Meios digitais para resultados na saúde from Coursera

O curso Meios digitais para resultados na saúde (DMHO) treinará profissionais de comunicação em saúde para tirar partido dos insights sociais e comportamentais para criar, implementar e avaliar as comunicações em saúde online. O curso foi concebido como um tutorial abrangente e baseado em evidências sobre os principais passos táticos para desenvolver e implementar campanhas de saúde bem-sucedidas nas redes sociais e para avaliar o seu desempenho e impacto no comportamento em saúde. Ao longo do curso, os estudantes irão explorar as melhores práticas para a criação de materiais criativos para a campanha e mensagens relevantes. No final do curso, os estudantes serão capazes de implementar uma estratégia de comunicação digital com objetivos de campanha acionáveis e avaliar o seu impacto através de métricas de anúncios, dados de inquéritos, custos e indicadores de cobertura.

Yale tem o prazer de lhe oferecer este curso totalmente traduzido em:

Árabe – https://www.coursera.org/learn/digital-media-health-outcomes-ar

Francês – https://www.coursera.org/learn/digital-media-health-outcomes-fr

Espanhol – https://www.coursera.org/learn/digital-media-health-outcomes-es

What's inside

Syllabus

Insights comportamentais como base

Os insights comportamentais são a base sobre a qual se baseia a futura estratégia de campanha. Os participantes serão incentivados a utilizar este módulo para gerar ideias de campanha que possam utilizar para acompanhar o resto do curso.

Elaborar a sua estratégia de comunicação

Compreensão das principais considerações para informar a sua estratégia de comunicação em saúde para um público-alvo e um comportamento de saúde estabelecidos.

Criar para o contexto – Mensagens e materiais criativos que fazem sentido

Uma revelação do conteúdo de melhor desempenho com base nos padrões do setor – ativos orgânicos e planeados – associados às práticas recomendadas para criar materiais criativos para campanhas de saúde online.

Táticas para a implementação de meios digitais e campanhas

Aprenda a criar a sua estratégia de comunicação digital para obter um impacto ideal dentro do orçamento e ganhe confiança para lançar a sua estratégia de comunicação digital!

Métricas que interessam: compreender o impacto

Definição de metas tangíveis e indicadores-chave de desempenho para campanhas de Comunicação de Mudanças de Comportamento e Sociais (CMCS) do mundo real.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desenvolve insights comportamentais, base para a futura estratégia de campanha

Ensina as principais considerações para informar a estratégia de comunicação para um público-alvo e um comportamento de saúde estabelecidos

Revela conteúdos de melhor desempenho com base nos padrões do setor, associados às práticas recomendadas na criação de materiais criativos para campanhas de saúde online

Ensina a criar uma estratégia de comunicação digital eficaz dentro do orçamento

Define metas e indicadores-chave de desempenho para campanhas de Comunicação de Mudanças de Comportamento e Sociais (CMCS) do mundo real

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Meios digitais para resultados na saúde with these activities:

Criar uma campanha de mídia social para uma organização de saúde

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Oferecer experiência prática no desenvolvimento e implementação de campanhas de comunicação online.

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Definir os objetivos da campanha
Pesquisar o público-alvo
Criar conteúdo atraente e envolvente
Monitorar o desempenho da campanha e fazer ajustes conforme necessário

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Career center

Learners who complete Meios digitais para resultados na saúde will develop knowledge and skills that may be useful to these careers:

Digital Health Specialist

Digital Health Specialists use technology to improve patient and provider experiences with the healthcare system. A course in Meios digitais para resultados na saúde will help Digital Health Specialists develop a deep understanding of digital media and how it can be used in a healthcare setting. The course also provides the real-world experience and examples necessary to launch a successful healthcare campaign.

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Health Educator

Health Educators use their knowledge of the healthcare field and multiple communication channels to develop health promotion and patient education materials. A course in Meios digitais para resultados na saúde will help Health Educators improve their understanding of how humans make decisions related to their health. The course also instructs on how to create health communication campaigns across a variety of digital platforms. It is a good way for Health Educators to gain more confidence in their ability to evaluate the effectiveness of their work.

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Health Program Manager

Health Program Managers are responsible for planning, developing, and implementing health programs. A course in Meios digitais para resultados na saúde will teach Health Program Managers how to use digital media to reach a wider audience with their health programs and improve their outcomes.

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Health Informatics Specialist

Health Informatics Specialists are responsible for using data to improve how healthcare is delivered, paid for, and experienced. A course in Meios digitais para resultados na saúde will provide Health Informatics Specialists with a better understanding of how to use technology to improve patient outcomes. It provides the skills necessary to use digital media to improve health data collection, which is particularly valuable for patient outcomes and public health research.

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Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns for a variety of products and services. A course in Meios digitais para resultados na saúde will provide Marketing Managers with the skills they need to harness digital media and improve the scope and impact of their marketing campaigns.

See salaries and explore the career path for Marketing Manager

Communications Manager

Communications Managers are responsible for developing a company or organization's communication strategy and overseeing its implementation. A course in Meios digitais para resultados na saúde will teach Communications Managers how to use digital media to tailor and execute their communication strategies, and measure the impact of those strategies.

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Content Creator

Content Creators are responsible for planning, developing, and creating digital content. A course in Meios digitais para resultados na saúde will provide Content Creators with a deep understanding of the digital media landscape and how to create content that is engaging and effective. This course is especially valuable to those who wish to create content on social media for healthcare clients.

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Health Communication Specialist

Health Communication Specialists are responsible for planning, developing, and executing health communication campaigns. A course in Meios digitais para resultados na saúde will help Health Communication Specialists maximize their effectiveness by teaching them how to harness digital media. This course can help build a foundation in earned and paid digital media channels. It will also help advance their skills for evaluating the impact of each in order to make more informed decisions.

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Public relations manager

Public Relations Managers are responsible for managing a company or organization's public image. A course in Meios digitais para resultados na saúde will teach Public Relations Managers how to use digital media to tell their organization's story, and to manage their reputation during a crisis.

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Health Marketing Manager

Health Marketing Managers are responsible for developing and executing marketing campaigns for healthcare products and services. A course in Meios digitais para resultados na saúde will provide Health Marketing Managers with the skills necessary to harness digital media to maximize the scope and impact of their marketing campaigns. This course will help them optimize messaging and creative for health-related products and services.

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Health Policy Analyst

Health Policy Analysts study and analyze healthcare policies and programs. A course in Meios digitais para resultados na saúde will provide Health Policy Analysts with a better understanding of how to use digital media to advocate for effective health policy.

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Public Health Writer

The Public Health Writer is tasked with disseminating health information to the public in a clear and accessible way. A course in Meios digitais para resultados na saúde will provide writers with the skills to harness digital media to maximize the scope and impact of their writing. This course is particularly beneficial because it demonstrates how to develop, implement, and evaluate online health campaigns. Data from these campaigns can be used to assess the impact of one's writing and improve efficiency.

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Social Media Marketing Manager

Social Media Marketing Managers plan, develop, and execute social media campaigns for a variety of clients. A course in Meios digitais para resultados na saúde may be useful for Social Media Marketing Managers seeking to expand their knowledge of healthcare, and improve outcomes in this space. This course will be particularly helpful to SMMMs with existing clients in the healthcare space.

See salaries and explore the career path for Social Media Marketing Manager

Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. A course in Meios digitais para resultados na saúde may be useful for Digital Marketing Managers seeking to expand their knowledge of healthcare, and improve outcomes in this space. This course will be particularly helpful to Digital Marketing Managers with existing clients in the healthcare space.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

Social Media Managers are responsible for managing social media accounts for a variety of clients. A course in Meios digitais para resultados na saúde may be useful for Social Media Managers seeking to expand their knowledge of healthcare, and improve outcomes in this space. This course will be particularly helpful to SM Managers with existing clients in the healthcare space.

See salaries and explore the career path for Social Media Manager

Meios digitais para resultados na saúde

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