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The Business of Social

Social Media Marketing,

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)

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Rating 4.6★ based on 68 ratings
Length 5 weeks
Effort 4 weeks of study, 1-2 hours/week
Starts Jun 26 (46 weeks ago)
Cost $79
From Northwestern University via Coursera
Instructor Randy Hlavac
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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What people are saying

social media marketing

Straight-forward information about transforming social media marketing knowledge into an ongoing program.

sell social media marketing program to our top management using tools from teh course.

This MMOC also gave me the opportunity to present my opinion of the Social Media Marketing Specialization as a whole and how it could be improved.

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great course

Great course!

I would have liked to know better about calculating KPIs and MROI GOOD INSIGHTS AND NICE TO SEE THE EXPERTS Great course!

Really good course i have had Great course.

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very well

Prof. Havalac conducts the course very well great content with new great information Fantastic learning and speakers - just needs to be updated on tools (as they change) more frequently.

Content very well prepared and shown in a clear and didactic way.

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very good

This was a fantastic Course not as good as the others and way too quick very good A great start to this specialization, and excellently done.

Super courseThank you Professor and Northwestern University and Coursera for some wonderful material Although still very good and insightful, I found that this MOOC was the less strong of the specialization and the three first MOOCs were the ones that taught me the most.

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per module

Toolkit is important.What I didn't like: This course, as most of Northwestern courses, is excessively short in video lectures per module.

In this course each module had about 20 to 30 minutes of videos per module.

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Marketing & Social Media $28k

Social Media & Marketing $30k

US Social Marketing Coordinator $39k

Manager, Marketing / Social Media $40k

Producer of Social Media and Marketing $42k

Head of Marketing and Social Media $42k

Social Media Marketing Expert $46k

Manager, Marketing & Social Media $46k

Social Media and Marketing Strategist $55k

Social Media Marketing Strategist $60k

Digital and Social Marketing Specialist $69k

Social Marketing Strategist $96k

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Rating 4.6★ based on 68 ratings
Length 5 weeks
Effort 4 weeks of study, 1-2 hours/week
Starts Jun 26 (46 weeks ago)
Cost $79
From Northwestern University via Coursera
Instructor Randy Hlavac
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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