Conclusão do Marketing de Mídias Sociais do Meta from Coursera

Neste curso de conclusão, você praticará a criação de uma apresentação sobre a campanha de marketing que vem desenvolvendo ao longo do programa com um projeto no qual ganhará experiência prática na comunicação de resultados e na formulação de recomendações com base nos resultados de uma campanha de marketing social. Além disso, você se inscreverá e fará o exame para Associado Certificado de Marketing Digital do Facebook e se tornará Associado Certificado de Marketing Digital do Facebook. Após concluir o projeto com sucesso e ser aprovado no exame do Facebook, você receberá o certificado do Coursera de conclusão do Programa do Certificado Profissional de Marketing de Mídias Sociais do Facebook.

Ao final deste curso, você será capaz de:

• Apresentar e comunicar os resultados de uma campanha a uma equipe

• Realizar o exame para Associado Certificado de Marketing Digital

Este curso é para pessoas que concluíram todos os 5 cursos anteriores do Certificado Profissional de Marketing de Mídias Sociais do Facebook e que estejam prontas para fazer o exame para Associado Certificado de Marketing Digital e realizar um projeto de conclusão para receber o Certificado Profissional de Marketing de Mídias Sociais do Facebook.

Para fazer o exame, os alunos devem ter acesso a um Mac ou PC com webcam.

Observação: Neste momento, o Coursera não oferece suporte em português. No momento, o Coursera oferece suporte nos seguintes idiomas: árabe, inglês e espanhol.

What's inside

Syllabus

Visão geral do curso Programa de conclusão

Esta semana, você se inscreverá no exame para Associado Certificado de Marketing Digital do Facebook e se preparará para o projeto de conclusão e o exame para Associado Certificado de Marketing Digital.

Projeto de conclusão do programa

Na segunda semana, você fará um projeto de conclusão para praticar a criação de uma apresentação sobre as descobertas da campanha para uma equipe de profissionais de marketing no trabalho. Esse é o projeto final dos projetos que você realizou ao longo do programa.

Faça o exame para Associado Certificado de Marketing Digital do Facebook

Esta semana, você fará o exame para Associado Certificado de Marketing Digital, seguindo as etapas necessárias para acessar o exame na plataforma do Facebook. Você também concluirá o programa do Certificado Profissional de Marketing de Mídias Sociais do Facebook.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desenvolve habilidades em marketing digital e o conhecimento necessário para se tornar um Associado Certificado de Marketing Digital

Prepara os alunos para o mercado de trabalho atual, que demanda profissionais com competência em marketing digital

Oferece certificação reconhecida internacionalmente pelo Facebook, comprovando a competência do aluno em marketing digital

Exige disponibilidade para realizar o exame final para obtenção da certificação

Requer acesso a um dispositivo com câmera para realização do exame

Reviews summary

Meta's social media marketing capstone

This course prepares you to take the Facebook Certified Digital Marketing Associate exam and to complete a capstone project in order to receive a certificate in Facebook Social Media Marketing from Coursera. It's designed for students who have successfully completed all 5 previous courses in the Facebook Social Media Marketing Professional Certificate.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Conclusão do Marketing de Mídias Sociais do Meta with these activities:

Revise basic marketing concepts

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Review fundamental marketing concepts to strengthen your understanding of the course material.

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Review class notes and textbooks from previous marketing courses.
Read articles and blog posts on industry websites to refresh your knowledge.

Explore Facebook's Marketing Help Center

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Gain practical insights by exploring Facebook's resources for marketers.

Browse courses on Facebook Advertising

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Navigate the Marketing Help Center website and explore different sections.
Watch video tutorials and read articles to learn about Facebook's marketing tools.

Join a study group or online forum

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Engage with peers to exchange ideas, ask questions, and enhance your understanding.

Browse courses on Social Media Marketing

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Join an online forum or discussion group related to social media or Facebook marketing.
Participate in discussions, ask questions, and share your insights.

Four other activities

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Analyze real-world marketing campaigns

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Develop critical thinking and analytical skills by examining real-world campaigns.

Browse courses on Campaign Analysis

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Select a few successful marketing campaigns across different industries.
Analyze their target audience, goals, strategies, and results.

Assist peers in understanding course concepts

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Strengthen your understanding by explaining concepts to others.

Browse courses on Collaboration

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Identify peers who may need assistance with course topics.
Offer your help and provide explanations, examples, and resources.

Contribute to open-source marketing tools

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Gain practical experience and expand your knowledge by contributing to real-world projects.

Browse courses on Open Source

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Identify open-source marketing tools or projects that align with your interests.
Explore the codebase and identify areas where you can contribute.

Write a blog post or article on social media marketing trends

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Share your knowledge and insights with the broader community.

Browse courses on Content Creation

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Research current trends and best practices in social media marketing.
Write an engaging and informative article that provides value to readers.

Career center

Learners who complete Conclusão do Marketing de Mídias Sociais do Meta will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager manages a company's social media presence. They may also work with other marketing professionals to develop and execute marketing campaigns. This course is a good fit because it offers instruction on how to become certified in using Facebook marketing, which is one of the most widely used social media platforms for marketing.

See salaries and explore the career path for Social Media Manager

Social Media Marketing Manager

A Social Media Marketing Manager focuses on social media marketing campaigns to build a brand's presence. They may also coordinate with Digital Marketing Managers and Marketing Executives for marketing campaigns. This course is a good fit because it offers instruction on how to become certified in using Facebook marketing, which is one of the most widely used social media platforms for marketing.

See salaries and explore the career path for Social Media Marketing Manager

Communications Director

A Communications Director oversees communications efforts for a company, including public relations and marketing communications. They may also work to shape the company's public image. This course may be useful as it offers instruction on how to communicate effectively using social media, which is a growing part of a Communications Director's job.

See salaries and explore the career path for Communications Director

Content Marketing Manager

A Content Marketing Manager leads initiatives to create and publish content that informs and entertains consumers and generates leads. This course may be useful as it offers instruction on how to become certified in using Facebook marketing, which is one of the most popular platforms for content marketing.

See salaries and explore the career path for Content Marketing Manager

Digital Marketing Analyst

A Digital Marketing Analyst collects and analyzes data to improve marketing campaigns. They may also develop and implement strategies to optimize marketing performance. This course may be useful as it offers instruction on how to become certified in using Facebook marketing, which is one of the most popular platforms for marketing.

See salaries and explore the career path for Digital Marketing Analyst

Marketing Consultant

A Marketing Consultant provides marketing advice to clients. They may also work with clients to develop and execute marketing campaigns. This course may be useful as it offers instruction on how to become certified in using Facebook marketing, which is one of the most popular platforms for marketing.

See salaries and explore the career path for Marketing Consultant

Public Relations Specialist

A Public Relations Specialist manages a company's public relations efforts. They may also work with other marketing professionals to develop and execute marketing campaigns. This course may be useful as it offers instruction on how to become certified in using Facebook marketing, which is one of the most popular platforms for marketing.

See salaries and explore the career path for Public Relations Specialist

Market Research Analyst

A Market Research Analyst conducts research to understand market trends and consumer behavior. They may also work with other marketing professionals to develop and execute marketing campaigns. This course may be useful as it offers instruction on how to become certified in using Facebook marketing, which is one of the most popular platforms for marketing.

See salaries and explore the career path for Market Research Analyst

Digital Marketing Manager

A Digital Marketing Manager leads digital marketing initiatives for a company, including marketing campaigns across social media, email, and the internet. They may also lead content marketing initiatives. This course may be useful as it offers instruction on how to become certified in the use of Facebook marketing, which is very relevant to the day to day work of a Digital Marketing Manager.

See salaries and explore the career path for Digital Marketing Manager

Brand Manager

A Brand Manager ensures brand awareness and consistency for a company's products and services. They may also play a role in developing and implementing marketing campaigns. This course may be useful as it offers instruction on how to become certified in using Facebook marketing, which is one of the most widely used social media platforms for advertising.

See salaries and explore the career path for Brand Manager

Creative Director

A Creative Director leads the creative vision of a company's marketing efforts. They may also oversee the creation of marketing materials and work with other marketing professionals to develop and execute marketing campaigns. This course may be useful as it offers instruction on how to become certified in using Facebook marketing, which is one of the most popular platforms for marketing.

See salaries and explore the career path for Creative Director

Search Engine Optimization (SEO) Specialist

A Search Engine Optimization (SEO) Specialist optimizes websites to improve their visibility in search engine results. They may also work with other marketing professionals to develop and execute marketing campaigns. This course may be useful as it offers instruction on how to become certified in using Facebook marketing, which is one of the most popular platforms for marketing.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Advertising Director

An Advertising Director leads the planning, creation, and presentation of advertising campaigns for a company. They may also work to build the brand's presence via advertising efforts. This course may be useful as it offers instruction on how to become certified in using Facebook marketing, which is one of the most popular forms of advertising.

See salaries and explore the career path for Advertising Director

Marketing Executive

A Marketing Executive oversees the execution of marketing plans for a company and develops strategies to meet marketing goals. This course may be useful as it helps build a foundation in how to execute marketing campaigns on Facebook, which is one of the most popular social media platforms.

See salaries and explore the career path for Marketing Executive

Web Content Writer

A Web Content Writer creates and publishes content for websites. They may also work with other marketing professionals to develop and execute marketing campaigns. This course may be useful as it offers instruction on how to become certified in using Facebook marketing, which is one of the most popular platforms for marketing.

See salaries and explore the career path for Web Content Writer