May 1, 2024
2 minute read
Social marketing is the use of marketing principles and techniques to influence social behaviors and improve the health and well-being of communities. It uses a variety of communication channels, including social media, mass media, and community outreach, to reach target audiences and promote healthy behaviors.
Why study Social Marketing
htwqut|
Find a path to becoming a Social Marketing. Learn more at:
OpenCourser.com/topic/htwqut/social
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Social Marketing.
Provides a comprehensive overview of social marketing for environmental change. It covers a wide range of topics, including the history of social marketing for environmental change, the principles of social marketing for environmental change, and the application of social marketing for environmental change to a variety of environmental issues.
Provides a comprehensive overview of the concepts and strategies of social marketing. It covers a wide range of topics, including the history of social marketing, the principles of social marketing, and the application of social marketing to a variety of health and social issues.
Provides a comprehensive overview of social marketing in healthcare. It covers a wide range of topics, including the history of social marketing in healthcare, the principles of social marketing in healthcare, and the application of social marketing in healthcare to a variety of health issues.
Provides a comprehensive overview of social marketing for public health in French. It covers a wide range of topics, including the history of social marketing for public health, the principles of social marketing for public health, and the application of social marketing for public health to a variety of public health issues.
Provides a comprehensive overview of social marketing in the developing world. It covers a wide range of topics, including the history of social marketing in the developing world, the principles of social marketing in the developing world, and the application of social marketing in the developing world to a variety of health and social issues.
Provides a comprehensive overview of social marketing for social change. It covers a wide range of topics, including the history of social marketing for social change, the principles of social marketing for social change, and the application of social marketing for social change to a variety of social issues.
Practical guide to using social marketing to change public behavior for health. It covers a wide range of topics, including the planning and implementation of social marketing campaigns, the evaluation of their effectiveness, and the use of social media in social marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/htwqut/social
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