Veiculação de anúncios com o Meta from Coursera

Este curso é uma preparação para você se tornar especialista no Gerenciador de Anúncios do Facebook. Aprenda a estruturar campanhas no Gerenciador de Anúncios, selecionando os objetivos do anúncio, o público-alvo, o orçamento e o posicionamento que atendam às suas metas específicas. Aprenda a criar e gerenciar anúncios no Facebook e no Instagram e a avaliar e otimizar os resultados de suas campanhas no Gerenciador de Anúncios. Você terminará o curso criando uma campanha publicitária real no Gerenciador de Anúncios do Facebook para ampliar não apenas seu conhecimento, mas também seu portfólio de marketing de mídias sociais.

Ao final deste curso, você será capaz de:

• Estruturar campanhas no Gerenciador de Anúncios do Facebook

• Identificar os principais componentes e elementos de um anúncio no Gerenciador de Anúncios do Facebook

• Criar um anúncio que se alinhe com seus objetivos de marketing e direcione-o para o público-alvo

• Definir um orçamento, posicionamento e cronograma para anúncios no Gerenciador de Anúncios do Facebook

• Editar e solucionar problemas em anúncios no Gerenciador de Anúncios do Facebook

Este curso é destinado a pessoas que querem aprender a usar o Gerenciador de Anúncios do Facebook para criar, gerenciar e otimizar campanhas no Facebook e Instagram e receber a Certificação de Associado de Marketing Digital do Facebook. Os alunos não precisam de experiência em marketing, mas devem ter habilidades básicas de navegação na Internet e interesse em participar ativamente em redes sociais.

Os alunos devem ter uma conta no Facebook, e também é útil ter uma conta no Instagram. Idealmente, os alunos já devem ter concluído os quatro cursos anteriores deste programa.

Observação: Neste momento, o Coursera não oferece suporte em português. No momento, o Coursera oferece suporte nos seguintes idiomas: árabe, inglês e espanhol.

What's inside

Syllabus

Primeiros passos com o Gerenciador de Anúncios do Facebook

Nesta primeira semana, você aprenderá a anunciar no Facebook e Instagram com o Gerenciador de Anúncios. Você aprenderá a estruturar uma campanha publicitária no Gerenciador de Anúncios e descobrirá como o Facebook cobra pelos anúncios e onde eles são exibidos.

Determine o objetivo e o orçamento da campanha

Na segunda semana deste curso, você aprenderá a alinhar suas metas de marketing ao objetivo da campanha do Facebook. Você também aprenderá a determinar o orçamento para a campanha e a definir o orçamento e escolher estratégias de lances no Gerenciador de Anúncios.

Selecione o público, as plataformas e o cronograma

Nesta semana, você aprenderá a selecionar o público para sua campanha publicitária e a usar o pixel do Facebook para criar públicos personalizados ou semelhantes. Você também aprenderá a escolher posicionamentos e a programar anúncios no Gerenciador de Anúncios.

Crie seus anúncios e avalie os resultados de campanha

Esta semana, você aprenderá a criar anúncios, incluindo a seleção de imagens ou vídeos e a redação do texto. Você também aprenderá a avaliar os resultados da campanha no Gerenciador de Anúncios.

Crie sua própria campanha no Gerenciador de Anúncios do Facebook

Por fim, você aprenderá a criar sua própria campanha no Gerenciador de Anúncios do Facebook em um projeto prático.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Helps learners understand the nuances of Facebook ad targeting

Taught by Daniel Kob, industry expert in Facebook ad marketing

Provides a practical project to apply skills learned

May require additional Facebook and Instagram accounts

Best suited for those with basic social media marketing knowledge

Requires students to be active social media users

Reviews summary

Excellent course for meta ad creation

This course provides comprehensive knowledge and hands-on experience in creating and managing Facebook and Instagram ads using Meta's Ads Manager. Students highly value the practical project where they build a real ad campaign.

Gain experience with building real campaigns

"Excelente! Sem dúvida é muito melhor do que muitos curso super caros vendidos por influenciadores."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Veiculação de anúncios com o Meta with these activities:

Network with Facebook Marketing Professionals

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Connect with others in the field to expand your knowledge and opportunities.

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Attend industry meet ups and conferences
Join online networking groups

Assist with Facebook Marketing Campaigns for Non-Profits

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Gain practical experience and support a good cause.

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Reach out to local non-profit organizations
Offer assistance with Facebook marketing

Configure and manage Facebook Ads Manager

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Gain familiarity with the Facebook Ads Manager platform before taking the course.

Browse courses on Facebook

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Create a Facebook Ads Manager account
Set up billing information

Five other activities

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Analyze Facebook Ad Performance

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Increase your proficiency in analyzing ad performance within the Ads Manager.

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Review performance metrics for multiple campaigns
Identify areas for improvement

Optimize your Facebook Ad Campaigns

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Expand your knowledge in campaign optimization beyond the scope of the course.

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Research and review online tutorials
Follow step-by-step guides

Case Study: Run a Facebook Ad Campaign

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Apply your knowledge to a real-world project by simulating a complete campaign.

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Define marketing objectives and target audience
Create ad creatives and copy
Set budget and run the campaign
Monitor and optimize campaign performance
Report on results and insights

Develop a Facebook Marketing Plan

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Apply your understanding of campaign creation beyond the scope of course examples.

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Define business or brand goals
Conduct market research and competitor analysis
Develop a content strategy
Set campaign budget and timeline
Create and schedule advertisements

Attend Facebook Marketing Workshop

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Gain access to industry experts and best practices beyond the scope of the course.

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Find and register for relevant workshops
Actively participate and engage with speakers

Career center

Learners who complete Veiculação de anúncios com o Meta will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

A Digital Marketing Manager plans, executes, and measures digital marketing campaigns. They use a variety of channels to reach target audiences, including search engine optimization (SEO), social media, email marketing, and paid advertising. They track campaign performance and make adjustments as needed to improve results. The course Veiculação de anúncios com o Meta can help you to be a successful Digital Marketing Manager by improving your understanding of how to use Facebook and Instagram advertising effectively. You will learn how to create targeted campaigns, set budgets, and track results. This knowledge will give you a strong foundation for developing and executing successful digital marketing campaigns.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

A Social Media Manager develops and executes social media strategies for organizations. They create and manage social media content, engage with followers, and track campaign performance. They analyze data to determine what content resonates with followers and make adjustments to the strategy as needed. The course Veiculação de anúncios com o Meta can help you to be a successful Social Media Manager by improving your understanding of how to use Facebook and Instagram advertising effectively. You will learn how to create targeted campaigns, set budgets, and track results. This knowledge will give you a strong foundation for developing and executing successful social media strategies.

See salaries and explore the career path for Social Media Manager

Marketing Manager

A Marketing Manager develops and executes marketing strategies for organizations. They oversee all aspects of marketing, including market research, product development, pricing, and promotion. They work with other departments, such as sales, finance, and operations, to ensure that the marketing strategy is aligned with the organization's overall goals. The course Veiculação de anúncios com o Meta can help you to be a successful Marketing Manager by improving your understanding of how to use Facebook and Instagram advertising effectively. You will learn how to create targeted campaigns, set budgets, and track results. This knowledge will give you a strong foundation for developing and executing successful marketing strategies.

See salaries and explore the career path for Marketing Manager

Advertising Manager

An Advertising Manager plans, executes, and measures advertising campaigns. They work with clients to develop advertising strategies and then create and place ads in a variety of media, including print, television, radio, and online. They track campaign performance and make adjustments as needed to improve results. The course Veiculação de anúncios com o Meta can help you to be a successful Advertising Manager by improving your understanding of how to use Facebook and Instagram advertising effectively. You will learn how to create targeted campaigns, set budgets, and track results. This knowledge will give you a strong foundation for developing and executing successful advertising campaigns.

See salaries and explore the career path for Advertising Manager

Sales Manager

A Sales Manager leads and manages a team of salespeople. They develop sales strategies and goals and then work with salespeople to achieve those goals. They also track sales performance and make adjustments as needed to improve results. The course Veiculação de anúncios com o Meta may be useful for Sales Managers who want to learn more about how to use Facebook and Instagram advertising to generate leads and sales.

See salaries and explore the career path for Sales Manager

Product Manager

A Product Manager develops and manages products for organizations. They work with engineers and designers to create products that meet the needs of customers. They also market and sell products and track their performance. The course Veiculação de anúncios com o Meta may be useful for Product Managers who want to learn more about how to use Facebook and Instagram advertising to promote products.

See salaries and explore the career path for Product Manager

Operations Manager

An Operations Manager oversees the day-to-day operations of an organization. They work with other departments, such as finance, human resources, and marketing, to ensure that the organization runs smoothly. They also track performance and make adjustments as needed to improve efficiency. The course Veiculação de anúncios com o Meta may be useful for Operations Managers who want to learn more about how to use Facebook and Instagram advertising to promote the organization.

See salaries and explore the career path for Operations Manager

Business Development Manager

A Business Development Manager identifies and develops new business opportunities for organizations. They work with clients to develop and implement business plans and then manage relationships with those clients. They also track results and make adjustments as needed to improve业绩. The course Veiculação de anúncios com o Meta may be useful for Business Development Managers who want to learn more about how to use Facebook and Instagram advertising to generate leads and sales.

See salaries and explore the career path for Business Development Manager

Public relations manager

A Public Relations Manager develops and executes public relations strategies for organizations. They work with the media to promote the organization and its products or services. They also manage relationships with stakeholders, such as customers, employees, and investors. The course Veiculação de anúncios com o Meta may be useful for Public Relations Managers who want to learn more about how to use Facebook and Instagram advertising to reach target audiences.

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Customer Service Manager

A Customer Service Manager oversees customer service operations for an organization. They develop and implement customer service policies and procedures and then manage a team of customer service representatives. They also track customer satisfaction and make adjustments as needed to improve service. The course Veiculação de anúncios com o Meta may be useful for Customer Service Managers who want to learn more about how to use Facebook and Instagram advertising to provide customer support.

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Event Manager

An Event Manager plans, organizes, and executes events for organizations. They work with clients to develop event concepts and then manage all aspects of the event, including venue selection, vendor management, and attendee registration. They also promote the event and track results. The course Veiculação de anúncios com o Meta may be useful for Event Managers who want to learn more about how to use Facebook and Instagram advertising to promote events.

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Information Technology Manager

An Information Technology Manager oversees information technology operations for an organization. They develop and implement IT policies and procedures and then manage a team of IT professionals. They also track IT performance and make adjustments as needed to improve efficiency. The course Veiculação de anúncios com o Meta may be useful for Information Technology Managers who want to learn more about how to use Facebook and Instagram advertising to promote IT products and services.

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Business Analyst

A Business Analyst analyzes business processes and makes recommendations for improvement. They work with stakeholders to identify problems and develop solutions. They also track results and make adjustments as needed to improve performance. The course Veiculação de anúncios com o Meta may be useful for Business Analysts who want to learn more about how to use Facebook and Instagram advertising to improve business outcomes.

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Financial Analyst

A Financial Analyst analyzes financial data and makes recommendations to investors. They use a variety of tools and techniques to evaluate the financial health of companies and make investment decisions. The course Veiculação de anúncios com o Meta may be useful for Financial Analysts who want to learn more about how to use Facebook and Instagram advertising to promote financial products and services.

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Human Resources Manager

A Human Resources Manager oversees human resources operations for an organization. They develop and implement HR policies and procedures and then manage a team of HR professionals. They also track employee performance and make adjustments as needed to improve productivity. The course Veiculação de anúncios com o Meta may be useful for Human Resources Managers who want to learn more about how to use Facebook and Instagram advertising to recruit and hire employees.

See salaries and explore the career path for Human Resources Manager