Princípios básicos da publicidade em mídias sociais from Coursera

Este curso examina detalhadamente a publicidade paga nas mídias sociais. Saiba como começar a fazer propaganda em plataformas como Facebook e Instagram por meio de anúncios eficazes. Aprenda a trabalhar com equipes de criação para captar a essência da sua campanha em um briefing de criação e entenda como as políticas de privacidade podem afetar seus anúncios. Para concluir o curso, você fará um projeto em que deverá elaborar um briefing de criação com o material que você entregaria a uma equipe de criação para produzir sua campanha de anúncios. Além disso, você criará seu primeiro anúncio em mídias sociais.

Ao final deste curso, você será capaz de:

• Determinar por que e quando investir em publicidade paga em mídias sociais

• Entender a anatomia de um anúncio nas mídias sociais e como é diferente das publicações orgânicas

• Avaliar em quais plataformas veicular campanhas e o que torna um anúncio eficaz

• Produzir textos e recursos visuais interessantes para anúncios em mídias sociais

• Aprender a colaborar de maneira eficiente com outras pessoas por meio de briefings de criação

• Desenvolver um entendimento básico sobre dados, publicidade baseada em dados e proteção da privacidade

• Criar um anúncio diretamente na sua página comercial do Facebook e conta comercial do Instagram

• Usar os anúncios do Instagram Stories de forma efetiva para se conectar com os clientes

• Escrever um briefing de criação e criar um anúncio para publicar nas mídias sociais

Este curso é destinado a pessoas que desejam aprender a criar e gerenciar anúncios em mídias sociais. Os alunos não precisam de experiência em marketing, mas devem ter habilidades básicas de navegação na Internet e interesse em participar ativamente em redes sociais. É útil ter uma conta no Facebook ou Instagram e, idealmente, os alunos já devem ter concluído o curso 1 (Introdução ao marketing de mídias sociais) e 2 (Gerenciamento de mídias sociais) deste programa.

Observação: Neste momento, o Coursera não oferece suporte em português. No momento, o Coursera oferece suporte nos seguintes idiomas: árabe, inglês e espanhol.

What's inside

Syllabus

Introdução à publicidade em mídias sociais

Na semana 1, você aprenderá por que e quando investir em publicidade paga, bem como os cinco componentes que constituem um anúncio pago nas mídias sociais.

Criando anúncios eficazes em mídias sociais

Na semana 2, você aprenderá a criar um anúncio eficaz em mídias sociais individualmente e com uma equipe externa ou interna.

Dados, privacidade e políticas nas mídias sociais

Esta semana, você aprenderá o que é publicidade baseada em dados, formatos de dados comuns e como os dados são coletados. Você também aprenderá sobre privacidade do usuário, como ela é protegida e as regras que os anunciantes devem seguir.

Introdução à publicidade no Facebook e no Instagram

Esta semana, você aprenderá a criar uma campanha de anúncios na página comercial do Facebook e uma campanha na conta comercial do Instagram e no Instagram Stories.

Criando um briefing de criação para seu anúncio nas mídias sociais

Esta semana, você aplicará tudo o que aprendeu neste curso para escrever um briefing de criação e produzir um anúncio baseado nele.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desenvolve conhecimentos básicos sobre dados, publicidade e recursos de privacidade

Ensina como criar anúncios eficazes nas redes sociais, habilidade essencial para profissionais de marketing

Fornece orientações sobre como colaborar com outras pessoas por meio de briefings de criação, promovendo o trabalho em equipe

Explora as políticas de privacidade e seu impacto na publicidade, auxiliando na conformidade com as regulamentações

Ensina como avaliar quais plataformas usar para veicular campanhas e criar anúncios eficientes

Oferece um projeto prático de criação de um anúncio para mídia social, permitindo que os alunos apliquem seus conhecimentos

Reviews summary

Understanding social media ads

This course teaches you the basics of social media advertising. You'll earn how to determine when to invest, create effective posts, and collaborate with a creative team to develop a successful ad campaign.

Easy-to-follow lessons

"excelente"

Course access incomplete

"Nao consegui concluir o curso gratutito que me foi oferecido. Estao me pedindo pagamento para continuar."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Princípios básicos da publicidade em mídias sociais with these activities:

Review basic digital marketing concepts

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Strengthen your foundation by reviewing fundamental digital marketing concepts

Browse courses on Digital Marketing

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Review your notes or take a refresher course on digital marketing
Read industry articles and blogs

Review prior social media knowledge

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Brush up on your foundational knowledge of social media to reinforce your understanding of course materials

Browse courses on Social Media Marketing

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Review your notes from previous social media courses or certifications
Read and synthesize scholarly articles on the latest social media trends

Volunteer at a nonprofit organization to gain hands-on experience

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Apply your knowledge and skills in a practical setting by volunteering at a nonprofit organization

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Identify a nonprofit organization that aligns with your interests
Reach out to the organization and inquire about volunteer opportunities
Assist with social media marketing tasks

Five other activities

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Attend industry events focused on social media advertising

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Expand your network and gain insights by attending industry events dedicated to social media advertising

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Research and identify relevant events
Register and attend the events
Network with professionals and learn from speakers

Create sample social media anuncios

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Reinforce your understanding of creating effective social media ads by practicing with sample content

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Choose a social media platform and target audience
Write ad copy and design visuals
Test and refine your ads

Follow tutorials on advanced social media advertising techniques

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Enhance your skills by seeking out and following tutorials on specialized social media advertising techniques

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Identify areas where you want to improve your knowledge or skills
Search for and select high-quality tutorials
Follow the instructions and complete the exercises

Write a social media advertising case study

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Solidify your understanding by creating a case study that analyzes a real-world social media advertising campaign

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Choose a successful social media advertising campaign
Analyze the campaign's objectives, target audience, and execution
Write a report outlining your findings and insights

Mentor junior marketers in social media advertising

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Share your knowledge and skills by mentoring others, reinforcing your understanding and developing leadership skills

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Volunteer your time as a mentor
Provide guidance and support to junior marketers
Share your experiences and expertise

Career center

Learners who complete Princípios básicos da publicidade em mídias sociais will develop knowledge and skills that may be useful to these careers:

Social Media Marketing Manager

A Social Media Marketing Manager is responsible for planning, implementing, and managing social media campaigns for businesses and organizations. They develop and execute strategies to increase brand awareness, engagement, and conversions. The "Princípios básicos da publicidade em mídias sociais" course from Meta can be a valuable resource for professionals in this field, as it provides in-depth training on social media advertising techniques, including how to create effective ads, target the right audience, and use data to measure results.

See salaries and explore the career path for Social Media Marketing Manager

Digital Marketing Manager

A Digital Marketing Manager is responsible for the overall planning and execution of digital marketing campaigns. They develop and implement strategies to increase brand awareness, generate leads, and drive sales. The "Princípios básicos da publicidade em mídias sociais" course can be a valuable resource for professionals in this field, as it provides a strong foundation in social media advertising, which is a key component of many digital marketing campaigns.

See salaries and explore the career path for Digital Marketing Manager

Content Marketing Manager

A Content Marketing Manager is responsible for planning, creating, and distributing content that is valuable, relevant, and engaging to a target audience. They develop and implement strategies to use content to achieve business goals, such as increasing brand awareness, generating leads, and driving sales. The "Princípios básicos da publicidade em mídias sociais" course can be a useful resource for professionals in this field, as it provides training on how to create effective social media ads, which can be a key part of a content marketing strategy.

See salaries and explore the career path for Content Marketing Manager

Social Media Strategist

A Social Media Strategist is responsible for developing and implementing social media strategies for businesses and organizations. They work with clients to identify marketing goals and develop strategies to achieve them using social media. The "Princípios básicos da publicidade em mídias sociais" course can be a helpful resource for professionals in this field, as it provides training on how to create effective social media ads, which can be a key part of a social media strategy.

See salaries and explore the career path for Social Media Strategist

Social Media Analyst

A Social Media Analyst is responsible for tracking, measuring, and analyzing the performance of social media campaigns. They use data to identify trends and insights that can help businesses and organizations improve their social media strategies. The "Princípios básicos da publicidade em mídias sociais" course can be a helpful resource for professionals in this field, as it provides training on how to use data to measure the effectiveness of social media ads.

See salaries and explore the career path for Social Media Analyst

Advertising Account Manager

An Advertising Account Manager is responsible for managing relationships with clients and helping them develop and execute advertising campaigns. They work with clients to identify marketing goals and develop strategies to achieve them using advertising. The "Princípios básicos da publicidade em mídias sociais" course can be a useful resource for professionals in this field, as it provides training on how to create effective social media ads, which can be a key part of an advertising campaign.

See salaries and explore the career path for Advertising Account Manager

Media Buyer

A Media Buyer is responsible for purchasing advertising space on various media platforms, including social media. They work with advertising agencies and clients to negotiate rates and placements. The "Princípios básicos da publicidade em mídias sociais" course can be a helpful resource for professionals in this field, as it provides training on how to create effective social media ads, which can help media buyers make more informed decisions about where to place ads.

See salaries and explore the career path for Media Buyer

Social Media Coordinator

A Social Media Coordinator is responsible for creating and publishing content on social media, as well as engaging with users and managing social media communities. They work with social media managers to develop and implement social media strategies. The "Princípios básicos da publicidade em mídias sociais" course can be a useful resource for professionals in this field, as it provides training on how to create effective social media ads, which can be a key part of a social media strategy.

See salaries and explore the career path for Social Media Coordinator

Community Manager

A Community Manager is responsible for building and managing online communities for businesses and organizations. They engage with users, answer questions, and create content to keep communities active and engaged. The "Princípios básicos da publicidade em mídias sociais" course can be a useful resource for professionals in this field, as it provides training on how to create effective social media ads, which can be a key part of a community management strategy.

See salaries and explore the career path for Community Manager

Marketing Consultant

A Marketing Consultant provides marketing advice and services to businesses and organizations. They work with clients to identify marketing goals and develop strategies to achieve them. The "Princípios básicos da publicidade em mídias sociais" course can be a useful resource for professionals in this field, as it provides training on how to create effective social media ads, which can be a key part of a marketing campaign.

See salaries and explore the career path for Marketing Consultant

Public Relations Specialist

A Public Relations Specialist is responsible for managing the public image of businesses and organizations. They work with the media to promote positive stories and manage negative press. The "Princípios básicos da publicidade em mídias sociais" course can be a useful resource for professionals in this field, as it provides training on how to create effective social media ads, which can be a key part of a public relations campaign.

See salaries and explore the career path for Public Relations Specialist

Brand Manager

A Brand Manager is responsible for developing and managing the brand identity of a business or organization. They work with marketing teams to create and implement brand strategies. The "Princípios básicos da publicidade em mídias sociais" course can be a useful resource for professionals in this field, as it provides training on how to create effective social media ads, which can be a key part of a brand management strategy.

See salaries and explore the career path for Brand Manager

Product Manager

A Product Manager is responsible for the development and launch of new products or services. They work with engineering and marketing teams to create and implement product strategies. The "Princípios básicos da publicidade em mídias sociais" course may be useful for professionals in this field, as it provides training on how to create effective social media ads, which can be a key part of a product launch strategy.

See salaries and explore the career path for Product Manager

Copywriter

A Copywriter is responsible for writing text for marketing and advertising materials. They work with marketing teams to create compelling and persuasive content. The "Princípios básicos da publicidade em mídias sociais" course may be useful for professionals in this field, as it provides training on how to create effective social media ad copy, which is essential for writing persuasive marketing materials.

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UX Designer

A UX Designer is responsible for the design and usability of user interfaces. They work with engineering and marketing teams to create user-friendly and engaging experiences. The "Princípios básicos da publicidade em mídias sociais" course may be useful for professionals in this field, as it provides training on how to create visually appealing social media ads, which can be a key part of improving the user experience.

See salaries and explore the career path for UX Designer