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Engagement & Nurture Marketing Strategies

Randy Hlavac

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.

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In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.

Additional MOOC 3 faculty include:

* Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)

* Stanford Smith (CEO, Pushing Social)

* Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)

* Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)

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What's inside

Syllabus

Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Develops Social Media Marketing Strategies, which are highly relevant to marketing and advertising
Focuses on advanced social media and digital marketing
Develops skills to facilitate real-time marketing
Taught by Randy Hlavac and numerous renowned faculty, who are recognized for their expertise in Social Media Marketing
Examines a multimedia filter and focus blog for social media marketing, which is highly relevant to marketing and brand building initiatives
Explicitly teaches the importance of designing effective landing pages for social media marketing strategies

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Reviews summary

Practical engagement & nurture marketing

According to students, this course provides high-quality content covering engagement and nurture marketing strategies. Learners found the material to be clear and concise, making it easy to grasp the concepts. A major strength highlighted is the focus on practical strategies that are immediately applicable to real-world marketing efforts. Students consistently praised the relevance and usefulness of the information presented.
Well-structured and easy to understand.
"Very clear and concise."
"This course is clear, well structured."
"Excellent course: very clear and concise."
Practical strategies for real world.
"loved the high quality content, relevant and practical."
"The material is easy to absorb and immediately put into practice."
"The information provided is very relevant and useful. I've applied a number of the concepts already."
Provides valuable and relevant information.
"Provides very helpful content."
"Loved the high quality content, relevant and practical."
"The information provided is very relevant and useful."
"Content was valuable and insightful."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Engagement & Nurture Marketing Strategies with these activities:
Review Your Social Media Marketing Basics
Reinforce your understanding of the fundamentals of social media marketing before starting this course to ensure a stronger base knowledge going forward.
Browse courses on Social Media Marketing
Show steps
  • Revisit the 4 P's of Social Media Marketing
  • Recall the key components and elements of successful social marketing campaigns
Practice Creating Engaging Social Media Content
Enhance your ability to produce content that resonates with your target audience and drives engagement on social platforms.
Browse courses on Social Media Content Creation
Show steps
  • Practice crafting compelling headlines and copy for social media posts
  • Experiment with different content formats, such as videos, images, and infographics
Learn Advanced Social Media Analytics Techniques
Expand your knowledge of social media analytics to measure and optimize your marketing campaigns more effectively.
Browse courses on Social Media Analytics
Show steps
  • Explore advanced metrics and KPIs for social media performance
  • Learn how to use social media analytics tools to track and analyze data
  • Practice interpreting social media data to make informed decisions
One other activity
Expand to see all activities and additional details
Show all four activities
Develop a Social Media Marketing Strategy for a Real-World Business
Apply the concepts and techniques learned in this course to create a comprehensive social media marketing strategy for a real business.
Browse courses on Social Media Marketing Strategy
Show steps
  • Identify a business and its target audience
  • Conduct a social media audit
  • Set social media goals and objectives
  • Develop a content calendar and social media posting schedule
  • Implement and monitor your social media strategy

Career center

Learners who complete Engagement & Nurture Marketing Strategies will develop knowledge and skills that may be useful to these careers:
Social Media Strategist
A Social Media Strategist is responsible for developing and executing social media strategies to achieve business goals. They may also create and manage social media content, engage with customers, and track social media analytics. The Engagement & Nurture Marketing Strategies course can help build a foundation in these areas, as it covers topics such as social engagement strategies, developing a marketing blog, and using social media for real-time marketing.
See salaries and explore the career path for Social Media Strategist
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies to promote a company or brand. They may also create and manage social media content, engage with customers, and track social media analytics. The Engagement & Nurture Marketing Strategies course can help build a foundation in these areas, as it covers topics such as social engagement strategies, developing a marketing blog, and using social media for real-time marketing.
See salaries and explore the career path for Social Media Manager
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns. They may also create and manage digital content, track digital marketing analytics, and optimize digital marketing campaigns. The Engagement & Nurture Marketing Strategies course may be helpful for building a foundation in these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
See salaries and explore the career path for Digital Marketing Specialist
Marketing Manager
A Marketing Manager plans and executes marketing campaigns to promote products or services. They may also conduct market research to identify target audiences and develop marketing strategies. The Engagement & Nurture Marketing Strategies course would provide a foundation in these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
See salaries and explore the career path for Marketing Manager
Content Marketer
A Content Marketer is responsible for planning and executing content marketing campaigns. They may also create and manage content, track content marketing analytics, and optimize content marketing campaigns. The Engagement & Nurture Marketing Strategies course may be helpful for building a foundation in these areas, as it covers topics such as developing a marketing blog, creating engaging content, and using social media for real-time marketing.
See salaries and explore the career path for Content Marketer
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data. They may also develop marketing strategies and make recommendations based on their analysis. The Engagement & Nurture Marketing Strategies course may be helpful for building a foundation in these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and using social media for real-time marketing.
See salaries and explore the career path for Marketing Analyst
Brand Manager
A Brand Manager is responsible for developing and managing a brand's identity and image. They may also develop and execute brand marketing campaigns, track brand marketing analytics, and optimize brand marketing campaigns. The Engagement & Nurture Marketing Strategies course may be useful for building a foundation in these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
See salaries and explore the career path for Brand Manager
Public Relations Specialist
A Public Relations Specialist is responsible for managing the public relations of a company or organization. They may also develop and execute public relations campaigns, write press releases, and engage with the media. The Engagement & Nurture Marketing Strategies course may be helpful for building a foundation in these areas, as it covers topics such as social engagement strategies, developing a marketing blog, and using social media for real-time marketing.
See salaries and explore the career path for Public Relations Specialist
Marketing Communications Manager
A Marketing Communications Manager is responsible for planning and executing marketing communications campaigns. They may also develop and manage marketing communications materials, track marketing communications analytics, and optimize marketing communications campaigns. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
See salaries and explore the career path for Marketing Communications Manager
Advertising Manager
An Advertising Manager is responsible for planning and executing advertising campaigns. They may also develop and manage advertising budgets, track advertising analytics, and optimize advertising campaigns. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
See salaries and explore the career path for Advertising Manager
Customer Relationship Manager
A Customer Relationship Manager is responsible for managing relationships with customers. They may also develop and execute customer relationship management strategies, track customer relationship management analytics, and optimize customer relationship management campaigns. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
See salaries and explore the career path for Customer Relationship Manager
Business Analyst
A Business Analyst is responsible for analyzing business needs and developing solutions. They may also develop and manage business requirements, track business analysis progress, and optimize business analysis processes. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
See salaries and explore the career path for Business Analyst
Product Manager
A Product Manager is responsible for planning and executing product development strategies. They may also develop and manage product roadmaps, track product development progress, and optimize product development processes. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
See salaries and explore the career path for Product Manager
Project Manager
A Project Manager is responsible for planning and executing projects. They may also develop and manage project plans, track project progress, and optimize project processes. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
See salaries and explore the career path for Project Manager
Sales Manager
A Sales Manager is responsible for leading and managing a sales team. They may also develop and execute sales strategies, track sales performance, and optimize sales processes. The Engagement & Nurture Marketing Strategies course may be useful for gaining exposure to these areas, as it covers topics such as social engagement strategies, nurture marketing strategies, and developing a marketing blog.
See salaries and explore the career path for Sales Manager

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Engagement & Nurture Marketing Strategies.
Cover image
Digital Marketing Fundamentals
Save
This textbook commonly used at academic institutions provides an overview of various social media platforms and effective social media marketing strategies. It adds depth to the course by providing in-depth case studies and strategic frameworks.
Digital Marketing Fundamentals: OMCP's Official...
Audible Audiobook
$$
Digital Marketing Fundamentals: OMCP's Official...
Kindle Edition
$$
Cover image
Epic Content Marketing, Second Edition: Break...
Save
Provides a comprehensive overview of content marketing, which is essential for engagement and nurturing strategies. It covers content creation, distribution, and measurement.
Epic Content Marketing, Second Edition: Break...
Hardcover
$$
Epic Content Marketing, Second Edition: Break...
Kindle Edition
$$
Cover image
Social Media ROI
Save
Provides a comprehensive framework for measuring the return on investment (ROI) of social media marketing efforts. It covers key metrics, analytics tools, and case studies to illustrate the value of tracking and evaluating social media performance.
Social Media ROI: Managing and Measuring Social...
Paperback
$$
Social Media ROI: Managing and Measuring Social...
Kindle Edition
$
Cover image
Theoretical Sociology
Save
Provides insights into the psychological aspects of social media use and engagement. It explores how social media platforms influence our behavior, motivations, and relationships, which can be valuable knowledge for developing effective social marketing strategies.
Theoretical Sociology: 1830 to the Present
Hardcover
$$$$
Theoretical Sociology: A Concise Introduction to...
Paperback
$$
Theoretical Principles of Sociology, Volume 1:...
Kindle Edition
$$$$
Theoretical Principles of Sociology, Volume 2:...
Kindle Edition
$$$$
Theoretical Principles of Sociology, Volume 3:...
Kindle Edition
$$$$
Cover image
The Art of Social Media
Save
Offers a practical guide to using social media effectively. It provides insights into creating engaging content, building a loyal following, and measuring the impact of social media marketing efforts.
The Art of Social Media: Power Tips for Power Users
Hardcover
$$
The Art of Small Business Social Media: A Blueprint...
Hardcover
$$
The Art of Social Media: Power Tips for Power Users
Kindle Edition
$$
The Art of Small Business Social Media: A Blueprint...
Kindle Edition
$$
Cover image
LGBTQI+ Allies in Education, Advocacy, Activism,...
Save
Offers practical advice for small businesses on how to leverage social media effectively. It provides guidance on content creation, community building, and using social media for customer service and lead generation.
LGBTQI+ Allies in Education, Advocacy, Activism,...
Hardcover
$$$$
LGBTQI+ Allies in Education, Advocacy, Activism,...
Kindle Edition
$$$
Cover image
Social Marketing Digital Book Set
Save
Offers a beginner-friendly guide to social media marketing. It provides a solid foundation on social media concepts, platforms, and strategies, serving as a good starting point for those new to the field.
Social Marketing Digital Book Set
Kindle Edition
$$
Cover image
Social Media Marketing For Dummies
Save
Offers a comprehensive and accessible guide to social media marketing for beginners. It covers a wide range of topics, from creating a social media strategy to managing multiple platforms and tracking results.
Social Media Marketing For Dummies
Paperback
$$
Social Media Marketing for Dummies
Paperback
$$
Social Media Marketing For Dummies
Kindle Edition
$$

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Course image
Effort
4 weeks of study, 1-3 hours/week
Via
Coursera
Institution
Northwestern University
Instructor
Randy Hlavac
Language
English
Transcripts
Español Français Português Deutsch Italiano 中文 العربية 한국어 日本語 हिंदी Nederlands Svenska Pусский Türkçe Polski Ελληνικά українська мова magyar nyelv Bahasa Indonesia ไทย қазақша اُردُو, فارسی বাংলা tiếng Việt پښتو آذربایجان دیلی
This course belongs to a collection called Social Media Marketing. It's comprised of six courses:
  1. What is Social?
  2. The Importance of Listening
  3. The Business of Social
  4. Content, Advertising & Social IMC
  5. Social Marketing Capstone Project
  6. Engagement & Nurture Marketing Strategies (viewing)
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Develops Social Media Marketing Strategies, which are highly relevant to marketing and advertising
Focuses on advanced social media and digital marketing
Develops skills to facilitate real-time marketing
Taught by Randy Hlavac and numerous renowned faculty, who are recognized for their expertise in Social Media Marketing
Examines a multimedia filter and focus blog for social media marketing, which is highly relevant to marketing and brand building initiatives
Explicitly teaches the importance of designing effective landing pages for social media marketing strategies
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