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/zdsx2i/engagement
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Effort
4 weeks of study, 1-3 hours/week
Via
Coursera
Institution
Northwestern University
Instructor
Randy Hlavac
Language
English
Transcripts
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This course belongs to a
collection
called
Social Media Marketing. It's comprised of six courses:
- What is Social?
- The Importance of Listening
- The Business of Social
- Content, Advertising & Social IMC
- Social Marketing Capstone Project
- Engagement & Nurture Marketing Strategies (viewing)
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