Introdução ao marketing de mídias sociais from Coursera

Este curso aborda os conceitos básicos do marketing de mídias sociais. Você aprenderá sobre o escopo do marketing de mídias sociais, incluindo sua história e os diferentes canais de mídia social. Você aprenderá a selecionar um canal de mídia social que atenda às suas necessidades, definir metas e métricas de sucesso e descobrir quem é seu público-alvo. Ao final deste curso, você será capaz de:

• Entender o ambiente do marketing tradicional, digital e de mídias sociais

• Entender como receber o certificado de Digital Marketing Associate

• Entender as principais plataformas de mídia social, como funcionam e o papel dessas plataformas no marketing

• Definir o público-alvo e a jornada do cliente

• Escolher as plataformas de mídia social certas e aprender a criar políticas de mídia social

Qualquer que seja seu nível de conhecimento inicial, este curso o ajudará a construir uma base sólida para o marketing de mídias sociais e a ganhar habilidades práticas para ter mais sucesso em suas iniciativas de marketing de mídias sociais, com resultados tangíveis.

Os alunos não precisam de experiência em marketing, mas devem ter habilidades básicas de navegação na Internet e interesse em participar ativamente em redes sociais. Os alunos devem ter uma conta no Facebook, e também é útil ter uma conta no Instagram.

Observação: Neste momento, o Coursera não oferece suporte em português. No momento, o Coursera oferece suporte nos seguintes idiomas: árabe, inglês e espanhol.

What's inside

Syllabus

O panorama geral das mídias sociais

Esta semana, você terá uma introdução ao programa do Certificado Profissional de Marketing de Mídias Sociais do Facebook, seguida de uma introdução ao marketing e ao marketing de mídias sociais. Você também descobrirá como as empresas usam as redes sociais e terá uma visão geral básica do panorama das mídias sociais.

Visão geral das plataformas de mídias sociais

Na segunda semana, você aprenderá as particularidades de algumas das principais plataformas de mídias sociais, bem como as diferenças entre como as pessoas e as empresas podem usá-las e como as usam na prática.

Metas e planejamento para o sucesso

Na terceira semana, você desenvolverá duas habilidades fundamentais para um profissional de marketing: definir metas SMART e os indicadores-chave de desempenho (KPIs). Esses são os componentes principais na construção de uma campanha de marketing, não importa em qual plataforma. No final da semana, você concluirá seu primeiro projeto e aplicará o que aprendeu em um cenário real.

Conheça seu público-alvo

Esta semana, você se concentrará no desenvolvimento de uma persona do público-alvo e da jornada do cliente. Essa base para qualquer campanha de marketing aplica o que você aprendeu na semana passada sobre metas e os indicadores-chave de desempenho. Ao final da semana, você terá um projeto para construir sua própria persona de público-alvo e jornada de cliente.

Escolha seus canais de mídias sociais

Esta semana, encerraremos o curso com foco na seleção cuidadosa da plataforma de mídia social apropriada com base no público-alvo. Além disso, você aprenderá a criar e gerenciar uma política de uso de mídia social.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Curso introdutório útil para iniciantes em marketing nas redes sociais

Explora os conceitos básicos do marketing em mídias sociais

Ensina como selecionar o canal de mídia social mais adequado com base nos objetivos específicos

Aborda a definição de público-alvo e jornada do cliente

Orienta na criação e gerenciamento de políticas de uso de mídia social

Curso não oferece suporte em português

Reviews summary

Valioso recurso para iniciantes

Este curso fornece uma base sólida para iniciantes em marketing de mídia social. Ele aborda os conceitos básicos, abrange plataformas importantes e orienta os alunos na definição de metas e público-alvo. Embora alguns alunos experientes possam considerá-lo básico, é um recurso valioso para aqueles que buscam uma compreensão abrangente dos fundamentos.

Foco no público-alvo

"Você aprenderá a definir o público-alvo e a jornada do cliente."

"Esta semana, você se concentrará no desenvolvimento de uma persona do público-alvo e da jornada do cliente."

Orientação na definição de metas

"Você aprenderá a definir metas e métricas de sucesso."

"... definir metas SMART e os indicadores-chave de desempenho (KPIs)."

Abrange plataformas importantes

"Você aprenderá a selecionar um canal de mídia social que atenda às suas necessidades."

"Você aprenderá as particularidades de algumas das principais plataformas de mídias sociais."

Cursos excelentes para iniciantes

"Este curso aborda os conceitos básicos do marketing de mídias sociais."

"Qualquer que seja seu nível de conhecimento inicial, este curso o ajudará a construir uma base sólida para o marketing de mídias sociais."

Pode ser básico para alguns

"Achei o curso bem básico e realmente fiquei um pouco decepcionado."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introdução ao marketing de mídias sociais with these activities:

Create a Social Media Marketing Plan

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Develop a comprehensive plan to guide your social media marketing efforts, ensuring alignment with your business goals.

Browse courses on Social Media Marketing

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Define your target audience and objectives
Research and select relevant social media platforms
Develop a content calendar and posting schedule
Set up social media analytics and tracking tools
Monitor and evaluate your progress, and make adjustments as needed

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Career center

Learners who complete Introdução ao marketing de mídias sociais will develop knowledge and skills that may be useful to these careers:

Social Media Manager

Social Media Managers are responsible for planning, developing, and executing social media marketing campaigns. This course may be useful for Social Media Managers because it provides an overview of the social media marketing landscape and how to use social media to achieve marketing goals. The course also covers topics such as content creation and engagement, which are essential skills for Social Media Managers.

See salaries and explore the career path for Social Media Manager

Social Media Strategist

Social Media Strategists are responsible for developing and implementing social media strategies. This course may be useful for Social Media Strategists because it provides an overview of the social media marketing landscape and how to use social media to achieve business goals. The course also covers topics such as audience research and competitive analysis, which are essential skills for Social Media Strategists.

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Community Manager

Community Managers are responsible for building and managing online communities. This course may be useful for Community Managers because it provides an overview of the social media marketing landscape and how to use social media to build and engage with a community. The course also covers topics such as content creation and engagement, which are essential skills for Community Managers.

See salaries and explore the career path for Community Manager

Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. This course may be useful for Digital Marketing Managers because it provides an overview of the social media marketing landscape and how to use social media to achieve marketing goals. The course also covers topics such as campaign measurement and optimization, which are essential skills for Digital Marketing Managers.

See salaries and explore the career path for Digital Marketing Manager

Marketing Analyst

Marketing Analysts are responsible for collecting, analyzing, and interpreting data to inform marketing decisions. This course may be useful for Marketing Analysts because it provides an overview of the social media marketing landscape and how to use social media data to measure campaign performance. The course also covers topics such as data analysis and interpretation, which are essential skills for Marketing Analysts.

See salaries and explore the career path for Marketing Analyst

Brand Manager

Brand Managers are responsible for developing and maintaining a company's brand identity. This course may be useful for Brand Managers because it provides an overview of the social media marketing landscape and how to use social media to build and manage a brand. The course also covers topics such as content creation and engagement, which are essential skills for Brand Managers.

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Content Marketer

Content Marketers are responsible for creating and distributing content that is valuable and engaging to a target audience. This course may be useful for Content Marketers because it provides an overview of the social media marketing landscape and how to use social media to distribute content. The course also covers topics such as content creation and engagement, which are essential skills for Content Marketers.

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Public relations manager

Public Relations Managers are responsible for managing a company's public image and reputation. This course may be useful for Public Relations Managers because it provides an overview of the social media marketing landscape and how to use social media to build and manage a positive public image. The course also covers topics such as crisis communication and media relations, which are essential skills for Public Relations Managers.

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Advertising Manager

Advertising Managers are responsible for planning, developing, and executing advertising campaigns. This course may be useful for Advertising Managers because it provides an overview of the social media marketing landscape, including the major platforms and how to use them effectively. The course also covers topics such as target audience identification and campaign measurement, which are essential skills for Advertising Managers.

See salaries and explore the career path for Advertising Manager

Online Business Owner

Online Business Owners are individuals who own and operate businesses that are conducted primarily online. This course may be useful for Online Business Owners because it provides an overview of the social media marketing landscape and how to use social media to grow their businesses. The course also covers topics such as e-commerce and customer service, which are essential skills for Online Business Owners.

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Search Engine Optimizer (SEO) Specialist

SEO Specialists are responsible for optimizing websites and content to rank higher in search engine results pages (SERPs). This course may be useful for SEO Specialists because it provides an overview of the social media marketing landscape and how to use social media to improve organic search visibility. The course also covers topics such as keyword research and link building, which are essential skills for SEO Specialists.

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Product Manager

Product Managers are responsible for developing and managing products. This course may be useful for Product Managers because it provides an overview of the social media marketing landscape and how to use social media to launch and promote new products. The course also covers topics such as market research and competitive analysis, which are essential skills for Product Managers.

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Sales Manager

Sales Managers are responsible for leading and managing a sales team. This course may be useful for Sales Managers because it provides an overview of the social media marketing landscape and how to use social media to generate leads and close deals. The course also covers topics such as sales techniques and negotiation, which are essential skills for Sales Managers.

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Web Developer

Web Developers are responsible for designing, developing, and maintaining websites. This course may be useful for Web Developers because it provides an overview of the social media marketing landscape and how to use social media to promote websites and drive traffic. The course also covers topics such as web design and development, which are essential skills for Web Developers.

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Freelance Writer

Freelance Writers provide content for websites, blogs, and other online platforms. This course may be useful for Freelance Writers because it provides an overview of the social media marketing landscape and how to use social media to promote their services and find new clients. The course also covers topics such as content creation and engagement, which are essential skills for Freelance Writers.

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Introdução ao marketing de mídias sociais

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Valioso recurso para iniciantes

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