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Ashley Burton
By the end of this 40-minute project, you will create 5 video-based social media posts using Canva. The posts can be used for Instagram, Facebook, or Twitter as determined in the project. To conclude the project, we will review managing these posts in folders within the web-based Canva platform. Note that videos in these examples will not contain audio, but don’t let that discourage you from incorporating video and audio in your own design time.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/uxv0kn/using
What's inside
Syllabus
Using Video in Social Media Posts with Canva
By the end of this project, you will create 5 video-based social media posts using Canva. The posts can be used for Instagram, Facebook, or Twitter as determined in the project. To conclude the project, we will review managing these posts in folders within the web-based Canva platform. Note that videos in these examples will not contain audio, but don’t let that discourage you from incorporating video and audio in your own design time.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Suitable for learners looking to create visually engaging social media posts
Weakens the foundation of some design fundamentals, such as typography and graphic theory
Introduces essential concepts for creating video-based social media posts
Guides students through the organization and management of their designs
Available to learners in the North America region, not inclusive of learners in other regions
Engages learners with multi-modal content, a combination of text, videos, and quizzes
Save this course
Save Using Video in Social Media Posts with Canva to your list so you can find it easily later:
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Reviews summary
Canva videos for social media
Learners say this Canva video course is excellent for creating engaging videos for social media. They appreciate the instructor's clear explanations and the easy-to-follow format. The course features practical exercises that help learners apply their knowledge to real-world scenarios. According to students, this is a great choice for beginners who want to learn how to use Canva to create beautiful and effective videos.
Knowledgeable and Supportive
"The instructor is amazing."
Engaging and Easy to Follow
"The instructor is amazing."
"Easy and clear way of explaining."
"The course is easy to follow."
Hands-on Learning
"I like these hands on courses."
Great for Starting with Canva
"The course is for beginners who start to use Canva."
"Really good project. Short and efficient."
Comprehensive and Engaging
"Lots of flexibility to create one's own design."
"Best explanation of Canva and it's tools and features"
"I Learn lot of knowledge from Canva and I make my Facebook page and earning."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Using Video in Social Media Posts with Canva with these
activities:
Review your notes from previous marketing courses
Show steps
Reviewing your notes will help you refresh your knowledge of marketing concepts and principles.
Browse courses on
Marketing
Show steps
-
Gather your notes from previous marketing courses.
-
Read through your notes.
-
Summarize the key concepts and principles.
Watch tutorials on how to use social media marketing tools
Show steps
There are many great tutorials available online that can teach you how to use social media marketing tools effectively.
Browse courses on
Social Media Marketing
Show steps
-
Search for tutorials on YouTube or Google.
-
Watch the tutorials and take notes.
-
Practice using the tools yourself.
Read Digital Marketing for Dummies
Show steps
This book can give you an overview of the techniques and strategies used in digital marketing.
View
Digital Marketing For Dummies (For Dummies...
on Amazon
Show steps
-
Identify your target audience.
-
Develop a digital marketing strategy.
-
Create a website and social media presence.
-
Use SEO and SEM to drive traffic to your website.
-
Implement email marketing campaigns.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice using Canva to create social media posts
Show steps
Canva is a great tool for creating social media posts, and practicing using it will help you create high-quality visuals for your social media accounts.
Browse courses on
Social Media Design
Show steps
-
Create a free Canva account.
-
Choose a template for your social media post.
-
Add your own text and images.
-
Download your post.
Create a social media calendar
Show steps
Creating a social media calendar will help you plan and schedule your social media posts, which will help you stay organized and consistent.
Browse courses on
Social Media Marketing
Show steps
-
Identify the social media platforms that your target audience uses.
-
Determine the type of content that you will post.
-
Create a content calendar.
-
Schedule your posts.
Mentor other students in the course
Show steps
Mentoring other students can help you reinforce your own understanding of the course material.
Show steps
-
Identify a student who needs help.
-
Offer your help.
-
Meet with the student regularly to provide guidance and support.
Volunteer for a social media marketing organization
Show steps
Volunteering for a social media marketing organization can give you hands-on experience and help you build your network.
Show steps
-
Research social media marketing organizations.
-
Find an organization that you are interested in.
-
Contact the organization and ask about volunteer opportunities.
Create a social media campaign for a product or service
Show steps
Creating a social media campaign will help you put into practice the skills and knowledge that you have learned in this course.
Browse courses on
Social Media Marketing
Show steps
-
Define your campaign goals.
-
Identify your target audience.
-
Develop a creative brief.
-
Create your social media content.
-
Monitor and evaluate your campaign.
Review your notes from previous marketing courses
Show steps
Reviewing your notes will help you refresh your knowledge of marketing concepts and principles.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Gather your notes from previous marketing courses.
- Read through your notes.
- Summarize the key concepts and principles.
Watch tutorials on how to use social media marketing tools
Show steps
There are many great tutorials available online that can teach you how to use social media marketing tools effectively.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Search for tutorials on YouTube or Google.
- Watch the tutorials and take notes.
- Practice using the tools yourself.
Read Digital Marketing for Dummies
Show steps
This book can give you an overview of the techniques and strategies used in digital marketing.
View
Digital Marketing For Dummies (For Dummies...
on Amazon
Show steps
Show steps
Show steps
- Identify your target audience.
- Develop a digital marketing strategy.
- Create a website and social media presence.
- Use SEO and SEM to drive traffic to your website.
- Implement email marketing campaigns.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice using Canva to create social media posts
Show steps
Canva is a great tool for creating social media posts, and practicing using it will help you create high-quality visuals for your social media accounts.
Browse courses on
Social Media Design
Show steps
Show steps
Show steps
- Create a free Canva account.
- Choose a template for your social media post.
- Add your own text and images.
- Download your post.
Create a social media calendar
Show steps
Creating a social media calendar will help you plan and schedule your social media posts, which will help you stay organized and consistent.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Identify the social media platforms that your target audience uses.
- Determine the type of content that you will post.
- Create a content calendar.
- Schedule your posts.
Mentor other students in the course
Show steps
Mentoring other students can help you reinforce your own understanding of the course material.
Show steps
Show steps
Show steps
- Identify a student who needs help.
- Offer your help.
- Meet with the student regularly to provide guidance and support.
Volunteer for a social media marketing organization
Show steps
Volunteering for a social media marketing organization can give you hands-on experience and help you build your network.
Show steps
Show steps
Show steps
- Research social media marketing organizations.
- Find an organization that you are interested in.
- Contact the organization and ask about volunteer opportunities.
Create a social media campaign for a product or service
Show steps
Creating a social media campaign will help you put into practice the skills and knowledge that you have learned in this course.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Define your campaign goals.
- Identify your target audience.
- Develop a creative brief.
- Create your social media content.
- Monitor and evaluate your campaign.
Career center
Learners who complete Using Video in Social Media Posts with Canva will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists help companies build and execute marketing campaigns across a variety of digital platforms. The skills you will learn in the "Using Video in Social Media Posts with Canva" course, particularly the use of video in social media marketing, will make you a highly desirable candidate for these positions.
Social Media Specialist
Social Media Specialist
Social Media Specialists manage social media accounts for businesses and brands. The skills you will learn in the "Using Video in Social Media Posts with Canva" course will be essential in creating and managing engaging social media content, making you highly sought after in this field.
Content Creator
Content Creator
Content Creators develop and create content for a variety of platforms, including websites, social media, and blogs. The "Using Video in Social Media Posts with Canva" course will equip you with the skills and knowledge to create engaging video content that can help you succeed in this role.
Social Media Manager
Social Media Manager
Social Media Managers oversee marketing campaigns and content for businesses and brands. By taking the "Using Video in Social Media Posts with Canva" course, you will develop the skills necessary to create engaging and effective social media posts. This combination will make you a valuable asset to any marketing team.
Video Editor
Video Editor
Video Editors create and edit video content for a variety of purposes, including social media, marketing, and advertising. The "Using Video in Social Media Posts with Canva" course will help you develop the skills to create engaging and visually appealing video content.
Marketing Coordinator
Marketing Coordinator
Marketing Coordinators assist with planning and executing marketing campaigns. Knowledge of social media and design tools, along with familiarity with video creation, is in high demand for this role, and the "Using Video in Social Media Posts with Canva" course will help you build a foundation for your career.
Graphic designer
Graphic designer
Graphic Designers create visual content for a variety of purposes, including marketing, advertising, and web design. The "Using Video in Social Media Posts with Canva" course will help you develop the skills to create visually appealing graphic design elements that can enhance your social media posts.
Motion Graphics Artist
Motion Graphics Artist
Motion Graphics Artists create and animate graphic elements for video content. They may also work on creating visual effects. The "Using Video in Social Media Posts with Canva" course will help you develop the skills to create motion graphics that can enhance your video content.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing a company's brand. They work to create a consistent brand message and image across all marketing channels. The "Using Video in Social Media Posts with Canva" course will help you develop the skills to create visually appealing and effective social media content that can help you succeed in this role.
Social Media Analyst
Social Media Analyst
Social Media Analysts track and analyze social media data to identify trends and patterns. They may also provide recommendations for social media marketing campaigns. The "Using Video in Social Media Posts with Canva" course will help you develop the skills to analyze social media data and create effective social media campaigns.
Marketing Manager
Marketing Manager
Marketing Managers oversee the development and execution of marketing campaigns. They may also manage marketing budgets and teams. The "Using Video in Social Media Posts with Canva" course will provide you with the skills and knowledge to create effective social media campaigns.
Advertising Account Manager
Advertising Account Manager
Advertising Account Managers work with clients to develop and manage advertising campaigns. They may also track and analyze campaign performance. The "Using Video in Social Media Posts with Canva" course will help you develop the skills to create effective social media ads.
Communications Manager
Communications Manager
Communications Managers are responsible for developing and executing communication strategies. They may also manage media relations and public relations. The "Using Video in Social Media Posts with Canva" course will help you develop the skills to create engaging and informative video content that can help you succeed in this role.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists manage the public image of companies and organizations. They work to build and maintain relationships with the media and other stakeholders. The "Using Video in Social Media Posts with Canva" course will help you develop the skills to create engaging and shareable video content that can help you succeed in this role.
User Experience (UX) Designer
User Experience (UX) Designer
User Experience Designers create and optimize user interfaces for websites and applications. They may also conduct user research and testing. The "Using Video in Social Media Posts with Canva" course will be useful for this role, as it can help you create engaging and shareable video content that can improve the user experience of your website or application.
For more career information including salaries, visit:
OpenCourser.com/course/uxv0kn/using
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Using Video in Social Media Posts with Canva.
This practical guide offers valuable insights into the power of storytelling on social media, including strategies for using video content to craft compelling narratives. It provides guidance on developing engaging content, building emotional connections, and driving conversions.
This comprehensive guide to social media marketing offers a broad overview of the industry, including strategies for using video content to engage audiences. It provides valuable insights into the latest trends and best practices for leveraging video across different platforms.
This strategic guide offers a comprehensive overview of social media marketing, including insights into using video content to achieve business objectives. It provides valuable tips on developing content strategies, measuring results, and optimizing campaigns.
Save
Comprehensive guide to using Facebook for business. It covers everything from creating a page to running ads, making it a great resource for anyone who wants to learn how to use Facebook to reach more customers.
Comprehensive guide to using Twitter for business. It covers everything from creating a profile to running ads, making it a great resource for anyone who wants to learn how to use Twitter to reach more customers.
Provides a basic overview of social media marketing. It covers the basics of each major platform, as well as tips for creating and sharing content. It is commonly used as a textbook at academic institutions.
Save
Comprehensive guide to using social media for nonprofits. It covers everything from creating a strategy to measuring results, making it a great resource for anyone who wants to learn how to use social media to grow their nonprofit organization.
Save
Motivational guide to using social media to build a successful business. It covers a variety of topics, including how to create a personal brand, build a following, and use social media to generate leads and sales.
Save
Provides a step-by-step guide to creating and sharing content that will engage your audience and drive traffic to your website. It is helpful in providing additional reading.
Save
Provides a comprehensive overview of content marketing, covering everything from creating a strategy to measuring results. It useful reference tool.
Provides a new approach to marketing, focusing on creating content that is helpful and valuable to your audience. It is helpful in providing additional reading.
Provides a comprehensive guide to content marketing, covering everything from creating a strategy to measuring results. It useful reference tool.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/uxv0kn/using
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Effort
40 minutes
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Ashley Burton
Language
English
Good to know
Suitable for learners looking to create visually engaging social media posts
Weakens the foundation of some design fundamentals, such as typography and graphic theory
Introduces essential concepts for creating video-based social media posts
Guides students through the organization and management of their designs
Available to learners in the North America region, not inclusive of learners in other regions
Engages learners with multi-modal content, a combination of text, videos, and quizzes
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