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Measure a Marketing Strategy using Facebook Insights

Kristin Walker

By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights.

We will take an in-depth look at how to incorporate marketing strategies that will more likely enhance overall analytics, and learners will develop a deeper understanding of how to use Facebook Insights to track and measure strategic marketing efforts. Having this knowledge, allows Facebook users to more easily adapt and update strategies according to Insight results to get the most out of their Facebook strategy.

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By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights.

We will take an in-depth look at how to incorporate marketing strategies that will more likely enhance overall analytics, and learners will develop a deeper understanding of how to use Facebook Insights to track and measure strategic marketing efforts. Having this knowledge, allows Facebook users to more easily adapt and update strategies according to Insight results to get the most out of their Facebook strategy.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Measure a Marketing Strategy using Facebook Insights
By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches strategies for incorporating marketing strategies that will more likely enhance overall analytics, which may help guide marketing strategy decisions
Provides insights into Facebook Insights, which may be useful for understanding marketing campaign performance
Involves examining marketing strategies that may be useful for optimizing Facebook marketing strategies
Helps learners develop a deeper understanding of Facebook Insights and its use in measuring strategic marketing efforts
Allows users to adapt and update their Facebook strategies based on Facebook Insights

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Reviews summary

Insightful facebook analytics

Students say this well-received course on Facebook Insights is informative and very easy to follow. The course gives new skills to level-up careers in social media marketing. Kristin's breakdowns are so easy to understand and help beginners get up to speed very quickly.
Easy to Understand
"Great quality and easy to understand."
"easy to get the hang of rather fast!"
Builds media marketing skills
"The course provided me new skills in my Social Media Marketer career."
Skilled instructor
"Kristin is amazing."
"Kristin's breakdowns are so easy to understand."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Measure a Marketing Strategy using Facebook Insights with these activities:
Review Social Media Marketing for Dummies
Get a solid foundation in social media marketing that will provide a solid base for applying Facebook marketing strategies.
View Nonprofit Management All-in-One For Dummies... on Amazon
Show steps
  • Read Chapter 1: What Is Social Media Marketing?
  • Read Chapter 2: Setting Up a Social Media Marketing Plan
  • Read Chapter 3: Creating Engaging Content
Watch a tutorial on Facebook Insights
Become comfortable with using Facebook Insights to improve your marketing efforts.
Browse courses on Facebook Insights
Show steps
  • Find a tutorial on Facebook Insights
  • Watch the tutorial
  • Follow the steps in the tutorial
Create a Facebook marketing campaign using the Facebook Ads Manager
Put your Facebook marketing skills to the test by building a real-world campaign.
Browse courses on Facebook Ads Manager
Show steps
  • Choose a campaign objective
  • Define your target audience
  • Set your budget
  • Create your ad creative
  • Monitor your campaign performance
Five other activities
Expand to see all activities and additional details
Show all eight activities
Attend a workshop on Facebook marketing
Learn from experts and network with other professionals in the field.
Browse courses on Facebook Marketing
Show steps
  • Find a workshop on Facebook marketing
  • Register for the workshop
  • Attend the workshop
Volunteer at a nonprofit that uses Facebook marketing
Gain real-world experience while helping a good cause.
Browse courses on Facebook Marketing
Show steps
  • Find a nonprofit that uses Facebook marketing
  • Apply to volunteer
  • Volunteer your time
Write a blog post about a successful Facebook marketing campaign
Demonstrate your understanding of Facebook marketing by creating a blog post.
Browse courses on Facebook Marketing
Show steps
  • Choose a topic
  • Research your topic
  • Write your blog post
  • Promote your blog post
Contribute to a Facebook marketing open source project
Get involved in the open source community and make a real-world contribution.
Browse courses on Facebook Marketing
Show steps
  • Find an open source Facebook marketing project
  • Familiarize yourself with the project
  • Contribute to the project
Develop a Facebook marketing strategy for a small business
Apply your knowledge from the course by developing a strategy that could be used by a real business.
Browse courses on Facebook Marketing
Show steps
  • Define the business goals
  • Identify the target audience
  • Develop a content strategy
  • Create a Facebook marketing campaign
  • Monitor and evaluate the campaign

Career center

Learners who complete Measure a Marketing Strategy using Facebook Insights will develop knowledge and skills that may be useful to these careers:
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data to help businesses make informed decisions. This course can help Marketing Analysts develop the skills they need to measure the effectiveness of their marketing campaigns using Facebook Insights. By learning how to track key metrics such as reach, engagement, and conversions, Marketing Analysts can gain valuable insights into what's working and what's not, and make adjustments accordingly.
See salaries and explore the career path for Marketing Analyst
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies for businesses. This course can help Social Media Managers develop the skills they need to use Facebook Insights to track the performance of their social media campaigns and make data-driven decisions. By learning how to measure key metrics such as engagement, reach, and website traffic, Social Media Managers can gain valuable insights into what content is resonating with their audience and what needs to be improved.
See salaries and explore the career path for Social Media Manager
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning, executing, and measuring digital marketing campaigns. This course can help Digital Marketing Specialists develop the skills they need to use Facebook Insights to track the performance of their digital marketing campaigns and make data-driven decisions. By learning how to measure key metrics such as website traffic, leads, and conversions, Digital Marketing Specialists can gain valuable insights into what's working and what's not, and make adjustments accordingly.
See salaries and explore the career path for Digital Marketing Specialist
Content Marketing Specialist
A Content Marketing Specialist is responsible for creating and distributing content to attract and engage potential customers. This course can help Content Marketing Specialists develop the skills they need to use Facebook Insights to track the performance of their content marketing campaigns and make data-driven decisions. By learning how to measure key metrics such as reach, engagement, and conversions, Content Marketing Specialists can gain valuable insights into what content is resonating with their audience and what needs to be improved.
See salaries and explore the career path for Content Marketing Specialist
Email Marketing Specialist
An Email Marketing Specialist is responsible for planning, executing, and measuring email marketing campaigns. This course may help Email Marketing Specialists develop the skills they need to use Facebook Insights to track the performance of their email marketing campaigns and make data-driven decisions. By learning how to measure key metrics such as open rates, click-through rates, and conversions, Email Marketing Specialists can gain valuable insights into what's working and what's not, and make adjustments accordingly.
See salaries and explore the career path for Email Marketing Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing the public image of a company or organization. This course may help Public Relations Specialists develop the skills they need to use Facebook Insights to track the performance of their public relations campaigns and make data-driven decisions. By learning how to measure key metrics such as reach, engagement, and website traffic, Public Relations Specialists can gain valuable insights into what's working and what's not, and make adjustments accordingly.
See salaries and explore the career path for Public Relations Specialist
Advertising Manager
An Advertising Manager is responsible for planning, executing, and measuring advertising campaigns. This course may help Advertising Managers develop the skills they need to use Facebook Insights to track the performance of their advertising campaigns and make data-driven decisions. By learning how to measure key metrics such as reach, engagement, and conversions, Advertising Managers can gain valuable insights into what's working and what's not, and make adjustments accordingly.
See salaries and explore the career path for Advertising Manager
Data Analyst
A Data Analyst is responsible for collecting, cleaning, and analyzing data to help businesses make informed decisions. This course may help Data Analysts develop the skills they need to use Facebook Insights to track the performance of their data analysis projects and make data-driven decisions. By learning how to measure key metrics such as accuracy, completeness, and timeliness, Data Analysts can gain valuable insights into what's working and what's not, and make adjustments accordingly.
See salaries and explore the career path for Data Analyst
Market Research Analyst
A Market Research Analyst is responsible for conducting market research to help businesses understand their customers and make informed decisions. This course may help Market Research Analysts develop the skills they need to use Facebook Insights to track the performance of their market research projects and make data-driven decisions. By learning how to measure key metrics such as response rates, completion rates, and data quality, Market Research Analysts can gain valuable insights into what's working and what's not, and make adjustments accordingly.
See salaries and explore the career path for Market Research Analyst
Business Analyst
A Business Analyst is responsible for analyzing business processes and making recommendations for improvement. This course may help Business Analysts develop the skills they need to use Facebook Insights to track the performance of their business analysis projects and make data-driven decisions. By learning how to measure key metrics such as efficiency, effectiveness, and customer satisfaction, Business Analysts can gain valuable insights into what's working and what's not, and make adjustments accordingly.
See salaries and explore the career path for Business Analyst
Product Manager
A Product Manager is responsible for managing the development and launch of new products. This course may help Product Managers develop the skills they need to use Facebook Insights to track the performance of their product launches and make data-driven decisions. By learning how to measure key metrics such as sales, customer satisfaction, and market share, Product Managers can gain valuable insights into what's working and what's not, and make adjustments accordingly.
See salaries and explore the career path for Product Manager
UX Designer
A UX Designer is responsible for designing the user experience for websites and apps. This course may help UX Designers develop the skills they need to use Facebook Insights to track the performance of their UX designs and make data-driven decisions. By learning how to measure key metrics such as usability, engagement, and conversion rates, UX Designers can gain valuable insights into what's working and what's not, and make adjustments accordingly.
See salaries and explore the career path for UX Designer
Web Developer
A Web Developer is responsible for developing and maintaining websites. This course may help Web Developers develop the skills they need to use Facebook Insights to track the performance of their websites and make data-driven decisions. By learning how to measure key metrics such as traffic, engagement, and conversion rates, Web Developers can gain valuable insights into what's working and what's not, and make adjustments accordingly.
See salaries and explore the career path for Web Developer
Graphic designer
A Graphic Designer is responsible for creating visual content such as logos, brochures, and websites. This course may help Graphic Designers develop the skills they need to use Facebook Insights to track the performance of their designs and make data-driven decisions. By learning how to measure key metrics such as engagement, reach, and conversion rates, Graphic Designers can gain valuable insights into what's working and what's not, and make adjustments accordingly.
See salaries and explore the career path for Graphic designer
Copywriter
A Copywriter is responsible for writing persuasive copy for marketing materials such as ads, brochures, and websites. This course may help Copywriters develop the skills they need to use Facebook Insights to track the performance of their copywriting and make data-driven decisions. By learning how to measure key metrics such as engagement, reach, and conversion rates, Copywriters can gain valuable insights into what's working and what's not, and make adjustments accordingly.
See salaries and explore the career path for Copywriter

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Measure a Marketing Strategy using Facebook Insights.
Cover image
Advanced Google AdWords
Save
Comprehensive guide to Facebook advertising. It covers everything from creating ads to targeting your audience and tracking results.
Advanced Google AdWords
Paperback
Check
Advanced Google AdWords
Kindle Edition
Check
Cover image
Facebook Marketing For Dummies
Save
Covers a wide range of Facebook marketing topics, from creating and managing a page to running ads and tracking results. It's a good choice for beginners and experienced marketers alike.
Facebook Marketing For Dummies
Paperback
$$
Facebook Marketing All-in-One for Dummies
Paperback
$$
Facebook Marketing For Dummies, 5th Edition (For...
Paperback
$$
Facebook Marketing For Dummies
Paperback
$$
Facebook Marketing For Dummies
Paperback
$$
Facebook Marketing All-in-One For Dummies
Kindle Edition
$$
Cover image
Facebook Marketing All-in-One For Dummies
Save
Covers a wide range of Facebook marketing topics, from creating and managing a page to running ads and tracking results. It's a great resource for beginners and experienced marketers alike.
Facebook Marketing All-in-One For Dummies
Paperback
Check
Facebook Marketing All-in-One For Dummies
Kindle Edition
Check
Cover image
Digital Marketing
Save
Provides a comprehensive overview of social media marketing strategies, tools, and techniques.
Digital Marketing
Paperback
Check
Digital Marketing
Kindle Edition
Check
Cover image
Social Marketing Digital Book Set
Save
Provides a comprehensive overview of social media marketing, including Facebook. It's a good choice for beginners who want to learn the basics of social media marketing.
Social Marketing Digital Book Set
Kindle Edition
$$
Cover image
Social Media Marketing For Dummies
Save
Provides a comprehensive overview of social media marketing, including Facebook. It's a good choice for beginners who want to learn the basics of social media marketing.
Social Media Marketing For Dummies
Paperback
$$
Social Media Marketing for Dummies
Paperback
$$
Social Media Marketing For Dummies
Kindle Edition
$$
Cover image
Social Media Marketing
Save
Provides a comprehensive overview of social media marketing, including Facebook. It's a good choice for beginners who want to learn the basics of social media marketing.
Social Media Marketing
Paperback
$$
Social Media Marketing
Paperback
$$
Social Media Marketing
Hardcover
$$$$
(Italiano) Social media marketing. Con Mylab. Con e-book. Con...
Paperback
$$

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Course image
Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Kristin Walker
Language
English
Good to know
Teaches strategies for incorporating marketing strategies that will more likely enhance overall analytics, which may help guide marketing strategy decisions
Provides insights into Facebook Insights, which may be useful for understanding marketing campaign performance
Involves examining marketing strategies that may be useful for optimizing Facebook marketing strategies
Helps learners develop a deeper understanding of Facebook Insights and its use in measuring strategic marketing efforts
Allows users to adapt and update their Facebook strategies based on Facebook Insights
Share and help others discover this course.
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