Save for later

Content, Advertising & Social IMC

Social Media Marketing,

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)

Get Details and Enroll Now

OpenCourser is an affiliate partner of Coursera and may earn a commission when you buy through our links.

Get a Reminder

Send to:
Rating 4.6 based on 102 ratings
Length 5 weeks
Effort 4 weeks of study, 1-3 hours/week
Starts Jun 26 (44 weeks ago)
Cost $79
From Northwestern University via Coursera
Instructor Randy Hlavac
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

Get a Reminder

Send to:

Similar Courses

What people are saying

social imc

Best course on Marketing and Social IMC Awesome Number 1 I was able to learn a bit more about how to do an AB Split test that did not required monetary funding such as Facebook or Twitter.

Great course to get more in-depth knowledge about Social IMC and the importance of a/b testing.

Practical methodical approach to deciphering the social IMC and complete hands on tutorial.

Personally, I suggest this module to all the students and professionals that they want to obtain useful and practical knowledge regarding Content Marketing and Social IMC.

very good practical assignments that help you learn smth new, interesting interviews It is a great course for the basic understanding of FB advertising and what a social IMC is and its importance in social marketing.

Great coverage on content creating and Social IMC strategies Nice course.

Read more

social media marketing

All courses within the Social Media Marketing Specialization have been brilliant.

Easy to follow, with step-by-step progression and if you're completely new to Social Media Marketing, you'll find the concepts are taught in a clear and concise way.

very cool The social IMC course is a part of the MOOC4 of Social Media Marketing Specialization offered by Northwestern over 6 MOOCs.

Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.

Read more

very useful

Very interesting course, the assignments and case studies are very useful to understand the IMC strategy.

Excelent Very useful and informative.

Very useful to understand how things should/could be done, and why.

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return good one Very useful for those whose wants to build career in ecommerce and digital marketing Very good course A very enlightening experience!

Read more

very good

I highly recommend these Moocs very good content Excellent course.

its very good, but the way of explaining in google courses is much more clear my self i prefer it, but also this fine Good course, brings a lot of useful knowledge!

useful information

Contains a really useful information.

They are short and and full of relevant, useful information.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Integrated Marketing & Events Coordinator $35k

Guest Integrated Marketing Manager $49k

Photographer, Integrated Marketing $54k

Integrated Marketing Executive $57k

Assistant Integrated Marketing Specialist $57k

Integrated Marketing Support $73k

Manager, Integrated Client Marketing $77k

Manager, Integrated Sales and Marketing $83k

Art Director/Integrated Marketing $120k

Senior Integrated Marketing $122k

Americas Integrated Marketing Manager $123k

Senior Database & Integrated Marketing $153k

Write a review

Your opinion matters. Tell us what you think.

Rating 4.6 based on 102 ratings
Length 5 weeks
Effort 4 weeks of study, 1-3 hours/week
Starts Jun 26 (44 weeks ago)
Cost $79
From Northwestern University via Coursera
Instructor Randy Hlavac
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

Similar Courses

Sorted by relevance

Like this course?

Here's what to do next:

  • Save this course for later
  • Get more details from the course provider
  • Enroll in this course
Enroll Now